If you’re a content creator and maker, one of the things you are probably trying to make is a (good) living from doing what you enjoy. But why are brands so interested in you? How does and will influencer marketing shape decisions that brands are making about how to promote their products in the face of diminished attention spans and resistance to traditional marketing efforts? How can you position your own personal brand to be a good fit with potential sponsors? Craig Coffey, Cleveland local and Director of Marketing for Lincoln Electric, will deliver all this and more at this high-energy, tone-setting kick-off.