Guest lecture of GuruScan at the Radboud University Nijmegen. About expertmanagement as the new knowledge management. GuruScan innovative expertmanagement.
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
GuruScan @ RU Knowlege Management 2009
1. GuruScan— know the expert —user friendly expert management Dion Slijp & Bart Verheijen – 9 december 2009
2. Agenda About us Knowledge vision Expert management GuruScan customers Case: TMC Technology info@guruscan.nl 024-3603442
3. About Dion Slijp Dion Slijp business oriented & applied informatics Océ Technologies software development Océ Netherlands eMarketing info@guruscan.nl 024-3603442
4. About Bart Verheijen Bart Verheijen organic chemistry management sciences Océ Technologies application research new business development info@guruscan.nl 024-3603442
5. About GuruScan GuruScan first idea 2003 patent application 2006 company start 2008 launching customer 2009 info@guruscan.nl 024-3603442
6. GuruScan (1) info@guruscan.nl 024-3603442 German? Henri nothing Piet 2 veel 1 weinig Henri has a questionaboutGerman, hisownknowledge level is none. “[employees] are roughly five times as likely to turn to a person for information as to an impersonal source” Tom Allen (MIT) Despite the fact Henri has noknowledgeonGerman, he starts a topic and does notask a questionbecauseheknowswho is knowledgeable.
7. GuruScan (2) info@guruscan.nl 024-3603442 German? Anna Henri nothing Melanie Piet Referenties Niveau References Level 3 guru Anna 0 nothing Henri 1 guru Piet 1 Melanie 2 veel Klaar 1 Anna 1 weinig 0 niets Henri thinks Anna and Melanie mightbeable to help him. He refersthem in GuruScan. GuruScan sendsthisreferenceby email. Hereyoucansee the current status of thisknowledge topic.
8. GuruScan (3) info@guruscan.nl 024-3603442 German? Anna Henri Pete expert nothing Sophie Melanie much Piet Referenties Niveau References Level 3 guru Anna 2 expert Anna 1 guru Piet 1 much Melanie 2 veel Klaar 0 nothing Henri 1 1 Pete 0 niets Jan 1 Sophie Anna & Melanie indicatetheirown level and makereferences. OnlyPete & Sophie receive a GuruScan email. Note the changes in the topic list below!
9. GuruScan (4) info@guruscan.nl 024-3603442 German? Anna Henri Pete expert nothing little Sophie Melanie little much Piet Referenties Niveau References Level 3 guru Anna 3 expert Anna 1 guru Piet 2 much Melanie 2 veel Klaar 1 little Pete 1 weinig Sofie 1 little Sophie 0 niets Jan 0 nothing Henri Pete & Sophie indicatetheirown level and references. No emails are sent becausethey do notrefer to ‘new’ people. This topic is finishedfornow.
10. GuruScan (5) info@guruscan.nl 024-3603442 German? Anna Henri Pete expert nothing little Sophie Melanie little French much Pete Referenties Niveau References Level 3 guru Anna 3 expert Anna expert 1 guru Piet 2 much Melanie 2 veel Klaar 1 little Pete 1 weinig Sofie 1 little Sophie 0 niets Jan 0 nothing Henri Petefeels a littlefrustrationhe does notknowaboutGerman. Thereforhe starts a new subject: French. He indicateshisown level and makesreferences. Use the power of informal social networks!
16. GuruScan vision Knowledge processes support organizational strategy info@guruscan.nl 024-3603442 “To be most effective, the KM strategy of an organization should be compatible with and developed inline with their business strategy.” Donald Hislop (2005)
19. Agenda About us Knowledge vision Expert management GuruScan customers Case: TMC Technology info@guruscan.nl 024-3603442
20. Expert management IST: Experts forced to fill database graveyards with explicit knowledge. SOLL: Just-in-time knowledge sharing of problem-owner and best expert. info@guruscan.nl 024-3603442
21. Obstacles Knowledge How many people do you know? Dunbar number: 150 info@guruscan.nl 024-3603442
22. Obstacles Access No access is noknowledgesharing Attribute to the problem-owner info@guruscan.nl 024-3603442
23. Obstacles Engagement Engagement is activelyhelping Attribute to expert in relation to the problem-owner info@guruscan.nl 024-3603442
27. Result Find knowledge within the company Do not reinvent the wheel Connect departments and locations info@guruscan.nl 024-3603442
28. Agenda About us Knowledge vision Expertmanagement GuruScan customers Case: TMC Technology info@guruscan.nl 024-3603442
29. Case: TMC Technology Consulting & Engineering company TMC Group deploys over 460 highly educated employeneurs, specialists and consultants with various clients on a project basis. info@guruscan.nl 024-3603442
33. Strategic challenges Help eachotherwithproblems Cross selling Sell the companynot the expert info@guruscan.nl 024-3603442
34. GuruScan actions GuruScan pilot (100 participants) Generating awareness Export to knowledge matrix Knowledge network visualisation info@guruscan.nl 024-3603442
35. GuruScan results 150+ topics and activeusage Clearexamples of addedvalue TMC’scustomers are impressed Pilotprolonged and extended info@guruscan.nl 024-3603442