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Philip kotler marketing

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Babasab Patil
Babasab Patil

Philip kotler marketing

BusinessNews & Politics
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Marketing Management Basic Concepts
What is Marketing? ,[object Object]
Needs, Wants, & Demands ,[object Object],[object Object]
Wants ,[object Object]
Demands ,[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Markets ,[object Object]
Marketing ,[object Object],[object Object]
Relationship Marketing ,[object Object]
Marketing Concept ,[object Object]
Selling vs. Marketing ,[object Object],[object Object],[object Object]
Societal Marketing ,[object Object]
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 P’s vs. 4 C’s ,[object Object],[object Object],[object Object],[object Object]
Strategic Business Unit (SBU) ,[object Object],[object Object],[object Object]
BCG Model ,[object Object],[object Object],[object Object],[object Object]
BCG Model ,[object Object],[object Object]
BCG Model ,[object Object],[object Object]
BCG Model ,[object Object],[object Object]
BCG Model ,[object Object],[object Object]
SBU Strategies ,[object Object],[object Object],[object Object],[object Object]
SBU Strategies ,[object Object],[object Object]
SBU Strategies ,[object Object],[object Object],[object Object]
GE Model ,[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths/Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object]
Porter’s generic strategies 3 game plans
Porter’s generic strategies ,[object Object]
Porter’s generic strategies ,[object Object],[object Object]
Porter’s generic strategies ,[object Object]
Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Marketing Information System (MIS) ,[object Object],[object Object],[object Object]
Marketing Information System (MIS) ,[object Object]
Marketing Information System (MIS) ,[object Object],[object Object]
Marketing Information System (MIS) ,[object Object],[object Object]
Marketing Research Process ,[object Object],[object Object],[object Object],[object Object]
Developing the Research Plan ,[object Object],[object Object],[object Object],[object Object]
Developing the Research Plan ,[object Object],[object Object]
Developing the Research Plan ,[object Object]
Developing the Research Plan ,[object Object],[object Object]
Developing the Research Plan ,[object Object]
Developing the Research Plan ,[object Object],[object Object],[object Object]
Probability & Nonprobability Samples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nonprobability Sample ,[object Object],[object Object],[object Object]
Developing the Research Plan ,[object Object],[object Object],[object Object],[object Object]
Collect the information ,[object Object]
Analyze the information ,[object Object]
Present the findings ,[object Object]
Characteristics of good MR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Demand ,[object Object],[object Object]
Market Potential ,[object Object],[object Object],[object Object]
Company Sales Potential ,[object Object],[object Object],[object Object]
Estimating Demand ,[object Object],[object Object],[object Object],[object Object]
Estimating Demand ,[object Object],[object Object]
Estimating Demand ,[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
VALS System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VALS System ,[object Object],[object Object],[object Object]
VALS System ,[object Object],[object Object]
Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Herzberg’s Theory ,[object Object],[object Object],[object Object]
Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business markets & business buying behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business markets & business buying behavior ,[object Object],[object Object],[object Object]
Business markets & business buying behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business markets & business buying behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business markets & business buying behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Institutional/Govt. Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with competition ,[object Object],[object Object],[object Object]
Porter’s Model ,[object Object],[object Object],[object Object]
Dealing with competition - market leader ,[object Object],[object Object],[object Object],[object Object]
Dealing with competition - market leader ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with competition - market leader ,[object Object],[object Object]
Dealing with competition - market leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with competition – market challenger ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market follower ,[object Object],[object Object],[object Object],[object Object]
Market nicher ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychographic ,[object Object],[object Object]
Behavioral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object]
PLC ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New product development ,[object Object],[object Object],[object Object]
New product development ,[object Object],[object Object]
New product development ,[object Object],[object Object],[object Object]
New product development ,[object Object],[object Object]
Market testing ,[object Object],[object Object]
Market testing ,[object Object],[object Object]
Consumer adoption process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adopter categorization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global market offerings ,[object Object],[object Object],[object Object],[object Object]
Global market offerings ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 P’s ,[object Object],[object Object],[object Object],[object Object]
Global market offerings ,[object Object],[object Object],[object Object],[object Object]
PRODUCT MIX P & G
DETERGENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOTHPASTE ,[object Object],[object Object]
SOAP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIAPERS ,[object Object],[object Object]
PAPER TISSUE ,[object Object],[object Object],[object Object],[object Object]
WIDTH ,[object Object],[object Object]
LENGTH ,[object Object],[object Object],[object Object]
DEPTH ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONSISTENCY ,[object Object],[object Object]
PRODUCT LINE DECISIONS ,[object Object],[object Object],[object Object]
4 TYPES OF PRODUCTS IN PCs ,[object Object],[object Object],[object Object],[object Object]
PRODUCT-LINE LENGTH ,[object Object],[object Object],[object Object],[object Object]
UPMARKET STRETCH ,[object Object],[object Object]
2 WAY STRETCH ,[object Object],[object Object],[object Object]
LINE FILLING ,[object Object],[object Object]
WHAT IS A BRAND? Name, term, sign, symbol, design, or a combination intended to identify & differentiate
6 levels of meaning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building brand identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand bonding ,[object Object]
Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Equity ,[object Object]
Advantages of Brand Equity ,[object Object],[object Object],[object Object],[object Object]
Most valuable brands (2001) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Decisions ,[object Object],[object Object],[object Object]
Brand Sponsor Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand name decision Individual names e.g. HLL/P&G
Blanket family names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate name combined with individual product names ,[object Object],[object Object]
Desirable qualities of a brand name ,[object Object],[object Object],[object Object],[object Object]
Desirable qualities of a brand name ,[object Object],[object Object],[object Object]
Brand building tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand building tools (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand strategy decision ,[object Object],[object Object]
