The LineUP (vol 4, June 2012)


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Big & Small ideas, campaigns, thoughts, pop culture updates and more. . from Genesis Burson-Marsteller's Brand Marketing Team. Volume 4 June 2012

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The LineUP (vol 4, June 2012)

  1. 1. If Charlie Bucket Embarrassing sounds You’ve heard about Interesting In the Canadian could win Willy in the ladies room… pairing wine with campaign by Kotex province of Quebec, Wonka’s entire A good stunt or food but have you leveraging the latest July 1st is a popular chocolate factory insightful marketing? ever paired food social networking moving day. for a good deed, with entertainment? platform – Pinterest. Popular furniture why can’t we be Watch the video London’s Electric Numbers achieved here and decide. maker, IKEA adds awarded with at Cinema has created may not be very value by providing least a box of PS: Be careful if a unique movie large but the free moving boxes chocolates, right? you’re watching the watching campaign leverages and discounts in a Turns out we can! video at work with experience. Read the power of time of need. ReadRead here about The speakers on! here. personalization. here. Anthon Berg Read here & watch Generous Store. the video here.
  2. 2. Disclaimer: The LineUP is a collection of ideas, campaigns, thoughts, pop culture updates, stories etc.freely available online. All Intellectual Property Rights exist with the original authors/source of the ideas,campaigns, thoughts, pop culture updates, stories etc. The contents of The LineUP are subject to changewithout prior notice. Genesis Burson-Marsteller Public Relations Pvt. Ltd. (GBM) does not warrant theaccuracy, adequacy or completeness of the information, material, contents contained and/or forming partof The LineUP and expressly declaims liability for any errors or omissions in the said information, material,contents. The information, material, contents of The LineUP are freely available online and has been usedin good faith. GBM is not in any manner supporting/vouching for its accuracy or completeness. In no eventGBM would be liable for any damages including without limitation direct or indirect, special, incidental,consequential damages, losses/expenses arising in connection with and/or related to the information,material, contents contained in and/or forming part of The LineUP or access/use thereof or inability toaccess/use by any party, or in connection with any failure in performance, error, omission, interruption,defect, delay in operation or transmission, computer virus or line or system failure.