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F O R C E N T U R I E S , G R E E N L A N D H A S
B E E N P A R T O F S C A N D I N A V I A .
I T ' S T I M E T O G O G L O B A L .
H O W D O Y O U S H O W T H E W O R L D
T H A T G R E E N L A N D I S W O R T H
F I G H T I N G F O R ?
. . .
W E A L L K N O W T H E A L L U R E O F
P O W E R , P R E S T I G E A N D W E A L T H
T H A T C A M E A L O N G W I T H T H E R A C E
F O R S P A C E I N T H E 2 0 T H C E N T U R Y .
T H E R A C E F O R G R E E N L A N D , T H E I C E R A C E ,
I S T H E N E W W A Y F O R C O U N T R I E S T O S H O W
W H A T T H E Y ' V E G O T .
I F Y O U ' R E I N T H E I C E R A C E , Y O U ' R E I N
T H E L E A D .
Greenland Mission
Greenland Mission
THE NEW
SPACE RACE
IS HERE.
THE NEW
SPACE RACE
IS HERE.
if you're in the ice race, you're in the lead.
Ice Race
2020
Ice Race
2020
Greenland Mission
Greenland Mission
Ice Race
2020
Ice Race
2020
THE NEW
SPACE RACE
IS HERE.
THE NEW
SPACE RACE
IS HERE.
if you're in the ice race, you're in the lead.
T H E G R E E N L A N D I C G O V E R N M E N T K N O W S T H A T C H A N G E
C O M E S F R O M T H E P E O P L E . I N T H E U . S . , P E O P L E W I L L
S E E T H A T A R E M A T C H O F T H E S P A C E R A C E I S H E R E .
C O U N T R I E S T H A T D I D N O T P A R T I C I P A T E I N T H E S P A C E
R A C E W I L L B E U R G E D T O J O I N .
S O M E W H E R E I N
B R I T A I N
S O M E W H E R E I N
T H E U N I T E S S T A T E S
If you're in the ice race, you're in the lead.
If you're in the ice race, you're in the lead.
M O B I L E A D S W I T H T H E O P T I O N T O " S W I P E U P
T O L E A R N M O R E " ( A P A G E C O N T A I N I N G F A C T S
A N D F I G U R E S T O P E R S U A D E B U Y E R S ) A N D
A N I M A T I O N W I L L B E S H O W N T O I N S T A G R A M ,
F A C E B O O K A N D S N A P C H A T U S E R S W H O A R E
L I K E L Y T O T A K E P A R T I N P O L I T I C A L A C T I O N
B A S E D O N P R E V I O U S P O S T A N D P A G E
E N G A G E M E N T S .
A F T E R A L L , P O L I T I C A L I N V O L V E M E N T  
F R O M T H E P E O P L E D R I V E S   C H A N G E . . . A N D
W H O S A I D T H A T I T H A S T O B E A S E R I O U S
M A T T E R ?
Ice Race
2020
Ice Race
2020
Ice Race
2020
Ice Race
2020
PACK YOUR
BAGS YET?
PACK YOUR
BAGS YET?
Greenland Mission
Greenland Mission
JOIN THE NEW
SPACE RACE.JOIN THE NEW
SPACE RACE.
Ice Race
2020
Ice Race
2020
Ice Race
2020
Ice Race
2020
Greenland Mission
Greenland Mission
" I F W E C A N ' T T O T H E M O O N . . . " ( S O U N D S
B E T T E R I N S P A N I S H ) W I T H D I F F E R E N T
F L A G S F O R D I F F E R E N T C O U N T R I E S
W I T H T H I S A P P R O A C H , P U B L I C S E N T I M E N T
T O W A R D T H E N E W S P A C E R A C E W I L L B E T H A T
O F I N T R I G U E A N D N E W F O U N D D E T E R M I N A T I O N
T O T A K E T H E I R C O U N T R I E S T O A N E W L E V E L .
T H E W O R L D W I L L S E E A S H I F T T H R O U G H A
Q U I R K Y A N D S A R C A S T I C C A M P A I G N P O K I N G
F U N A T 2 0 T H C E N T U R Y S P A C E R A C E
P R O P A G A N D A A N D T H E F A C T T H A T
G R E E N L A N D H A S N O R O A D S .
SI NO SE
PUEDE A LA
LUNA...
MISIÓN
GROENLANDIAMISIÓN
GROENLANDIA
SI NO SE
PUEDE A LA
LUNA...
" G R E E N L A N D M I S S I O N "
A D F O R L A T I N A M E R I C A
A N D S P A I N
A S C R I N G E Y A S T H E S E E X A M P L E S
M A Y B E , T H E Y A R E A F E A S I B L E
P R E D I C T I O N O F W H A T S O R T O F
M E M E S M I G H T C O M E O U T O F T H E
L I G H T - H E A R T E D I C E R A C E
C A M P A I G N .  
