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Isuzu IMBC 2014

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Bodin Boonsiriphant
Bodin Boonsiriphant

IMBC Digital awareness

Marketing
1 of 71
Team: The Musketeers Digital Communication Plan BBA Thammasat
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF COMMUNICATION OBJECTIVES : • Create awareness of the product through digital and social media platform • Encourage consumer target have a positive attitude towards the product PROSPECTIVE TARGET : 20 – 40 Years Old PERIOD : Jan 2015 – Dec 2015 ( Year Plan ) CLIENT BRIEF.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CUSTOMER’S CHARACTERISTICS. 1 2 3 Interests Trips with Friends and Family Promotion Seeker Game and Leisure activity Aspiration Want to be their own BOSS Work Life Works on weekdays from 9am – 5 pm Energy was drain from the routine tasks
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CUSTOMER’S INSIGHT. TRAPPED
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF KEY COMMUNICATION CONCEPT. WHAT ISUZU X-SERIES ISTARGET’S NEED ISUZU D-MAX X-SERIES Unleash your adrenaline UNIQUE LIFESTYLE THAT IS BOUND TO ONLY YOUR RULES A BREAK FROM THEIR DAILY- ROUTINE LIFESTYLE Idea Year Plan Campaigns
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CAMPAIGN STRATEGY. Create a unique experience for the targets to be exposed to by utilizing their gaming habit to register ISUZU D-MAX X-SERIES as their Key to a Cool lifestyle
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CAMPAIGN TACTIC. Engagement-based campaign by customizing storytelling based on benefits & various needs of targets and placing the content in digital touch points relevant to them
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF JAN
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF JAN Objective Register Isuzu X-Series’ Speed feature in targets’ minds Theme Financial Freedom: Target’s interest over sweepstake and the need of being wealthy without having to work Media Channel Unbranded YouTuber’s Channel [Highly Relatable]
“Office workers feel suffocated in their own spaces” Finding:
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN #1 FEB - APR
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PRE-CAMPAIGN. + + KOL + Advertising GSN + GDN Own Channel + Showroom FEB - APR
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle KOL Job KOL Facebook Advertising EXAMPLE ADVERTISING
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN. Create a rectangular cab-size space on the floor and pose Take a picture Upload to FB App on Isuzu Fan Page Chance to win an iPhone6 1 32 4 FEB - APR
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF User Generated Blog Post EXPECTED OUTCOME.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF IDEA REFERENCE.
“The targets like giveaways and games .” Finding:
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF APR - JUN CAMPAIGN #2
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PRE CAMPAIGN (APRIL). FB Post Teaser of Campaign Announce the result of the MOST POPULAR VOTE as the road trip destination 2 Weeks Later APR - JUN
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN (MAY - JUNE). Home Photo Hunt Rule Start! FB post explaining the campaign and directing audiences to the FB app Participants participate in the Photo Hunt App and wait for the result 2WEEKSLATER FB post announcing the 2 winners Take them on a road trip with their group of friends [ Party of 4 ] on X-Series APR - JUN 1 3 2 4
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN: FB APP FLOW. Home Photo Hunt Rule Start! Home Photo Hunt TIME 00:59 Home Photo Hunt Casual คำอธิบำย Trendy คำอธิบำย Business Casual คำอธิบำย Formal คำอธิบำย Q2: ถ้ำ Isuzu เป็นคน เขำจะแต่งตัวอย่ำงไร [Branding] ?Q1: คุณคิดว่ำ x series บกบอกลักษณะอะไรในตัวคุณ? Brave คำอธิบำย Cool คำอธิบำย Creative คำอธิบำย Original คำอธิบำย 1 2 3
