33. I STRATEGIC ACCOUNTING ISSUES IN MNC’s
Strategy by definition is
a carefully devised plan of action to achieve a goal, or the art of
developing or carrying out such a plan; a business plan.
(Encarata Dictionary)
Strategic Planning involves the following:
· Short- and long-term goals
· Objectives for the organization
· Action(s) to be taken
· Resources that will be needed
Accounting plays a huge role in strategic planning by providing
quantitative information on…
· SWOT
· Strengths
· Weaknesses
· Opportunities
· Threats
· Costs and benefits needed for decisions on
· Capital budgeting, and
· Long-term investments
Capital Budgeting decisions as to whether or not to make a
capital investment. Techniques used include:
· Payback Period
· Return on Investment (ROI)
· Discounted Cash Flow
· Net Present Value (NPV)
· Internal Rate of Return (IRR)
CAPITAL INVESTMENT TECHNIQUES:
Technique Definition
34. Computation
Payback period
Number of years to recover the initial investment
Number of years for the cumulative cash flow to equal the
investment
Book rate of ROI (return on investment)
Rate of average annual net income to the initial investment or
average investment (book value)
Average net income investment book value
NPV (net present value)
Difference between the initial investment and the present value
of subsequent net cash inflows discounted at a given interest
rate
Present value of net cash inflows──initial investment
IRR (internal rate of return)
Discount rate that makes the initial investment equal the present
value of the subsequent net cash inflows
Solving the following equation for discount rate i:
(present value factor of i) Net cash inflows - initial investment
Use of a balanced score card approach is also valuable in
strategic planning…for a better understanding of this
technique…
http://balancedscorecard.org/Resources/About-the-Balanced-
Scorecard
Source: Balance Scorecard Institute
And last but not least, the key to success in strategic planning is
an awareness and sensitivity to the national cultures.
II INTERNATIONAL AUDITING & CORPORATE
GOVERNANCE
35. Auditing is an integral part of multinational corporate
governance.
Auditing is expected to improve the precision, quality and
reliability of information made available to the market, and to
enhance investor confidence in such information.
With the current trend toward globalization of markets, and
rapid growth in international transactions, securing investor
confidence is crucial for MNCs.
The Organization for Economic Cooperation and Development’s
(OECD) revised code of corporate governance emphasizes
among other things, that auditors should be accountable to
shareholders, and that boards of directors should effectively
oversee the financial reporting function.
For detailed information on this topic…
https://www.oecd.org/daf/ca/Corporate-Governance-
Factbook.pdf
For a simpler definition from Investopedia.com
The system of rules, practices and processes by which a
company is directed and controlled. Corporate governance
essentially involves balancing the interests of the many
stakeholders in a company - these include its shareholders,
management, customers, suppliers, financiers, government and
the community. Since corporate governance also provides the
framework for attaining a company's objectives, it encompasses
practically every sphere of management, from action plans and
36. internal controls to performance measurement and corporate
disclosure.
Corporate governance became a pressing issue following the
2002 introduction of the Sarbanes-Oxley Act in the U.S., which
was ushered in to restore public confidence in companies and
markets after accounting fraud bankrupted high-profile
companies such as Enron and WorldCom.
Most companies strive to have a high level of corporate
governance. These days, it is not enough for a company to
merely be profitable; it also needs to demonstrate good
corporate citizenship through environmental awareness, ethical
behavior and sound corporate governance practices.
Some of the specific measures introduced by the Sarbanes-
Oxley Act to improve corporate governance relate directly to
auditing, for example, establishment of a new oversight board
for the accountancy profession, tightly defining ‘independence’
of audit committee members, requiring external auditors to
report directly to audit committee, and prohibition of certain
non-audit services by external auditors.
On the following page is a brief summary of the Sarbanes-Oxley
Act of 2002. Please take the time to read it.
Sarbanes-Oxley Act of 2002
Fondly known as SOX, the bill was enacted into law on July 30,
2002. It is also known as the Public Company Accounting
Reform and Investor Protection Act of 2002. It is one of the
most controversial laws passed in response to a number of major
37. corporate and accounting scandals; i.e., WorldCom, Enron,
Tyco, etc. As a result of the scandals, public trust in
accounting and reporting practices was badly shaken.
This law was named after its sponsors and actually came into
existence as a result of two bills presented to Congress.
In April 25, 2002, the House passed Republican Michael Garver
Oxley’s bill. It was referred to as the Corporate and Auditing
Accountability, Responsibility and Transparency Act. It had
the support of President George W. Bush and the Security &
Exchange Commission (SEC).
At the same time in the Senate, Democrat Paul Sarbanes was
working on his proposal, Senate Bill 2673. This bill passed the
Senate Banking Committee on June 18, 2002; seven days prior
to the WorldCom scandal revealing that their earnings had been
overstated by more than $72 billion during the last year and a
quarter as a result of improper accounting. The full Senate
approved Bill 2673 on July 15, 2002 by a vote of 97-0.
