nabard presentation

1. Consultative meet
on
Agri-Export Promotion, Opportunities,
Challenges and Way Forward
09th Aug 2019
Department of Commerce

2. Outline
• Agriculture exports - World and India
• Agriculture Export Policy
• Action taken
• Proposed actions
• Greater involvement of State Governments in Agriculture Exports
• Scheme for implementation of AEP
• Way forward

3. World Agriculture exports
• World agri trade stagnant for last five years (2013 – 2017). Commodity prices
driven down by fall in crude oil prices.
• Over 10 years (2007 – 2016), India’s exports grew at 9% compared to China (8%),
Brazil (5.4%) and USA (5.1%). Exports of coffee, cereals, horticulture produce
doubled; exports of meat, fish, processed products grew between three to five
times.
• Most exports - low value, semi-processed and marketed in bulk. Share of high
value and value added products less than 15% compared to 25% for US and 49%
for China.

4. Food
preparation
s
27%
Bakery food
23%
Chocolate
products
20%
Food
preparations
of flour, Malt
14%
mixed condiments,
seasonings, Sauce
8%
Cocoa
beans
8%
VALUE ADDED FOOD – USD 135 BILLION
Other nuts
12%
Fruit and
vegetable
juices
10%
Fruits, nuts
10%
Citrus fruit
9%
Other
vegetables
9%
Berries -
Fresh
9%
Dried
vegetables
8%
Bananas
7%
Dates, figs,
pineapples,
avocados,
guavas,
mangoes
7%
prepared or
preserved
vegetables
7%
Apples,
pears and
quinces
6%
Grapes
6%
FRUITS AND VEGETABLES - USD 148 BILLION
Source: ITC www.trademap.org
India is not a big exporter in value added exports / fruits & Vegetables

5. Swine
26%
Fowls
22%
Bovine
animals -
fresh or
chilled
20%
Bovine
animals -
frozen
19%
Prepared or
preserved
13%
MEAT- USD 107 BILLION
Crustacean
s
20%
Frozen fish
17%
Fish fillets
17%
Fish - fresh
or chilled
16%
Prepared or
preserved
fish; caviar
12%
Molluscs
10%
prepared or
preserved -
Crustaceans,
molluscs
8%
SEAFOOD - USD 126 BILLION
Source: ITC www.trademap.org
India has about 25% share in export of frozen bovine meat and crustaceans.

6. Soya beans
58%
Palm oil
31%
Sunflower, safflower,
cotton-seed oil
11%
EDIBLE OILS – USD 90 BILLION
Wheat and
meslin
42%
Maize or
corn
34%
Rice
24%
CEREALS- USD 86 BILLION
Source: ITC www.trademap.org
India has about 33% share in export of rice and not a prominent exporter of edible oils

7. Agriculture exports – India and World
• India is ranked 9th in world agriculture exports.
• India is a major exporter of raw and semi processed products.
• Out of USD 38.55 billion exports about 60% exports is contributed by
rice, marine products, buffalo meat, cotton, oil meals and sugar.
Source: WTO report - World Trade Statistical Review 2018

8. Agriculture products export from India
32426.63
33283.41
38425.52 38739.10
29000
30000
31000
32000
33000
34000
35000
36000
37000
38000
39000
40000
2015-16 2016-17 2017-18 2018-19
Value
in
USD
million
Agriculture products export from India
Value-wise export trend of top 10 Agri and allied Agri commodities/products
(in USD billion)
S.N
o.
Exported Commodity Apr-Mar
2018
%
share
Apr-Mar
2019
%
share
%
Growth
1 MARINE PRODUCTS 7.4 19.23 6.8 17.63 -8.02
2 RICE -BASMOTI 4.2 10.85 4.7 12.22 13.02
3 BUFFALO MEAT 4.1 10.51 3.6 9.30 -11.15
4 SPICES 3.1 8.11 3.3 8.58 6.19
5 RICE(OTHER THAN
BASMOTI)
3.6 9.46 3.0 7.78 -17.52
6 COTTON RAW INCLD.
WASTE
1.9 4.93 2.1 5.46 11.09
7 OIL MEALS 1.1 2.84 1.5 3.87 36.46
8 SUGAR 0.8 2.11 1.4 3.53 67.66
9 CASTOR OIL 1.0 2.72 0.9 2.29 -15.35
10 TEA 0.8 2.18 0.8 2.16 -0.77
Export value of top 10 agri. &
allied agri. commodities/
products
28.0 72.94 28.0 72.35
Export value of total agri. & allied
agri. commodities/ products
38.4 38.7
Source: DGCIS, Kolkata
% Share represents the contribution of the item to the total agriculture exports from the
country