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN: FB APP FLOW. Home Photo Hunt Casual คำอธิบำย Trendy คำอธิบำย Business Casual คำอธิบำย Formal คำอธิบำย Q2: ถ้ำ Isuzu เป็นคน เขำจะแต่งตัวอย่ำงไร ?Q1: คุณคิดว่ำ x series บกบอกลักษณะอะไรในตัวคุณ? Brave คำอธิบำย Cool คำอธิบำย Creative คำอธิบำย Original คำอธิบำย 3
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN: FB APP FLOW. Home Photo Hunt Rule Start! Home Photo Hunt TIME 00:59 Home Photo Hunt Casual คำอธิบำย Trendy คำอธิบำย Business Casual คำอธิบำย Formal คำอธิบำย Q2: ถ้ำ Isuzu เป็นคน เขำจะแต่งตัวอย่ำงไร [Branding] ?Q1: คุณคิดว่ำ x series บกบอกลักษณะอะไรในตัวคุณ? Brave คำอธิบำย Cool คำอธิบำย Creative คำอธิบำย Original คำอธิบำย Home Photo Hunt ขอขอบคุณสำหรับกำรร่วมสนุก X2P031 กรุณำ Screen capture โค้ดของคุณและมำรับของสัมมำคุณที่ Isuzu Showroom ใกล้บ้ำน 1 2 3 4 กรุณำ Screen capture โค้ดของคุณและมำรับของสัมมำคุณที่ Isuzu Showroom ใกล้บ้ำน
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF EXPECTED OUTCOME. Outcome • Evaluate X series marketing communication • Understand consumer’s brand perception • Increase tendency of consumer’s trial
2015: Year of Selfie “ Where to travel with Friends?” Finding:
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN #3 JUN - JUL
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN. Theme : Unseen Unique lifestyle IG: Location tag and #ExploreXSeries Chance to win a GoPro Camera 1 3 2 JUN - JUL
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF อยุธยำ #ExploreXSeries 1hr มำเที่ยวงำนวัดแบบเก๋ๆ++++ #ExploreXSeries 3mปทุมธำนี
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF POST-CAMPAIGN. Collect the picture and location Include them in Isuzu Access App and i-genii to promote traveling within Thailand + JUN - JUL
“The targets interact both online and on-ground.” Finding:
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN #4 Xtreme life on both worlds SEP - DEC
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PHASE 1 REF.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PHASE 1. Race for the high score to be eligible to win Isuzu D-max x-series truck 1 TOP 10 High scorers would proceed to the next round 3 Go for a Test-Drive to get 20 more gears and a score multiplier in just a drive away 2 Product awareness booster Score x4 SEP - DEC
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PHASE 2. Race for the best time at Isuzu Pattaya course Receive Isuzu D-max X-series and take pictures with Isuzu Ladies at Thailand Motor Expo STARBUCKS Select your driver and see them on the microsite with YouTube live stream Win a Starbucks gift card if your chosen driver won the race TOP 10 HIGH SCORERS VIEWERS SEP - DEC
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF EXPECTED OUTCOME: Earn Media. CR. YouTube Trick CR. Pantip Review Organic Google SearchesMeme & Satire FB Contents
“The targets are addicted to Social network.” Finding:
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Interactive X Catalog CAMPAIGN #5 NOV - DEC
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Find the key and re-post it to get a discount on truck accessories at the Motor Expo Isuzu X-series www.isuzux-series.com ISUZU_XSERIES Isuzu X-series Xseries_Design ดีไซน์ร้อนแรงเรซซิ่งแบบเต็มขั้น สปอร์ตเต็มอำรมณ์ Isuzu X-series www.isuzux-series.com Xseries_Design1 32 CAMPAIGN PART 1.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN PART 2. 1 Be the brand voice: Take picture of the truck at the Motor show Use Tag feature and tag your picture on Instagram Ex. Xseries_Design 2 6 3 Take a chance to win an iPhone 6 Dominate the Social media News Feed during the Motor Expo NOV - DEC
