The groundbreaking broadcasting deal between SuperSport and EFC AFRICA.

1. SUPERSPORT STRIKES
GROUNDBREAKING DEAL WITH
EFC AFRICA
World of Champions the new home of Africa’s Greatest Warriors
Johannesburg (South Africa) – Today SuperSport announced a three-year
broadcast partnership with EFC AFRICA, Africa’s leading Mixed Martial Arts
(MMA) organisation. The conclusion of this agreement marks a
groundbreaking day for the sport of MMA on the African continent.
The partnership comes off the back of the unparalleled growth of EFC
AFRICA since its inception in 2009, and the subsequent mass interest in the
sport of MMA.
“This agreement has been long in the making,” says Happy Ntshingila, Chief
Executive of SuperSport. “EFC AFRICA has quickly established itself as a
world class sporting organisation, all the while singlehandedly pioneering the
sport of MMA on the continent. Our partnership with EFC AFRICA represents
our cognisance of what is widely considered the fastest growing sport in the
world.”
“This is the perfect partnership for us and our fans, and one which the fans
have been wanting for a long time,” adds EFC AFRICA president Cairo
Howarth. “We are now able to offer EFC AFRICA fans a new level of sports
broadcasting, as well as reach an entirely new fan base through Africa’s
biggest sports network.”
The new partnership will see hours of dedicated EFC AFRICA programming
per day on SuperSport, as well as a guaranteed 10 live primetime events per
year. Notable highlights of the new broadcast partnership include:

2. • EFC AFRICA’s traditional live event broadcast will now be extended to
feature all five main card bouts, aired live in primetime between 20:00
and 23:00 CAT on SuperSport Blitz, the most widely carried channel on
the SuperSport bouquet.
• In a first for EFC AFRICA, live action will also be broadcast in High
Definition, giving fans the best viewer experience.
• All live events will also be carried on multiple platforms including DStv
Mobile devices, Walka and Drifta, and be streamed online at
www.supersport.com
• EFC AFRICA will present seven more live events in 2013, starting with
EFC AFRICA 20 on 27 June, with at least 10 shows per annum
guaranteed in both 2014 and 2015.
• Additional EFC AFRICA events, such as the official weigh-ins and pre-
and post-event media briefings will now be carried live on SuperSport
Blitz.
• EFC AFRICA programming will now be seen regularly on SuperSport
channels throughout Sub-Saharan Africa, via the broadcast of the full
EFC AFRICA library.
“This is a ground-breaking broadcasting deal for all parties concerned,” said
Richard Glover, MD of Frontiers Sport & Entertainment who brokered the
landmark deal. “EFC AFRICA is a modern sporting phenomenon that appeals
to both male and female viewers in equal measure. The partnership is set to
deliver significant audiences for SuperSport, right across the continent. “
“The launch of this partnership is the ultimate way to commemorate our
milestone 20th event, and possibly the most exciting fight card in our history.”
says Howarth. “We are delighted that EFC AFRICA has found a home with
the World of Champions!”
Added Ntshingila: “SuperSport is all about innovation and excitement. MMA is
fresh and vibrant and we look forward to showcasing the very best of it on our
various platforms.”
EFC AFRICA 20, presented by MusclePharm, takes place at the Carnival City
Big Top Arena on Thursday 27 June 2013. Broadcast and ticket information
plus full fight card available at efcafrica.com