Mark Finney of Magic Cat Communications on whether our digital promise is living up to reality

1. Digital promise

2. Digital reality

3. Digital ROI

4. Digital delights

5. Digital dystopia

6. The Dawn of AI

8. AI & the transformation of
marketing
• Integration of planning & execution in a single system
• Increasing automation (in advertising, CRM, data
cleaning etc.)
• Greater proactivity
• Improved personalisation
• Sophisticated modelling
• Enhanced brand experience
• Machine(s) learning what consumers want

9. The transformation of humanity

10. Human evolution, or…

12. mark@magiccat.co.uk
07973 912525