Next Web2009 Highlights

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As presented on April 16 in Amsterdam at The Next Web Conference 2009. more information about this presentation on http://thenextweb.com/2009/04/17/web-2009-research-highlights/

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Next Web2009 Highlights

  1. THE NEXT WEB 2009 HANNEKE VOS ARJAN VAN GEEL AMSTERDAM, APRIL 2009
  2. 2 BACKGROUND MAIN QUESTIONS How do we behave online? (online activities, mobile internet, e-business)? What issues do we experience online (privacy, spam, usability)? What are the consequences of the social web for our perceived online identity (consciousness of online identity, etcetera)? THEMES IN THIS HIGHLIGHT REPORT • Usertypes • Online networking & Online identity • Mobile internet • Usability • E-commerce METHOD Online quantitative research, sample from our NetPanel Adviesraad TARGET Dutch population, 18 years and older SAMPLESIZE & REPRESENTATIVITY n=1.011, results are representative for the Dutch population (age, sex and level of education) PERIOD Data were collected from the 27th of March through the 7th of April 2009. Ruigrok | NetPanel - April 2009
  3. 3 USERTYPES Ruigrok | NetPanel - April 2009
  4. 4 USERTYPES Pareto’s principle applies to online content The principle states: Roughly 80% of the eects come from 20% of the causes content comes The biggest share of the user-generated from a small share of the population Ruigrok | NetPanel - April 2009
  5. 5 USERTYPES Ruigrok | NetPanel - April 2009
  6. 6 ONLINE NETWORKING IDENTITY Ruigrok | NetPanel - April 2009
  7. 7 ONLINE NETWORKING IDENTITY Participation in online networks increases every year 2007 40% has a profile on one or more online networks 2008 60% has a profile on one or more online networks 2009 70% has a profile on one or more online networks 31% expects the time they spend on online networks to increase in the future Ruigrok | NetPanel - April 2009
  8. 8 ONLINE NETWORKING IDENTITY The Dutch stick to their language Ruigrok | NetPanel - April 2009
  9. 9 ONLINE NETWORKING IDENTITY For each of these networks, please specify whether you were more active, less active or equally active in the past half year than before. =Less active You win some, you lose some =Equally active =More active 15% 44% 41% 21% 39% 40% 28% 38% 34% 55% 15% 30% 40% 51% 10% 69% 22% 9% Ruigrok | NetPanel - April 2009 *Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
  10. 10 ONLINE NETWORKING IDENTITY Online identity: We are aware, but passive 84% is selective about the personal information they put online 71% is aware of their online identity, 6% is not 60% thinks that their online identity is in their own hands, 9% thinks it is not 54% sometimes worries about the trail of personal information they leave behind 9% has discovered unwanted private informations about his or herself online. 12% is consciously working to create the appropriate online identity, 53% is not Ruigrok | NetPanel - April 2009 *Base: All, n=1.011
  11. 11 ONLINE NETWORKING IDENTITY Online networking can enrich social life 32% experiences that online contacts made online, often become real life friends, 35% does not experience this. 9% says that they have less time to spend to maintiain real life friendships, due to contacts in the digital world. 72% disagrees. Ruigrok | NetPanel - April 2009 *Base: Respondents with a profile on one or more online networks, n=727
  12. 12 MOBILE INTERNET Ruigrok | NetPanel - April 2009
  13. 13 MOBILE Half of the Dutch have acces to mobile internet, usage is low 49% has access to internet on the mobile phone*. 40% of the ones with access uses the internet on their mobile phone. 60% of the ones with access do never go online on their mobile phone. Ruigrok | NetPanel - April 2009 *Base: All, n= 1.011
  14. 14 MOBILE Ruigrok | NetPanel - April 2009
  15. 15 MOBIEL INTERNET Ruigrok | NetPanel - April 2009
  16. 16 USABILITY Ruigrok | NetPanel - April 2009
  17. USABILITY We expect a lot, we get irritated a lot 75% thinks you can expect much in terms of user-friendliness from a website, even if it’s a free website or online application. Only 9% disagrees. 78% 60% 64% 53% 61% 43% = percentage of users of online networks that score their network (very) Ruigrok | NetPanel - April 2009 userfriendly* *Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
  18. 18 USABILITY Ruigrok | NetPanel - April 2009
  19. 19 E-COMMERCE Ruigrok | NetPanel - April 2009
  20. 20 E-COMMERCE Spending and earning money online 79% thinks online payments always have to require a secure payment method, like iDeal or PayPal. 16% finds it easier to spend money online than in physical shops. Have you ever paid to use any of the Have you ever earned money online with following online products / services? any of the following online products / Yes services? Yes Music 17% Premium access 10% EBay, Marktplaats 43% Online storage Online shop 4% 5% Video 4% Advertisements 2% Advertising-free access 3% EBay access 2% News Writing / publishing content 2% 2% Music 1% Premium access 1% Video 0% Ruigrok | NetPanel - April 2009 *Base: All, n= 1.011
  21. 21 ADDITIONS Ruigrok | NetPanel - April 2009
  22. 22 GEBRUIK Contact The complete report of The Next Web 2009 will be available online (in Dutch) by the end of April. This report will contain more graphics, tables, openends and extra analyses on dierent target groups (women versus men, young versus old etcetera). For more information and questions, please contact us: Hanneke Vos hanneke@ruigroknetpanel.nl +31-6-20-6238512 www.ruigroknetpanel.nl Ruigrok | NetPanel - April 2009
  23. 23 ADDITIONS RESPONSE ANALYSIS Type Amount (n) Total samplesize 4.000 Completes 1.011 Incompletes 218 Bouncers (mail not delivered) 210 Responspercentage 1.011 / (4.000 – 210 ) = 27% Non-response (4.000- 210 – 1.011) / (4.000 – 210) = 73% Ruigrok | NetPanel - April 2009

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