Methodology Data was collected by
StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. 2

Who is following large global
companies on Twitter? 3

The Followers of Large Global
Companies 4 Social pull measures how well followers are connected across social media. The average Twitter user has approximately 300 connections across all social media platforms Followers of large global companies average 735 connections across all social media platforms

LocationandInterestsofFollowersofLarge
GlobalCompanies
5

GenderandAgeofFollowersofLargeGlobalCompanies
6

Follower Profiles Based on Industry
7

Automobile Companies
8

Followers of Automobile Companies 9
They have a high level of income compared to the average and are .8 times less likely than the average user to make less than $50,000. The average Twitter user has approximately 300 connections across all social media platforms Followers of automobile companies average 1,573 connections across all social media platforms

Location and Interests of Automobile
Followers 10

Gender and Age of Automobile
Followers 11

Energy Companies
12

Followers of Energy Companies 13
Followers of energy companies have an average network size 1.8 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of energy companies average 734 connections across all social media platforms

Locations,WorkandInterestsofFollowersofEnergy
Companies
14

GenderandAgeofFollowersofEnergyCompanies
15

Financial Companies
16

Followers of Financial Companies 17
Followers of financial companies have an average network size 2.4 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of financial companies average 985 connections across all social media platforms

Location,WorkandInterestsofFollowersofFinancial
Companies
18

GenderandAgeofFollowersofFinancialCompanies
19

Healthcare Companies
20

Followers of Healthcare Companies 21
Followers of healthcare companies have an average network size 3.9 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of healthcare companies average 1,614 connections across all social media platforms

22
Location,WorkandInterestsofFollowersof
HealthcareCompanies

23
GenderandAgeofFollowersofHealthcare
Companies

Retail Companies
24

Followers of Retail Companies 25
Followers of retail companies have an average network size 2.2 times that of the average Twitter user The average Twitter user has approximately 300 connections across all social media platforms Followers of retail companies average 902 connections across all social media platforms

26
Location,WorkandInterestsofFollowersofRetail
Companies

27
GenderandAgeofFollowersofRetail
Companies

Technology Companies
28

Followers of Technology Companies 29
Followers of technology companies have an average network size 2 times larger than the average user The average Twitter user has approximately 300 connections across all social media platforms Followers of technology companies average 815 connections across all social media platforms

30
Location,WorkandInterestsofFollowersof
TechnologyCompanies

31 Gender and Age of
Technology Followers

Telecommunication
Companies
32

Followers of Telecommunication Companies 33
Followers of telecommunication accounts have an average network size 2.7 times larger than the average user The average Twitter user has approximately 300 connections across all social media platforms Followers of telecommunication companies average 1,100 connections across all social media platforms

34
Location,WorkandInterestsofFollowersof
TelecommunicationCompanies

35
GenderandAgeofFollowersofTelecommunication
Companies