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Emotion-Analyzing Glasses               Bethany Dill




       FA102a Research and Brand Development




Monday, January 14, 13
Emotion-Analyzing Glasses                                             Bethany Dill




       Assignment One, Research



             “How to Measure Emotions”
                    http://www.kurzweilai.net/how-to-measure-emotions




Monday, January 14, 13
Emotion-Analyzing Glasses                                                       Bethany Dill




       Assignment One, Research

      “... Detects anatomical facial muscle movements...
            and can characterize collections of those
                        movements...”
                              http://www.kurzweilai.net/how-to-measure-emotions




Monday, January 14, 13
Emotion-Analyzing Glasses                                                  Bethany Dill




       Assignment One, Research


           “The glasses contain
            a tiny camera that...
             tracks 24 ‘feature
               points’ on your
                conversation
            partner’s face, and
             software analyzes
                 their micro-
                expressions”
                         http://www.kurzweilai.net/how-to-measure-emotions




Monday, January 14, 13
Emotion-Analyzing Glasses                                                       Bethany Dill




       Assignment One, Research

               “The camera is connected to a wire snaking
               down to a smartphone that runs the emotion
                          analyzing software”
                              http://www.kurzweilai.net/how-to-measure-emotions




Monday, January 14, 13
Emotion-Analyzing Glasses                                Bethany Dill




      Assignment One, Description of Future Product or Service




          Emotion-Analyzing Glasses




Monday, January 14, 13
Emotion-Analyzing Glasses                                                                      Bethany Dill




      Assignment Two, Naming Process

     Selected Words From Original Post
                 Emotions, Recognize, Conversation, Analyze, Understand

    Generated Name Possibilities
                  Emotication - Combined “emotions” and “communication”
                  EmotiReader - Combined “emotions” with “reader” which was
                                  associated with “analyze”

    Selected Name:                         EmotiReader
         Justification
                         Gives insight as to what the product does, without naming all of it’s
                         many uses. The name would encourage the consumer to look at the
                              product more closely which would encourage purchase.


Monday, January 14, 13
Emotion-Analyzing Glasses                     Bethany Dill




      Assignment Two, Brand Character Diagram




Monday, January 14, 13
Emotion-Analyzing Glasses                            Bethany Dill




      Assignment Three, Logotype Research, Word From Diagram




                              “Scientific”


Monday, January 14, 13
Emotion-Analyzing Glasses                                                       Bethany Dill




      Assignment Three, Logotype Research




                 http://www.aps.org   http://www.aaas.org   http://www.aapt.org




Monday, January 14, 13
Emotion-Analyzing Glasses                 Bethany Dill




      Assignment Three, Finished Logotype




Monday, January 14, 13
                         eR
Emotion-Analyzing Glasses                                             Bethany Dill




      Assignment Four, Social Media Branding Research

      Nikon Cameras
      http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts




      Bose Sound Systems
       http://www.facebook.com/Bose




      Oakley Sports Gear
       http://www.facebook.com/Oakley?fref=ts




Monday, January 14, 13
Emotion-Analyzing Glasses                                             Bethany Dill




      Assignment Four, Social Media Branding, Creating a
                         Community


                    In order to create a Social Media Community, I
                texted and Facebook messaged people I knew and
                   told them about the product (the EmotiReader),
                  that I was designing. I also posted the link to the
                  page and created a status about the page on my
                 personal Facebook page. Some of the people that
                 I contacted about my product also made statuses
                   about the EmotiReader page on their personal
                       Facebook pages to promote the product.



Monday, January 14, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Monday, January 14, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Monday, January 14, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Monday, January 14, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Four, Social Media Branding Facebook Pages




Monday, January 14, 13
Emotion-Analyzing Glasses                                       Bethany Dill




      Assignment Five, Webpage Layout Research for Wireframes




                              http://www.hofstra.edu/admission/

Monday, January 14, 13
Emotion-Analyzing Glasses                             Bethany Dill




      Assignment Five, Webpage Layout Research for Wireframes




                               http://ddiny.org

Monday, January 14, 13
Emotion-Analyzing Glasses                                                                                Bethany Dill




      Assignment Five, Wireframe

                                      Logotype
                                                                              Image
                                   Short Description

                                      About            Shop       Research      News          Contact Us




                    Social Media
                       Icons




                    Social Media
                       Icons




                    Social Media
                       Icons

                                                              Large Image with Tagline Text
                    Social Media
                       Icons




                    Social Media
                       Icons




                    Social Media
                       Icons




Monday, January 14, 13
Emotion-Analyzing Glasses                    Bethany Dill




      Assignment Five, Tagline Research

     “Save Money, Live Better”
        ://www.walmart.com http




     “Make Believe”
        http://www.sony.com/index.php




     “Think Small”
        http://www.vw.com/en.html?sem=google




      “Impossible is Nothing”
         http://www.adidas.com/us/




      “The Happiest Place on Earth”
          http://disneyland.disney.go.com




Monday, January 14, 13
Emotion-Analyzing Glasses                                                      Bethany Dill