9. Identification of major imported products
• India is having 20-25% share in world exports of rice, frozen meat, shrimps. Only
organic growth can be seen exports of these products.
• Increased export can happen by “Produce for export”.
• India has climatic conditions for growing most of the commodities which has vast
market opportunities.
• Contract farming, FPOs and exporter linkage, improved varieties suitable for
export, GAP certified production can provide a quantum jump in exports.
• Renewed focus on Animal health can open up market access for Indian animal
products. Quality produce from disease free area is a prerequisite for exports.
• India has a huge gap to fill in processed products exports. “Bake in India” as per
taste palettes of consumers in importing country is the key requirement.

10. Market opportunity for certain Plant products
Sl No.Product Market (import value in USD billion)
1 Soya Beans China (39), Russia (1), Japan (1.5), Korea (0.6)
2 Barley China (1.7), Japan (1.7)
3 Fresh or dried bananas USA (2.6), Russia (1.15), Japan (0.8), Canada (0.41)
4 Fresh grapes USA (1.75), Canada (0.4)
5 Maize Japan (3.36), Korea (2.12), China (0.78), Canada (0.32)
6 Rape or colza seeds China (2.1), Japan (1.1), Mexico (0.65)
7 Tomato USA (2.49), Russia (0.63), Canada (0.32)
8 Wheat and meslin Japan (1.58), Mexico (1.1), Korea (1)
9
Oilcake and other solid
residues USA (0.94), Korea (0.77) , Japan (0.76)
Source: ITC Trade map

11. Market opportunity for certain Animal products
Sl No.Product Market (import value in USD billion)
1
Frozen boneless meat
of bovine animals
USA (2.2), Japan (1.36) , Korea (1.1), Russia (0.85), Canada
(0.46)
2
Fresh or chilled bovine
meat USA (2.5), Japan (2.1)
3 Frozen meat of swine Japan (2.46), Korea (1.6), China (1.51)
4
Poultry (Meat or offal
of fowls of the species
"Gallus domesticus") Japan (2.41)
Source: ITC Trade map

12. Market opportunity for certain processed products
Sl No.Product Market (import value in USD billion)
1 Wine of fresh grapes USA (4.8), China (2.6), Canada (1.7), Russia (0.77), Japan (1)
2 Beer made from malt USA (5.6), Canada (0.5)
3
Bread pastry cakes
biscuits and other
bakers' wares USA (3.6), Canada (1.17)
4 Cheese Japan (0.75), Russia (0.75), Canada (0.24), Korea (0.34)
5 Food preparations
USA (5.26), China (4.9), Korea (1.4), Japan (1.02), Canada (0.2),
Russia (0.62)
Source: ITC Trade map

13. Agriculture Export Policy
• Cabinet approved the Agriculture Export Policy (AEP) in December 2018
• Focus:
• To double agricultural exports from present ~US$ 30+ Billion to ~US$ 60+
Billion by 2022 and reach US$ 100 Billion in the next few years thereafter.
• To diversify our export basket, destinations and boost high value and value
added agricultural exports including focus on perishables.
• To promote novel, indigenous, organic, ethnic and non-traditional Agri
products.
• Institutional mechanism for pursuing market access, tackling barriers/SPS.
• Vision -Harness export potential of Indian agriculture, through suitable policy
instruments, to make India global power in agriculture and raise farmers income.
• Processed and Organic agriculture products exports would not be subjected to any
kind of export restriction.

