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WBC 2008
                                                                                                                                                                      WORLD BREWING CONGRESS 2008
194                                                                                                                                                                                                                                                                                                                                                                                                                           August 2 – 6, 2008
                                                          DEVELOPMENT AND PRACTICAL IMPLEMENTATION OF COMPETENCY-BASED                                                                                                                                                                                                                                                                                                     Hawaii Convention Center
                                                                                                                                                                                                                                                                                                                                                                                                                            Honolulu, Hawaii, USA
                                                                    STANDARDS FOR PROFESSIONAL BEER TASTERS
                                                   (Bill Simpson, Ronald Nixdorf, Boris Gadzov, Javier Gomez-Lopez, and Evelyne Canterranne, FlavorActiV Limited, Chinnor, UK)
1                                                                               3                                                                                                                                                   5                                                                                                                              6
        Introduction                                                                                                   Defining taster competence                                                                                                    Developing the chosen few                                                                                                 Evaluating taster performance
                                                                                                       Without a clear idea of the job that tasters have to do and the skills                                                       We employ a modular approach to training seven types of professional                                                           We have been involved in operating proficiency testing schemes for
             Objective evaluation of flavour is one of the most critical
                                                                                                       and behaviours needed, the chances of success are limited. A                                                                 beer taster. Training is organized into a taster ‘career path’.                                                                professional beer tasters for more than a decade. Our Taster Validation
             quality assurance tests carried out on final-pack and in-
                                                                                                       competence guide can be a helpful tool in defining skills needs.                                                                                                                                                                                            Schemes assess the ability of tasters to identify individual flavour
             process beer. The reliability of such tests depends on the                                                                                                                                                                                              Figure 3. A modular taster ‘career path’.
                                                                                                                                                                                                                                                                                                                                                                   compounds in beer at low concentration. The principle of the
             competence and number of assessors used to evaluate                                                    Table 1. Competence guide for acceptance / warehouse release taster
                                                                                                                                                                                                                                                                                                                                                                   assessment is shown in Figure 4.
             each sample. As with all skills, aptitude and performance
                                                                                                       Specific outcome                               Assessment criteria                                  Assessment tools                                  Taint net
             varies and must be managed proactively.                                                                                                                                                                                                          Taster
                                                                                                                                                                                                                                                                                                                                                                             Figure 4. Principle of assessment of flavour recognition performance.
                                                                                                       Consistently rate                              Statistical evaluation of data derived               Basic statistical
Historically, beer tasters developed their skills over many                                            commercial beer                                from routine taste sessions (including               methods                                                           In-process
                                                                                                                                                                                                                                                                                                               Trials Taster
                                                                                                                                                                                                                                                                                                                                                                                                                       To date we have
                                                                                                                                                                                                                                                                                Taster
years, building up experience in day to day brewery tasting . At times in                              acceptability using a                          both regular and ‘spiked’ samples)                                                                     Specific
                                                                                                                                                                                                                                                                                                                                                                                                                       collected more than
                                                                                                       defined scale                                                                                                                                       Basic Training
the past, an erroneous link has been implied between taster status -
                                                                                                                                                                                                                                                                                                                                                                                                                       18 million data points
                                                                                                                                                                                                                                                                              Specific
                                                                                                       Correctly identify specific                    Statistical evaluation of data derived               Basic statistical                                                                                   Specific
                                                                                                                                                                                                                                                              Specific
job title or number of years’ service – and tasting ability. In our                                                                                                                                                                                                         Basic Training
                                                                                                                                                                                                                                                             Screening                                        Advanced
                                                                                                       non-conformances in beer                       from routine taste sessions (including               methods                                                            Modules
                                                                                                                                                                                                                                                                                                                                                                                                                       using this system. This
experience this is rarely a reliable indicator of taster performance so                                                                                                                                                                                                                                                                                 Global /
                                                                                                       flavour                                        both regular and ‘spiked’ samples)                                                                                                                      Intermediate     Advanced       Expert
                                                                                                                                                                                                                                                             Selection       Screening       Basic Training
                                                                                                                                                                                                                                                 Recruit                                                                                                Regional
                                                                                                                                                                                                                                                                                                                                                                                                                       data represents
                                                                                                                                                                                                                                                                                                                Training        Training     Training
we have developed and deployed a competence-based approach to                                                                                                                                                                                                                                                                                            Taster
                                                                                                       Taste six samples in 20                        Time to complete test                                Visual observation or                                                                                                                                                                                       assessment of close
                                                                                                                                                                                                                                                              Specific
professional beer tasting.                                                                             minutes                                                                                             computer-based                                    Screening
                                                                                                                                                                                                                                                                                                                                                                                                                       to 200,000 beer
                                                                                                                                                                                                                                                                                                                                Brewery
                                                                                                                                                                                                                                                                                                              Acceptance /
                                                                                                                                                                                                           monitoring                                                                                                          Descriptive
                                                                                                                                                                                                                                                                                                               Warehouse