A Conference Committee was formed to reconcile the
differences between the Senate (Sarbane’s S2673) and the
House (Oxley’s H3763) bills. A conference committee is a
Congressional committee appointed by the House and Senate in
order to resolve disagreements on a particular bill. In this case,
the goal was to combine two bills that had similar prescriptions.
SOX was obviously named after its two sponsors, Paul Sarbanes
(D-MD) and Michael G Oxley (R-OH). The Act was approved
by an overwhelming majority in both the House and the Senate
and on July 30,2002 was signed by President George W. Bush
into law. President Bush stated that the law included “the most
far-reaching reforms of American business practices since the
time of Franklin D. Roosevelt.” (Elisabeth Bumiller: "Bush
Signs Bill Aimed at Fraud in Corporations", The New York
38. Times, July 31, 2002, page A1).
(A little-known fact is that the bill that was signed into law
contained very little, if any, of Mike Oxley's Bill. They kept
his name on the bill more for political leverage within the
House. )
The legislation covers a broad range and creates new and higher
standards for all United States public company boards,
management and public accounting firms. The Act contains 11
sections and requires the SEC to implement rulings on
requirements to comply with this new law.
This law was far reaching and had international impact.
Reference
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=474142
for additional readings simply Google SOX and you will find a
myriad of articles.
There are major variations in many aspects of external auditing
across countries, including the purpose of external auditing, the
audit environment, regulation of auditing, and audit reports.
The International Auditing and Assurance Standards Board
(IAASB) is part of the International Federation of Accountants
(IFAC). IFAC is responsible for international auditing
standards. There are 36 international standards on auditing
(ISAs)
39. International Auditing Standard 1 (IAS 1), which governs the
presentation of financial statements.
IAS 1 Presentation of Financial Statements sets out the overall
requirements for financial statements, including how they
should be structured, the minimum requirements for their
content and overriding concepts such as going concern, the
accrual basis of accounting and the current/non-current
distinction. The standard requires a complete set of financial
statements to comprise a statement of financial position, a
statement of profit or loss and other comprehensive income, a
statement of changes in equity and a statement of cash flows.
IAS 1 was reissued in September 2007 and applies to annual
periods beginning on or after 1 January 2009.
Source: Deloitte website
The International Federation of Accountants’ website is
www.ifac.org
III INTERNATIONAL CORPORATE SOCIAL REPORTING
In the past the focus was strictly on the economic aspects in
external reporting. Today we are combining the economic
aspects and integrating them with social and governance.
CRS – Corporate Social Reporting as defined in
Investopedia.com
Corporate initiative to assess and take responsibility for the
company's effects on the environment and impact on social
40. welfare. The term generally applies to company efforts that go
beyond what may be required by regulators or environmental
protection groups.
Corporate social responsibility may also be referred to as
"corporate citizenship" and can involve incurring short-term
costs that do not provide an immediate financial benefit to the
company, but instead promote positive social and environmental
change.
Also included in this week’s discussion is a PowerPoint
presentation from John Wiley & Sons on the topic of CRS.
After you’ve had a chance to view the PowerPoint, go to the
following KPMG website. It provides the current global trends
in corporate responsibility reporting with a very interesting
interactive tool that allows you to compare countries.
http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPub
lications/corporate-responsibility/Pages/default.aspx
Also please see the following notes for additional information
on CSR.
OUR CHANGING WORLD AND THE EVOLUTION
OF
CORPORATE SOCIAL RESPONSIBILITY (CSR)
The Importance of CSR
· It is slowly becoming mainstream
· It discusses the role of business in society
· It is the pathway for businesses to become responsible and
ethical…essentials for our future world
· And in return, CSR contributes to positive outcomes for
companies and their stakeholders.
CSR Defined and Debated
41. According to the Financial Times the definition of corporate
social responsibility is
a business approach that contributes to sustainable development
by delivering economic, social and environmental benefits for
all stakeholders.
CSR is a concept with many definitions and practices. The way
it is understood and implemented differs greatly for each
company and country. Moreover, CSR is a very broad concept
that addresses many and various topics such as human rights,
corporate governance, health and safety, environmental effects,
working conditions and contribution to economic development.
Whatever the definition is, the purpose of CSR is to drive
change towards sustainability.
Unilever is a multinational corporation, in the food and
beverage section with a comprehensive CSR strategy.
Here are three definitions of CSR and one for strategic CSR:
1. 1979 Archie Carroll claimed, “CSR encompasses the
economic, legal, ethical and philanthropic expectations that
society has of organizations at a given point in time” (Carroll,
1979: 500).
