Ubisoft Nederland asked Bohemia Amsterdam to help launch AC3. Read how and watch the interactive virals.

1. B2C Campaign Case
Ubisoft
Join or Die
Client Personnel: Marcel Keij
Bohemia Personnel: Marco de Boer
Kyra Roest
Tomas Rouw

2. Situation
The hit video game series Assassin's Creed by
Ubisoft launched the third sequence. In AC3 the
new character is the half-blooded Native-
American Connor. The worldwide launch is
scheduled for October 31, 2012.

3. Target
Create awareness of the new Assassin’s Creed.

4. Target Group
Fans of Ubisoft’s Assassin’s Creed Series and
Hit Buyers, gamers who buy the top 5 most
popular games every year.

5. Strategy
In collaboration with Ubisoft Nederland, the
assignment for Bohemia Amsterdam is to provide
the client with the communication around the
pre-order aspect of the game.
The activation campaign aims to catch the
attention of both ‘specialized’ and ‘mainstream’
target group.
We chose to stay in line with the first series but
move to a new location.

6. Concept
The new Assassin’s Creed leads us to North-
America at the time of the American Revolution.
It’s a totally new game with a new Hero in a new
Setting. With new Features, a new World and
new Rules. In other words; New Circumstances
that needs ‘getting used to’.
In this follow-up on the series for AC Revelations
we have Connor facing these new circumstances.
He has to chose: Join or Die.

7. Visuals
Media
The making of...
Video
Banners

12. Visuals
Media
The making of...
Video
Banners

13. Visuals
Media
The making of...
Video
Banners

15. Results
In the first weekend the videos has been watched
by 30.000 Dutch viewers. Despite the IP country
block by Ubisoft International the videos were
already going worldwide through other Youtube
users the same day of the press launch.

16. Special Thanks To...
Tomas Rouw (Copy & Creation)
Filmgasten (Direction & Film)
Rik Boer (Connor)

17. Make a Mark.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com