T H E   G R E E N L A N D I C G O V E R N M E N T
W I L L A L S O C O N S I D E R
P A R T N E R I N G U P W I T H A C O M P A N Y
L I K E J E R R Y M E D I A T O E N S U R E T H E
G R O W T H O F O R G A N I C C O N T E N T .
O N V A R I O U S S O C I A L M E D I A
P L A T F O R M S .
N O W A D A Y S , I F S O M E T H I N G I S N ' T M E M E A B L E ,
I T M I G H T A S W E L L N O T E X I S T .
GreenlandMission
GreenlandMission
Ice Race
2020
Ice Race
2020
IT'S OK. EVERYONE FEELS A
LITTLE DIFFERENT SOMETIMES
IT'S OK. EVERYONE FEELS A
LITTLE DIFFERENT SOMETIMES.
A T V A D W I L L S H O W P R O S P E C T I V E
G R E E N L A N D B U Y E R S T H A T E V E N
T H O U G H T H E Y M I G H T F E E L T H A T
G R E E N L A N D I S T O O D I S T A N T A N D
T O O D I F F E R E N T , T H E Y S H O U L D N ' T B E
A F R A I D O F T H E N E W C O N N E C T I O N .
T H I S A D W I L L A L S O B E S H O W N O N
Y O U T U B E V I D E O S B E I N G W A T C H E D
B Y P E O P L E O V E R 1 8 A N D O N
F A C E B O O K B Y P E O P L E W H O A R E
R E G I S T E R E D T O V O T E , A C C O R D I N G
T O A V A I L A B L E D A T A .
A V I R T U A L R E A L I T Y E X P E R I E N C E S P O N S O R E D
B Y T H E G R E E N L A N D I C G O V E R N M E N T W I L L
A L L O W B O T H P O L I T I C I A N S A N D C I T I Z E N S T O
E X P E R I E N C E W H A T I T W O U L D B E L I K E T O
L A N D I N G R E E N L A N D W I T H A R O C K E T .
D U R I N G T H E S I M U L A T I O N , W A T C H E R S C A N
E X P E R I E N C E T H E B E A U T Y A N D T H E
C U L T U R E . . . T H E Y A R E A L S O R E M I N D E D T H A T
Y O U D O N ' T A C T U A L L Y N E E D A R O C K E T T O
G E T T O G R E E N L A N D .
Ice Race
2020
Ice Race
2020
if you're in the ice race, you're in the lead.

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Greenland: The Ice Race 2020

  • 1.
  • 2. F O R C E N T U R I E S , G R E E N L A N D H A S B E E N P A R T O F S C A N D I N A V I A . I T ' S T I M E T O G O G L O B A L .
  • 3. H O W D O Y O U S H O W T H E W O R L D T H A T G R E E N L A N D I S W O R T H F I G H T I N G F O R ? . . .
  • 4. W E A L L K N O W T H E A L L U R E O F P O W E R , P R E S T I G E A N D W E A L T H T H A T C A M E A L O N G W I T H T H E R A C E F O R S P A C E I N T H E 2 0 T H C E N T U R Y .
  • 5. T H E R A C E F O R G R E E N L A N D , T H E I C E R A C E , I S T H E N E W W A Y F O R C O U N T R I E S T O S H O W W H A T T H E Y ' V E G O T . I F Y O U ' R E I N T H E I C E R A C E , Y O U ' R E I N T H E L E A D .
  • 6. Greenland Mission Greenland Mission THE NEW SPACE RACE IS HERE. THE NEW SPACE RACE IS HERE. if you're in the ice race, you're in the lead. Ice Race 2020 Ice Race 2020
  • 7. Greenland Mission Greenland Mission Ice Race 2020 Ice Race 2020 THE NEW SPACE RACE IS HERE. THE NEW SPACE RACE IS HERE. if you're in the ice race, you're in the lead.
  • 8. T H E G R E E N L A N D I C G O V E R N M E N T K N O W S T H A T C H A N G E C O M E S F R O M T H E P E O P L E . I N T H E U . S . , P E O P L E W I L L S E E T H A T A R E M A T C H O F T H E S P A C E R A C E I S H E R E . C O U N T R I E S T H A T D I D N O T P A R T I C I P A T E I N T H E S P A C E R A C E W I L L B E U R G E D T O J O I N . S O M E W H E R E I N B R I T A I N S O M E W H E R E I N T H E U N I T E S S T A T E S If you're in the ice race, you're in the lead. If you're in the ice race, you're in the lead.