14. • Monitoring framework (Inter Ministerial Committee) at Centre with Commerce as
the nodal Department, with representation from various line
Ministries/Departments and Agencies to oversee the implementation of Agriculture
Export Policy is formed.
• Scheme has been approved with an outlay of Rs. 206.80 crores for the year 2019-20.
• The Committee of Secretaries on ‘Review of Prices of Essential Commodities’ has
been mandated to decide on export restrictions on agricultural products.
• Mandate of IMC expanded to cover SPS/TBT and Market Access issues.
• Draft State action plans are shared with State Governments.
• Draft scheme guidelines are sent for inter ministerial comments.
• A Grievance cell for exporters and importers is established in the DGFT
Agriculture Export Policy

15. Proposed Actions
• A proposal for notification for exemption from any type of export restriction on
processed agricultural products is made. Except for few of the essential
commodities (Potatoes, Tomatoes, Onions, Pulses, Wheat, Rice, cheaper edible
oils (Palm, Soyabean, Mustard/Rapeseed), Sugar) would be out of the ambit of
proposed notification.
• Similar proposal for notification for exemption from any type of export restriction
on organic products is made.
• Market Intelligence Cell would be created at APEDA for the purpose of gathering
market intelligence from different sources, study and explain potential impact of
SPS/TBT notifications on export of a product.
• Harmonization of domestic standards of major products exported with that of
major importing markets would be done with the support of FSSAI.

16. State Name
(GSDP data of * - 2014-15 / & - 2015-16 /
$ - 2016-17)
GSDP
(in Rs Crore)
% of Agriculture in
GSDP
% of Agri exports
(2014-15) in Agri GSDP
Kerala& 467243 9.4 31.4
Gujarat& 864314 13.3 28.0
Haryana$ 434608 16.1 27.2
Maharashtra* 1524846 8.8 24.4
Andhra Pradesh$ 547021 25.4 18.9
Punjab* 313276 25.2 14.8
Karnataka& 815545 8.9 14.3
Tamil Nadu$ 1101338 8.7 13.8
Uttar Pradesh& 914748 21.5 9.7
Chhattisgarh$ 223932 14.4 7.1
Rajasthan* 512095 25.1 6.2
Odisha$ 314364 14.6 5.1
Madhya Pradesh$ 465212 31.7 4.5
Bihar& 326535 18.1 2.2
Himachal Pradesh* 89032 14.6 0.9
Jharkhand& 209137 13.1 0.3 Source: RBI
Greater involvement of State Governments in
Agriculture Exports

17. Action to be taken by States
• Vetting of the State Action Plan prepared by APEDA/MPEDA/Commodity Boards.
Uttar Pradesh, Maharashtra & Kerala have vetted the Action Plans.
• The State Action Plans should be comprehensive and should list all the
infrastructure gaps required to be addressed. The endeavour should be to
saturate all the infrastructural needs in the States over the next five years.
• Cluster-wise stakeholder consultation would be held in next three months for
cluster development under Agriculture Export Policy with participation of Export
promotion agency, exporters and State Government.
• State Governments should closely focus on the major produce exported from the
State to enable farmers to produce quality product and get involved in export
promotion in major markets. For e.g. Government of Maharashtra to support
production of quality Grapes and promote them in EU countries.

18. • State Governments to designate the State Nodal Agency for the implementation
of Agri Export Policy. 23 State Governments have identified the nodal Agency.
• The State level committee to be formed for monitoring of Agriculture Exports
under chairmanship of Chief Secretary with Regional Authorities of DGFT,
autonomous bodies of DoC (APEDA, MPEDA, EIC, commodity Boards, EPCs)
Customs, Plant / animal Quarantine as members.
• For monitoring the cluster development work, Cluster facilitation cell under
Nodal Collector / Director (Agriculture) / (Horticulture) / (Fisheries) to be formed.
The exporters, potential exporters, farmers’ producers companies, producers’
cooperative, Panchayat / DAY-NRLM etc. can be members.
Action to be taken by States : Monitoring

