1. CORE COMPETENCIES FOR MARKET ADVANTAGE
1. Toyota Global and Tiffany International global operations and marketing with both attaining over 50% year to year gain of
sales, profit, ROA, MV and EPS
2. Secure COO,CTO,CIO,CPO, CBO, CSCMO with Toyota reducing supply chain costs 234%, increase innovation 345% and gain
389% knowledge
3. Toyota/Tiffany deploy total Productive management, Toyota increase profit 378% and ROR 321% and Tiffany increase
profit 398% and ROR 439%
4. Toyota/Tiffany reduce SG&A costs, Toyota 4 fold gain ROI, ROR, ROE, P/E and Tiffany 20 fold gain of ROI, ROR,ROE,P/E
5. Toyota/Tiffany market dominance by 20%, Tiffany 750% sales gain and 145% customer delight
6. Strategic marketing strategy for #1 rank in industry by 30%, Tiffany increase product lines 456%, Toyota 139 countries to
239 of 358 locations
7. Dynamic supply chain, Toyota increase supplier quality 249%/cut costs 69%, Tiffany increase supplier quality 345%/cut
costs 79%
8. Fully deploy total productive management, Toyota reduce operating costs 58%, Tiffany reduce operating costs 79%
9. Deploy total quality control and durability/reliability, Toyota highest market durability/reliability, Tiffany reduce non-
quality from 73% to .1%
10. Install distribution excellence, Toyota 234% reduce distribution costs, Tiffany cut distribution costs 345%
11. Maintain lean production and quality system, Toyota operations leader with 239% sales gain, Tiffany operations leader
for consumer goods with 750% sales gain
12. Exceptional marketing execution, Toyota 128% customer delight, Tiffany 178% customer delight
13. Plan by strategic plan, policy deployment and hoshin, Toyota cut costs 238%, Tiffany 345% innovation gain
14. Ensure #1 industry leader by 30%, Toyota 231% gain of customer base, attain 123 ROR
15. Plant expansion and new plants, Toyota cut plant design costs 235%
16. Aggressive branding and promotions, Toyota 348% gain brand effectiveness, Tiffany 435% brand effectiveness
17. Foster interlocking CRM, Toyota increase brand advocacy 234%, Tiffany increase brand advocacy 389%
18. Stress experiental marketing, Toyota increase sales 69%, Tiffany increase sales 129%
19. Sustain continuous improvement and break thoughs, Toyota 239% cost reduction, Tiffany 349% reduce costs
20. Fusion all 43 engineering fields and deploy concurrent engineering,Toyota cut design costs 26%, Tiffany reduce design
costs 347%
21. Shaping international dominance, Toyota Gosei ranked 2039 to 17 of all auto parts producers
22. Customer value and innovation, Toyota co-design generate 278% loyalty, Tiffany co-design create 321% loyalty
23. New plant design and existing redesign, Toyota Gosei ROI 67 and 390% sales gain
24. Associate development and active participation, Toyota Gosei 82% annual gain of ROR, ROI, P/E, profit
25. Product line value and innovation, Toyota Gosei 159% customer satisfaction and 189% customer delight
26. Total business transformation and strategic turnaround, Boeing annual gain of 89% sales, 59% profit, 58% ROA, 68% EPS,
69% MV from total deficit and nearly closing
27. Deploy human intelligence for superior communications and motivation, Boeing increase motivation 167% and
communication effectiveness 236%
28. Optimal blend of leadership and communication for market dominance, Boeing 456% leadership gain
29. Sustain risk management for endurance, Toyota 247% reduction of risk, Tiffany 349% risk displacement
30. Strategic customer requirement, supply-demand and network optimization creating accurate marketing strategy, Toyota
Gosei 56% year to year gain of sales, profit, ROA, MV, EPS
31. Competitive advantage market management,Toyota advance 4 to 1 of market/eliminating 98% threats & 94%
constraints, Tiffany move from 17 to 1 in market, eliminating 78% threats/89% constraints
32. Secure over 50% annual growth with marketing strategy and product management, Toyota foster 56% ROC and 65% ROI,
Tiffany gained 64% ROC and 78% ROI
33. Enhance market position with effective marketing customer management, Toyota 153% customer delight, Tiffany 169%
customer delight
34. Increase returns and market share through segmentation, Toyota 99.98% retention, Tiffany 98.98% repeat customers
