Smart Vineyard Management Market Competitive Landscape and Trends by Forecast to 2027

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Focus on Product, Application, Supply
Chain Analysis, and Country Analysis
Analysis and Forecast: 2022-2027
September 2022
Smart Vineyard
Management
Market -
A Global and
Regional Analysis
Sample

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BIS Research is a leading market intelligence and technology research company. BIS Research publishes in-
depth market intelligence reports focusing on market estimations, technology analysis, emerging high-growth
applications, deeply segmented granular country-level market data, and other important market parameters
useful in the strategic decision-making for senior management. BIS Research provides multi-client reports,
company profiles, databases, and custom research services.
Copyright © 2020 BIS Research Inc.
All Rights Reserved. This document contains highly confidential information and is the sole property of BIS
Research. Disclosing, copying, circulating, quoting, or otherwise reproducing any or all contents of this
document is strictly prohibited. Access to this information is provided exclusively for the benefit of the people
or organization concerned. It may not be accessed by or offered, whether for sale or otherwise, to any third
party.

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Table of Content
Executive Summary
1. Markets
1.1 Industry Outlook
1.1.1 Market Definition
1.1.2 Ongoing Trends
1.1.3 Ecosystem/Ongoing Programs
1.2 Business Dynamics
1.2.1 Business Drivers
1.2.2 Business Challenges
1.2.3 Market Strategies and Developments
1.2.4 Business Opportunities
1.2.5 Impact of COVID-19 on the Smart Vineyard Management Market
2. Application
2.1 Smart Vineyard Management Market (by Application)
2.1.1 Yield Monitoring
2.1.2 Crop Scouting
2.1.3 Harvesting
2.1.4 Irrigation Management
2.1.5 Others
2.2 Demand Analysis of Smart Vineyard Management Market (by
Application)
3. Products
3.1 Smart Vineyard Management Market (by Product)
3.1.1 Smart Vineyard Management Market (by Solution)
3.1.2 Smart Vineyard Management Market (by Technology)
Solution)
Technology)

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3.4 Supply Chain Analysis
3.5 Patent Analysis
3.5.1 Patent Analysis (by Status)
3.5.2 Patent Analysis (by Inventor Type)
3.5.3 Patents Analysis (by Patent Office)
4. Regions
4.1 North America
4.1.1 Market
4.1.2 Application
4.1.3 Product
4.1.4 North America (by Country)
4.2 South America
4.2.1 Market
4.2.2 Application
4.2.3 Product
4.2.4 South America (by Country)
4.3 Europe
4.3.1 Market
4.3.2 Application
4.3.3 Product
4.3.4 Europe (by Country)
4.4 U.K.
4.4.1 Market
4.4.2 Application
4.4.3 Product
4.5 Middle East and Africa
4.5.1 Market
4.5.2 Application
4.5.3 Product
4.5.4 Middle East and Africa (by Country)

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4.6 China
4.6.1 Market
4.6.2 Application
4.6.3 Product
4.7 Asia-Pacific
4.7.1 Market
4.7.2 Application
4.7.3 Product
4.7.4 Asia-Pacific (by Country)
5. Markets - Competitive Benchmarking & Company Profiles
5.1 Competitive Benchmarking
5.2 Market Share Analysis
5.3 Company Profiles
5.3.1 Hardware
5.3.2 Software
5.3.3 Services
5.4 Startup Company Profiles
5.4.1 Naïo Technologies
5.4.2 Pollen Systems Corporation
5.4.3 Terraview Pte. Ltd.
5.4.4 Vidacycle
5.4.5 Vinelytics LLC
6. Research Methodology
6.1 Data Sources
6.1.1 Primary Data Sources
6.1.2 Secondary Data Sources
6.1.3 Data Triangulation
6.2 Market Estimation and Forecast
6.2.1 Factors for Data Prediction and Modelling

