3. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
Expanding Markets &
Displaying
product/
company
informaDon,
leads
more
generating LEADS
customer
to
physical
stores
E-‐mail
MarkeDng:
Increasing Revenue e.g.Third
party
recommendaDon
e.g.Thank
you
leJer
(bRICKS& moRTAR)
Discover
popularity
of
products/consumer
need
or
Branding & awareness
preference
to
op#mize
product
mix
Customer Equity
4. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Conversion Rate
Response Rate
=E-mail Registration/ Visits
Average open-rate & Average CTR
2
Events statistics Popular page, Saved-Item states, Most searched
5. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Conversion Rate
Response Rate
=E-mail Registration/ Visits
Average open-rate & Average CTR
2
Events statistics Popular page, Saved-Item states, Most searched
6. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Conversion Rate
Response Rate
=E-mail Registration/ Visits
Average open-rate & Average CTR
2
Events statistics Popular page, Saved-Item states, Most searched
7. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Conversion Rate
Response Rate
=E-mail Registration/ Visits
Average open-rate & Average CTR
2
Events statistics Popular page, Saved-Item states, Most searched
8. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation Behavioral Data
Key performance drivers
Improvement
1 Without Conversion
Visits/unique visitors/ PV
Bounce rate, Returning Visitors, Time on page,
Most popular page
2 With Conversion
Email, SEO, Facebook, apps
Open rate Email , Bookmark states
9. site usage
17,311
Visits 34,789
Page
views
1.74
Pages/
Visit 00:23:45
Average
Dme
on
page
58%
Bounce
Rate 34%
Returning
Visits
Event Statistic Traffic Source
Most
Popular
Page:
7%
8% Facebook
Fanpage
Most
Saved
Item: 35% SEO
10% SEM
Most
Searched
Item: E-‐mail
Link
11% Direct
Input
Website
Link
E-mail Statistic 29%
456
RegistraDon/day
78%
Average
open-‐rate
34%
Average
Click
through
10. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
Goods& SERVICE
Price, Product Design extra.
Social Environment Fidelity of the Displaying pictures
Celebrity/Endorser
Scandal Website UX
Loading speed (esp. product displaying pictures)
11. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Test & Improvement
UX design
Without Conversion 1:Landing Page display
2:Desire Path Design
EDM design:
With Conversion 1:Call-to-action
2:pics&text display
3. UX in buying products.
12. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
Develop mobile-optimized version websites
Shorten the path between websites&physical Stores by adding lbs
Offer on-line shopping SErvice (@hk,,tw,mc)
Developing a paid membership system
(personalized service)
edm lacks call-to-action
13. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Develop mobile-optimized version websites
14. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Develop mobile-optimized version websites
15. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Develop mobile-optimized version websites
16. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Develop mobile-optimized version websites
17. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
1
Develop mobile-optimized version websites
18. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path
Enhancement between
websites&physical Stores by adding LBS
Offer on-line shopping SErvice (@hk,,tw,mc)
19. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path
Enhancement between
websites&physical Stores by adding LBS
Offer on-line shopping SErvice (@hk,,tw,mc)
20. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path
Enhancement between
websites&physical Stores by adding LBS
Offer on-line shopping SErvice (@hk,,tw,mc)
21. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path
Enhancement between
websites&physical Stores by adding LBS
Offer on-line shopping SErvice (@hk,,tw,mc)
22. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path
Enhancement between
websites&physical Stores by adding LBS
Offer on-line shopping SErvice (@hk,,tw,mc)
23. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path Enhancement between
Offer on-line shopping SErvice (@hk,,tw,mc)
websites&physical Stores by adding LBS
24. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
2
Shorten the desire path Enhancement between
Offer on-line shopping SErvice (@hk,,tw,mc)
websites&physical Stores by adding LBS
25. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
Developing a paid membership system
(personalized service)
26. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
edm lacks call-to-action
27. gOALS OF THE WEBSITES
kEY METRICS TO TRACK
segmentation
Key performance drivers
Improvement
edm lacks call-to-action