      Assignment Five, Homepage Visual Design in a Browser




                              https://projects.invisionapp.com/console/4616271

Monday, January 14, 13
Emotion-Analyzing Glasses                                Bethany Dill




      Assignment Five, Lower Level Visual Design in a Browser




Monday, January 14, 13
Emotion-Analyzing Glasses                        Bethany Dill




      Assignment Five, Linked Prototype URL




     https://projects.invisionapp.com/console/4621766?
                           scrollTop=1




Monday, January 14, 13

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Emotion-Analyzing Glasses Research and Brand Development

  • 1. Emotion-Analyzing Glasses Bethany Dill FA102a Research and Brand Development Monday, January 14, 13
  • 2. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions Monday, January 14, 13
  • 3. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “... Detects anatomical facial muscle movements... and can characterize collections of those movements...” http://www.kurzweilai.net/how-to-measure-emotions Monday, January 14, 13
  • 4. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “The glasses contain a tiny camera that... tracks 24 ‘feature points’ on your conversation partner’s face, and software analyzes their micro- expressions” http://www.kurzweilai.net/how-to-measure-emotions Monday, January 14, 13
  • 5. Emotion-Analyzing Glasses Bethany Dill Assignment One, Research “The camera is connected to a wire snaking down to a smartphone that runs the emotion analyzing software” http://www.kurzweilai.net/how-to-measure-emotions Monday, January 14, 13
  • 6. Emotion-Analyzing Glasses Bethany Dill Assignment One, Description of Future Product or Service Emotion-Analyzing Glasses Monday, January 14, 13
  • 7. Emotion-Analyzing Glasses Bethany Dill Assignment Two, Naming Process Selected Words From Original Post Emotions, Recognize, Conversation, Analyze, Understand Generated Name Possibilities Emotication - Combined “emotions” and “communication” EmotiReader - Combined “emotions” with “reader” which was associated with “analyze” Selected Name: EmotiReader Justification Gives insight as to what the product does, without naming all of it’s many uses. The name would encourage the consumer to look at the product more closely which would encourage purchase. Monday, January 14, 13
  • 8. Emotion-Analyzing Glasses Bethany Dill Assignment Two, Brand Character Diagram Monday, January 14, 13
  • 9. Emotion-Analyzing Glasses Bethany Dill Assignment Three, Logotype Research, Word From Diagram “Scientific” Monday, January 14, 13
  • 10. Emotion-Analyzing Glasses Bethany Dill Assignment Three, Logotype Research http://www.aps.org http://www.aaas.org http://www.aapt.org Monday, January 14, 13
  • 11. Emotion-Analyzing Glasses Bethany Dill Assignment Three, Finished Logotype Monday, January 14, 13 eR
  • 12. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Research Nikon Cameras http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts Bose Sound Systems http://www.facebook.com/Bose Oakley Sports Gear http://www.facebook.com/Oakley?fref=ts Monday, January 14, 13
  • 13. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding, Creating a Community In order to create a Social Media Community, I texted and Facebook messaged people I knew and told them about the product (the EmotiReader), that I was designing. I also posted the link to the page and created a status about the page on my personal Facebook page. Some of the people that I contacted about my product also made statuses about the EmotiReader page on their personal Facebook pages to promote the product. Monday, January 14, 13
  • 14. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Monday, January 14, 13
  • 15. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Monday, January 14, 13
  • 16. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Monday, January 14, 13
  • 17. Emotion-Analyzing Glasses Bethany Dill Assignment Four, Social Media Branding Facebook Pages Monday, January 14, 13
  • 18. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Webpage Layout Research for Wireframes http://www.hofstra.edu/admission/ Monday, January 14, 13
  • 19. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Webpage Layout Research for Wireframes http://ddiny.org Monday, January 14, 13
  • 20. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Wireframe Logotype Image Short Description About Shop Research News Contact Us Social Media Icons Social Media Icons Social Media Icons Large Image with Tagline Text Social Media Icons Social Media Icons Social Media Icons Monday, January 14, 13
  • 21. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Tagline Research “Save Money, Live Better” ://www.walmart.com http “Make Believe” http://www.sony.com/index.php “Think Small” http://www.vw.com/en.html?sem=google “Impossible is Nothing” http://www.adidas.com/us/ “The Happiest Place on Earth” http://disneyland.disney.go.com Monday, January 14, 13
  • 22. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Homepage Visual Design in a Browser https://projects.invisionapp.com/console/4616271 Monday, January 14, 13
  • 23. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Lower Level Visual Design in a Browser Monday, January 14, 13
  • 24. Emotion-Analyzing Glasses Bethany Dill Assignment Five, Linked Prototype URL https://projects.invisionapp.com/console/4621766? scrollTop=1 Monday, January 14, 13