2. The audience doesn't care
about the platform.
They care
about the content!
– Kevin Spacey, Actor
10 OF THE BEST MOBILE SOUNDBITES FROM #1
3. “THIS FEELS LIKE THE YEAR
WHEN ALL SCREENS CONVERGE.”
– Tiffany Shlain, Filmmaker & Founder, Webby Awards.
10 OF THE BEST MOBILE SOUNDBITES FROM #2
4. “AVERAGE
SMARTPHONE
USERS TOUCH
THEIR PHONES
150 TIMES A DAY.”
MARISSA MAYER, PRESIDENT & CEO, YAHOO!
10 OF THE BEST MOBILE SOUNDBITES FROM #3
5. Mobile is
for acquisition.
Apps are
for retention.
Brett Keller, CMO, Priceline
10 OF THE BEST MOBILE SOUNDBITES FROM #4
6. “THE NEXT
WILL BE THE
MOBILE DEVICE
CAR”
–TOM PEYTON, AVP MARKETING, HONDA
10 OF THE BEST MOBILE SOUNDBITES FROM #5
7. THERE IS A MYTH IN MOBILE THAT IT LACKS
BUT MEASURABILITY
REALLY
MOBILE IS THE MOST MEASURABLE CHANNEL
– JAMES CONNELLY, CEO, FETCH
10 OF THE BEST MOBILE SOUNDBITES FROM #6
8. DATA
IS THE ORCHESTRA
CREATIVE
IS THE MUSIC
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather
10 OF THE BEST MOBILE SOUNDBITES FROM #7
9. “Programmatic not
only lets you reach
consumers, but it
lets you create a lot
of data.”
–Adam Chandler, VP of Global Programmatic Revenue & Market Development, Millennial Media
10 OF THE BEST MOBILE SOUNDBITES FROM #8
10. PEOPLE ARE SPENDING 43%
MORE TIME ON MOBILE
THAN DESKTOP
– MEGAN CLARKEN, EVP GLOBAL PRODUCT LEADERSHIP, NIELSEN
10 OF THE BEST MOBILE SOUNDBITES FROM #9
11. 10 OF THE BEST MOBILE SOUNDBITES FROM #10
– Yannick Bolloré, Global Chairman & CEO, Havas