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF รถ แรงมำก มีจอ อยำกได้มำกกกกก #xseries_interior EXPECTED OUTCOME. I’m so in love with this truck #xseries_design Earned media
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Media Planning
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF • toyota thailand • toyota trd sportivo • toyota vigo • toyota vigo 2014 • toyota vigo champ trd sportivo • toyota vigo trd • toyota vigo trd sportivo • trd sportivo • vigo champ • รถกระบะโตโยต ้า • ราคาวีโก ้แชมป์ • วีโก ้ • วีโก ้แชมป์ • โตโยต ้า • โตโยต ้าวีโก ้ • กระบะ • กระบะ 4 ประตู • กระบะแต่ง • รถกระบะ • รถกระบะ 4 ประตู • รถกระบะแต่ง • ปิคอัพ • รถกระบะที่ดีที่สุด • รถปิคอัพ • รถกระบะแต่งสวย • รถกระบะแต่งแรง • ราคารถกระบะ • หลังคารถกระบะ • กระบะ ราคาถูก • รถกระบะราคาถูก • d max x series 2013 • d max x series speed • d max x series รำคำ • d max x-series • isuzu d-max x-series รำคำ • isuzu x series • isuzu x series 2014 • x-series • ดีแม็ก x-series • รำคำ d-max x-series • รำคำ isuzu d-max x-series B: ISUZU Bra Competitor ISUZU X-SERIES Toyota Truck Campaign Ad Group Keyword G: Truck G: Emotion • ความสนุก • ตื่นเต ้น • มัน • สนุก • เร ้าใจ Fun and Excitement GOOGLE SEARCH NETWORK.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF GOOGLE SEARCH NETWORK. 250,000 5,000 Expected Impression/ Month Expected Click/ Month EXAMPLE AD.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF GOOGLE DISPLAY NETWORK.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Display Banner Placement carmotorshow.com wheel.in.th autoyim.com autospinn.com rod-dd.com carmotorshow.com truck.in.th thaiscooter.com thaiautocars.com Auto men.sanook.com men.postjung.com men.mthai.com kapook.com men.kapook.com football.kapook.com car.kapook.com teenee.com siamsport.co.th IT foodtravel.tv paiduaykan.com ticketsthai.com sadoodta.com th.wego.com realitythailand.com nooam.com thaipackagetour.com Travel siamzone.com ohozaa.com postjung.com siamha.com drama.tlcthai.com thaiza.com Online Community Men techxcite.com overclockzone.com arip.co.th techmoblog.com siamphone.com droidsans.com appdisqus.com specphone.com flashfly.net iPhone-Droid.net GOOGLE DISPLAY NETWORK. 16,000,000 16,000 Expected Impression/ Month Expected Click/ Month
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Right Hand ColumnsNewsfeed To ISUZU Facebook Page: Newsfeed To ISUZU website 16,161,616 12,929 Expected Impression/ Month Expected Click/ Month FACEBOOK ADVERTISING.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Total Expenditure 5,276,900 BHT. Campaign / Media List of expenditures Amount Space Idea Boy Prakorn's fee 400,000 Iphone 6 (64 GB) 28,900 Spot of travelling Accomodation (Winners + Staffs) 117,100 Activity 30,000 Food and etc. 40,000 Goodie Bags Varies Explore Thailand IG Contest GoPro camera 15,000 Xtreme life on both worlds Application fees 500,000 Starbucks gift card 50,000 Isuzu D-Max X-Series 707,000 Race 200,000 "Find the key" Interactive X Catalog Iphone 6 (64 GB) 28,900 Prize 150,000 Lottery Video Video Production 10,000 Google Adwords Google Search Network 480,000 Google Display Network 960,000 Facebook Ad Space Idea's 80,000 Xtreme life on both worlds' 80,000 Explore Thailand IG Contest's 80,000 Newsfeed + RHS 960,000 KOL JayTheRabbit / campaign 250,000 Contrast / 10 post 40,000 Salaryman's Diary / post 5,000 เรียนเจ ้านายที่เคารพ/ post 20,000 ลูกค ้าผู้น่ารัก + คนอะไรเป็นแฟนหมี 45,000
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Awareness and Engagement Vide o Socia l Medi a Jan Feb Mar Apr Ma y Jun Jul Au g Sep Oct Nov Dec Space Idea ท้ำยรถ Explore Thailand Mobile & On - Ground Event: XTreme life Spot of Travelling Xcatalo g Lottery Google Adwords + Facebook Ads DIGITAL TIMELINE.
