More Related Content Similar to Business Journalism Professors 2014: Tactical Teaching - Using Multimedia by Mark Tatge (20) More from Reynolds Center for Business Journalism (20) Business Journalism Professors 2014: Tactical Teaching - Using Multimedia by Mark Tatge1. Tactical Teaching
Using multimedia to tackle complex topics, teach
analytical skills and improve learning outcomes.
§ By Mark Tatge
©Deadline Reporter LLC
DePauw University mark@tatge.net
Photo: DePauw University
2. Today’s agenda
Challenges of teaching business.
§ Understanding your audience.
§ Why Millennials are different.
§ Establishing learning objectives.
§ Tailoring content to meet goals.
§ Employing multimedia.
§ Conclusions.
§
©Deadline Reporter LLC
Photo: Mark Tatge
4. Media & business pundit
Appear as guest on CNN,
MSBNC, FOX, PBS, NPR,
ABC. Frequently
quoted on media,
economy and business.
©Deadline Reporter LLC
5. Author
“A gem of a teaching text.”
- Pacific Coast Business
Times Publisher Henry
Dubroff.
http://tinyurl.com/cu7cnoh
©Deadline Reporter LLC
6. Teaching Experience
§ Seven years university-level teaching.
§ Created business / economics writing program at
Ohio University producing 60 graduates.
§ Hold endowed chair at DePauw University –
Eugene S. Pulliam Distinguished Professorship of
Journalism.
§ Developing multimedia storytelling curriculum.
§ Building digital Web platform for student media.
©Deadline Reporter LLC
8. Why business journalism ?
§ Growing area of media.
§ Technical skills in demand.
§ Basic curiosity among students.
§ Changing economic landscape.
©Deadline Reporter LLC
Ohio University, Photo by Mark Tatge
9. Transferrable Skills
§ Skills students learn in business
journalism – in demand, but not
necessarily as traditional journalists.
©Deadline Reporter LLC
Court Street, Ohio University, Photo by Mark Tatge
10. What is in demand?
§ Workers who can:
§ Quickly process information,
§ Make sense of information,
§ Package and deliver it to a
specialized audience.
©Deadline Reporter LLC
Ohio University, Photo by Mark Tatge
12. Media Job Market Recovers
Covers people who collect and analyze facts about newsworthy events by interview, investigation, or
observation. Report and write stories for newspaper, news magazine, radio, or television.
—Analyze, interpret, and broadcast news received from various sources
Source: BLS
©Deadline Reporter LLC
15. Biggest growth: Web & digital
Biggest demand
will continue to
be in content
creation focused
around digital
delivery.
Current unemployment rate: 3.8%
©Deadline Reporter LLC
Source: BLS
16. Journalism skills valued
The definition of
“journalist” is
changing. The skill set
is still in demand by
non-news employers.
Source: Michael Mandel blog
18. The Millennials
Born after 1982:
§ Optimists
§ Team players
§ Trusting, accepting of authority
§ Rule followers
§ Love structure
§ Forward looking
©Deadline Reporter LLC
19. Heavy Media Consumers
§ 94% have cell phones.
§ 56% generate own entertainment.
§ 58% create personal content online.
§ 75% use social networking sites.
§ 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
©Deadline Reporter LLC
20. My Cell is My Best Friend
Source: Pew, PBS
©Deadline Reporter LLC
24. Millennials love the spotlight
§ Millennial generation consider money,
image and fame more important than
values like self-acceptance.
§ Love the spotlight
§ Advice: Share it
Source: Journal of Personality and Social Psychology.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge
©Deadline Reporter LLC
25. Content Challenges
§ Business is complicated.
§ Most students intimidated by
the topic.
§ Liberal arts - Math phobia.
§ Millennials: short attention span,
strong desire to participate.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge
©Deadline Reporter LLC
26. Establish objectives
§ What do I want them to learn?
§ What is the best way to teach?
§ Lecture?
§ Discussion?
§ Group projects?
§ Field work and presentations?
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge
©Deadline Reporter LLC
27. Why multimedia works
§ Explain complex topics.
§ Reinforce key points.
§ Provide transitions.
§ Spark debate.
§ Empowers learners.
Photo by Mark Tatge
©Deadline Reporter LLC
29. Multimedia in action
Ohio University graduate Jessica Beinecke uses multi-channel
learning at Voice of America .
https://www.youtube.com/watch?v=QPAEPDzfL7g
©Deadline Reporter LLC
31. Class period breakdown
§ Cable news, WSj.com – discussion.
§ Blogs / discussion boards.
§ Blackboard / Moodle – resources.
§ TV Clips, movies – reinforce
concepts.
§ Presentations – discussion.
©Deadline Reporter LLC
35. Use Skype & Webcams
§
Have guests visit via Skype or FaceTime
Source: Forbes
http://www.youtube.com/watch?v=Y4p9Afqh_8M
37. Setting up a Facebook Group
http://www.facebook.com/about/groups/
40. Homework
§ Assign homework on class blogs.
§ Post “news” to Tumblr, Google + or Twitter.
§ Require students to follow one another.
§ Assign topical blogs.
§ Stocks, economic indicators, newsmakers.
§ Assign beats.
§ Have students post items to Twitter.
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge
©Deadline Reporter LLC
41. Using Video in Class
Source: 20th Century Fox, 1987
©Deadline Reporter LLC
43. Use video as a changeup
§ Lecture for 15-20 minutes.
§ Follow up with a video.
§ Videos change the pace.
§ Offer new insights.
§ Prompt discussion.
©Deadline Reporter LLC
50. Offer a Math Refresher
©Deadline Reporter LLC
http://www.emathematics.net/
51. Use WSJ’s Test Bank
§ WSJ offers
weekly quiz you
can use in your
class.
53. Put Class Videos Online
§ How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507
©Deadline Reporter LLC
55. Build a class website
§ Use website to
showcase
student work
and class
assignments
58. How to search for videos
Many different search engines:
www.youtube.com
www.20search.com/video.php
www.archive.org/details/movies
www.hulu.com
www.truveo.com/
www.bing.com/videos/browse
www.video.filestube.com/
www.dogpile.com/
www.blinkx.com/
www.video.search.yahoo.com/
www.dailymotion.com
©Deadline Reporter LLC
62. Scour AAII – educational materials
©Deadline Reporter LLC
65. Learn to download & save videos
Comes bundled with
several add-ons.
Make sure you
uncheck the boxes
before installing.
Web.
http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html
he
69. The End
§ This presentation is for educational, non-commercial purposes. Deadline Reporter has agreed to a shared copyright with
the Donald W. Reynolds Center for Business Journalism. Personal or commercial duplication, reproduction and distribution
of this work is prohibited without prior consent of the parties. All rights are reserved.