  • 9. M O B I L E A D S W I T H T H E O P T I O N T O " S W I P E U P T O L E A R N M O R E " ( A P A G E C O N T A I N I N G F A C T S A N D F I G U R E S T O P E R S U A D E B U Y E R S ) A N D A N I M A T I O N W I L L B E S H O W N T O I N S T A G R A M , F A C E B O O K A N D S N A P C H A T U S E R S W H O A R E L I K E L Y T O T A K E P A R T I N P O L I T I C A L A C T I O N B A S E D O N P R E V I O U S P O S T A N D P A G E E N G A G E M E N T S . A F T E R A L L , P O L I T I C A L I N V O L V E M E N T   F R O M T H E P E O P L E D R I V E S   C H A N G E . . . A N D W H O S A I D T H A T I T H A S T O B E A S E R I O U S M A T T E R ? Ice Race 2020 Ice Race 2020 Ice Race 2020 Ice Race 2020 PACK YOUR BAGS YET? PACK YOUR BAGS YET? Greenland Mission Greenland Mission JOIN THE NEW SPACE RACE.JOIN THE NEW SPACE RACE.
  • 10. Ice Race 2020 Ice Race 2020 Ice Race 2020 Ice Race 2020 Greenland Mission Greenland Mission " I F W E C A N ' T T O T H E M O O N . . . " ( S O U N D S B E T T E R I N S P A N I S H ) W I T H D I F F E R E N T F L A G S F O R D I F F E R E N T C O U N T R I E S W I T H T H I S A P P R O A C H , P U B L I C S E N T I M E N T T O W A R D T H E N E W S P A C E R A C E W I L L B E T H A T O F I N T R I G U E A N D N E W F O U N D D E T E R M I N A T I O N T O T A K E T H E I R C O U N T R I E S T O A N E W L E V E L . T H E W O R L D W I L L S E E A S H I F T T H R O U G H A Q U I R K Y A N D S A R C A S T I C C A M P A I G N P O K I N G F U N A T 2 0 T H C E N T U R Y S P A C E R A C E P R O P A G A N D A A N D T H E F A C T T H A T G R E E N L A N D H A S N O R O A D S . SI NO SE PUEDE A LA LUNA... MISIÓN GROENLANDIAMISIÓN GROENLANDIA SI NO SE PUEDE A LA LUNA... " G R E E N L A N D M I S S I O N " A D F O R L A T I N A M E R I C A A N D S P A I N
  • 11. A S C R I N G E Y A S T H E S E E X A M P L E S M A Y B E , T H E Y A R E A F E A S I B L E P R E D I C T I O N O F W H A T S O R T O F M E M E S M I G H T C O M E O U T O F T H E L I G H T - H E A R T E D I C E R A C E C A M P A I G N .   T H E   G R E E N L A N D I C G O V E R N M E N T W I L L A L S O C O N S I D E R P A R T N E R I N G U P W I T H A C O M P A N Y L I K E J E R R Y M E D I A T O E N S U R E T H E G R O W T H O F O R G A N I C C O N T E N T . O N V A R I O U S S O C I A L M E D I A P L A T F O R M S . N O W A D A Y S , I F S O M E T H I N G I S N ' T M E M E A B L E , I T M I G H T A S W E L L N O T E X I S T .
  • 12. GreenlandMission GreenlandMission Ice Race 2020 Ice Race 2020 IT'S OK. EVERYONE FEELS A LITTLE DIFFERENT SOMETIMES IT'S OK. EVERYONE FEELS A LITTLE DIFFERENT SOMETIMES. A T V A D W I L L S H O W P R O S P E C T I V E G R E E N L A N D B U Y E R S T H A T E V E N T H O U G H T H E Y M I G H T F E E L T H A T G R E E N L A N D I S T O O D I S T A N T A N D T O O D I F F E R E N T , T H E Y S H O U L D N ' T B E A F R A I D O F T H E N E W C O N N E C T I O N . T H I S A D W I L L A L S O B E S H O W N O N Y O U T U B E V I D E O S B E I N G W A T C H E D B Y P E O P L E O V E R 1 8 A N D O N F A C E B O O K B Y P E O P L E W H O A R E R E G I S T E R E D T O V O T E , A C C O R D I N G T O A V A I L A B L E D A T A .
  • 13. A V I R T U A L R E A L I T Y E X P E R I E N C E S P O N S O R E D B Y T H E G R E E N L A N D I C G O V E R N M E N T W I L L A L L O W B O T H P O L I T I C I A N S A N D C I T I Z E N S T O E X P E R I E N C E W H A T I T W O U L D B E L I K E T O L A N D I N G R E E N L A N D W I T H A R O C K E T . D U R I N G T H E S I M U L A T I O N , W A T C H E R S C A N E X P E R I E N C E T H E B E A U T Y A N D T H E C U L T U R E . . . T H E Y A R E A L S O R E M I N D E D T H A T Y O U D O N ' T A C T U A L L Y N E E D A R O C K E T T O G E T T O G R E E N L A N D .
  • 14. Ice Race 2020 Ice Race 2020 if you're in the ice race, you're in the lead.