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WESTERNISATION	
  OF	
  
DIET	
  SWEEPS	
  ASIA	
  
“Diet	
   Westernisa6on”	
   is	
  
c h a n g i n g	
   A s i a ’ s	
   f o o d	
  
consump6on	
   as	
   people	
   eat	
  
more	
   rising	
   breads,	
   pizzas,	
  
muffins	
  and	
  pasta.	
  
Westernisa6on	
  of	
  diet	
  sweeps	
  Asia	
  
•  As	
  Asians	
  eat	
  more	
  white	
  bread,	
  risks	
  are	
  
increasing	
  for	
  high-­‐blood	
  pressure,	
  diabetes	
  
and	
  obesity	
  –	
  all	
  of	
  which	
  are	
  already	
  on	
  the	
  
rise	
  in	
  the	
  region	
  	
  
•  More	
  and	
  more	
  Malaysians	
  are	
  diagnosed	
  
with	
  diabetes	
  and	
  pa6ents	
  with	
  the	
  disease	
  
are	
  geNng	
  younger	
  
•  The	
  number	
  of	
  diabetes	
  pa6ents	
  aged	
  18	
  
years	
  in	
  Malaysia	
  and	
  above	
  has	
  increased	
  
from	
  15.2%	
  to	
  31%	
  in	
  recent	
  years	
  
	
  (Source:	
  Na6onal	
  Health	
  and	
  Morbidity	
  Survey	
  Malaysia)	
  
	
  
Westernisa6on	
  of	
  diet	
  sweeps	
  Asia	
  
•  Emergence	
  of	
  a	
  “nutri6on	
  divide”	
  between	
  
richer	
  and	
  poorer	
  consumers.	
  Affluent	
  Asians	
  
demand	
  higher	
  quality	
  natural	
  sourdoughs,	
  
instead	
  of	
  chemical	
  aids	
  like	
  emulsifiers	
  and	
  
stabilizers	
  
•  Asian	
  bread	
  makers	
  are	
  challenged	
  to	
  take	
  the	
  
ar6sanal	
  to	
  the	
  industrial	
  level,	
  making	
  healthy	
  
breads	
  with	
  vast	
  economies	
  of	
  scale	
  
•  This	
  demands	
  a	
  major	
  shi^	
  towards	
  making	
  
flour	
  products	
  healthier	
  while	
  s6ll	
  sa6sfying	
  
Asian	
  taste	
  buds.	
  
Japanese	
  Ate	
  More	
  Bread	
  Than	
  Rice	
  
For	
  The	
  First	
  Time	
  In	
  2015	
  
What’s	
  wrong	
  with	
  white	
  bread?	
  
•  White	
  bread	
  remains	
  the	
  choice	
  in	
  Asia	
  due	
  to	
  lifestyle	
  
and	
  costs	
  
•  Longer	
  shelf	
  life	
  means	
  it	
  is	
  easier	
  for	
  retailers	
  to	
  stock	
  	
  
•  Growing	
  health	
  concerns	
  about	
  consump6on	
  of	
  white	
  
bread,	
  baked	
  products	
  which	
  have	
  a	
  high	
  Glycemic	
  
Index.	
  	
  
•  According	
  to	
  public	
  health	
  experts	
  a	
  sharp	
  rise	
  in	
  
consump6on	
  of	
  products	
  made	
  from	
  white	
  flour	
  is	
  
leading	
  to	
  a	
  poten6al	
  health	
  epidemic	
  problem	
  known	
  
as	
  	
  “metabolic	
  syndrome”	
  which	
  is	
  characterized	
  by	
  
obesity,	
  diabetes	
  and	
  heart	
  disease.	
  	
  	
  
What	
  is	
  the	
  Glycemic	
  Index	
  (GI)?	
  
