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The Heros Journey - Your Patient's Story

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Published Aug 2018 - Written, Designed, and Presented on a webinar for Dentists, Prosthodontists, and Sleep Apnea Doctors.

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The Heros Journey - Your Patient's Story

  1. 1. “The Hero’s Journey” Your Patient's Story
  2. 2. Why Story?
  3. 3. “Story Makes Music Out Of Noise”
  4. 4. “Nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” - Donald Miller ‘Building a StoryBrand’
  5. 5. (Diagram from “Building a Storybrand” Book by Donald Miller)
  6. 6. (Diagram from “Building a Storybrand” Book by Donald Miller)
  7. 7. The Patient’s Story The Patient is the “Hero” You [the Practice] is the “Guide”
  8. 8. Prospective Patient - Excessive Snoring Causing Partner to Not Sleep Well - Embarrassed To Eat at Family Dinner - Opts out of Spending Time with Family. Your Practice “Come In For Treatment” - Cures Apnea - Replaces Denture - Enables Better Sleep for Patient & for their Partner (Relationship) - New Opportunity To Eat Comfortably at Family Dinner Options for Treating the Problem

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