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NCVO Web 2.0 Workshop

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Presentation delivered by David Barker at NCVO's Information Management Confererence, November 2008

Published in: Technology, Business
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NCVO Web 2.0 Workshop

  1. 1. NCVO Web 2.0 Workshop
  2. 2. You Tube
  3. 3. WORKING FOR SOCIAL CHANGE
  4. 4. What is Web 2.0? WORKING FOR SOCIAL CHANGE Upload your own videos at www.youtube.com
  5. 5. What is Web 2.0? WORKING FOR SOCIAL CHANGE Media coverage with Community Newswire http://www.mediatrust.org/community-newswire
  6. 6. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  7. 7. Facebook
  8. 8. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  9. 9. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  10. 10. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  11. 11. Facebook Advertising
  12. 12. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  13. 13. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  14. 14. What is Web 2.0? WORKING FOR SOCIAL CHANGE At minimum wage, the value of Margaret’s volunteering is £6,000 per year
  15. 15. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  16. 16. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  17. 17. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  18. 18. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  19. 19. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  20. 20. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  21. 21. What is Web 2.0? WORKING FOR SOCIAL CHANGE
  22. 22. <ul><li>Cost for advertisement to be seen is FREE! </li></ul><ul><li>Only pay when someone clicks on the advertising </li></ul><ul><li>For this type of advertisement estimate cost to be 40p per click </li></ul><ul><li>For 100 people to come to the website would cost £40 </li></ul><ul><li>If 10% (10 people) contact the charity requesting to volunteer or get involved the cost per person recruited is only £4! </li></ul>Cost of Advertising WORKING FOR SOCIAL CHANGE
  23. 23. Action Plan
  24. 24. <ul><li>1 – Upload video onto YouTube </li></ul><ul><li>2 – Embed video into your website </li></ul><ul><li>3 – Create a Facebook page for your charity and recruit friends and supporters to be friends and fans </li></ul><ul><li>4 – Create a mycharity.com page for your charity </li></ul><ul><li>5 – Launch your own advertising campaign on Facebook (check you can cope with increased demand) </li></ul>Action Plan WORKING FOR SOCIAL CHANGE
  25. 25. Thank You Speaker Contact Information: [email_address] (Founder White Box Digital)

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