•  GI	
  is	
  an	
  indicator	
  of	
  how	
  carbohydrate	
  foods	
  raise	
  	
  
blood	
  glucose	
  in	
  humans	
  
•  The	
  GI	
  values	
  of	
  foods	
  are	
  measured	
  using	
  valid	
  
scien6fic	
  methods	
  such	
  as	
  clinical	
  trials	
  and	
  cannot	
  be	
  
guessed	
  at	
  by	
  looking	
  at	
  the	
  composi6on	
  of	
  foods	
  
•  Foods	
  with	
  a	
  high	
  GI	
  score	
  contain	
  rapidly	
  digested	
  
carbohydrates	
  that	
  trigger	
  a	
  large	
  and	
  rapid	
  rise	
  in	
  the	
  
level	
  of	
  blood	
  glucose,	
  and	
  subsequently,	
  of	
  the	
  
insulin	
  level	
  
•  Experts	
  widely	
  accept	
  that	
  high	
  peaks	
  in	
  insulin	
  are	
  
directly	
  related	
  to	
  obesity,	
  type-­‐2	
  diabetes	
  and	
  risk	
  of	
  
heart	
  disease	
  
THE	
  PARTNERSHIP	
  
-­‐-­‐	
  WHO	
  WE	
  ARE	
  
•  Headquartered	
  in	
  Malaysia	
  and	
  
listed	
  on	
  the	
  Australian	
  Securi6es	
  
Exchange,	
  Holista	
  Colltech	
  is	
  a	
  
research-­‐driven	
  biotech	
  company	
  
dedicated	
  to	
  delivering	
  first	
  class	
  
natural	
  ingredients	
  and	
  wellness	
  
products	
  
	
  
•  Our	
  three	
  core	
  businesses	
  include:	
  	
  
–  Func6onal	
  food	
  ingredients	
  	
  
–  Health	
  supplements	
  	
  
–  Sheep	
  Collagen	
  produc6on	
  
	
  
•  Founded	
  in	
  1992	
  and	
  headquartered	
  in	
  
Matzingen,	
  Switzerland,	
  Veripan	
  specializes	
  
in	
  new	
  food	
  products	
  by	
  developing	
  new	
  
ingredients,	
  recipes	
  and	
  technologies	
  
•  Veripan	
  is	
  the	
  largest	
  independent	
  supplier	
  
of	
  bakery	
  ingredients	
  
•  Veripan’s	
  main	
  manufacturing	
  hub	
  is	
  
located	
  in	
  Switzerland	
  but	
  also	
  has	
  
manufacturing	
  facili6es	
  in	
  Malaysia,	
  
Australia	
  and	
  several	
  other	
  European	
  
countries	
  
A	
  GAME	
  CHANGER	
  
FOR	
  FLOUR	
  INDUSTRY	
  
A	
  WORLD	
  FIRST	
  FROM	
  MALAYSIA	
  
“The	
  Best	
  Thing	
  Since	
  Sliced	
  Bread”	
  	
  	
  
The	
  First	
  Low	
  GI	
  	
  
“Clean	
  Label”	
  	
  
Bread	
  	
  
Difficult	
  to	
  Beat.	
  Impossible	
  to	
  Copy	
  	
  
•  Protected	
  by	
  2	
  global	
  patents	
  	
  
•  Proprietary	
  technologies	
  
•  PANATURA®	
  brand	
  credibility	
  	
  
•  VERIPAN’s	
  market	
  presence	
  	
  	
  
•  Holista’s	
  scien6fic	
  know	
  how	
  	
  
•  Swiss	
  Australian	
  image	
  	
  
THE	
  LOW	
  GI	
  
BREAKTHROUGH	
  
•  Malaysian-­‐based	
   Holista	
   Colltech	
   and	
  
Veripan	
   Agm	
   the	
   largest	
   independent	
  
supplier	
  of	
  specialty	
  bakery	
  ingredients,	
  
have	
  achieved	
  a	
  global	
  breakthrough	
  in	
  
Asia	
   with	
   the	
   world’s	
   lowest	
   glycemic	
  
index	
  (GI)	
  reading	
  for	
  white	
  bread:	
  53.	
  
	
  
•  The	
  ingredient	
  named	
  PANATURA®	
  GI	
  is	
  
a	
   clean-­‐label	
   sourdough	
   and	
   contains	
  
only	
  natural	
  ingredients:	
  
–  Okra	
  (ladies	
  fingers)	
  
–  Dhal	
  (len6ls)	
  
–  Barley	
  
–  Fenugreek	
  
PANATURA®	
  GI:	
  The	
  Study	
  
•  The	
  clinical	
  study	
  on	
  the	
  ingredients	
  was	
  
carried	
  out	
  by	
  a	
  leading	
  Australian	
  
university	
  in	
  December	
  2015	
  
•  Few	
  nutri6on	
  research	
  groups	
  around	
  the	
  
world	
  provide	
  a	
  legi6mate	
  tes6ng	
  service	
  
for	
  the	
  glycemic	
  index	
  (GI)	
  of	
  foods.	
  	
