2. Prepared for:
A. T. M. Jakaria Khan
Course Instructor: Management
Information Systems
Prepared by:
Group 21
Jinhar Zahidi, RH16
Bushra Ahmed, RH21
December 17, 2014
Institute of Business Administration, University of Dhaka
5. American Dairy Company Operating
Internationally
Founded by Ben Cohen
and Jerry Greenfield
First Ben and Jerry's
franchise opened
Bought by Unilever
1978
1981
2000
Ben and Jerry’s
6. Focus:
frozen &
premium pizzas
1985
1992
2011
Founded in Beverly Hills, California
PepsiCo bought a controlling interest
Acquired by Golden Gate Capital
Leading casual dining
restaurant chain
266 locations in 32 states
and 19 foreign countries (as
of 2011)
America’s best pizza chain
for 2 years in a row
California Pizza Kitchen
7. Noodles & Company
Founded in 1995 in Denver,
Colorado
Offers international and
American noodle dishes
410 locations
31 states
9. the process of analyzing data to extract
information not offered by the raw data
alone
Data-mining tools
information that people use to support their
decision-making efforts
Data warehouse
Data mining
use a variety of techniques to find patterns
and relationships in large volumes of
information and infer rules from them that
predict future behavior and guide decision
making
Business intelligence
a logical collection of information – gathered
from many different operational databases –
that supports business analysis activities and
decision-making tasks
11. Business Intelligence Software:
Business Objects
+
Database:
Oracle
Enables tracking over 140 ingredients in over 200 products
Officials can access, analyze, and act on customer information
collected by the sales, finance, purchasing, and quality-assurance
departments.
BenandJerry’s
12. Difficulty with large
volumes of data and
complex calculations
inability to link cells and
calculations across
multiple spreadsheets
updating records very
time-consuming
Quarterly forecasting
cycles reduced from
8 days to 2 days
More time reviewing
results rather than
collecting and entering
information
CaliforniaPizza
Kitchen
Spreadsheets Cognos
13. Noodlesand
Company
Days spent compiling report requests from numerous
departments
Reports accessed daily through company Web site
A single, 360-degree view of the business
Consistent reporting throughout the enterprise
Flexible query and reporting capabilities
Information pattern recognition
Cognos
Direct information from
relational, operational,
and other systems
14. How is Ben & Jerry’s using BI tools to remain successful
and competitive in a saturated market?
Case Question 1
15. Using Oracle and Business
Objects BI tool
Tracks the ingredients to deal with
customer complaints
Access data from all
departments
Tracked more than 12,500
consumer contacts in 2005
Helps in maintaining customer focus
in the saturated market
16. Why is information cleansing critical to California Pizza
Kitchen’s BI tools success?
Case Question 2
17. • Critical to maintain high quality information of all the
branches
• Low-quality information costs U.S. businesses $600
billion annually
• Using Cognos, California Pizza Kitchen can link
information easily
• No longer manually making changes in spreadsheets
• Provides up-to-date information that is clean and
error-free
Information cleansing: a process that weeds
out and fixes or discards inconsistent,
incorrect, or incomplete information.
18. Why is 100 percent accurate and complete information
impossible for Noodles & Company to obtain?
Case Question 3
20. Describe how each of the companies above is using BI
from its data warehouse to gain a competitive advantage.
Case Question 4
21. Tracks each
ingredient from
sourcing to
sales
Measuring
supplies against
quality
standards
Handling
financial records
in shorter time
Coordinates
marketing
efforts
Tracking
Product
performance
Dealing with
225 customer
interactions a
week
Evaluating
Complaints
Quality
Control
Efficiency
Measuring
Performance
Customer
Relations
Ben and Jerry’s
Using BI tools has led to:
22. More efficient data Handling
Reduced forecasting cycles
Improved financial analysis
capabilities and better quality
information
Communicating real time
operational information
Organization wide user
access
Leveraging new
opportunities through
flexible queries and
reporting
California Pizza Kitchen Noodles and Company