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Executive Summary
Viticulture across the globe is evolving with the adoption of advanced technologies such as automation,
digitalization, and artificial intelligence. According to International Organization for Vine and Wine, as of 2021,
XX million hectares of global agricultural land came under vineyards. The global market for grapes and their
products, including wines and juices, has been significantly growing since 2010. With the reducing fertile lands
due to urbanization and swift movements of skilled labor from rural to urban areas, the need for smart vineyard
management technologies is gaining traction globally.
These technologies play a major role in pest control, crop protection, weeding, and several other vineyard
applications. Conventional vineyard management methods, which are majorly led by manual labor, are
projected to be surpassed by autonomous equipment because of providing precision in vineyard operations.
There are several trends that pave the way for digitalization and the adoption of smart technologies in the
vineyard industry. Dry farming in vineyards is one such trend that aims to reduce environmental damage and
the wastage of water through vineyard operations. It involves minimal usage of water, reliance on rain,
informed usage of water, etc.
Bringing efficiency to viticulture is the major aim of vineyard owners and managers worldwide, and precision
viticulture is the key driver for efficient vineyard management. Precision viticulture technologies include
drones, robots, and sensors that can be used for harvesting, soil mapping, crop management, and other
vineyard operations. There is a misconception that the precision technologies sector replaces labor and
encourages rural to urban migration. However, precision technology improves the well-being of growers while
increasing efficient work opportunities. For instance, weeding and soil mapping require less effort and time by
using autonomous robots, giving farmers more time for other activities while also reducing drudgery. Moreover,
robotics, machine learning, information and communications technology (ICT), and digitalization offer multiple
job opportunities to women and youth. Several regions are taking initiatives to support youth in the agriculture
sector. For instance, Technical Centre for Agricultural and Rural Cooperation (CTA) in Africa has been
supporting youth in agriculture through initiatives such as Pitch AgriHack, where the government focuses on
introducing new technologies such as robots to enhance transformation in the region.
Currently, viticultural automation is more prevalent in developed countries, which can be attributed to the
availability of advanced technologies and equipment. However, digital innovation in vineyard management
can be more attractive to developing countries as it can create more opportunities for rural areas. With the
development of rural infrastructure, supply chains, services, and training, new and more attractive jobs can be
created to benefit such rural areas that depend on rudimentary hand tools.

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Smart vineyard management has emerged as a highly beneficial technology catering to diverse vineyard
management applications such as detecting soil quality, climatic conditions, and crop requirements. The effect
of smart vineyard management deployment has ranged from pest control, crop protection, weeding, and
several other vineyard applications on local farms to large scales, such as the remote sensing survey of estate
vineyards and commercial vineyards at a global level.
Smart vineyard management can help in the transformation of the viticulture sector by introducing more
precise techniques that can bring efficiency to vineyard operations. Smart vineyard management can also
help in bridging social sustainability by replacing labor since there is limited availability of manual labor. The
market growth of smart vineyard management is highly impacted by the adoption of sustainable vineyard
practices coupled with the lack of manual labor in developed countries. For instance, in 2016, the Wine
Institute of California announced guidelines for sustainable vineyard practices, which included water efficiency,
energy efficiency, waste management, and others.
Countries such as China, Japan, and India are projected to witness significant growth in the adoption of smart
vineyard management in the coming years due to the rising demand for grapes and their products in these
countries. However, most of the market is led by countries in Europe, where the adoption of smart technologies
in vineyard operations is well established on a large scale.
Smart vineyard management offers multiple benefits over conventional vineyard management, which is
another factor driving the demand for smart vineyard management products. The adoption of smart vineyard
management solutions and services in commercial vineyards offers huge cost-saving opportunities. In many
vineyards, growers face difficulties in finding sufficient manual labor during the harvest season. Smart vineyard
management can eliminate this gap and reduce the cost of specialized manpower in such vineyards.
Moreover, smart vineyard management also enables vineyard owners and managers to reduce the use of
herbicides, pesticides, and fertilizers, thus, further reducing their harmful implications on the environment.
Figure 1: Market Dynamics for the Smart Vineyard Management Market
Source: BIS Research Analysis
Driver
• Need to reduce vineyard
crop losses
• Need for automation in
vineyards
• Growing market for
grapes and vineyards
Challenge
• High cost of investment
• Technological
complexities due to lack
of infrastructure
• Lack of technically skilled
labor force
Opportunity
• Rising adoption of robots
and drones in vineyard
management
• Scope of developing
affordable solution

