3. We Covered Topics Like:
No
pollution
Go green
Efficiency
Save money
How electric cars
lessen pollution
Difference between
petrol cars and
electric cars.
5 random facts on
electric cars!
Why you should buy
an electric car?
4. And More topics like…
Electric Easy Economic
Ecologic
A video showing “Al Nasr
Automotors” producing
its own line of electric
cars in Egypt
Electric scooters
around the world
A reel of the electric car
charging stations in
Egypt
Different brands of
electric cars and its
prices in Egypt
5. Through These Topics, Our Goal was to:
1)
Raise awareness on
the importance of
electric cars
2)
Motivate people to
switch and lessen
pollution
3)
Inform people on new
release of EVS in
Egypt
4)
Give people a cheaper, healthier
and more convenient option of
car for the future
6. Analysis of Target Community:
Age
Gender
30% 70%
Level of Education
The level of education should not really be an
issue but the people we communicate with
should be well understanding or at least have
base knowledge in the car industry (B TO C
CLASS).
Geographical Region
It should mainly focus on Egyptian males and
females from the age of 25 and above and we chose
Egyptians because the price comparisons will be in
EGP to help egyptians take their decision,males will
be the main target because most users are men.
18-25
26-35
36-45
7. Techniques we used to engage users, tailored for our
community:
Use Social networks
features like:
(questionnaires)
Identify trends
(using polls,
playing fun games)
Answer users
comments
Active listening
(what the users
want more of?)
14. What did we learn from users reaction?
Instagram
10%
We had the most
engagement on Instagram
as there were more
features like (reels, polls,
questionnaires) it was the
most common platform
used for 18-30 year olds.
Twitter
Twitter did not allow us
to exceed a certain word
count and put more than
4 pictures, it was limiting
us and had almost no
interaction whatsoever.
Content on the app were
mostly politics related.
60% 30%
Facebook
Facebook came in second,
there were likes and
comments but it was mostly
for older generations aged
30 and above.
15. What
we
wish
we
could've
done?
Had more time to post
Focused on one social media platform
Had various of other content ideas
Collaborated with other EV content
curators
Visited EV showrooms
Interview Al Nasr Automotives
themselves
Posted everyday CONSISTENTLY
Advertised our content and sponsored
our posts
