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Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.
China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while
continuously booming. As a result, forecasts place China as the biggest
e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of
online purchases. In the mean time, promotional email is still one of the most
favored channels for Chinese online consumers to hear from brands and retailers.
But facing the complexity of China’s digital environment, how can brands smartly
play with email marketing so as to influence online consumers and promote
Thereby we wish you to join us to explore the new dimension of Email Marketing
in China. This event should be beneficial to any brand which would like to acquire
in-depth insights and inspirational ideas on the convergence of Email-Marketing
and Social Media. Ultimately we hope it would impact your way of doing