1. LATAN
assists
individuals
with
disabilities
to
achieve
enhanced
quality
of
life
and
greater
independence
through
access
to
assistive
technology.
LOUISIANA
ASSISTIVE
TECHNOLOGY
ACCESS
NETWORK
3042
Old
Forge
Road
•
Post
Office
Box
14115
•
Baton
Rouge,
LA
70898-­‐4115
225-­‐925-­‐9500
•
1-­‐800-­‐270-­‐6185
(V/TT)
•
225-­‐925-­‐9560
(FAX)
•
www.latan.org
October 16, 2015
Re: Bethany Smith Recommendation
To Whom It May Concern:
It is with great pleasure that I recommend Bethany Smith as it relates to her
pursuing an internship with your company.
I had the pleasure of working with Bethany as part of a Google AdWords
Marketing campaign designed to advance this organization’s web presence and
consumer awareness in Louisiana. Bethany and her team used Google Ad
Word’s in order to drive consumers awareness of LATAN and its services in an
effort to increase the number of financial and device loans made to special
needs individuals. Bethany created three Ad groups along with keywords
catered to “disabilities” with a strategy to focus on impressions and click through
rates in order to measure company awareness amongst consumers.
I am thrilled to share with you that due to Bethany’s Google AdWords campaign
LATAN saw a total of 85,730 impressions, 378 clicks and a CTR of .44%.
Needless to say our phones were ringing constantly and we were able
significantly increase the number of individuals suffering with disabilities. For the
month of March alone, due to Bethany’s campaign our website hits on new
visitors was over 900, the most I believe we’ve ever received prior to this
campaign was about 460.
Bethany was prompt, actively participated in the meetings and made
suggestions for improvement. She is very personable and very professional in
her communications with our staff and her fellow students. Furthermore,
Bethany demonstrated her ability to lead a digital marketing campaign and work
with fellow digital marketers. I firmly believe that she will be an asset to your
company.
If you have any questions, or require additional information, please do not
hesitate to contact me. I highly recommend Bethany for your internship; she
would be an invaluable asset to any company.
Sincerely,
Maria Yiannopooulos
Marketing Director
Public Information Officer
OFFICERS
__________________
Katherine Hoover MHS,
CRC
Board Chair
La Place
Kendra Case
Board Secretary
Breaux Bridge
BOARD MEMBERS
__________________
Roberto J. Aguilar, IFAS,
ASA, SR/WA
Baton Rouge
Neel Choudhury, Esq.
New Orleans
Kathryn J. Crews
Ferriday
Jason Harris
Baton Rouge
Maria Palmer
Amite, LA
Jim Parks
Baton Rouge
Louis Prejean
Baton Rouge
Ray Sharma
Baton Rouge
Charles Tate
Ville Platte
________________
Julie M. Nesbit
President & CEO
Baton Rouge
G·R·E·A·T
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P O S S I B I L I T I E S