Brand experience Peoria City Soccer Presentation.pdf
Greenland: The Ice Race 2020
1.
2. F O R C E N T U R I E S , G R E E N L A N D H A S
B E E N P A R T O F S C A N D I N A V I A .
I T ' S T I M E T O G O G L O B A L .
3. H O W D O Y O U S H O W T H E W O R L D
T H A T G R E E N L A N D I S W O R T H
F I G H T I N G F O R ?
. . .
4. W E A L L K N O W T H E A L L U R E O F
P O W E R , P R E S T I G E A N D W E A L T H
T H A T C A M E A L O N G W I T H T H E R A C E
F O R S P A C E I N T H E 2 0 T H C E N T U R Y .
5. T H E R A C E F O R G R E E N L A N D , T H E I C E R A C E ,
I S T H E N E W W A Y F O R C O U N T R I E S T O S H O W
W H A T T H E Y ' V E G O T .
I F Y O U ' R E I N T H E I C E R A C E , Y O U ' R E I N
T H E L E A D .
6. Greenland Mission
Greenland Mission
THE NEW
SPACE RACE
IS HERE.
THE NEW
SPACE RACE
IS HERE.
if you're in the ice race, you're in the lead.
Ice Race
2020
Ice Race
2020
7. Greenland Mission
Greenland Mission
Ice Race
2020
Ice Race
2020
THE NEW
SPACE RACE
IS HERE.
THE NEW
SPACE RACE
IS HERE.
if you're in the ice race, you're in the lead.
8. T H E G R E E N L A N D I C G O V E R N M E N T K N O W S T H A T C H A N G E
C O M E S F R O M T H E P E O P L E . I N T H E U . S . , P E O P L E W I L L
S E E T H A T A R E M A T C H O F T H E S P A C E R A C E I S H E R E .
C O U N T R I E S T H A T D I D N O T P A R T I C I P A T E I N T H E S P A C E
R A C E W I L L B E U R G E D T O J O I N .
S O M E W H E R E I N
B R I T A I N
S O M E W H E R E I N
T H E U N I T E S S T A T E S
If you're in the ice race, you're in the lead.
If you're in the ice race, you're in the lead.
9. M O B I L E A D S W I T H T H E O P T I O N T O " S W I P E U P
T O L E A R N M O R E " ( A P A G E C O N T A I N I N G F A C T S
A N D F I G U R E S T O P E R S U A D E B U Y E R S ) A N D
A N I M A T I O N W I L L B E S H O W N T O I N S T A G R A M ,
F A C E B O O K A N D S N A P C H A T U S E R S W H O A R E
L I K E L Y T O T A K E P A R T I N P O L I T I C A L A C T I O N
B A S E D O N P R E V I O U S P O S T A N D P A G E
E N G A G E M E N T S .
A F T E R A L L , P O L I T I C A L I N V O L V E M E N T
F R O M T H E P E O P L E D R I V E S C H A N G E . . . A N D
W H O S A I D T H A T I T H A S T O B E A S E R I O U S
M A T T E R ?
Ice Race
2020
Ice Race
2020
Ice Race
2020
Ice Race
2020
PACK YOUR
BAGS YET?
PACK YOUR
BAGS YET?
Greenland Mission
Greenland Mission
JOIN THE NEW
SPACE RACE.JOIN THE NEW
SPACE RACE.
10. Ice Race
2020
Ice Race
2020
Ice Race
2020
Ice Race
2020
Greenland Mission
Greenland Mission
" I F W E C A N ' T T O T H E M O O N . . . " ( S O U N D S
B E T T E R I N S P A N I S H ) W I T H D I F F E R E N T
F L A G S F O R D I F F E R E N T C O U N T R I E S
W I T H T H I S A P P R O A C H , P U B L I C S E N T I M E N T
T O W A R D T H E N E W S P A C E R A C E W I L L B E T H A T
O F I N T R I G U E A N D N E W F O U N D D E T E R M I N A T I O N
T O T A K E T H E I R C O U N T R I E S T O A N E W L E V E L .
T H E W O R L D W I L L S E E A S H I F T T H R O U G H A
Q U I R K Y A N D S A R C A S T I C C A M P A I G N P O K I N G
F U N A T 2 0 T H C E N T U R Y S P A C E R A C E
P R O P A G A N D A A N D T H E F A C T T H A T
G R E E N L A N D H A S N O R O A D S .
SI NO SE
PUEDE A LA
LUNA...
MISIÓN
GROENLANDIAMISIÓN
GROENLANDIA
SI NO SE
PUEDE A LA
LUNA...
" G R E E N L A N D M I S S I O N "
A D F O R L A T I N A M E R I C A
A N D S P A I N
11. A S C R I N G E Y A S T H E S E E X A M P L E S
M A Y B E , T H E Y A R E A F E A S I B L E
P R E D I C T I O N O F W H A T S O R T O F
M E M E S M I G H T C O M E O U T O F T H E
L I G H T - H E A R T E D I C E R A C E
C A M P A I G N .
T H E G R E E N L A N D I C G O V E R N M E N T
W I L L A L S O C O N S I D E R
P A R T N E R I N G U P W I T H A C O M P A N Y
L I K E J E R R Y M E D I A T O E N S U R E T H E
G R O W T H O F O R G A N I C C O N T E N T .
O N V A R I O U S S O C I A L M E D I A
P L A T F O R M S .
N O W A D A Y S , I F S O M E T H I N G I S N ' T M E M E A B L E ,
I T M I G H T A S W E L L N O T E X I S T .
12. GreenlandMission
GreenlandMission
Ice Race
2020
Ice Race
2020
IT'S OK. EVERYONE FEELS A
LITTLE DIFFERENT SOMETIMES
IT'S OK. EVERYONE FEELS A
LITTLE DIFFERENT SOMETIMES.
A T V A D W I L L S H O W P R O S P E C T I V E
G R E E N L A N D B U Y E R S T H A T E V E N
T H O U G H T H E Y M I G H T F E E L T H A T
G R E E N L A N D I S T O O D I S T A N T A N D
T O O D I F F E R E N T , T H E Y S H O U L D N ' T B E
A F R A I D O F T H E N E W C O N N E C T I O N .
T H I S A D W I L L A L S O B E S H O W N O N
Y O U T U B E V I D E O S B E I N G W A T C H E D
B Y P E O P L E O V E R 1 8 A N D O N
F A C E B O O K B Y P E O P L E W H O A R E
R E G I S T E R E D T O V O T E , A C C O R D I N G
T O A V A I L A B L E D A T A .
13. A V I R T U A L R E A L I T Y E X P E R I E N C E S P O N S O R E D
B Y T H E G R E E N L A N D I C G O V E R N M E N T W I L L
A L L O W B O T H P O L I T I C I A N S A N D C I T I Z E N S T O
E X P E R I E N C E W H A T I T W O U L D B E L I K E T O
L A N D I N G R E E N L A N D W I T H A R O C K E T .
D U R I N G T H E S I M U L A T I O N , W A T C H E R S C A N
E X P E R I E N C E T H E B E A U T Y A N D T H E
C U L T U R E . . . T H E Y A R E A L S O R E M I N D E D T H A T
Y O U D O N ' T A C T U A L L Y N E E D A R O C K E T T O
G E T T O G R E E N L A N D .