2
                                                                                                                                                                                                                                                           Basic Training
                                                                                                                                                                                                                                                                                                                                                                                                                       samples per year by
                                                                                                                                                                                                                                                                                                                                 Taster
                                                                                                                                                                                                                                                                                                                 Taster


        Different needs – different tasters
                                                                                                       Conform to good sensory                        Shows interest in and enthusiasm for                 On the job evaluation,
                                                                                                                                                                                                                                                                                                                                                                                                                       almost 5,000
                                                                                                       practices in and out of the                    the activities of the taste panel; shows             peer review, one to                                Specific
                                                                                                                                                                                                                                                           Intermediate
                                                                                                       taste room                                     sensitivity to the risk of bias in other             one reviews                                                                                                                                                                                                 assessors in more
A typical modern brewery evaluates about 10,000 discrete beer                                                                                         assessors; recognizes the risks involved
                                                                                                                                                                                                                                                                                                                                                                                                                       than 100 countries.
samples every year. The methods used for these tests range from                                                                                       in professional beer tasting and takes all                                                             Shelf life
                                                                                                                                                                                                                                                              Taster
                                                                                                                                                                                                                                                                                                                                                                       Taster performance, in terms of recognition success, is graded on a
                                                                                                                                                      reasonable steps to minimize them
simple to complex. Consequently the skills of the tasters needed to
                                                                                                                                                                                                                                                                                                                                                                       percentage scale. The performance of assessors participating in one of
perform such tests range from novice to expert.
                                                                                    4                                   Choosing the right people                                                                                                                                                                                                                      our schemes in the last 12 months is summarized in Figure 5.
                                                                                                                                                                                                                                        To facilitate rapid skills development, maintain a high level of
        Figure 1. Categories of tasters deployed in commercial breweries
                                                                                                                                                                                                                                        involvement and interest, and address skills fade we employ more                                                               Figure 5.
                                                                                                       It all starts with selection.                                                                                                                                                                                                                                                                                                   Each taster in the scheme
                                                                                                                                                                                                                                        than 30 types of training session. These include: Recognition tests,                                                                                                                    performed a blind assessment on
                                                                                                                                                                                                                                                                                                                                                                       Performance
                                                                                                       A good selection process (i) Eliminates those
                                                                                                                                                                                                                                                                                                                                                                                                                                      36 samples during the year
                                                                                                                                                                                                                                                                                                                                                                       of tasters in
                                                                                                                                                                                                                                        Brand Matching tests, Flavour Matching tests, Stop-Go tests, True-False
                                                                                                       whose health may be put at risk by tasting; (ii)
                                                                                                                                                                                                                                                                                                                                                                       one of our
                                                                                                       Eliminates those who lack the necessary time or                                                                                  tests, Ranking tests, Rating tests, Rank-Rating tests, Quality Rating
                                                                                                                                                                                                                                                                                                                                                                       taster
                                                                                                       interest and (iii) Communicates to candidates the                                                                                tests, Short-Form Descriptive Profiling, Detailed Descriptive Profiling                                                        validation
                                                                                                       potential benefits of participation. We use
                                                                                                                                                                                                                                        and Warehouse Release / Acceptance tests.                                                                                      schemes over
                                                                                                       standardized questionnaires delivered over the
                                                                                                                                                                                                                                                                                                                                                                       a 12 month
                                                                                                       web . Acceptance rates average 80%.
                                                                                                                                                                                                                                                  Table 2. Training times for different types of professional beer taster
                                                                                                                                                                                                                                                                                                                                                                       period.
                                                                                                        Figure 2. Distribution of scores from screening of
                                                                                                                                                                                                                                        Type of taster                                                                 Training time required
                                                                                                                     210 candidate assessors
                                                                                                                                                                                                Response to training is a               In-process                                                                5 - 7 hours per process area
                                                                                                            Data represents 210 selected candidate
                                                                                                                                                                                                good measure of
                                                                                                       25
                                                                                                                                                                                                                                        Acceptance / warehouse release                                                          35 hours
                                                                                                            assessors from seven brewing companies
                                                                                                                                                                                                aptitude. A three-part
                                                                            % of screened candidates




