The football season that ended recently was the source of innumerable advertising contracts around the world. From mobile phones to cars and online services, everyone wanted to use the world cup’s popularity to reach out to more potential customers.

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Football legend CR7 to be eternal on Blockchain
The football season that ended recently was the source of innumerable
advertising contracts around the world. From mobile phones to cars and online
services, everyone wanted to use the world cup’s popularity to reach out to more
potential customers. To jump on the football world cup bandwagon, CR7Coin was
launched with a goal to immortalise Cristiano Ronaldo on the blockchain. Let’s
take a look at what this coin stands for and how it is related to the football
superstar.
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Origin of CR7 Cryptocurrency
‘CR7’ is a marketing term owned by Cristiano Ronaldo, and references his initials
and shirt number, meaning Cristiano Ronaldo #7. In February a new ICO
announced its arrival – CR7Coin. Since its announcement, its marketing has
centred around one individual – Cristiano Ronaldo. The goal is to ‘immortalize
Cristiano Ronaldo on the blockchain.’ It is not exactly clear how they aim to
achieve this, but they have revealed plans to build a blockchain-based
marketplace with CR7Coins used as the main currency.
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Even though their marketing is trying to ride off the wave of Cristiano Ronaldo’s
popularity, they have been careful to issue disclaimers like the following on their
website. “CR7Coin is not owned, operated, endorsed by, or otherwise affiliated
with Cristiano Ronaldo, CR7 trademark or any other organization owned and
operated by Cristiano Ronaldo or any of his affiliates.” According to the CR7
website, apart from being on the pitch, they want Cristiano Ronaldo (CR7) to be
part the day-to-day activities of his loyal fans. To this end, they will build a
marketplace for football, and sports-related goods were CR7Coin will be used as
the currency.
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They plan to build a football network to connect aspiring football players and
agents. They plan to partner with football merchants and platforms to accept
CR7Coin for payments. So, as it stands, the website only features generic
promises for partnerships and other facilities in the future similar to many of the
other blatant cash grab schemes in the cryptocurrency space. It appears that
CR7Coin has no relation to Cristiano Ronaldo and is infringing on the copyright of
the CR7 label. Due to its decentralised nature, however, it would prove difficult to
implement a ban on its distribution. Cristiano Ronaldo is almost certainly
completely unaware of his endorsement of this cryptocurrencies.
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