2. Reason for codes and
conventions
It
helps the genre with recognition
because each genre has different
conventions.
Provides a structure and helps with
planning
3. Typical Conventions
Set
in a club or similar rich, party
environments.
Features women (with very limited
clothing)
Jewellery, drugs, alcohol
Usually no narrative
4. Mise en-scene
Reoccurring
conventions include
women, jewellery, expensive
clothing, expensive cars etc. this is due to
the artist to show that he is financially
powerful and has a lot of women. An
example of this can be found in 50 Cent –
Candy Shop.
5. Location
The
location vary with the times. Videos in
this genre are modern featuring the latest
fashion in the latest cars. They are set in
popular destinations with the times. E.g, in
a modern mansion, beach, popular city
etc.
