1. W i l l i a m G . M c L a u g h l i n
22 Old Mill Road, Maynard, MA 01754
Email: bill_mclaughlin1956@comcast.net
Linkedin Twitter
Phone: 978-8797-678 (home) 617-515-8004 (cell)
QUALIFICATIONS
 Experience: Extensive high-tech and healthcare marketing and strategic communications
experience. Worked closely with hundreds of companies and senior executives in developing
public relations programs targeting markets which ranged from the enterprise to the consumer
covering a broad spectrum of technologies, including chips and components, hardware and
software, networking and telecommunications, Internet, Web 2.0, social media and professional
services. Areas of healthcare experience include HIPAA compliance, electronic health records
management, healthcare informatics and medical devices.
 Leadership: Key member of senior management team that grew agency from less than 20
people and annual revenues less than $2M to 150 people across three offices with $20M in
annual revenues. Sold agency to Fleishman Hillard in January 2000. Continued leadership role
at agency now operating as independent subsidiary with its own P&L.
 Operations Management: Member senior executive team which managed overall agency
operations. Consistently met revenue and profitability targets.
 Business Development: Managed agency’s business development function. Led teams that
won many of the agency’s key accounts including: Lotus Development Corporation, IBM, Intel,
Cognos, Shiva Corporation, Pricewaterhouse Coopers, Manhattan Associates, Kronos Inc.,
Kodak, SkillSoft, and Abbott Labs.
 Strategy: Led teams in developing breakthrough communications programs that defined new
market categories, including: groupware and collaboration, remote access, streaming media,
digital rights management, supply chain execution, RFID, enterprise governance and risk
management, eDiscovery and EHR.
WORK EXPERIENCE
Strategic Communications Consultant Present
Maynard, MA
Independent consultant advising organizations and individuals on communications
strategies and programs. Areas of service span positioning, messaging, media
relations, financial communications, industry analyst relations and social media
Clients include ShopAdvisor and Silver Oak Jumper Tournament.
Lois Paul and Partners, Executive Vice President 1990 – 2015
Boston, MA
Leading strategic public relations agency serving high technology, healthcare and life
science companies. Wholly owned subsidiary of Fleishman Hillard and member of the
Omincom Group (NYCE: OMC).
 Client Service: Personally managed accounts generating $1M – 1.5M in annual service
fees. Directed all aspects of client service including strategy, message and positioning, content
creation, proactive media and analyst relations campaigns, social media, measurement and
results analysis. Clients ranged from multi-billion dollar publicly held companies to venture
funded startups. Notable clients included: Lotus Development, IBM, Intel, Cognos, Sybase,
Shiva Corporation, Compuware Corporation, Manhattan Associates, Kronos Inc., AspenTech,
Kodak, Skillsoft, Abbott Labs, StorSimple (acquired by Microsoft), Agero and the Future of Cloud
Computing.
 Business Development: Planned and implemented multi-faceted program that integrated
targeted strategic account development, alumni networking, reference selling, direct mail and
event sponsorship. Consistently met goals for leads generated, qualified pitch opportunities,
and new client wins annually.
 Innovation & Thought Leadership: Led agency’s initial Internet and Web site development
efforts starting in the early 90’s, following through to social media channel development and
content strategy. Regular contributor to agency blog, Beyond the Hype. Contributed bylines to

2. Mass High Tech, Boston Business Journal, CMO Magazine, PRNews and O”Dwyers PR
Report. Featured speaker at several conferences including the Public Relations Society of
America’s International Conference, The Marketing Round Table, Mass Networks
Communications Council and PRNews. Guest lecturer on social media for Babson College
Entrepreneur’s Bootcamp
 Talent Management: Remote management of agency’s San Francisco office. Directly
supervise two to three vice presidents, each responsible for generating at least $1 – 1.5M in
annual revenues. Also responsible for managing two to three account managers.
Systems Designers Software, Senior Marketing Manager 1989 – 1990
Burlington, MA
Provider of software development and testing tools for commercial, government and defense
industries. Acquired by Cap Gemini.
Cullinet Software, Senior Marketing Manager 1986 – 1989
Westwood, MA
Provider of enterprise database, development tools and applications. Acquired by Computer
Associates
EDUCATION
Boston College, Chestnut Hill, MA
Bachelor of Arts. Magna Cum Laude, double major in Communications and Political Science.