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF KEY COMMMUNICATION CONCEPT ISUZU D-MAX X-SERIES Unleash your adrenaline INSIGHT Want to own their life but are trapped within their working lifestyle CAMPAIGN STRATEGY Create a unique experience for the target to be exposed to by utilizing the gaming habit of the target and register ISUZU D-MAX X-SERIES as their key to a cool lifestyle CAMPAIGN TACTIC Engagement-based campaign by customizing storytelling based on benefits & various needs of targets and placing the content in digital touch points relevant to them COMMUNICATION FRAMEWORK. SPACE IDEA Trunk space SPOT OF TRAVELLING EXPLORE THAILAND XTREME LIFE APP X CATALOG Experience Function lifestyle Interaction CAMPAIGN
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Phatcharin Sriwattanangkoon 4th Year Finance Student BBA THAMMASAT Bodin Boonsiriphant 4th Year Marketing Student BBA THAMMASAT Pannathat Lowthammatus 4th Year Marketing Student BBA THAMMASAT Guyasit Owatsatit 4th Year Accounting Student BBA THAMMASAT Peeranat Phongphua 4th Year Finance Student BBA THAMMASAT THANK YOU Be the Best Always
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF BACK UP
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Capturing on 07/03/15 4 Rooms x 2 Nights = 115,400 THB 5 Staffs x 2 Nights = 1,700 THB WINNERS STAFFS
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF STAFF’S ACCOMODATION MUST BE WITHIN WINNER’S HOTEL DISTANCE when the selected hotel does not provide rooms that price “within” the budget Staff’s Winner’s
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CTR = Click x100 Impression Click (CPC) = Budget CPC Impression (CPM) = Budget x1000 CPM MEDIA PLACEMENT GROSS RATE (CPC) - THB GROSS RATE (CPM) - THB Budget (THB) Impression CTR Booking Click Expected View GOOGLE KEYWORD SEARCH 8.00THB - 40,000THB 250,000 2.00% 5,000 - GOOGLE GDN 5.00THB - 80,000THB 16,000,000 0.10% 16,000 - Facebook RHS - 4.95THB 60,000THB 12,121,212 0.04% 4,848 - Facebook New feeds - 4.95THB 20,000THB 4,040,404 0.20% 8,081 - Youtube TrueView Ads 0.50THB 50,000THB - - - 100,000
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF FACEBOOK USER < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF FACEBOOK POST < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF INSTAGRAM USER < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF INSTAGRAM POST < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF INSTRAGRAM GROWTH < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF SOCIAL MEDIA INTEGRATION < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF SOCIAL MEDIA INTEGRATION < BACK
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: www.facebook.com/jaytherabbitofficial Facebook fan: 617,557 fans IG: Jaytherabbitofficial IG follower: 184,000 likes Target: Office Worker [ Esp. Women] KOL INFORMATION AND TARGET
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: www.facebook.com/คนอะไรเป็นแฟนหมี Facebook fan: 1,191,421 fans Target: Couples KOL INFORMATION AND TARGET
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: https://www.facebook.com/ContrastTH Facebook fan: 190,534 fans Target: Mass KOL INFORMATION AND TARGET
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: https://www.facebook.com/SalarymansDiary Facebook fan: 162,824 fans Target: Office Workers KOL INFORMATION AND TARGET
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Sarcasm office lifestyle FB Page: https://www.facebook.com/ilovemyclient Facebook fan: 136,686 fans Target: Office Workers KOL INFORMATION AND TARGET
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Sarcasm office lifestyle FB Page: https://www.facebook.com/dearmybosspage Facebook fan: 2188,941 fans Target: Office Workers KOL INFORMATION AND TARGET
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Participate in sweepstake campaign
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF

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Isuzu IMBC 2014

  • 1. Team: The Musketeers Digital Communication Plan BBA Thammasat
  • 2. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF COMMUNICATION OBJECTIVES : • Create awareness of the product through digital and social media platform • Encourage consumer target have a positive attitude towards the product PROSPECTIVE TARGET : 20 – 40 Years Old PERIOD : Jan 2015 – Dec 2015 ( Year Plan ) CLIENT BRIEF.
