Aquarium shops specialize in the sale of fish, aquarium equipment, and related accessories to aquarium enthusiasts. As with any retail business, aquarium shops need to develop and implement powerful marketing strategies to attract customers and increase sales. The marketing strategy for an aquarium shop should start with identifying the target market. This could include hobbyists, families, and educational institutions such as schools, colleges, and zoos. As soon as the target market is identified, the marketing plan can be tailored to meet their specific concerns and passions.