Ladybugz Interactive Boston Web Design and SEO company shares easy local SEO tips that anyone can do! Many small business owners believe they lack the technical skills or savviness to do their own online marketing. But don’t shy away from Local SEO. There are simple improvements businesses can make to significantly improve local SEO or local search results. This year commit to making these Local SEO improvements happen and drive more customers your way without having any technical or marketing knowledge. Google Claim your Google Maps + Create a Google Plus Page Everyone should have a Gmail account. A Gmail account serves an important business purpose as a gateway to manage all Google small business tools. Gmail and other Google small business tools are free to setup, so businesses should take advantage of this. For Google Local (Maps) listings a business owner must verify an address along with populate information on the listing such as a logo, description and photos. Search for the desired business on Google. Once the business is found, it can be “claimed” as your business. In most cases, a business will be mailed a postcard with a verifcation code. Once that code is received, log back into the Google Business account and confirm the business listing with the code. Take it a step further to create a Google Plus page. Many times when a business is searched, Google will display this page with information, such as photos, services and reviews. It is a businesses job to build the profile up so it looks professional and provides all the information your customer could be looking for. Add a company logo, manage photos, videos, post specials and more. Google Plus will also assign you a web address. A link back to the Google Plus account can be placed as a social media link onto the website at this point. Now, when people search for your business in a specific geographical area, the chance of them finding yours is now much higher. With a great business profile, your chances of being found are much greater! FACEBOOK The easiest local SEO tip on Facebook is to add your main location into your page title. A great example is Willowdale Animal Hospital in Toronto. The company’s geographic location is assigned as part of their name. Right now Facebook allows this if it is clean and simple, so try and keep the business name and location to a minimum. When potential clients search on Google for services in a specific region, this Facebook page will be added to search results and having your location in your name (and facebook address) increases your SEO ranking significantly. Local SEO using Facebook, Boston MA On the Facebook Page Info is where this setting can be changed. There are also two description settings, a short and a long description in this section. Make sure that the geographic location in these descriptions along with your main service and a few keywords.

1. Easy local SEO tips
anyone can do
Many small business owners believe they lack the
technical skills or savviness to do their own online
marketing. But don’t shy away from Local SEO. There
are simple improvements businesses can make to
significantly improve local SEO or local search results.
www.ladybugz.com

2. Google Maps &
Google Plus
A Gmail account serves an important business purpose as
a gateway to manage all Google small business tools. For
Google Local (Maps) listings a business owner must verify an
address along with populate information on the listing such
as a logo, description and photos. Then take it a step further
to create a Google Plus page.
www.ladybugz.com

3. FACEBOOK
The easiest local SEO tip on Facebook is to add your main
location into your page title. A great example is Willowdale
Animal Hospital in Toronto. The company’s geographic
location is assigned as part of their name. Right now
Facebook allows this if it is clean and simple, so try and
keep the business name and location to a minimum.
www.ladybugz.com

4. YELP
Yelp is a powerful business directory that encompasses
business profiles and customer reviews. It is very popular
among specific kinds of local businesses such as restaurants,
movers, plumbers and many other B2C businesses. Potential
clients will visit Yelp for example if they are visiting a local
area and need to find a business or service.
www.ladybugz.com

5. THUMBTACK
Thumbtack is an online lead service that connects
businesses at the local level. Having a business on
Thumbtack can help with local visibility even if you don’t
purchase their online leads. Thumback dominates search
engine results for local businesses and can give smaller
companies and professionals some competition when it
comes to first page Google results.
www.ladybugz.com

6. ASK PLEASE
A common element of the local website listings above is that
they all have review features. If customers have a positive
experience many are happy to write about it. For clients that
know a business owner really well, it is likely not a problem to
ask for a positive review of the product or service. Most loyal
clients are happy to provide this.
www.ladybugz.com

7. METRICS
Go back to your Google account and setup Google Analytics.
Get your Google Analytics code and copy it into your website
or ask your web developer or someone technically savvy to
do this for you. Once this is setup, analytics and Google page
results will be viewable Google’s main business dashboard
upon login. Businesses can see where visitors are coming
from along with analyse behavior once they get there.
www.ladybugz.com

8. Happy Optimizing!
We hope you find our tips helpful and inspiring. They
have been put in to good practice here in our office.
(978) 376 - 7878
lysa@ladybugz.com
www.ladybugz.com
www.ladybugz.com