Stand to the right. Decide on your order before you get to the window – then open wide. The current trend for truckside dining is continuing to grow and the National Food Truck Association estimates that restaurants-on-wheels generate $1 billion of sales annually in the U.S. What’s interesting to note is that only part – and probably not the largest part – of this phenomenon is about food. The rest of the buzz centers on the highly personal experience of the individual diners.
Standing in line for lunch at our favorite food truck location, we got to thinking about how similar this experience was to a well-designed employee engagement strategy (and yes, that is the kind of thing we thought about in the food truck line, because we’d already decided on the pork belly taco with the cilantro-lime reduction, so we had some extra time). Here’s what we mused before we got ready to chow down.
http://www.biworldwide.com/en/white-papers/employee-engagement/employee-engagement-on-wheels
2. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
The National
Food Truck
Association
estimates that
restaurants-on-wheels
generate $1billion
of sales annually
in the U.S.
3. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
The really interesting
part about food trucks,
besides the food,
is the buzz
that centers
on the highly
personal experience.
4. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
Next time you’re
standing in line for
lunch at your favorite
food truck location,
think about how similar
the experience is
to a well-designed
employee engagement
strategy.
5. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
It’s all
about
social
Twitter and
Facebook are
the chief
connection points
between food trucks
and their legion of
uber-urban hipsters.
6. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
It’s all
about social
If you aren’t out in front
with social media
allowing managers and
employees to follow, recognize
and reinforce each other socially,
then you might be giving
your engagement program
a flat tire.
7. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
Customizable
experience
Diners love being part of
an experience they can
personalize.
8. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
Customizable
experience
When an engagement program
is completely personal,
it’s closer to becoming
completely effective.
Allow your employees to choose
how they would like to be
recognized and let them
opt in or out of
social participation.
9. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
mix it up
One of the new trends in the
food truck craze is a
Food Truck Jam
where people can
sample from many
different places.
10. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
mix it up
The element of surprise and
the thrill of getting something
that might be in limited supply
can keep your employees
interested in what’s
coming up next and
on board with what
they need to reach the
goals you’ve set.
11. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
be where
they are
Those who drive food trucks
are masters at anticipating
just the right corner
where enthused customers
will be congregating.
12. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
be where
they are
Don’t take for granted
that your messaging is always
going to work in any one place.
Think about your audiences as
customers you need to find and
position your messaging where
they’re most likely to see it.
13. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
Worth their while
The only way to build up a
loyal fan base for a food truck
is to deliver great food
in a fun environment,
time after time.
14. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
Worth their while
Many employee engagement
programs have limited
communications, unclear goals,
rewards that fall short and
rules structures that favor
the “same old” winners. It takes
time to create an engagement
strategy that will keep employees
excited and ready to participate.
16. Australia | Canada | China | India | LATAM | UK | US | BIWORLDWIDE.com
follow us...
BI WORLDWIDE uses the principles of behavioral economics to
produce measurable results for our clients by driving and sustaining
engagement with their employees, channel partners and customers.