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The smart vineyard management market witnessed an uptick in 2020 due to the lack of manual labor in
vineyards in several countries. The COVID-19 outbreak resulted in travel restrictions in many parts of the
world, due to which few countries are facing labor issues and moving toward smart vineyard management as
an alternative to manual labor. Consequently, the smart vineyard management market has witnessed a high
demand in 2021. The impact is majorly witnessed in countries in Europe, such as Italy, where the vineyard
market is quite significant. In Italy, XX% of the fruit and vegetable farms, including vineyards, rely on the hands
of seasonal workers coming from East Europe, and hence travel restrictions have caused a huge loss of labor
in the country.
A challenge to the growth of the smart vineyard management market is the high initial investment for achieving
a full-fledged setup. This is considered a major hindrance in adopting these alternative vineyard management
techniques, especially in developing countries.
Figure 2: Smart Vineyard Management Market, $Billion, 2021-2027
The smart vineyard management market is projected to witness high growth during the forecast period, majorly
influenced by increasing technological advancements in the global industry. The smart vineyard management
market was valued at $XX billion in 2021 and is projected to reach $XX billion by 2027, growing at a CAGR of
XX% during the forecast period 2022-2027.
XX
XX
XX
XX
XX
XX
XX
2021 2022 2023 2024 2025 2026 2027
$Billion

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Smart Vineyard Management Market (by Application)
The growing trend for advanced technologies and smart vineyard management systems being used in a
vineyard, along with the increasing need for crop management and yield monitoring, and weather tracking,
has led to the demand for the smart vineyard management market. Smart vineyard management systems
provide data that assist farmers in accurately monitoring and optimizing crops by adapting to the constant
environmental changes. The major applications of smart vineyard management include yield monitoring, crop
scouting, harvesting, irrigation management, and others.
Figure 3: Smart Vineyard Management Market (by Application), $Million, 2021-2027
Smart vineyard management systems have a wide application across various vineyard aspects such as crop
scouting, harvesting, yield monitoring, irrigation management, and others. Owing to the increasing demand
for grapes and grape products such as wine globally, the usage of smart vineyard management is majorly
being done for harvesting practices through the usage of autonomous robots and other systems.
Smart Vineyard Management Market (by Technology)
Smart vineyard management products come equipped with various types of technologies and advancements.
These technologies comprise sensing, variable rate technology (VRT), guidance, and others. Sensing
solutions are integrated with data analysis software solutions which help the growers in processing the
extracted vineyard information. Variable rate technology includes the usage of sensors and decisions based
on data, thus received, in real-time. The guidance majorly comprises the global positioning system (GPS) and
global navigation satellite system (GNSS) technologies which are applied in the viticulture industry for
navigation purposes.
2021 2022 2023 2024 2025 2026 2027
Yield Monitoring 382.3 422.1 466.8 517.2 573.1 633.7 705.8
Crop Scouting 141.2 156.8 174.3 194.2 216.4 240.6 269.4
Harvesting 246.0 273.3 304.2 339.3 378.4 421.1 472.0
Irrigation Management 185.5 202.9 222.2 243.8 267.6 293.1 323.3
Others 260.9 278.3 297.0 317.3 338.5 359.8 384.7
$Million

