This is the 2nd place deck I presented for Aimviva at StartCon Pitch for a Million in Hong Kong in October. Many thanks to PIxelsandaPen for the design work
2. 80%
Travel without Insurance
Only 2% buy an Annual Policy
70%
Turn off their phone
Data Roaming is Expensive and Majority do not buy a
local SIM card
100%
Face inconvenience
Mid Day Hotel Checkouts, 3 hour Airport Check In,
Flight Delays etc
THEPROBLEMIS
TRAVELSUCKS
4. BUSINESSMODELS
ONLINESALES
OFFLINEBENEFITS
More than travel insurance
Better value
than lounge
membership
Online engagement
Phone app designed
Social Good
Developing the
ICE concept
Annual
Subscription
From HK$1388
Family Plans
Available From
HK$3253
Annual
Subscription
From HK$1388
Family Plans
Available From
HK$3253
7. MARKETSIZE
ASSUMESAIMVIVA
PRICING
Hong Kong 220,000 Policies
Target HK revenue in 3-5 years US$39.2m p.a.
Customer tenure 5-7 years
Target Valuation US$ 196m-274m
Likely exit is Trade sale to Insurance Company
240 m annual policies worldwide
8. TRACTION
Cumulative Revenue to Date (HK$)
85% Persistency 236 members at 10th October 2018 Revenue
$6,000
$35,098
$51,503
$71,838
$101,689
$121,532
$154,425
$173,345
$207,493
$226,561
$251,181
$275,801
0
50000
100000
150000
200000
250000
300000
Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18
9. MILESTONES
3 Months
6 Months 12 Months 24 Months
9 Months 18 Months 36 Months
Build ICE
Platform, Raise
US$300K Seed
Roll out ICE
card to non-
members
(self print)
Roll out app
to members
Roll out app
to non-
members
Roll out
ICE card to
members
Build App
Raise
US$ 3-5m
350 members 500 members 700 members 1000 members 3000 members 5000 members 10000 members
10. THE
TEAM
Kristine Ho
William Ma
Director- Operations
Ex Insurance Agent
Worked for 4 Major Life
companies
Expertise in Sales &
Admin Support
Director-Technology
10 years+ @ KPMG
Extensive coding experience
Growth Hacking &
Affiliate Marketing
Adrian Farebrother
Procurement/
Retail
Brad Emery
CEO
17 years Life Insurance
AIA Vitality Asia EXCO
Interim CEO @ MetLife HK
Johnson Chai
Ex-Life Insurance CEO
Callum Brown
Ex-GM Flight Centre Asia