A Real World Case Study of Data Mining in Mobile Communication

2. MobileMiner
Calling Moving record streams
Customer Segmentation Social Community Analysis

3. Mobile Miner: is a datamining tool to analysis
Mobile data and business strategy development
• It was state of the art

4. Application Background
Clustering Mining frequent
pattern
Recommendations

5. The Architecture of MobileMiner

6. CHINA Mobile Communication Corporation
• Have data
• Analyze tasks where data mining can help
• Can’t cover all aspects

7. Customer Relation Management
• The core component of mobile communication business
• Mobile user segmentation
• Community discovery

8. Mobile user segmentation
• User clustering
• Serve quality

9. The User Interface in the Mobile User Segmentation Module

10. Community discovery
• Discover Coherent Calling Communities

11. The User Interface in the Calling Community Discovery Module

12. References
• Tengjiao Wangy, Bishan Yangy, Jun Gaoy, Dongqing Yangy,
Shiwei Tangy, Haoyu Wuy, Kedong Liuy, Jian Peiz:
MobileMiner: A Real World Case Study of Data Mining in
Mobile Communication