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Figure 4: Smart Vineyard Management Market (by Technology), $Million, 2021-
2027
Due to the growing trend of digital and smart agricultural practices, the traction for sensing technologies has
been growing globally. The adoption of variable rate technology (VRT) for smart vineyard management is
growing to achieve various objectives, such as fast and precise spraying of agrochemicals and fertilizers.
Smart Vineyard Management Market (by Solution)
Smart vineyard management systems comprise basically three product types, namely, hardware, software,
and services. Hardware systems of smart vineyard management consist of robots and drones, handheld and
remote equipment and sensors, and other equipment such as smart sprayers and sprinklers. Software
solutions are of two types, namely, on-cloud software and on-premises software solutions. Services include
professional services and maintenance services.
2021 2022 2023 2024 2025 2026 2027
Guidance 359.1 394.8 434.8 479.7 529.4 582.9 646.6
Sensing 359.6 400.7 447.4 500.4 559.8 624.9 702.6
Variable-Rate Technology 205.5 226.4 249.9 276.4 305.7 337.3 375.0
Others 291.8 311.4 332.5 355.2 379.1 403.1 431.0
$Million

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Figure 5: Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Owing to the growing traction toward digital systems and technologies, the market growth of hardware is
expected to be the highest over the forecast period. Hardware can often be purchased or procured by
companies providing equipment and solutions on a subscription or rental basis. These factors impact the
grower’s traction toward hardware.
Smart Vineyard Management Market (by Region)
The smart vineyard management market is anticipated to witness significant growth over the forecast period,
especially in North America, Europe, the U.K., Asia-Pacific, and China. This significant growth is majorly
attributed to the increased integration of technology in the agricultural sector along with government initiatives
to support the same.
2021 2022 2023 2024 2025 2026 2027
Hardware 516.4 569.6 629.3 696.7 771.4 852.2 948.3
Softare 420.1 463.8 512.9 568.4 629.9 696.6 775.9
Services 279.5 300.0 322.2 346.7 372.7 399.5 431.0
$Million

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Figure 6: Smart Vineyard Management Market (by Region), $Million, 2021
Source: Expert Interviews and BIS Research Analysis
Europe has experienced the highest growth in the smart vineyard management market. The high growth is
majorly attributed to the increased adoption of technology-driven procedures, great emphasis on alternative
vineyard management techniques, and the potential of incorporating high investment equipment in the
viticultural industry. In the Europe region, the highest growth can be witnessed in France, followed by Spain.
There is a presence of several vineyards and smart vineyard management companies and solution providers
with a vast aftermarket in the region, which leads to the availability of inexpensive smart vineyard management
systems to the public.
Impact of COVID-19 on the Smart Vineyard Management Market
The COVID-19 pandemic has had a significant impact on almost all major industries throughout the world,
including the agricultural industry. The pandemic has led to economic instability throughout the world, and the
GDP for all countries declined in 2020. The pandemic has interrupted normal life, and these changes have
proved to act as a catalyst for technology and innovations in every sector, including agriculture. The
pandemic’s potential impact on the adoption of artificial intelligence (AI) and the Internet of Things (IoT) has
increased the traction of smart vineyard management practices.
North America
Total Market:
$XX Million
Middle East and Africa
Total Market:
$XX Million
Europe
Total Market:
$XX Million
Asia-Pacific
Total Market:
$XX Million
U.K.
Total Market:
$XX Million
South America
Total Market:
$XX Million
China
Total Market:
$XX Million
Total Global Market:
$XX Million