19. Name of State Name of State Nodal agency
01 Chhattisgarh Department of Commerce & Industries, Directorate of Industries, Udyog Bhavan, Chhattisgarh
02 Rajasthan Rajasthan State Agricultural Marketing Board, Pant Krishi Bhawan, Janpath,Jaipur
03 Haryana Office of the Dy. Commissioner- Karnal, First Floor, Mini Secretariat, Karnal,
04 Uttar Pradesh Uttar Pradesh State Agricultural Produce Markets Board (UPSAPMB)
05 Punjab Punjab Agri Export Corporation Limited (PEGREXCO),Chandigarh
06 Telangana Department of Horticulture, Govt. of Telengana
07 Andhra Pradesh Commissioner of Horticulture- A.P., Guntur
08 Assam Commissioner of Industries & Commerce
09 West Bengal Department of Agriculture Marketing,Kolkata
10 Himachal Pradesh Directorate of Agriculture, Krishi Bhawan ,Boileauganj, Shimla
11 Kerala Vegetable and Fruit Promotion Council Keralam, Mythri Bhavan, Kakkanad, Kochi
12 Tamil Nadu Tamil Nadu State Agricultural Marketing Board
13 Gujarat Gujarat Agri Industries Corporation Ltd
14 Maharashtra Maharashtra State Agricultural Marketing Board (MSAMB)
15 Arunachal Pradesh Arunachal Pradesh Agriculture Marketing Board
16 Uttarakhand Directorate of Industries
17 Nagaland Nagaland Agriculture Marketing Board (NSAMS)
18 Mizoram Industries & Commerce Department
19 Meghalaya Industries & Commerce Department
20 Manipur Manipur Organic Mission Agency (MOMA),Imphal
21 Sikkim Horticulture & Cash Crops Department
22 Odisha The Agricultural Promotion & Investment Corporation of Odisha Limited (APICOL), Bhubaneshwar
23 Karnataka Karnataka State Agricultural Produce Processing and Export Corporation Limited (KAPPEC)

20. • Adoption of model Agricultural Produce and Livestock Marketing (Promotion &
Facilitation) Act, 2017 (APLM) by States/UTs and Adoption of model contract
farming Act and sorting issues on Change in Land Use.
• Rationalise market fee, arthiya commission and other charges are outside GST.
Basmati rice – Punjab 4%, Haryana 4%, Delhi- 1%; Pulses – Maharashtra 1%, UP 2.5%; Soya de-
oiled cake - Maharashtra 0.85%, Madhya Pradesh 2.2%).
• Permit private markets, direct marketing and contract farming enabling
competition and providing alternative marketing channels for the farmers.
• Inclusion of agricultural exports in the State Export Policy. Policy changes,
infrastructure creation, promoting processing etc. can be part of the Policy.
• Identify infrastructure requirement in private sector for specified commodities.
Identify and address regulatory issues affecting investment by private sector.
• State Governments to focus on food processing / logistics sector by way of
assistance, ease of land use change, lower electricity tariff, warehouse
regulations, rural road infrastructure, logistics park etc.
Action to be taken by States: Regulatory Issues

21. • States to also make a comprehensive need-gap analysis of existing export
oriented infrastructure and
• Identify major ports where current/projected bulk and container agri traffic demands
infrastructure and modernization initiatives.
• Sea Port - development of dedicated perishable berths, agricultural jetties;
• Railway -infrastructure at stations to handle agri products, Reefer Wagons;
• Airport -Identify the challenges of operationalizing existing defunct infrastructure at ports
such as the Centre for Perishable Cargo (CPC) and requirement of new CPCs, loaders,
designated and sufficient quarantine areas, better Hinterland Connectivity.
• State Governments may undertake following measures in the identified clusters.
• Identify suitable production areas
• Conduct farmer registrations
• Digitization of land records
• Promote Farmer Producer Organizations (FPO)
Action to be taken by States: Infrastructure

