ASAE Engaging Your Board In Strategic Conversations Part 2


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ASAE Engaging Your Board In Strategic Conversations Part 2

  1. 1. Management: Deliver value efficiently Adaptation Value/Delivery Leadership: What is coming and how do we adapt 80%/ 20% 20%/ 80% Total Energy Consumption 80% Operational Budget 20% Strategic Budget Ideal
  2. 2. Govern Mission/Goals Strategies Programs Strategic Issues
  3. 3. Gap Analysis <ul><li>Develop value proposition statements </li></ul><ul><ul><li>What members receive from you and how they use it. </li></ul></ul><ul><ul><li>Survey members to get estimates of importance & satisfaction </li></ul></ul><ul><ul><li>Calculate the gapes between importance and satisfaction </li></ul></ul>
  4. 4. <ul><li>Sample value proposition statements </li></ul><ul><ul><li>Information members of what … when </li></ul></ul><ul><ul><li>Provide members with…. </li></ul></ul><ul><li>Rank order of importance by service offering </li></ul><ul><li>Gap between performance and importance </li></ul><ul><ul><li>If greater than .03, then it gets Board attention </li></ul></ul>
  5. 5. <ul><li>Improve the way you do the most important thing you do rather than continuing to offer more, more, more </li></ul><ul><li>Focus on the critical few issues </li></ul><ul><li>Unawareness issues </li></ul>
  6. 6. Focus on collective benefits rather than individual benefits <ul><li>Member preferences vs. association offerings </li></ul><ul><li>Members understand professionalism carries an obligation to support the good of the order </li></ul><ul><li>Increase the value of younger people, educate them. </li></ul>
  7. 7. Define, develop, measure and improve member involvement <ul><li>Metric-% of members who volunteer </li></ul><ul><li>How likely are you to recommend membership to a colleague </li></ul><ul><li>Define all possible tasks that members can perform </li></ul><ul><li>Develop volunteer recruitment </li></ul><ul><li>Invite to participate </li></ul>
  8. 8. Don’t assume that elected leaders can correctly identify member priorities <ul><li>Board may not be in sync with members because they are in the know. </li></ul><ul><li>Unaware of member needs </li></ul>
  9. 9. Stop worrying about the younger generation
  10. 10. If the association plans to go global, first square up with domestic members <ul><li>Why are you going global? </li></ul><ul><ul><li>Expansion, Cordial, Science, Advocate, Philanthropic </li></ul></ul><ul><li>Non-US </li></ul><ul><ul><li>Interest in networking, but not education. </li></ul></ul><ul><li>Articulate the strategy and why </li></ul><ul><ul><li>Know the differences </li></ul></ul><ul><ul><li>Impact on priority setting </li></ul></ul><ul><ul><li>Impact on domestic satsifaction </li></ul></ul>