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Globally nations had lockdown imposed because of which the supply chain got disrupted, resulting in a
shortage of equipment and other inputs required for farming. This has brought the companies’ attention to the
use of remote sensing and other vineyard management tools, which can lead to a boost in the adoption of
smart vineyard management. Therefore, smart vineyard management companies are focusing more on
wireless management software and other internet-based platforms to facilitate instantaneous decision-making.
Among the vineyard managers and winemakers, the adoption of smart vineyard management is expected to
increase due to developed IT infrastructure and networks as well as improved farm mechanization. Thus,
COVID-19 has positively impacted the smart vineyard management market in the long run due to disrupted
supply chains and labor shortages.
Competitive Landscape of the Smart Vineyard Management Market
The competitive landscape of the smart vineyard management market consists of various strategies
undertaken by major players across the industry to gain market presence. Some of the strategies adopted by
manufacturers are new product launches, business expansions, partnerships, and collaborations. Out of all
the strategies adopted, product launches have been the most prominent strategy adopted by the providers.
The industry rivalry in the market is intense due to the presence of multiple established brands in the market,
such as eVineyard, Vineview, and Terraview. The competition is high as the companies are highly focused on
launching new products and adopting different strategies to strengthen their market presence. For instance,
in January 2022, YANMAR HOLDINGS CO., Ltd. unveiled the YV01 autonomous spraying robot for use in
vineyards. The YV01 can climb and descend slopes up to XX% without compressing the soil because of its
lightweight and small size, regardless of the weather. The YV01's electrostatic spraying mechanism, which is
also flexible, lightweight, and environment-friendly, ensures extremely accurate spraying on vines and is
expected to be offered for sale by the end of 2022.
The smart vineyard management market is expected to witness a high growth rate in the coming years due to
growing investment in bringing automation to the agriculture industry. Furthermore, COVID-19 had a positive
influence on the market growth, which has led to an increase in the adoption of robotics in the agriculture
industry.

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Scope of the Study
Due to the need for better and connected vineyard management and monitoring systems, along with the
growing emphasis on increasing demand for grapes and wine, there is a considerable boost from the
government and regulatory bodies across the globe toward developing and installing smart management
systems in vineyards. Embedding such systems helps to enhance the capability of viticultural devices to detect
crop conditions, improve diagnostics systems against diseases and pests, and boost sustainable, resource-
saving, and more efficient viticultural practices.
The smart vineyard management market research study offers a broad perspective on the analysis of the
industry. The research is based on an in-depth analysis of the smart vineyard management market and its
applications, with the use of analytical tools embedded in smart vineyard management equipment and systems
that have been used to build the forecast and predictive models.
Figure 7: Smart Vineyard Management Market Coverage
Application
• Yield Monitoring
• Crop Scouting
• Harvesting
• Irrigation Management
• Others
Product
• Solution-Hardware,
Software, and Services
• Technology- Sensing,
Guidance, Variable Rate
Technology (VRT), and
Others
Region
• North America
• Europe
• U.K.
• South America
• Middle East and Africa
• China
• Asia-Pacific

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Key Questions Answered in this Report:
 What is the estimated smart vineyard management market size in terms of revenue for the forecast
period 2022-2027, and what is the expected compound annual growth rate (CAGR) during the forecast
period 2022-2027?
 What are the key trends, market drivers, and opportunities in the market pertaining to smart vineyard
management?
 What are the major restraints inhibiting the growth of the smart vineyard management market?
 What kinds of new strategies are being adopted by the existing market players to expand their market
position in the industry?
 What is the competitive strength of the key players in the smart vineyard management market based
on an analysis of their recent developments, product offerings, and regional presence?
 How is the competitive benchmarking of the key smart vineyard management companies in the
agriculture market based on the analysis of their market coverage and market potential?
 How much revenue is each of the segments expected to record during the forecast period, along with
the growth percentage, in the following segments:
o Product, including solution and technology, wherein solution includes hardware, software, and
services, and technology includes sensing, variable rate technology (VRT), guidance, and others.
o Application, including yield monitoring, crop scouting, harvesting, irrigation management, and
others (weather tracking and forecasting, field mapping, inventory management, farm labor
management, and financial management)
o Region, including North America, South America, the U.K., Europe, Asia-Pacific, China, and the
Middle East and Africa
 Which type of players and stakeholders are operating in the ecosystem of the smart vineyard
management market, and what is their significance in the global market?
 Which are the leading consortiums and associations in the smart vineyard management market, and
what are their roles in the market? How does the regulatory landscape differ in different regions for
smart vineyard management?
 How are emerging technologies such as artificial intelligence (AI), 5G communication, and the Internet
of Things (IoT) driving the growth of the smart vineyard management market?
 Which are the major patents filed in the space?
 How is the role of government regarding environmental issues and safety changing the landscape of
the smart vineyard management industry?
 Which smart vineyard management technology is expected to be leading the smart vineyard
management market by 2027?
 What has been the impact of COVID-19 on the smart vineyard management market?

