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Reed Overfelt, Chief Marketer and CEO of FullQuota, shows you how to create content that gets found when the buyer is looking for it and that speaks to your buyer’s needs at each stage of the buying cycle.
He’ll show you the 6 keys to creating great content:
* Identify and understand the “real” needs of your target buyers,
* Create content tailored to your buyers’ needs and interests,
* Make a content calendar that keeps you on track,
* Optimize your content so that it gets found every time a buyer is looking,
* Promote your content so that it’s found where your buyers hang out, and
* Find out what content works best.
Who’s it for?
Marketing directors that want content that drives sales and fills up their pipeline.