  • 3. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CUSTOMER’S CHARACTERISTICS. 1 2 3 Interests Trips with Friends and Family Promotion Seeker Game and Leisure activity Aspiration Want to be their own BOSS Work Life Works on weekdays from 9am – 5 pm Energy was drain from the routine tasks
  • 4. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CUSTOMER’S INSIGHT. TRAPPED
  • 5. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF KEY COMMUNICATION CONCEPT. WHAT ISUZU X-SERIES ISTARGET’S NEED ISUZU D-MAX X-SERIES Unleash your adrenaline UNIQUE LIFESTYLE THAT IS BOUND TO ONLY YOUR RULES A BREAK FROM THEIR DAILY- ROUTINE LIFESTYLE Idea Year Plan Campaigns
  • 6. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CAMPAIGN STRATEGY. Create a unique experience for the targets to be exposed to by utilizing their gaming habit to register ISUZU D-MAX X-SERIES as their Key to a Cool lifestyle
  • 7. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNINGBRIEF CAMPAIGN TACTIC. Engagement-based campaign by customizing storytelling based on benefits & various needs of targets and placing the content in digital touch points relevant to them
  • 8. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF JAN
  • 9. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF JAN Objective Register Isuzu X-Series’ Speed feature in targets’ minds Theme Financial Freedom: Target’s interest over sweepstake and the need of being wealthy without having to work Media Channel Unbranded YouTuber’s Channel [Highly Relatable]
  • 10. “Office workers feel suffocated in their own spaces” Finding:
  • 11. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN #1 FEB - APR
  • 12. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PRE-CAMPAIGN. + + KOL + Advertising GSN + GDN Own Channel + Showroom FEB - APR
  • 13. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle KOL Job KOL Facebook Advertising EXAMPLE ADVERTISING
  • 14. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN. Create a rectangular cab-size space on the floor and pose Take a picture Upload to FB App on Isuzu Fan Page Chance to win an iPhone6 1 32 4 FEB - APR
  • 15. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF User Generated Blog Post EXPECTED OUTCOME.
  • 16. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF IDEA REFERENCE.
  • 17. “The targets like giveaways and games .” Finding:
  • 18. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF APR - JUN CAMPAIGN #2
  • 19. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PRE CAMPAIGN (APRIL). FB Post Teaser of Campaign Announce the result of the MOST POPULAR VOTE as the road trip destination 2 Weeks Later APR - JUN
  • 20. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN (MAY - JUNE). Home Photo Hunt Rule Start! FB post explaining the campaign and directing audiences to the FB app Participants participate in the Photo Hunt App and wait for the result 2WEEKSLATER FB post announcing the 2 winners Take them on a road trip with their group of friends [ Party of 4 ] on X-Series APR - JUN 1 3 2 4
  • 21. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN: FB APP FLOW. Home Photo Hunt Rule Start! Home Photo Hunt TIME 00:59 Home Photo Hunt Casual คำอธิบำย Trendy คำอธิบำย Business Casual คำอธิบำย Formal คำอธิบำย Q2: ถ้ำ Isuzu เป็นคน เขำจะแต่งตัวอย่ำงไร [Branding] ?Q1: คุณคิดว่ำ x series บกบอกลักษณะอะไรในตัวคุณ? Brave คำอธิบำย Cool คำอธิบำย Creative คำอธิบำย Original คำอธิบำย 1 2 3
  • 22. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN: FB APP FLOW. Home Photo Hunt Casual คำอธิบำย Trendy คำอธิบำย Business Casual คำอธิบำย Formal คำอธิบำย Q2: ถ้ำ Isuzu เป็นคน เขำจะแต่งตัวอย่ำงไร ?Q1: คุณคิดว่ำ x series บกบอกลักษณะอะไรในตัวคุณ? Brave คำอธิบำย Cool คำอธิบำย Creative คำอธิบำย Original คำอธิบำย 3
  • 23. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN: FB APP FLOW. Home Photo Hunt Rule Start! Home Photo Hunt TIME 00:59 Home Photo Hunt Casual คำอธิบำย Trendy คำอธิบำย Business Casual คำอธิบำย Formal คำอธิบำย Q2: ถ้ำ Isuzu เป็นคน เขำจะแต่งตัวอย่ำงไร [Branding] ?Q1: คุณคิดว่ำ x series บกบอกลักษณะอะไรในตัวคุณ? Brave คำอธิบำย Cool คำอธิบำย Creative คำอธิบำย Original คำอธิบำย Home Photo Hunt ขอขอบคุณสำหรับกำรร่วมสนุก X2P031 กรุณำ Screen capture โค้ดของคุณและมำรับของสัมมำคุณที่ Isuzu Showroom ใกล้บ้ำน 1 2 3 4 กรุณำ Screen capture โค้ดของคุณและมำรับของสัมมำคุณที่ Isuzu Showroom ใกล้บ้ำน