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The report is a compilation of various segmentations, including market breakdown by application, product,
and region. The report highlights the key driving and restraining forces for the market as well as the
opportunities in different applications across the leading countries. In the extensive primary research process
undertaken for this study, the sources include industry experts and key executives from prominent companies
and organizations across the value chain.
The report also provides a country-based analysis of all the leading countries in every region, namely North
America, Europe, the U.K., the Middle East and Africa, Asia-Pacific, China, and South America, including
countries such as the U.S., Japan, Mexico, Canada, Brazil, Spain, and Australia. Each regional analysis details
an individual push-and-pull force, in addition to the key players and applications in that region.

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1. Markets
Methodical understanding of the core and adjacent markets as well as the
industry changes to critically assess business dynamics of the smart vineyard
management market in scope, including the drivers, challenges, and
opportunities for various players
Grasping the impact of developments and initiatives made by governments
as well as corporate stakeholders that influence the business environment
for both the market participants as well as the customers
Examination of competitors’ strategies and their recent developments to
effectively assess market movements at each level of the supply chain
Value chain analysis also provided to guide the reader in identifying the key
stakeholders in the smart vineyard management market
1. Market
Section Summary
 Market Definition
 Ecosystem/Ongoing Programs
 Business Dynamics
 Business Strategies

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1.1 Industry Outlook
1.1.1 Market Definition
Smart vineyard management techniques are used to help vineyard managers and winemakers to map, monitor
crops, and take necessary actions to enhance the viticultural yield. Smart vineyard management can be
implemented on small, medium, or large-sized farms. Some equipment used widely for smart vineyard
management includes sensors, agricultural robots, AI and IoT-based platforms, drones, and others.
Conventional vineyard management practices cannot cope with unfavorable weather conditions, pest
infestations, and crop diseases in a precise and quick manner. Various places such as India, the U.S., and
Canada have faced intense vineyard crop losses due to harsh weather conditions and diseases such as white
powdery mildew, leaf blight, and downy mildew.
Smart vineyard management technologies aid growers in getting accurate information prior to the impact of
pests, diseases, or weather conditions, thus giving them enough time to make appropriate decisions. Smart
vineyard management technologies such as weather forecasting, moisture sensing, and crop scouting help
growers and vineyard managers prevent major crop losses.
The satellite-based vineyard management global positioning system (GPS) was first created by the U.S.
Department of Defense in the early 1970s. In the 1990s, agricultural engineers and agronomists started linking
vineyard management and yield data with GPS data to create crop yield maps.
Toward the end of the 1990s, the introduction of GPS-location-tracing technology and the derivation of
information from computers led to the launch of an agricultural revolution in North America. U.S. farmers
started using the technology to notice major variations in their fields. In the XX century, information became a
new input for efficient and sustainable but technologically dependent farmers. The first crop yield monitor was
manufactured by Al Myers, who later founded the agri-tech company Ag Leader Technology, Inc.
As agronomists witnessed the variability in the response of crops to different crop inputs and viticulture
practices, they introduced emerging technologies for precision viticulture to make vineyard processes smart
and digital. The introduction of viticulture technologies into vineyards allowed growers to utilize the opportunity
of growing higher yields. Vineyard activities such as soil testing, crop scouting, yield monitoring, and field
georeferencing started being conducted using viticulture technologies. However, these technologies are not
affordable to farmers with low-income levels, especially those in developing regions such as Asia-Pacific and
the Middle East and Africa.
The introduction of technology in the viticulture industry has opened new opportunity avenues for vineyard
managers, companies, and governments across the world. The growing demand for higher yields per farm
area is the major driver behind the growth in the adoption of viticulture technologies. While the increasing
advancements in viticulture technology aid in favorable yield outcomes, it also comes at an increased
expenditure for the vineyards. With the persisting negative gap in the expenditure and income of farmers

