Slides from a presentation by David Friedman of Boston Logic at the MAR Conference in Worcester, MA on October 19, 2010. David talked about how Realtors can utilize Social Media for marketing and lead generation.

1. T: 617.266.9166 www.bostonlogic.com Social Media For Realtors Actionable, Results Oriented, Time Saving Techniques Presented by: David Friedman President, Founder Boston Logic Technology Partners

2. Ready Set Go Where are we? New Paradigms Strategies Social Media Tips Automation Q & A

4. Stats For the Real Estate Market 94% use the internet in the home buying process 2/3 of home buyers used the internet to search homes first 90% of sellers listed their homes on the internet Profile of Home Buyers and Sellers 2009

5. The outbound message has been replaced by a conversation Sociology and technology Fosters Dialogue Fosters relationships Internal Syndication User generated content Cheap

6. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files

7. Content Is King! Technology is highly accessible Strategy is extremely important but a small piece of the effort. Repurposing and Syndication Rich content

8. Renting vs Owning Traditional Media Spot TV Radio Pay Per Click Web banners Outdoor Print Search Engine Optimization Social Media Renting Owning

9. many media Website eNewsletters Blogs RSS Facebook Twitter Linked-In Digg Reddit Your audience can consume your message through many sources Repurposing and syndication of content RSS Really Simple Syndication

10. Don’t Promote, Educate! Balance Self-Promotion + Value Contribution

11. Actionable Steps You Can Take

12. Blogs are the Heart of Social Media

13. Blogging and B2C and B2B Leads

14. But I Don’t Have The Time!

15. Secret: You Already Do this Every time You update a listing in MLS, update your social media profiles automatically via RSS. Questions answered for clients Market Reports Newsletter content Information about listings Market Information

16. Protect Your Online Brand BostonLogic.com Facebook.com/BostonLogic LinkedIn.com/in/DavidGFriedman Twitter.com/BostonLogic Google.com/profiles/YourName

17. Facebook Control your page Pictures Status Feed content Attract followers Join groups Post Events 500 Million Users

18. Search Forms on Facebook

19. Like Button

20. Send to Facebook

21. Twitter

22. Send to Twitter

23. Social Network Sharing-Do’s & Don'ts

24. Careful What You Say:

25. Linked In Custom URL Avatar Profile Recommendations LinkedIn answers Groups Networking Promotion 80,000,000 Users

26. Syndication