  • 24. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF EXPECTED OUTCOME. Outcome • Evaluate X series marketing communication • Understand consumer’s brand perception • Increase tendency of consumer’s trial
  • 25. 2015: Year of Selfie “ Where to travel with Friends?” Finding:
  • 26. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN #3 JUN - JUL
  • 27. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN. Theme : Unseen Unique lifestyle IG: Location tag and #ExploreXSeries Chance to win a GoPro Camera 1 3 2 JUN - JUL
  • 28. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF อยุธยำ #ExploreXSeries 1hr มำเที่ยวงำนวัดแบบเก๋ๆ++++ #ExploreXSeries 3mปทุมธำนี
  • 29. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF POST-CAMPAIGN. Collect the picture and location Include them in Isuzu Access App and i-genii to promote traveling within Thailand + JUN - JUL
  • 30. “The targets interact both online and on-ground.” Finding:
  • 31. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN #4 Xtreme life on both worlds SEP - DEC
  • 32. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PHASE 1 REF.
  • 33. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PHASE 1. Race for the high score to be eligible to win Isuzu D-max x-series truck 1 TOP 10 High scorers would proceed to the next round 3 Go for a Test-Drive to get 20 more gears and a score multiplier in just a drive away 2 Product awareness booster Score x4 SEP - DEC
  • 34. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF PHASE 2. Race for the best time at Isuzu Pattaya course Receive Isuzu D-max X-series and take pictures with Isuzu Ladies at Thailand Motor Expo STARBUCKS Select your driver and see them on the microsite with YouTube live stream Win a Starbucks gift card if your chosen driver won the race TOP 10 HIGH SCORERS VIEWERS SEP - DEC
  • 35. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF EXPECTED OUTCOME: Earn Media. CR. YouTube Trick CR. Pantip Review Organic Google SearchesMeme & Satire FB Contents
  • 36. “The targets are addicted to Social network.” Finding:
  • 37. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Interactive X Catalog CAMPAIGN #5 NOV - DEC
  • 38. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Find the key and re-post it to get a discount on truck accessories at the Motor Expo Isuzu X-series www.isuzux-series.com ISUZU_XSERIES Isuzu X-series Xseries_Design ดีไซน์ร้อนแรงเรซซิ่งแบบเต็มขั้น สปอร์ตเต็มอำรมณ์ Isuzu X-series www.isuzux-series.com Xseries_Design1 32 CAMPAIGN PART 1.
  • 39. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CAMPAIGN PART 2. 1 Be the brand voice: Take picture of the truck at the Motor show Use Tag feature and tag your picture on Instagram Ex. Xseries_Design 2 6 3 Take a chance to win an iPhone 6 Dominate the Social media News Feed during the Motor Expo NOV - DEC
  • 40. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF รถ แรงมำก มีจอ อยำกได้มำกกกกก #xseries_interior EXPECTED OUTCOME. I’m so in love with this truck #xseries_design Earned media
  • 41. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Media Planning
  • 42. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF • toyota thailand • toyota trd sportivo • toyota vigo • toyota vigo 2014 • toyota vigo champ trd sportivo • toyota vigo trd • toyota vigo trd sportivo • trd sportivo • vigo champ • รถกระบะโตโยต ้า • ราคาวีโก ้แชมป์ • วีโก ้ • วีโก ้แชมป์ • โตโยต ้า • โตโยต ้าวีโก ้ • กระบะ • กระบะ 4 ประตู • กระบะแต่ง • รถกระบะ • รถกระบะ 4 ประตู • รถกระบะแต่ง • ปิคอัพ • รถกระบะที่ดีที่สุด • รถปิคอัพ • รถกระบะแต่งสวย • รถกระบะแต่งแรง • ราคารถกระบะ • หลังคารถกระบะ • กระบะ ราคาถูก • รถกระบะราคาถูก • d max x series 2013 • d max x series speed • d max x series รำคำ • d max x-series • isuzu d-max x-series รำคำ • isuzu x series • isuzu x series 2014 • x-series • ดีแม็ก x-series • รำคำ d-max x-series • รำคำ isuzu d-max x-series B: ISUZU Bra Competitor ISUZU X-SERIES Toyota Truck Campaign Ad Group Keyword G: Truck G: Emotion • ความสนุก • ตื่นเต ้น • มัน • สนุก • เร ้าใจ Fun and Excitement GOOGLE SEARCH NETWORK.
