BrainSourcer presentation at the 8th Collective Intelligence Week Dec 1 through Dec 5, organized by Netbaes

1. @
‚8th Collective Intelligence Week‘
Who to hell needs
Open Innovation?

2. The Innovation Long-Tail
A
C
B
A: internal resources
B: external ‚experts‘
C: unused potential

3. The Innovation Long-Tail
A
C
B
‚Most of the smart people work for someone else‘
(Bill Joy, Sun Microsystems)
A: internal resources
B: external ‚experts‘
C: unused potential

4. Where do ideas growth?
in the nature,
28%
at home;
TV, dining,
Holydays, etc., 14%
travel, 13%
interesting
meeting, 6%
Sports club,
9%
boaring
meeting, 10%
Business trips
/ commuting;
11%
during work,
4%
other, 5%
Source: Flueglistaller, U. (2005). Kreativität und Innovation - Wo Ideen entstehen
at the workplace 24%
somewhere
outside 76%

5. Who needs Open Innovation?
Define the strategy / the need
Recognize problems and define them
“If I were given one hour to save
the planet, I would spend 59
minutes defining the problem and
one minute resolving it”

6. How do I get there?
internal structure
initialize as
top-down
process
decentralize / grant autonomy

7. Internal
Out
sourcing
Institutes
Crowd
sourcing
Joint
Venture
Idea
generation
Rready
to go
Consultants
Partner-companies
OI
Channels

8. Crowdsourcing as a Tool
IP relevant Marketing
Open Innovation
Challenges
- Risk and cost reduction
- Portfolio Diversification
Co-Creation
- Lead User (off-/online)
- Online

9. Are you smarter than them?
Companies > 250mm in sales
Source: Henry Chesbrough, Haas School of Business, UC Berkeley, Sabine Brunswicker, Fraunhofer
Institute for Industrial Engineering, Fraunhofer Society
Managing open innovation in large firms (Mai 2013)

10. Thank you
Alexander von Rebenstock
Now come and
innovate !
www.brain-sourcer.com info@brain-sorcer.com