35. Drive sales gains through marketing category management,Toyota 324% sales gain, Tiffany 750% sales increase
36. Deploy effective channel marketing management,Toyota 74% reduction marketing costs, Tiffany 64% marketing cost
reduction
37. Enhance distribution effectiveness and efficiency, Toyota cut distribution costs 84%, Tiffany reduced distribution costs
74%
38. Exploit marketing blue ocean strategy for new and existing markets, Toyota 79% share new entry markets and gain 64%
new markets

2. 39. Maximize dynamic channel strategy filling market gaps,Toyota produced new market profit and international profit gain
139%
40. Use of QFD, VOC, product portfolio for new/changed products with KANO models, Toyota increase sales 358% and 479%
international sales gains
41. Manage product line of near and long term with both internal & external, Toyota 239% gain product line manage
42. Attain 100% repeat customers with 225% sales gain new markets and 340% sales gain buyer acquaintances
43. Master six sigma belt and lean gold, Toyota gained 349% quality & 256% durability/reliability, Tiffany 379% profit gain
44. Business process re-engineering and optimization for market share gain, Toyota 4% to 28% share, Tiffany 2% to 47%
share
45. Leadership of complex and multi-plant global operations, Toyota from 69 to 239 countries with 102 to 398 locations
46. Emphasize overhead cost reduction to enhance annual profit, Toyota reduced marketing/sales costs 82%
47. Deploy megamarketing with elements of marketing mix, power, community, public relations and regulatory.
48. Install customer forecasting with environmental, internal marketing, competitor, market share and definite sales
49. Capitalize with emotional branding-appeal direct emotions/needs/aspirations, use of unconscious mind
memory/affect/motivation, advertising with messages/symbols, engineering psychology, brand triggering
50. Use of effective micromarketing to meet specific behavior traits, difficult to apply to entire market and better model
51. Rational use of macromarketing of entire society buying goods, only starting point for market analysis
52. Deploy value proposition of meeting unique behavioral traits, use of overwhelming evidence for sales execution
53. Nano-Campaigning approach of market communications, PR and lobbying of personalize tactics, social psychology
54. Install marketing analytics improve effectiveness/efficiency of marketing, campaign grow beyond pilots, use of
performance measure/indicators/predicts of market with dash board
55. Deploy national account marketing strategy in physical trait lock step, on-site marketing, customizing generic brand
56. Install key cultivation marketing feedback devoted buyers, influence of frequency/extent impact & new trait creation of
brand advocacy for continuous honest/creative feedback, focus groups, input consumers, early bird, advocacy advocates
advantage, adopters commited,early majority, survey focus, test operators, sample advocates
57. Effective market research-ethnographic, experimental, test marketing, survey marketing, direct mail, influencers,
exploratory, system demographic, sizable adaptors, detail demographic sampling, micromarketing, market simulation
58. Install impression impact analysis-CPA, CPI, CTM for far greater advertising buyer traits and impression efficiency
59. Deploy e-retailer with internet & mobile-must be highly interactive, links for detail buyer trait, still also personal
60. Utilize brand marking of varied logo, symbol, figure all around product, service, information for constant reminding
61. Use of brand licensing for others under brand, marketing control remains incumbent & product just part of line
62. Product/Process Life Cycle Management-reduce time to market, increase prices, increase quality/reliability, elimination
of prototyping, reduces waste
63. Downline Vertical Integration benefits effectiveness of marketing strategy, tactics & execution, cost savings,
quality/reliability increase, total configuration management
64. Business Buying Behavior additional requirements of supplier certifications, supplier systems compliance,
monetary/features analysis, purchasing qualifications