2. 1984 Edward Freeman brought the term ‘stakeholders’ into
this discourse and the approach according to which a corporate
has a role in society and that it is larger than just pursuing
profit. According to the stakeholder theory, CSR can be defined
as “a view of the corporation and its role in society that
assumes a responsibility among firms to pursue goals in
addition to profit maximization and a responsibility of the
stakeholders to hold the firm responsible for its actions”
(Werther and Chandler, 2011: 5).
42. 3. 2003 Aaronson defines CSR as “business decision-making
linked to ethical values, compliance with legal requirements,
and respect for people, communities, and the environment
around the world.”
4. 2011 Werther and Chandler defined strategic CSR as “the
incorporation of a holistic CSR perspective within a firm’s
strategic planning and core operations so that the firm is
managed in the interest of a broad set of stakeholders to achieve
maximum economic and social value over the medium to long
term.”
Source: Strategic Corporate Social Responsibility, Debbie
Haski-Leventhal, 2018, Sage Publications
Alternative concepts and terms to CSR:
· Sustainability
· Corporate responsibility
· Corporate citizenship
· Social business or enterprise
· Conscious business
· Creating shared value
Brief History of CSR
1759 Time permitting, read Adam Smith’s, The Theory of Moral
Sentiments or at least check out the Adam Smith Institute at
www.adamsmith.org On this website you can get a summary of
the main themes of the book.
1940 Smith’s approach was strengthened by Elton Mayo’s
Hawthorn study. The focus was on the productivity of workers
in an electric factory.
1953 Howard Bowen published Social Responsibilities of the
Businessman. It was the first time
someone had written specifically on CSR and it is viewed as the
43. modern-era CSR.
1970 Milton Friedman argued that the only social responsibility
of a company was to make as much money for its stockholders
as possible. CSR, unless used as a means to make more profit, is
immoral.
Please note there is a difference between stockholders or
shareholders vs stakeholders
1971 the Committee for Economic Development (CED)
published the Social Responsibilities of Business Corporations.
CED observed that business functions by public consent, and its
basic purpose is to serve constructively the needs of society to
the satisfaction of society. As such, the social contract between
business and society was changing substantially and business
was expected to assume broader responsibilities to society.
Furthermore, the CED noted that business assumes a role in
contributing to the quality of life and that this role is more than
just providing goods and services.
1979 Archie Carroll argued that, in addition to financial
responsibility, companies also have a legal responsibility (to
obey the law and regulations), an ethical responsibility (to do
what is right, fair and just) and a philanthropic or discretionary
responsibility (to be a good corporate citizen, give back to the
community).
1984 another leap forward when Edward Freeman developed the
stakeholder theory and argued that companies are not only
accountable to their shareholders but to a broad set of
stakeholders. As such, stakeholders include employees,
consumers, governments, the community in which the company
operates and even the environment. This was another attempt to
broaden the responsibility of business from financial alone, to
social and environmental as well.
44. 2002 Porter and Kramer published an article in Harvard
Business Review (HBR) arguing that companies that are not
good for society would not be able to maintain their competitive
advantage in the future.
Business Responsibilities
Narrow view
· Businesses exists to produce products and services, sell them
and maximize profit.
Broad view
· Businesses have additional responsibilities to making a profit.
Business operates within society and only thrives because of
people who are employees, consumers and even shareholders.
As such, business has an enormous responsibility to ensure the
well-being of people and to avoid harm.
Drivers for Change
· Successful responsibility companies
· For an excellent read consider The World is Flat by Thomas
Friedman (2005)
· Consumer growing awareness
· Globalization and free flow of information
· Financial crises and the results of unethical business
Business Motivation for CSR
The motivation is divided into three groups:
1. Moral
a. It is the right thing to do
b. Society makes business possible and companies have a
reciprocal obligation
45. c. Social license to operate
2. Relational
a. Relationships with stakeholders
b. Minimize restrictions
3. Economical
a. Brand and reputation
b. Employee engagement
c. Profits
BOTTOM LINE: CSR yields great benefits to everyone.
Homework, which represents two questions on the final exam
plus …
1. Strategic issues for MNCs…from the list below research your
MNC and write one paragraph on each of the three topics
explaining how the MNC handles these issues.
· Performance Evaluation Measures
· Financial and Non-Financial Evaluation – how does your MNC
regard its foreign operation and how are the unit and the
manager evaluated.
· Management Control Systems and National Cultures
· What steps, if any, is your MNC taking to be sensitive to the
national culture?
· Corporate Social Responsibility (CSR)
· What is your MNC doing with regard to CSR?
2. Tell me why I should invest in your MNC; please provide at
least one calculation for a capital investment evaluation; i.e.
46. ROI, NPV, IRR or the payback period. (see notes above for
details on these techniques)
Your answers to the above two questions are to be included on
your final exam. There is no need to post them in this week’s
discussion area.
HOMEWORK REMINDER:
You are responsible to individually read all of the Group
Project presentations posted in Week 7 and also respond to at
least two different country posts. Your responses to the teams
should be posted in the same discussion area in Week 7 where
the presentations are posted.