                                                                                                                                                                                                                                        Shelf-life                                                                              35 hours
                                                                                                                                                                                                                                                                                                                                                                   7
                                                                                                                                                       Consider
                                                                                                       20


                                                                                                                                                                                                                                                                                                                                                                                Conclusions
                                                                                                                                                                                                screening method allows us to
                                                                                                                                                                                                                                        Taint net                                                                               21 hours
                                                                                                                                                                              Preferred
                                                                                                                                                                                                identify those with the greatest
                                                                                                       15
                                                                                                                             Reject                                                                                                     Trials                                                                35 – 70 hours, depending on tests                        Competency-based skills development provides an effective way of
                                                                                                                                                                                                aptitude for tasting. With few
                                                                                                                                                                                                                                        Descriptive profiling                                  70 – 110 hours, depending on number of attributes
                                                                                                                                                                                                exceptions only selected
Given the range of test difficulty, it follows that selection, screening                                                                                                                                                                                                                                                                                               training professional beer tasters. Selection and screening of
                                                                                                       10


                                                                                                                                                                                                candidates are screened. The
and training of tasters should be test-specific. The major                                                                                                                                                                                                                                                                                                             assessors before training substantially improves training outcomes.
                                                                                                        5
                                                                                                                                                                                                proportion of assessors in each
requirements for breweries lie in the area of acceptance / warehouse                                                                                                                                                                                                                                                                                                   Nevertheless there is no room for complacency. More than half the
                                                                                                                                                                                                                                        Success rates for this type of approach are high. Typically 98% of
                                                                                                                                                                                                screening category is shown in
release tasting and in-process tasting. Descriptive panels are the                                      0
                                                                                                                                                                                                                                                                                                                                                                       professional tasters currently being deployed by breweries have
                                                                                                                                                                                                                                        selected, screened trainees reach the required standard of 80%. The
                                                                                                                                                                                                Figure 2. Acceptance rates
                                                                                                            0-10     10-20    20-30   30-40   40-50   50-60   60-70   70-80    80-90   90-100

domain of larger sites, head office, and outsourced activities.                                                                                                                                                                                                                                                                                                        substantial opportunities available to them for skills improvement.
                                                                                                                                                                                                                                        deployment and retention rate for trained tasters approaches 100%.
                                                                                                                                                                                                average 50%.
                                                                                                                   % performance score achieved in screening (based on 21
                                                                                                                                   flavour assessments)

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Development And Practical Implementation Of Competency Based Standards For Professional Beer Tasters