Brand Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multibrand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Co-Brand ,[object Object],[object Object],[object Object],[object Object]
Packaging ,[object Object],[object Object]
Labeling ,[object Object],[object Object],[object Object],[object Object]
Services Any act or performance that is essentially intangible & does not result in ownership of anything. Its production may or may not be tied to a physical product.
Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics ,[object Object],[object Object],[object Object],[object Object]
Inseparability ,[object Object],[object Object],[object Object]
Variability ,[object Object]
Perishability ,[object Object],[object Object],[object Object]
The 7 P’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physical Evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Triangle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moments of truth ,[object Object]
Managing demand & capacity ,[object Object],[object Object],[object Object],[object Object]
Strategies for matching capacity & demand ,[object Object]
Communicate with customers ,[object Object]
Modify time & location of service delivery ,[object Object]
Differentiate on price ,[object Object]
Managing with limited resources ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. OFFERING ,[object Object],[object Object]
EXAMPLE ,[object Object],[object Object]
2. FASTER & BETTER DELIVERY ,[object Object],[object Object],[object Object]
3. IMAGE ,[object Object],[object Object]
MANAGING SERVICE QUALITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
GAPS! ,[object Object],[object Object],[object Object],[object Object],[object Object]
MANAGING PRODUCTIVITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MANAGING PRODUCT SUPPORT SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICING One of the fundamental P’s
SETTING THE PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SELECTING THE PRICING OBJECTIVE ,[object Object],[object Object]
2. MAXIMUM CURRENT PROFIT ,[object Object],[object Object],[object Object]
4. MAXIMUM MARKET SKIMMING ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. PRODUCT-QUALITY LEADER ,[object Object],[object Object]
DETERMINING THE DEMAND ,[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object]
ESTIMATING COSTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object]
DIFFERENTIATED MARKETING OFFERS ,[object Object],[object Object]
TARGET COSTING ,[object Object]
PRICING METHODS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object]
SELECTING THE FINAL PRICE ,[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object]
PRICE ADAPTION ,[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object]
CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object]
PRICE CHANGES ,[object Object],[object Object],[object Object],[object Object]
CONTINUED ,[object Object],[object Object]
COMPETITOR PRICE CHANGE REACTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Channels The 3 rd P
Marketing Channels ,[object Object]
Channel functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Levels ,[object Object],[object Object],[object Object],[object Object]
Channel Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design ,[object Object],[object Object]
Channel Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design ,[object Object],[object Object],[object Object],[object Object]
Channel Design ,[object Object],[object Object],[object Object]
Channel Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object]
Channel Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Conflict ,[object Object],[object Object],[object Object],[object Object]
Channel Conflict ,[object Object],[object Object],[object Object],[object Object]
Channel Conflict ,[object Object],[object Object],[object Object],[object Object]
Channel Conflict ,[object Object],[object Object],[object Object],[object Object]
Legal/Ethical Issues ,[object Object]
Retailing All activities involved in selling goods or services directly to final customers for personal, non-business use. Any organization selling to final customers is retailing.
Types of retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object]
Catalog showroom ,[object Object],[object Object]
Non-store retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Franchising ,[object Object],[object Object],[object Object],[object Object]
Wal-Mart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 P’s of Retailing *Product assortment & procurement ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object]
Retailing trends ,[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object]
Why Wholesalers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major wholesaler types ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
4 P’s of wholesaling ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Market Logistics (SCM) ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market logistics decisions ,[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Golden rules ,[object Object],[object Object],[object Object]
Integrated Marketing Communication The 4 th P
Integrated Marketing Communication A & SP PR Personal Selling Direct Marketing
A & SP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8 steps in communication ,[object Object],[object Object],[object Object],[object Object]
Image Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image Analysis ,[object Object],[object Object],[object Object]
Image Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the communication objective ,[object Object],[object Object],[object Object],[object Object]
Hierarchy-of-effects model ,[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
Design the message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Select the communication channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
Nonpersonal channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Establish total marketing communications budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Deciding on the marketing communications mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors in mktg. communication mix ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object]
A & SP, PR & DM A & SP
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Deciding on media ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object]
Relationship between R, F & I ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object]
Choosing media types ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object]
Philip kotler marketing
Philip kotler marketing
Philip kotler marketing
Philip kotler marketing
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Philip kotler marketing
Philip kotler marketing

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Philip kotler marketing

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  • 137. WHAT IS A BRAND? Name, term, sign, symbol, design, or a combination intended to identify & differentiate
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  • 147. Brand name decision Individual names e.g. HLL/P&G
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  • 160. Services Any act or performance that is essentially intangible & does not result in ownership of anything. Its production may or may not be tied to a physical product.
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  • 191. PRICING One of the fundamental P’s
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  • 246. Retailing All activities involved in selling goods or services directly to final customers for personal, non-business use. Any organization selling to final customers is retailing.
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  • 277. Integrated Marketing Communication A & SP PR Personal Selling Direct Marketing
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