  • 43. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF GOOGLE SEARCH NETWORK. 250,000 5,000 Expected Impression/ Month Expected Click/ Month EXAMPLE AD.
  • 44. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF GOOGLE DISPLAY NETWORK.
  • 45. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Display Banner Placement carmotorshow.com wheel.in.th autoyim.com autospinn.com rod-dd.com carmotorshow.com truck.in.th thaiscooter.com thaiautocars.com Auto men.sanook.com men.postjung.com men.mthai.com kapook.com men.kapook.com football.kapook.com car.kapook.com teenee.com siamsport.co.th IT foodtravel.tv paiduaykan.com ticketsthai.com sadoodta.com th.wego.com realitythailand.com nooam.com thaipackagetour.com Travel siamzone.com ohozaa.com postjung.com siamha.com drama.tlcthai.com thaiza.com Online Community Men techxcite.com overclockzone.com arip.co.th techmoblog.com siamphone.com droidsans.com appdisqus.com specphone.com flashfly.net iPhone-Droid.net GOOGLE DISPLAY NETWORK. 16,000,000 16,000 Expected Impression/ Month Expected Click/ Month
  • 46. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Right Hand ColumnsNewsfeed To ISUZU Facebook Page: Newsfeed To ISUZU website 16,161,616 12,929 Expected Impression/ Month Expected Click/ Month FACEBOOK ADVERTISING.
  • 47. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Total Expenditure 5,276,900 BHT. Campaign / Media List of expenditures Amount Space Idea Boy Prakorn's fee 400,000 Iphone 6 (64 GB) 28,900 Spot of travelling Accomodation (Winners + Staffs) 117,100 Activity 30,000 Food and etc. 40,000 Goodie Bags Varies Explore Thailand IG Contest GoPro camera 15,000 Xtreme life on both worlds Application fees 500,000 Starbucks gift card 50,000 Isuzu D-Max X-Series 707,000 Race 200,000 "Find the key" Interactive X Catalog Iphone 6 (64 GB) 28,900 Prize 150,000 Lottery Video Video Production 10,000 Google Adwords Google Search Network 480,000 Google Display Network 960,000 Facebook Ad Space Idea's 80,000 Xtreme life on both worlds' 80,000 Explore Thailand IG Contest's 80,000 Newsfeed + RHS 960,000 KOL JayTheRabbit / campaign 250,000 Contrast / 10 post 40,000 Salaryman's Diary / post 5,000 เรียนเจ ้านายที่เคารพ/ post 20,000 ลูกค ้าผู้น่ารัก + คนอะไรเป็นแฟนหมี 45,000
  • 48. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Awareness and Engagement Vide o Socia l Medi a Jan Feb Mar Apr Ma y Jun Jul Au g Sep Oct Nov Dec Space Idea ท้ำยรถ Explore Thailand Mobile & On - Ground Event: XTreme life Spot of Travelling Xcatalo g Lottery Google Adwords + Facebook Ads DIGITAL TIMELINE.
