Brad Pivar is Chief Reasoner at Rhyme Loves Reason.

1. BRAD PIVAR | CHIEF REASONER
With nearly 30 years experience creating robust and relevant brand experiences
across digital and offline media—Brad has built a reputation as an expert in data-
driven relevance. His strategic thinking has launched numerous award-winning
programs, but he is most proud of the exceptional results his work delivers.
In late 2012, Brad launched Rhyme Loves Reason—an agency focused on the
power of relevant content to help major brands shift perception, engage dialog,
and drive action. He leads strategic and creative development to help brands
adapt to an evolving customer lifecycle, for clients including Comcast,
Ticketmaster, Motif Investing, and West Coast University—as well as a variety of
innovative startups.
Brad launched his agency career as part of a Y&R/Dentsu joint venture, and
worked his way up as an executive creative director, chief strategist, and agency
leader for companies including NBC, Clarity, Brierley & Partners, Nimblefish, and
Grey Direct—one of the first truly integrated “brand response” agencies where he
lead National and international creative efforts for multiple Microsoft divisions.
Brad’s experience includes developing comprehensive solutions for Microsoft,
Apple, IBM, Disney, SAP, NBC, Comcast, Bentley Motors, Lowe’s Home
Improvement, Time Warner Cable, Hilton, United, Wells Fargo, Nintendo,
SquareTrade, & Guthy-Renker.
Brad lives in Southern California with his husband of 18 years and their two
children.
You can explore case studies of Brad’s recent work at:
http://www.rhymelovesreason.com
BRAD PIVAR | BRAD@RHYMELOVESREASON.COM | 562-331-2723