Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eMail marketing in Social media Age - Event brochure

1,094 views

Published on

Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.

China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while
continuously booming. As a result, forecasts place China as the biggest
e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of
online purchases. In the mean time, promotional email is still one of the most
favored channels for Chinese online consumers to hear from brands and retailers.
But facing the complexity of China’s digital environment, how can brands smartly
play with email marketing so as to influence online consumers and promote
visibility?
Thereby we wish you to join us to explore the new dimension of Email Marketing
in China. This event should be beneficial to any brand which would like to acquire
in-depth insights and inspirational ideas on the convergence of Email-Marketing
and Social Media. Ultimately we hope it would impact your way of doing
e-Commerce.

Published in: Business
  • Hello my dear
    I am Modester by name good day. i just went to your profile this time true this site (www.slideshare.net) and i got your detail and your explanation in fact the way you explain your self shows me that you are innocent and maturity and also understand person i decided to have a contact with you so that we can explain to our self each other because God great everyone to make a friend with each other and from that we know that we are from thism planet God great for us ok my dear please try and reach me through my email address (modester4life4@yahoo.com) so that i can send you my picture true your reply we can know each other ok have a nice day and God bless you yours Modester
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

eMail marketing in Social media Age - Event brochure

  1. 1. Email Marketing in Social Media Age Shanghai - June 16th, 2011 In partnership with Emailvision
  2. 2. Event HighlightsChina’s e-Commerce market is expected to reach RMB 700 billion in 2011 whilecontinuously booming. As a result, forecasts place China as the biggeste-commerce market in the world by 2013 with an astonishing RMB 1 trillion ofonline purchases. In the mean time, promotional email is still one of the mostfavored channels for Chinese online consumers to hear from brands and retailers.But facing the complexity of China’s digital environment, how can brands smartlyplay with email marketing so as to influence online consumers and promotevisibility?Thereby we wish you to join us to explore the new dimension of Email Marketingin China. This event should be beneficial to any brand which would like to acquirein-depth insights and inspirational ideas on the convergence of Email-Marketingand Social Media. Ultimately we hope it would impact your way of doinge-Commerce.
  3. 3. Email Marketing in Social Media AgeAGENDA08:30 – 09:00 Welcome coffee09:00 – 09:30 Top 10 Trends of eMail Marketing in China 2011 By Mr Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd.09:30 – 10:00 Implementing efficient eMail Marketing Campaigns in China By Ms Rebecca Loviconi, Country Manger, Emailvision China10:00 – 10:30 e-Mail marketing for Groupon-like services at JigoCity Group By Ms Sylvia Peng, Product Manager, Jigocity10:30 – 11:30 Exploring challenges & opportunities for brands (Round table) - Mr Robin Lu, Online Sales Director of Levi Strauss & Co - Mr Rand Han, Founder and Strategy Director of Resonance China - Ms Sylvia Peng, Product Manager, Jigocity - Ms Rebecca Loviconi, Country Manger, Emailvision China - Mr Patrice Nordey, CEO L’Atelier (Shanghai) Ltd.11:30 – 11:45 Closing remarks11:45 – 13:30 Networking Cocktail - Buffet Special GuestsRobin Lu - Online Sales Director of Levi Strauss & CoMr. Robin Lu, online sales director of LEVI STRAUSS & CO. (CHINA), was previously Head ofeCommerce of SEPHORA (CHINA) and eCommerce Manager of AIG (China). With extensiveexperience in Chinese B2C eCommerce, Robin Lu has been working in online business ofapparel, cosmetics and financial products, including business planning for 5 business entities,online product strategy between different sales channels, digital marketing and onlinebranding, eCRM of over 1 million online database and online shopping experience.Rand Han - Founder and Strategy Director of Resonance ChinaMr. Rand Han previously worked for Axciom and McCann Erickson in China before creatingBA360 in 2005. In 2009 Rand founded Resonance China for which he won the“Internationalist Innovator of the Year” award. He currently serves as Strategy Director,overseeing business development, and client campaign strategy and engagement creative.Rand’s clients span start-up entrepreneurs to global brands; and partnerships with local andglobal 4A agencies.
