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Insights network BlockCon Santa Monica 2017 Presentation
- 1. Insights Network Decentralizing Market Research & Data Brokerage BLOCK-CON 2017 Santa Monica
- 2. Brian Gallagher Co-founder Insights Network Y Combinator // W.P. Carey School of Business @bgallagher9 // INS Community at Insights.Rocket.Chat
- 4. $200B
- 5. Linked to Identities No Profit Share Current Market Research Problems Central
- 6. Secure Identity Management Storage across P2P Network Smart Contract Data Exchange Middleman Erased Blockchain Verifiable Results Demographic responses recorded on chain Blockchain Solves These Problems
- 7. OUR MISSION To create a trustless decentralized market research network
- 8. 5% 35% 30% 30% INS Token Mechanics Public Token Issue Company Tokens Ecosystem Tokens Private Token Issue
- 9. Network Effect - Requesters And Providers INS Ecosystem Tokens Existing $200 billion + Data Brokerage Market Requesters Providers More providers drives more requests More requesters drives more providers Token Issue
- 12. Central Network Abusive Data Exchange Corporate Profits Distributed Network Trustless, Instant Consumer Profits Let’s Review Key Concepts
- 13. Insights on EOS Test Net INS Rewards on iOS GO LIVE! Coming Soon Technical Roadmap
- 14. Thank You Questions? @bgallagher9/ bg@insights.network Talk with us on RocketChat Insights.Rocket.Chat
Editor's Notes
- Hi Everyone, I’m gonna talk a little bit today about analyzing an archaic industry and showcasing how blockchain technology will turn this industry completely upside and create a transfer of wealth from the traditional corporation directly to the consumer. The industry I’m referring to today is the data brokerage industry. We’re creating a platform called the Insights Network to built on blockchain technology and issuing our own cryptocurrency called INS to fuel it. But first I’ll give you a bit of background on myself > next slide
- My name is Brian,
- So here are a few screenshots of just some of the data the Acxiom has stored on me. Here we see some pretty invasive data they currently have on me and sell in reports to their partners. My date of birth, my household income level, how many credit cards I own, and the car I drive. They also seem to believe I have two children. I’m pretty sure I have zero children so unless they know me better than I know myself we see some incorrect information here...Now if you take a close look here they
- With advances in blockchain technology, it’s now possible to securely store your profile information in distributed networks such as IPFS, and maintain complete control and ownership over it. Those 1500 data points we discussed that Acxiom has on you, you can actually store yourself in a network. So that’s our goal > transition slide Only you would have access to this information, and it’s possible for market researchers to approach you directly based on a set of demographic requirements the researcher would have. With Smart Contracts, we’re able to now facilitate the transfer of this data directly to market researchers and instantly reward you with tokens without any company or individual acting as a medium for the exchange. This has several benefits for the requesters as well. Requesters want to be able to collect data that is: Relevant. They want to be able to gather data from specific populations, for example, only those between the ages of 20 to 35. Trustworthy. The data that is collected is free from fraud. That is, the data is collected from targeted providers who have provided their data honestly. For example, requesters expect their surveys to be answered truthfully by their target demographic, and not say, a bot. Timely and convenient. Requesters should be able to get answers to their questions quickly without worrying about the details of how to reach their target demographic. All of these results are verifiable on blockchain ledgers. Any poll that are run, the results are guaranteed and fully transparent. No one’s personal information is ever passed along the blockchain, only demographic sets necessary to the market researchers is acquired. Design Under secure ID show locally owned device or distributed infographic Under Token Exchange show token logo Data ledger logo
- What Does This Look Like For Consumers: What Does This Look Like For Data Collectors: Trustworthy. The data that is collected is free from fraud. Blockchain verifiable results both public and private Incentivized Consumers who own and control their own data Affordable for people who want to perform market research Fully Secure Low Fee Micropayments using smart contracts The way we’re going to do that is by issuing our own token to fuel the ecosystem > transition slide
- Talk about the Token, the importance, and using the token to incentivize the initial mass migration of data into the distributed network. We’re issuing our own token to fuel the mass importation of data into the network. This is something the token model is most effective at doing. We’re dedicating 30% of our fixed token supply to early adopters to our platform. So if you’re importing your demographic data into the platform and creating verified profiles, you’re going to receive INS tokens as an incentive. The Insights Network Company can actually run real market research and surveys on our own for these early adopters, incentivize them to answer, and publish reports on our own. Early market research partners can do the same. Let’s take a closer look at how this network effect works and who the participants are >> Next Slide
- We have what we requesters, explain what they are. And we have the providers, this would be you. This is the flow of activity between requesters, the smart contract, and the providers. As you can see, we have incentivized the initial growth of the provider network, by offering the 300 million tokens for the initial user base to grow over the first 3-5 years. Explain how we pair requesters to provider demographics As the provider network grows, and the data sets become more complete, the requester network, who we have also incentivized to get started on the platform, will begin to allocate the existing demand we know exists in the 200 billion $ + / year industry over to our token model, in return sending more coins back to the providers, who can then redeem them for brand rewards, cash out for currency, or simply send them to friends via our wallet. We are performing our own market research surveys on our audience as strategies for releasing tokens into the network. We will be publishing the information or should i say insights we receive from the users. Now let me walk you through how this works. Let’s start by creating a profile >
- Profile, Wallet, Surveys, Results, Rewards Let’s start by how you make a profile. Insights does a quick ID check on sign-up, and once you’re cleared you enter our decentralized zone. As you may notice you’re incentivized with a small amount of tokens to input your basic personal information. This information is stored locally.
- Profile, Wallet, Surveys, Results, Rewards Let’s start by how you make a profile. Insights does a quick ID check on sign-up, and once you’re cleared you enter our decentralized zone. As you may notice you’re incentivized with a small amount of tokens to input your basic personal information. This information is stored locally. Built on top of the EOS blockchain. Explain key benefits of building on EOS
- Review differentiations and level of impact Joanne maybe design arrows pointing from the top times to the bottom?
- Conclusion discuss upcoming legislation / regulation breaking down the existing industry. This is just the beginning. 70% of large organizations already purchase external data and 100% will do so by 2019