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 Virginia resident Bradford Jacob was a 
former civil litigation trial lawyer who 
focused on products liability and 
construction disputes. Carrying over his 
expertise in the construction industry to his 
new leadership role at EPC Consulting, LLC, 
attorney Bradford Jacob specializes in 
contract management and negotiation for 
construction companies and owners 
worldwide.
 When it comes to contract negotiations, 
prioritizing is of the utmost importance. A 
client and his or her lawyer should discuss 
what parts of a contract have little to no 
room for discussion, while other areas are 
more flexible. Taking into account the 
timeframe to complete a project, 
compensation, and staff are essential for 
weighing business significance.
 Prioritizing can also help with managing 
time properly, because a client is less 
likely to stay fixated on a topic or area of 
a contract they know is not their primary 
goal. This keeps them focused on the 
target objective and results in more 
efficient use of time for all the parties 
involved.

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The Importance of Prioritizing in Contract Negotiations

  • 1.
  • 2.  Virginia resident Bradford Jacob was a former civil litigation trial lawyer who focused on products liability and construction disputes. Carrying over his expertise in the construction industry to his new leadership role at EPC Consulting, LLC, attorney Bradford Jacob specializes in contract management and negotiation for construction companies and owners worldwide.
  • 3.  When it comes to contract negotiations, prioritizing is of the utmost importance. A client and his or her lawyer should discuss what parts of a contract have little to no room for discussion, while other areas are more flexible. Taking into account the timeframe to complete a project, compensation, and staff are essential for weighing business significance.
  • 4.  Prioritizing can also help with managing time properly, because a client is less likely to stay fixated on a topic or area of a contract they know is not their primary goal. This keeps them focused on the target objective and results in more efficient use of time for all the parties involved.