  4. 4. Invited Companies Levi Strauss & Co.™ is one of the world’s leading branded apparel companies with sales in more than 110 countries. The Company designs and markets jeans and jeans-related pants, casual and dress pants, tops, jackets and related accessories for men, women and children. Besides, Levi’s also licenses its trademarks in many countries throughout the world for a wide array of products, including accessories, pants, tops, footwear, home and other products. Resonance is a digital consultancy that strategizes, plans, and manages client and partner China social media campaigns from the ground up. By understanding China’s digital landscape and the behavior and profiles of its numerous fragmented channels, Resonance creates and implements actionable solutions derived from the unique balance of Brand goals, Chinese netizen engagement, and campaign resources. JigoCity is a group buying e-commerce platform whose current locations include Australia, Brazil, China, Hong Kong, Singapore and Taiwan. Founded by American entrepreneurs, JigoCity is rapidly growing and expects to be available to members in 10 countries by March 2011. Speakers Rebecca Loviconi - Country Manager of Emailvision China Rebecca Loviconi is responsible for sales and business development in Emailvision China. Rebecca has a master’s degree in Media Management from the European Business School of Paris and a second master’s degree in Chinese from the National Institute of Oriental Languages. Prior to joining Emailvision, Rebecca worked in the French embassy in Beijing. Rebecca speaks fluent English, French, and Mandarin Chinese. Patrice Nordey - CEO of L’Atelier (Shanghai) Ltd. Patrice Nordey is CEO of LAtelier (Shanghai) Ltd., a subsidiary of "LAtelier BNP Paribas", the innovation center established by the bank in 1978. He joined BNP Paribas Group in 2002. In 1998, he co-founded a web portal specialized on the Digital Economy (neteconomie.com), nowadays part of the Web division of M6 Group, the second largest private TV channel in France. Sylvia Peng - Product Manager of Jigocity Sylvia Peng is the product manager of Jigocity, the international e-commerce group. She has rich experience in Chinese e-Commerce industry.
  5. 5. Event PartnerAbout EmailVisionEmailvision is the international leader in software as a service (SaaS) for email,mobile and social media marketing. The Emailvision mission is to provideexcellence in software and services for online relationship marketing. Withoffices and client service teams in 18 countries, Emailvision delivers 5 billionmessages per month on behalf of 4,000 clients worldwide. This unprecedentedquality of service is driven by 12 years of research and development and byEmailvision’s 600 passionate employees. The company is privately owned byFrancisco Partners.Emailvision是按需电子邮件营销和社交营销的世界领先者。Emailvision的任务是为在线关系营销提供先进的技术和服务。在全世界18个国家设有办公室,Emailvision每月为全球4000多位客户发送逾5亿消息。Emailvision前所未有的服务质量受其12年的研发工作以及400位热情洋溢的员工所推动——他们致力于帮助客户驾驭电邮和社交营销的非凡潜能。本公司为FranciscoPartners私有。www.emailvision.cn
  6. 6. Organizer Digital Business Club, by L’Atelier BNP Paribas The Digital Business Club is the very first yet selective community for brands, retailers and financial institutions in China powered by L’Atelier BNP Paribas. The simple ideology behind its birth is in order to embrace and reap the spring bloom of China e-Commerce, enterprises need to immerse themselves in a close-knit and cooperative ambiance. On a regular basis, we offer our members informative learning sessions, inspirational conferences, entertaining e-Biz after work mixers, eye-opening on-site tours and specifically- tailored services upon requests. Though our activities have diversified forms, they are all well-targeted at monitoring and foretelling the future of e-Commerce and e-Marketing in China. We hope you will join this unique family, where you can learn from other business elites and mutually spur the growth of your e-intelligence. For more information, please contact: Emily ZHOU - Tel: (8621) 6281 0333 ext 218 - e- Mail: emily.zhou@mail.atelier.net Digital Strategy Advisory L’Atelier is consulting firm, part of BNP Paribas Group Contact us L’Atelier (Shanghai) Ltd. 哲翰管理咨询(上海)有限公司 asia@mail.atelier.net Phone: (8621) 62818533 Shanghai
  7. 7. your digital strategy advisorSan Francisco ● Paris ● Shanghai

×