  • 49. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF KEY COMMMUNICATION CONCEPT ISUZU D-MAX X-SERIES Unleash your adrenaline INSIGHT Want to own their life but are trapped within their working lifestyle CAMPAIGN STRATEGY Create a unique experience for the target to be exposed to by utilizing the gaming habit of the target and register ISUZU D-MAX X-SERIES as their key to a cool lifestyle CAMPAIGN TACTIC Engagement-based campaign by customizing storytelling based on benefits & various needs of targets and placing the content in digital touch points relevant to them COMMUNICATION FRAMEWORK. SPACE IDEA Trunk space SPOT OF TRAVELLING EXPLORE THAILAND XTREME LIFE APP X CATALOG Experience Function lifestyle Interaction CAMPAIGN
  • 50. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Phatcharin Sriwattanangkoon 4th Year Finance Student BBA THAMMASAT Bodin Boonsiriphant 4th Year Marketing Student BBA THAMMASAT Pannathat Lowthammatus 4th Year Marketing Student BBA THAMMASAT Guyasit Owatsatit 4th Year Accounting Student BBA THAMMASAT Peeranat Phongphua 4th Year Finance Student BBA THAMMASAT THANK YOU Be the Best Always
  • 51. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF BACK UP
  • 52. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Capturing on 07/03/15 4 Rooms x 2 Nights = 115,400 THB 5 Staffs x 2 Nights = 1,700 THB WINNERS STAFFS
  • 53. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF STAFF’S ACCOMODATION MUST BE WITHIN WINNER’S HOTEL DISTANCE when the selected hotel does not provide rooms that price “within” the budget Staff’s Winner’s
  • 54. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF CTR = Click x100 Impression Click (CPC) = Budget CPC Impression (CPM) = Budget x1000 CPM MEDIA PLACEMENT GROSS RATE (CPC) - THB GROSS RATE (CPM) - THB Budget (THB) Impression CTR Booking Click Expected View GOOGLE KEYWORD SEARCH 8.00THB - 40,000THB 250,000 2.00% 5,000 - GOOGLE GDN 5.00THB - 80,000THB 16,000,000 0.10% 16,000 - Facebook RHS - 4.95THB 60,000THB 12,121,212 0.04% 4,848 - Facebook New feeds - 4.95THB 20,000THB 4,040,404 0.20% 8,081 - Youtube TrueView Ads 0.50THB 50,000THB - - - 100,000
  • 55. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF FACEBOOK USER < BACK
  • 56. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF FACEBOOK POST < BACK
  • 57. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF INSTAGRAM USER < BACK
  • 58. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF INSTAGRAM POST < BACK
  • 59. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF INSTRAGRAM GROWTH < BACK
  • 60. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF SOCIAL MEDIA INTEGRATION < BACK
  • 61. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF SOCIAL MEDIA INTEGRATION < BACK
  • 62. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: www.facebook.com/jaytherabbitofficial Facebook fan: 617,557 fans IG: Jaytherabbitofficial IG follower: 184,000 likes Target: Office Worker [ Esp. Women] KOL INFORMATION AND TARGET
  • 63. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: www.facebook.com/คนอะไรเป็นแฟนหมี Facebook fan: 1,191,421 fans Target: Couples KOL INFORMATION AND TARGET
  • 64. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: https://www.facebook.com/ContrastTH Facebook fan: 190,534 fans Target: Mass KOL INFORMATION AND TARGET
  • 65. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Lifestyle and Social content FB Page: https://www.facebook.com/SalarymansDiary Facebook fan: 162,824 fans Target: Office Workers KOL INFORMATION AND TARGET
  • 66. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Sarcasm office lifestyle FB Page: https://www.facebook.com/ilovemyclient Facebook fan: 136,686 fans Target: Office Workers KOL INFORMATION AND TARGET
  • 67. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Lifestyle Blogger • Sarcasm office lifestyle FB Page: https://www.facebook.com/dearmybosspage Facebook fan: 2188,941 fans Target: Office Workers KOL INFORMATION AND TARGET
  • 68. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF
  • 69. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF Participate in sweepstake campaign
  • 70. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF
  • 71. CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 MEDIA PLANNING BRIEF

Editor's Notes

  1. Want to break through from cubical space (office desk). Moreover, driving a 4-doors car would stress on the fact that the area inside is so little, so limited. This lead to the implementation of the first campaign that shows benefit of having ADDITIONAL cap space behind.  SPACE IDEA.
  2. Allow target to break out from the cube by providing additional space. Let consumer create variety of activities that can be carried out on the cap.
  3. Taking that insight of being fleeing from a 9-to-5 prison. We created a chance for them to enjoy a care-free moment without worries through the ISUZU X-Series experience.
  4. Our findings suggest that We’ve found that The target don’t know where to travel with friends
  5. Collaboration with TAT