  
•  The	
  university’s	
  research	
  team	
  has	
  been	
  at	
  
the	
  forefront	
  of	
  GI	
  research	
  for	
  over	
  a	
  
decade	
  and	
  has	
  determined	
  the	
  GI	
  values	
  
of	
  more	
  than	
  2500	
  foods	
  
What	
  is	
  	
  
“Clean-­‐Label”?	
  
•  #1	
  Global	
  consumer	
  
trend	
  in	
  2015	
  
•  Only	
  natural	
  ingredients	
  
•  No	
  chemical	
  addi6ves	
  
•  Clear	
  and	
  transparent	
  
labeling	
  
•  Easy	
  to	
  understand	
  for	
  
consumers	
  
Growth	
  Strategies	
  
•  Holista	
  and	
  Veripan	
  will	
  jointly	
  distribute	
  
PANATURA®	
  GI	
  
•  Leverage	
  on	
  the	
  “PANATURA”	
  brand	
  	
  
•  Global	
  partnerships	
  and	
  collabora6on	
  
•  First	
  market	
  :	
  Australia	
  	
  
•  Followed	
  by	
  :	
  Europe,	
  North	
  America,	
  
China,	
  India	
  and	
  rest	
  of	
  Asia	
  	
  
•  Extend	
  range	
  to	
  other	
  product	
  categories	
  
•  Targe6ng	
  1%	
  global	
  market	
  share	
  	
  	
  
TERIMA	
  KASIH	
  
MEDIA	
  ENQUIRIES	
  &	
  INVESTOR	
  RELATIONS	
  
P:	
  (+65)	
  6737	
  7488	
  
E:	
  rachaeldefoe@wer1.net	
  -­‐	
  Rachael	
  De	
  Foe	
  
E:	
  sheryl@wer1.net	
  -­‐	
  Sheryl	
  Sim	
  

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A Global Scientific Breakthrough in White Bread

