Graphic Design Development of the Logo and Brand of the non profit Cleats For Kids

1. Case Studies:
Cleats For Kids Logo and Branding

2. Case Study: Cleats For Kids Logo
Design Research
Graphic Design
Project Brief:
Cleats For Kids is a free “collect and share”
program dedicated to gathering and
distributing gently used soccer equipment for
kids in need. It was the brainchild of the women
on the Warmones Women’s Soccer Team of
Holland, MI. As players and parents with
children in the sport, it was apparent that a lot
of soccer clothing and equipment is either
outgrown, or has lost its usefulness to the
requirements of a more specific age group.
Most unused soccer clothing and equipment is
in the back of the closet or down in the
basement – still in very good condition! CFK
has provided their free service to local and
international kids in need alike.
Bazza Design was asked to update CFK’s image
and freshen the design to look current with
today’s sports logos. CFK asked to hold over
the “kicking girl” image they had been using in
the old logo. It was viewed as a must for
managing their brand image to the next level.
Board members had gone as far as to tattoo the
graphic on their bodies so this was an important
element to maintain in the new design. The
only other detail requested was that I use the
color red in the design. The following was the
results of the project.

3. Case Study: Cleats For Kids Logo
Basic Research
Kids locally and internationally have benefited from CFK”s work

4. Case Study: Cleats For Kids Logo
Basic Research
Children in South Africa wearing CFK donations
Providing support at summer camps
Cleaning and organizing donations for
distribution

5. Case Study: Cleats For Kids Logo
Old Logo – ready for a refresh!

6. Case Study: Cleats For Kids Logo
Concepts
All designs included the name of the organization,
its tag line of “Collect & Share” and a cleaned-up
version (in Illustrator) of the “kicking girl” graphic.

7. Case Study: Cleats For Kids Logo
Concepts

8. Case Study: Cleats For Kids Logo
Refinement

9. Case Study: Cleats For Kids Logo
Refinement

10. Case Study: Cleats For Kids Logo
Final Design
The horizontal format was chosen for is versatility
of use in a variety of media and the board members
felt the integration of the “kicking girl” into the logo
font was a stroke of perfection.

11. Case Study: Cleats For Kids Logo
Final Design
In its color uses

12. Case Study: Cleats For Kids Logo
Final Design
Applications
Apparel
Banners
Collection Bins

13. Contact Information
Bazza Design LLC
Barry Hutzel - Principal
2058 Breeze Drive Holland MI 49424
barry.hutzel@bazzadesign.com
http://www.linkedin.com/in/barryhutzel
616 335 0219