  • 1. WBC 2008 WORLD BREWING CONGRESS 2008 194 August 2 – 6, 2008 DEVELOPMENT AND PRACTICAL IMPLEMENTATION OF COMPETENCY-BASED Hawaii Convention Center Honolulu, Hawaii, USA STANDARDS FOR PROFESSIONAL BEER TASTERS (Bill Simpson, Ronald Nixdorf, Boris Gadzov, Javier Gomez-Lopez, and Evelyne Canterranne, FlavorActiV Limited, Chinnor, UK) 1 3 5 6 Introduction Defining taster competence Developing the chosen few Evaluating taster performance Without a clear idea of the job that tasters have to do and the skills We employ a modular approach to training seven types of professional We have been involved in operating proficiency testing schemes for Objective evaluation of flavour is one of the most critical and behaviours needed, the chances of success are limited. A beer taster. Training is organized into a taster ‘career path’. professional beer tasters for more than a decade. Our Taster Validation quality assurance tests carried out on final-pack and in- competence guide can be a helpful tool in defining skills needs. Schemes assess the ability of tasters to identify individual flavour process beer. The reliability of such tests depends on the Figure 3. A modular taster ‘career path’. compounds in beer at low concentration. The principle of the competence and number of assessors used to evaluate Table 1. Competence guide for acceptance / warehouse release taster assessment is shown in Figure 4. each sample. As with all skills, aptitude and performance Specific outcome Assessment criteria Assessment tools Taint net varies and must be managed proactively. Taster Figure 4. Principle of assessment of flavour recognition performance. Consistently rate Statistical evaluation of data derived Basic statistical Historically, beer tasters developed their skills over many commercial beer from routine taste sessions (including methods In-process Trials Taster To date we have Taster years, building up experience in day to day brewery tasting . At times in acceptability using a both regular and ‘spiked’ samples) Specific collected more than defined scale Basic Training the past, an erroneous link has been implied between taster status - 18 million data points Specific Correctly identify specific Statistical evaluation of data derived Basic statistical Specific Specific job title or number of years’ service – and tasting ability. In our Basic Training Screening Advanced non-conformances in beer from routine taste sessions (including methods Modules using this system. This experience this is rarely a reliable indicator of taster performance so Global / flavour both regular and ‘spiked’ samples) Intermediate Advanced Expert Selection Screening Basic Training Recruit Regional data represents Training Training Training we have developed and deployed a competence-based approach to Taster Taste six samples in 20 Time to complete test Visual observation or assessment of close Specific professional beer tasting. minutes computer-based Screening to 200,000 beer Brewery Acceptance / monitoring Descriptive Warehouse 2 Basic Training samples per year by Taster Taster Different needs – different tasters Conform to good sensory Shows interest in and enthusiasm for On the job evaluation, almost 5,000 practices in and out of the the activities of the taste panel; shows peer review, one to Specific Intermediate taste room sensitivity to the risk of bias in other one reviews assessors in more A typical modern brewery evaluates about 10,000 discrete beer assessors; recognizes the risks involved than 100 countries. samples every year. The methods used for these tests range from in professional beer tasting and takes all Shelf life Taster Taster performance, in terms of recognition success, is graded on a reasonable steps to minimize them simple to complex. Consequently the skills of the tasters needed to percentage scale. The performance of assessors participating in one of perform such tests range from novice to expert. 4 Choosing the right people our schemes in the last 12 months is summarized in Figure 5. To facilitate rapid skills development, maintain a high level of Figure 1. Categories of tasters deployed in commercial breweries involvement and interest, and address skills fade we employ more Figure 5. It all starts with selection. Each taster in the scheme than 30 types of training session. These include: Recognition tests, performed a blind assessment on Performance A good selection process (i) Eliminates those 36 samples during the year of tasters in Brand Matching tests, Flavour Matching tests, Stop-Go tests, True-False whose health may be put at risk by tasting; (ii) one of our Eliminates those who lack the necessary time or tests, Ranking tests, Rating tests, Rank-Rating tests, Quality Rating taster interest and (iii) Communicates to candidates the tests, Short-Form Descriptive Profiling, Detailed Descriptive Profiling validation potential benefits of participation. We use and Warehouse Release / Acceptance tests. schemes over standardized questionnaires delivered over the a 12 month web . Acceptance rates average 80%. Table 2. Training times for different types of professional beer taster period. Figure 2. Distribution of scores from screening of Type of taster Training time required 210 candidate assessors Response to training is a In-process 5 - 7 hours per process area Data represents 210 selected candidate good measure of 25 Acceptance / warehouse release 35 hours assessors from seven brewing companies aptitude. A three-part % of screened candidates Shelf-life 35 hours 7 Consider 20 Conclusions screening method allows us to Taint net 21 hours Preferred identify those with the greatest 15 Reject Trials 35 – 70 hours, depending on tests Competency-based skills development provides an effective way of aptitude for tasting. With few Descriptive profiling 70 – 110 hours, depending on number of attributes exceptions only selected Given the range of test difficulty, it follows that selection, screening training professional beer tasters. Selection and screening of 10 candidates are screened. The and training of tasters should be test-specific. The major assessors before training substantially improves training outcomes. 5 proportion of assessors in each requirements for breweries lie in the area of acceptance / warehouse Nevertheless there is no room for complacency. More than half the Success rates for this type of approach are high. Typically 98% of screening category is shown in release tasting and in-process tasting. Descriptive panels are the 0 professional tasters currently being deployed by breweries have selected, screened trainees reach the required standard of 80%. The Figure 2. Acceptance rates 0-10 10-20 20-30 30-40 40-50 50-60 60-70 70-80 80-90 90-100 domain of larger sites, head office, and outsourced activities. substantial opportunities available to them for skills improvement. deployment and retention rate for trained tasters approaches 100%. average 50%. % performance score achieved in screening (based on 21 flavour assessments)