  • 1.
  • 2. WESTERNISATION  OF   DIET  SWEEPS  ASIA   “Diet   Westernisa6on”   is   c h a n g i n g   A s i a ’ s   f o o d   consump6on   as   people   eat   more   rising   breads,   pizzas,   muffins  and  pasta.  
  • 3. Westernisa6on  of  diet  sweeps  Asia   •  As  Asians  eat  more  white  bread,  risks  are   increasing  for  high-­‐blood  pressure,  diabetes   and  obesity  –  all  of  which  are  already  on  the   rise  in  the  region     •  More  and  more  Malaysians  are  diagnosed   with  diabetes  and  pa6ents  with  the  disease   are  geNng  younger   •  The  number  of  diabetes  pa6ents  aged  18   years  in  Malaysia  and  above  has  increased   from  15.2%  to  31%  in  recent  years    (Source:  Na6onal  Health  and  Morbidity  Survey  Malaysia)    
  • 4. Westernisa6on  of  diet  sweeps  Asia   •  Emergence  of  a  “nutri6on  divide”  between   richer  and  poorer  consumers.  Affluent  Asians   demand  higher  quality  natural  sourdoughs,   instead  of  chemical  aids  like  emulsifiers  and   stabilizers   •  Asian  bread  makers  are  challenged  to  take  the   ar6sanal  to  the  industrial  level,  making  healthy   breads  with  vast  economies  of  scale   •  This  demands  a  major  shi^  towards  making   flour  products  healthier  while  s6ll  sa6sfying   Asian  taste  buds.  
  • 5. Japanese  Ate  More  Bread  Than  Rice   For  The  First  Time  In  2015  
  • 6. What’s  wrong  with  white  bread?   •  White  bread  remains  the  choice  in  Asia  due  to  lifestyle   and  costs   •  Longer  shelf  life  means  it  is  easier  for  retailers  to  stock     •  Growing  health  concerns  about  consump6on  of  white   bread,  baked  products  which  have  a  high  Glycemic   Index.     •  According  to  public  health  experts  a  sharp  rise  in   consump6on  of  products  made  from  white  flour  is   leading  to  a  poten6al  health  epidemic  problem  known   as    “metabolic  syndrome”  which  is  characterized  by   obesity,  diabetes  and  heart  disease.      
  • 7. What  is  the  Glycemic  Index  (GI)?   •  GI  is  an  indicator  of  how  carbohydrate  foods  raise     blood  glucose  in  humans   •  The  GI  values  of  foods  are  measured  using  valid   scien6fic  methods  such  as  clinical  trials  and  cannot  be   guessed  at  by  looking  at  the  composi6on  of  foods   •  Foods  with  a  high  GI  score  contain  rapidly  digested   carbohydrates  that  trigger  a  large  and  rapid  rise  in  the   level  of  blood  glucose,  and  subsequently,  of  the   insulin  level   •  Experts  widely  accept  that  high  peaks  in  insulin  are   directly  related  to  obesity,  type-­‐2  diabetes  and  risk  of   heart  disease  
  • 8. THE  PARTNERSHIP   -­‐-­‐  WHO  WE  ARE  
  • 9. •  Headquartered  in  Malaysia  and   listed  on  the  Australian  Securi6es   Exchange,  Holista  Colltech  is  a   research-­‐driven  biotech  company   dedicated  to  delivering  first  class   natural  ingredients  and  wellness   products     •  Our  three  core  businesses  include:     –  Func6onal  food  ingredients     –  Health  supplements     –  Sheep  Collagen  produc6on    
  • 10. •  Founded  in  1992  and  headquartered  in   Matzingen,  Switzerland,  Veripan  specializes   in  new  food  products  by  developing  new   ingredients,  recipes  and  technologies   •  Veripan  is  the  largest  independent  supplier   of  bakery  ingredients   •  Veripan’s  main  manufacturing  hub  is   located  in  Switzerland  but  also  has   manufacturing  facili6es  in  Malaysia,   Australia  and  several  other  European   countries  
  • 11. A  GAME  CHANGER   FOR  FLOUR  INDUSTRY   A  WORLD  FIRST  FROM  MALAYSIA  
  • 12. “The  Best  Thing  Since  Sliced  Bread”      
  • 13. The  First  Low  GI     “Clean  Label”     Bread    
  • 14.
  • 15. Difficult  to  Beat.  Impossible  to  Copy     •  Protected  by  2  global  patents     •  Proprietary  technologies   •  PANATURA®  brand  credibility     •  VERIPAN’s  market  presence       •  Holista’s  scien6fic  know  how     •  Swiss  Australian  image    
  • 16. THE  LOW  GI   BREAKTHROUGH   •  Malaysian-­‐based   Holista   Colltech   and   Veripan   Agm   the   largest   independent   supplier  of  specialty  bakery  ingredients,   have  achieved  a  global  breakthrough  in   Asia   with   the   world’s   lowest   glycemic   index  (GI)  reading  for  white  bread:  53.     •  The  ingredient  named  PANATURA®  GI  is   a   clean-­‐label   sourdough   and   contains   only  natural  ingredients:   –  Okra  (ladies  fingers)   –  Dhal  (len6ls)   –  Barley   –  Fenugreek  
  • 17. PANATURA®  GI:  The  Study   •  The  clinical  study  on  the  ingredients  was   carried  out  by  a  leading  Australian   university  in  December  2015   •  Few  nutri6on  research  groups  around  the   world  provide  a  legi6mate  tes6ng  service   for  the  glycemic  index  (GI)  of  foods.     •  The  university’s  research  team  has  been  at   the  forefront  of  GI  research  for  over  a   decade  and  has  determined  the  GI  values   of  more  than  2500  foods  
  • 18. What  is     “Clean-­‐Label”?   •  #1  Global  consumer   trend  in  2015   •  Only  natural  ingredients   •  No  chemical  addi6ves   •  Clear  and  transparent   labeling   •  Easy  to  understand  for   consumers  
  • 19.
  • 20. Growth  Strategies   •  Holista  and  Veripan  will  jointly  distribute   PANATURA®  GI   •  Leverage  on  the  “PANATURA”  brand     •  Global  partnerships  and  collabora6on   •  First  market  :  Australia     •  Followed  by  :  Europe,  North  America,   China,  India  and  rest  of  Asia     •  Extend  range  to  other  product  categories   •  Targe6ng  1%  global  market  share      
  • 21. TERIMA  KASIH   MEDIA  ENQUIRIES  &  INVESTOR  RELATIONS   P:  (+65)  6737  7488   E:  rachaeldefoe@wer1.net  -­‐  Rachael  De  Foe   E:  sheryl@wer1.net  -­‐  Sheryl  Sim