22. Infrastructure - Cold Chain
• Production of perishable produce is about 400 million MT. Wastage figure ranges from
12 to 25%.
• About 60% of the cold storage capacity is in Uttar Pradesh (13.6 mMT) and West Bengal
(5.9 mMT). Others (Gujarat – 2.3 mMT, Punjab- 2 mMT, Andhra Pradesh- 1.6 mMT) have
smaller capacities. 75% of the total cold storages in India are single commodity (mainly
potatoes). Only 25% are multi-commodity cold storages.
• Large unfulfilled gap exists in the sector for investments in cold storage, CA storage,
reefers, ripening chambers, IQF, milk chilling and processing etc.
Existing- All India Required - All India Gap - All India
Component Numbers Capacity Numbers
Capacity
(in Million MT)
Numbers
Capacity
(in Million MT)
Modern Pack-
house
249 3984 MT1 70,080 1.12 69,831 1.12
Cold Storage 5367
31.82
Million MT
5,920 35.10 553 3.27
Ripening
Chambers
812 8120 MT2 9,131
0.09
8,319 0.08
Reefer Transport 9000 0.09 MT3 61,826
0.49
52,826 0.40
1& 2 - Calculation is based on the per unit Required data
3 - A range was provided in the study i.e. 54000 MT to 135000 MT. Therefore, an average of 54000 MT and 135000 MT Source: NCCD, MoFPI

23. Value addition possibilities
Product Production (in million MT) Wastage Processing Levels
Fruits & vegetables 256 4.6 - 15.9 % 2%
Marine products 9.6 5.2% (inland) 10.5% (marine) 23%
Poultry
5.3 (including Meat)
6.7% 6%
Meat 2.7% 21%
Dairy 146 (milk) - 35%
Product Primary Processing Secondary Processing Tertiary Processing
Fruits and
Vegetables
Cleaning, Cutting,
Sorting
Pulp, Flakes, Paste, Frozen,
Diced, Canned
Jams, Jellies, Chips Ready to Serve drinks, Indian
ethnic drinks
Grains and
Cereals
Sorting and Grading
Rice Puff, Flour, baby food
(final product/ingredients)
Cakes, Biscuits, Breakfast Cereals, breads, other
bakery products, RTC/RTE products
Oilseeds Sorting and Grading Oil Cakes, Refined Oils Soya Oil, Olive Oil, Mustard Oil, Fortified Oil
Milk
Grading and
Refrigeration
Packaged milk, Flavored milk,
Cream, Milk
Yoghurt, cheese, Ice cream, Curd, Baby food, other
value added products
Meat and
Poultry
Sorting and
Refrigeration
Chilled/Frozen products Ready to Eat products
Marine
Products
Chilled/Frozen products Ready to Eat products
Source: MoFPI

24. Central Sector Scheme for
‘Implementation of Agriculture Export Policy’
• Assistance for various scheme components will be provided by Department of
Commerce.
• State government to engage a consultant for Nodal agency.
• State government to engage a CEO and two staff for each cluster.
• Monitoring of clusters to be done by State Nodal Agency.
Components Amount (Rs. in crores)
(i) Assistance to State Agencies 9.00
(ii) Assistance for Institutional Mechanism 17.00
(iii) Assistance for Clusters 134.50
(iv) Assistance for Product Development 4.50
(v) Assistance for Marketing 16.80
(vi) Assistance for R & D 25.00
Grand Total 206.80

25. Assistance to State Governments
• Emoluments of Consultant for State Nodal Agency.
• Logistics & Establishment expenses for State Nodal Agency.
• Capacity building of State officials in export promotion, activities of export
promotion bodies and export councils.
• Emoluments of CEO to be appointed in each Cluster.
• Emoluments of two staff for each cluster.
• Establishment expenses of cluster office, FPOs etc.
• Appointments to be made by the State Nodal Agency in consultation with the
DoC. Detailed terms of reference of appointment and outcomes to be delivered
would be provided by the State nodal agency.

26. Assistance for Clusters
• A Product / cluster is identified based on, existing production contributing to
exports, exporters operations, scalability of operations, potential for increase in
export in short term etc.
• Assistance for following activities are provided under the scheme;
• Post-harvest infrastructure (Cold chain, Pack house, Processing facilities, etc.)
• Capacity building of farmers, FPOs, entrepreneurs, workforce in production / processing /
export activities, exporters, officers and training the trainers.
• Obtaining GAP certificate by farmers.
• New Technology/Machinery for adoption/purchase of any new equipment or technology for
food processing, safety and quality requirements like laser land levellers, propelled sprayers,
precision seeders and planters, transplanters for seedlings, multi-threshers, drones for
agriculture purpose, etc.
• The laboratories to carry out screening / confirmatory tests for microbiology, chemicals etc.
• PPP-IAD projects (similar level of farmer involvement) with integrated value chain approach,
covering all aspects from production to marketing and export.

