Talk given with Julie Cros during European Innovation Academy, a 3 week entrepreneurship program organized in Nice.

1. European Innovation Academy - Nice
How to
DEPLOY
Social Networks
for
Customer Engagement

2. European Innovation Academy - Nice
Sophie Gironi
Head of Comms
Gandi
@sophiegironi
Julie Cros
Co-Founder
Post Planner
@livejulie

3. European Innovation Academy - Nice
Technology
changed
our
LIVES

4. European Innovation Academy - Nice
I want it
HERE
&
I want it
NOW

6. European Innovation Academy - Nice
Everyone is a media

7. European Innovation Academy - Nice

8. European Innovation Academy - Nice
What does
SPEED
changes
for
business

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New needs

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new business models

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ENLARGE
your
Tribe(s)

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Stay in contact is easy

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New relationship types

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Social image construction through purchase

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What do
TRIBES
changes
for
business

18. European Innovation Academy - Nice

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Why should your
cOMPANYbe
ACTIVE
on
SOCIAL MEDIA

20. DEVELOP BRAND IMAGE

21. ENLARGE YOUR AUDIENCE

22. CONTROL YOUR MESSAGE

23. STIMULATE CO-CREATION

24. STIMULATE PARTICIPATION

25. CONVERT IRL

26. VALUE CUSTOMERS

27. European Innovation Academy - Nice
How to
DEPLOY
Social Networks
for
Customer Engagement

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LISTEN
to
your
ECOSYSTEM

29. European Innovation Academy - Nice

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THINK
about
your
STRATEGY

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Which
CONTENTfor
which
RESULT

34. BTOB
INFORM, DISCUSS,
EDUCATE & CONVINCE

35. BTOC
INFORM, DISCUSS,
ENTERTAIN & TELL A STORY

36. BTOB & BTOC
DEFINE KPIs

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Which
PLATFORMfor
which
AUDIENCE

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HOW?

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GET
the
sh*t
DONE

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STEP 1
SET UP
PLATFORMS

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STEP 2
SET UP
TOOLS

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STEP 3
START
PUBLISHING

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STEP 4
MEASURE
& START AGAIN

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Thanks for
LISTENING