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Ladybugz Interactive Boston Web Design and SEO company shares easy local SEO tips that anyone can do!
Many small business owners believe they lack the technical skills or savviness to do their own online marketing.
But don’t shy away from Local SEO. There are simple improvements businesses can make to significantly improve local SEO or local search results.
This year commit to making these Local SEO improvements happen and drive more customers your way without having any technical or marketing knowledge.
Claim your Google Maps + Create a Google Plus Page
Everyone should have a Gmail account. A Gmail account serves an important business purpose as a gateway to manage all Google small business tools. Gmail and other Google small business tools are free to setup, so businesses should take advantage of this.
For Google Local (Maps) listings a business owner must verify an address along with populate information on the listing such as a logo, description and photos.
Search for the desired business on Google. Once the business is found, it can be “claimed” as your business. In most cases, a business will be mailed a postcard with a verifcation code. Once that code is received, log back into the Google Business account and confirm the business listing with the code.
Take it a step further to create a Google Plus page. Many times when a business is searched, Google will display this page with information, such as photos, services and reviews. It is a businesses job to build the profile up so it looks professional and provides all the information your customer could be looking for.
Add a company logo, manage photos, videos, post specials and more. Google Plus will also assign you a web address. A link back to the Google Plus account can be placed as a social media link onto the website at this point.
Now, when people search for your business in a specific geographical area, the chance of them finding yours is now much higher.
With a great business profile, your chances of being found are much greater!
The easiest local SEO tip on Facebook is to add your main location into your page title.
A great example is Willowdale Animal Hospital in Toronto. The company’s geographic location is assigned as part of their name. Right now Facebook allows this if it is clean and simple, so try and keep the business name and location to a minimum.
When potential clients search on Google for services in a specific region, this Facebook page will be added to search results and having your location in your name (and facebook address) increases your SEO ranking significantly.
Local SEO using Facebook, Boston MA
On the Facebook Page Info is where this setting can be changed. There are also two description settings, a short and a long description in this section. Make sure that the geographic location in these descriptions along with your main service and a few keywords.