27. Other subcomponents of Scheme
• Marketing - Shelf space Assistance, Product registration, Marketing campaign,
Road Shows/BSM in target countries, Assistance for product sampling in target
countries, etc.
• R&D - Developing packaging/shelf life increase, Research on improving
production efficiency/decrease in production cost, New Product Development
etc.
• Development of e-commerce platform to enable direct linkages among producers
/ processors, exporters/export markets, FPO, etc.
• Importing germplasm and seed varieties of identified export focused crops from
breeders across the world for identified products. Royalty, field trials,
multiplication centre, capacity building are assisted.
• A laboratory would be set up in Guwahati for Spices/Tea/Food products testing
grown in North East Region.

28. Process flow of applying for assistance (draft)
• Assistance will be available to individuals, Group of farmers/ growers/ consumers,
Partnership/ Proprietary firms, Self Help Groups (SHGs), Exporters, Farmers
Producer Organization (FPOs), Companies, Corporations, Cooperatives,
Cooperative Marketing Federations, Local bodies, Agricultural Produce Market
Committees (APMC) & Marketing Boards, Agency of State Government, Public
Sector Units and State Governments.
• Application for assistance is to be submitted by the Applicant to the export
promotion agency (Authority / Board / EPC) having the mandate for the product
which would appraise the application.
• Assistance under cluster development is to be appraised by CEO of the cluster
and further appraised by the export promotion agency.
• After appraisal, proposal is technically and financially evaluated by the Project
Monitoring Unit (PMU).
• The proposals of the applicants for assistance will be considered by an
Empowered Committee specially constituted for this Scheme. PMU report would
be put up to Empowered Committee.

29. Way Forward
• Vetting of State Action Plan to be completed in 30 days.
• Cluster wise stakeholder consultation to be completed in next three months.
• Regulatory changes to be identified and implemented.
• All State Governments to identify the State Nodal Agency.
• Monitoring framework under CS chairmanship to be set up.
• Cluster framework to be setup.
• State export policy to be updated with agriculture export policy.
• Application for assistance under AEP scheme to be mobilized.
• State Governments involvement in production for export and promotion of State
product to be streamlined.
• Address supply side constraints (Higher productivity, higher production, improved
varieties etc.)
• Appointments of Consultant / CEO for cluster / staff and office establishment to
be completed.

30. Thank you

31. Objectives
• To double agricultural exports from present ~US$ 30+ Billion to ~US$ 60+ Billion by 2022
and reach US$ 100 Billion in the next few years thereafter.
• To diversify our export basket, destinations and boost high value and value added
agricultural exports including focus on perishables.
• To promote novel, indigenous, organic, ethnic and non-traditional Agri products.
• Institutional mechanism for pursuing market access, tackling barriers/SPS.
• To strive to double India’s share in world agri exports by integrating with GVC.
• Enable farmers to get benefit of export opportunities in overseas market.
Vision
Harness export potential of Indian agriculture, through suitable policy instruments, to make
India global power in agriculture and raise farmers income.

32. Strategic
Policy Measures
Infrastructure and Logistics
Holistic approach to boost exports
Greater involvement of State Governments in Agriculture Exports
Operational Focus on Clusters
Promoting Value added exports
Marketing and promotion of “Brand India”
Attract private investments in export oriented activities and infrastructure.
Establishment of Strong Quality Regimen
Research & Development
Miscellaneous
Elements of the Agri-export Policy Framework

33. Strategic Recommendations:
• Stable Trade Policy Regime
• Efforts to ensure minimal or no export restriction- value added, organic products.
• Liberalised import of agricultural products for value addition and re-export.
• Reforms in APMC Act and streamlining of mandi fee
• Infrastructure and Logistics
• Infrastructure at and to the port of exit
• Identify and address the logistic bottlenecks
• Holistic approach to boost exports
• Strategic and operational synergy across ministries boosting productivity and quality.
• R&D for improved varieties, Value-addition & packaging, good standards regimen and
Holistic response to SPS/TBT barriers
• Unified agency covering all aspects of agri-trade.
• Identify winning sectors & strategies for augmenting exports

34. ……Strategic Recommendations:
• Greater involvement of State Governments in Agriculture Exports
• Nodal Department in States for agri export promotion
• Identify infra and logistics gaps, facilitate export linkage, liaison with EPCs and GoI
agencies
• Inclusion of agricultural exports in the State Export Policy:
• State specific focus on Infrastructure and Logistics
• Institutional Mechanism:
• At Union level: Commerce Secretary as Chair and representation from concerned Ministries and
State Governments for implementation of Agriculture Export Policy.
• At State level: Chief Secretary as Chair and Regional Authorities of DGFT, autonomous
bodies /EPC under DoC, Customs, Plant / animal Quarantine.
• Cluster facilitation cell under Nodal Collector/Director (Agri)/(Horti)/(Fisheries)

35. Operational Recommendations

36. 1. Focus on Clusters
• Cluster identification based on - existing exports, exporters operations, scalability of
operations and potential for increase in export in short term.
• Focus on developing export oriented infrastructure in identified clusters with integrated
post-harvest processing facilities, laboratories etc. with support from MOFPI / DoC (TIES) /
DAC&FW (MIDH) / DAHDF (IDMF), etc.
• APEDA, MPEDA, EIC and other Commodity Boards to support – a) supply chain
ownership/participation through farmer registrations, b) FPO formation, c) provision of
quality inputs, d) price discovery, e) use of technology, f) farmer training through technical
organizations and g) third party certification.
• Scheme implemented in partnership with private exporters with natural incentive to
promote such clusters. (e.g. PPP-IHD project in Andhra Pradesh for banana)
• Higher involvement and effort of ICAR institutions / KVKs / extension machinery.

37. 2. Promoting value added exports
• Product development with focus on marketing: e.g. biscuits & confectionery, Indian ethnic
foods, cereal preparations, dehydrated onion, other vegetables & frozen vegetables including
gherkin, processed fruits, juices, concentrates, Ready to eat products.
• Promote Value added Organic exports
• Standardized packaging and quality protocols for organic and ethnic food
• ‘AMUL’ – style cooperatives especially in the Eastern and North-Eastern Regions
• Promotion of R&D for new product development (fortified food, coarse cereals etc.)
• Skill Development
• Promoting skill development and enhancing capacity of different food processors,
particularly from MSME and unorganized segments.

38. 3. Marketing and promotion of “BRAND India”
• Sustained communication campaign in digital and traditional media platforms on organic,
value added, ethnic, GI and branded products.

39. 4. Attract private investments in export oriented activities and Export
facilitation
• Pack-houses, processing infrastructure, cold storages, exit point infrastructure proposed to
support agri exports from Focus States.
• Develop integrated online portal for real time updates relating to tariffs, non-tariff measures,
documentation, pesticide & chemical MRL notifications etc.
• Develop Manual of Importing Country Requirements (MICOR).
• Trade Disputes Cell in the DGFT would be reoriented to function as a responsive grievance
cell for exporters and importers.
• Sea protocol trials

40. 5. Establishment of Strong Quality Regimen
• Policy convergence related to quality standards for domestic and exports
• Lab networking process for effective accreditation and monitoring.
• More agricultural products to be covered under traceability initiatives.
• Common portal to monitor all export rejections.
• Strive for conformity assessment procedure/MRO
• Create institutional mechanism under the aegis of Department of Commerce with
representation of relevant Ministries, Agencies on SPS/TBT with mandate for:
• Issues pertaining to market access
• Non Tariff Barriers (NTBs) faced by Indian agricultural, marine and processed products
and strategies for overcoming NTBs.
• Integration of online transactions / systems.
• Harmonising national standards with Codex or other international standards.

41. 6. Research and Development
• Priority for innovations in packaging, improving shelf life of products and greater R & D in
developing products to suit the palates of importing countries.
• Importing germplasm and seed varieties of identified export focused crops from breeders
across the world.
• Setting up plant quarantine and testing laboratories in NE region to support export of organic
produce.
• Creation of Agri-start-up fund to provide funding for starting new ventures in Agri products
exports.