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across the globe, the engagement of vineyard managers in smart vineyard management should be determined
after assessing the cost strategy of obtaining and operating the viticulture technology. Data-driven viticulture
benefits both producers and products. Vineyard managers can recognize explicit dependencies between the
conditions and the quality of the crops with the help of soil and crop sensors, aerial drone monitoring, and
farm mapping. Using connected systems, farmers can recreate the best conditions and increase the nutritional
value of products. The ability of the Internet of Things (IoT) and artificial intelligence (AI) to monitor vineyard
conditions and infrastructure remotely can free up time, labor, and capital to invest, and others, allowing
farmers to focus on other things.
The market is substantially driven by the following factors:
 Need to reduce vineyard crop losses
 Need for automation in vineyards
 Growing market for grapes and vineyards
Italy, France, and Spain, which comprised XX% of the global wine production in 2020, saw a substantial
increase in their wine production as compared to 2019. The increasing wine production and the simultaneous
wine consumption globally increase the need for smart vineyard management technologies and products to
keep a check on the fields and make informed decisions for better yields.
1.1.2 Ongoing Trends
The introduction of automation and precision in vineyards is recognized as smart vineyard management, an
emerging phenomenon to improve vineyard productivity. Smart vineyard management encompasses several
technologies, such as guidance technologies, sensing technologies, analytics, and other precision
technologies that reduce the misutilization of agri-inputs and enable efficient vineyard management with
profitability.
Growers are searching for potential chances to generate more profits by expanding their vineyard efficiency.
Arable lands are shrinking due to various factors such as soil contamination, industrialization, urbanization,
and developing dangers from pests and weeds. Growers are rigorously following crop protection methods to
protect yield from harm because of diseases, fungus, weeds, and rodents by utilizing pesticides and insect
poisons. Thus, smart vineyard management is fundamentally used by growers to increase the efficiency of
vineyard management practices.
In developed economies, the commercialization of the agriculture industry is expected to drive the smart
vineyard management market. In developing countries, the smart vineyard management market witnesses
difficulties such as low awareness about products and information on the use and compatibility of products.
With governments initiating programs to enhance digital farming, the smart vineyard management market is
expected to boost over the forecast period.

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1.1.2.1 Agriculture Technology-as-a-Service
Most farming communities across the world do not have a strong financial background to execute the huge
investments required to set up smart management systems. Since prices for technologically advanced
vineyard management systems are comparatively higher than that of conventional vineyard management
solutions, there is a huge gap in the availability of agriculture technology equipment and its adoption.
Moreover, due to dependence on favorable seasons, a farmer is apprehensive about purchasing agriculture
technology equipment with upfront costs. Consequently, there is market pressure on stakeholders of the
vineyard technology industry to consider and incorporate alternate payment and business models to promote
the incorporation of these technologies in today’s subscription-based economy.
Accumulation of the aforementioned market conditions has led to the introduction of a new business model in
the vineyard industry, popularly termed agriculture technology-as-a-service (ATaaS). ATaaS is a business
model that allows customers to procure their desired vineyard technology (equipment or software) as a service
under different affordable pricing models rather than acquiring them as a one-time purchase. Two of the most
popular pricing models under ATaaS include the pay-per-use (PPU) and subscription models. While the PPU
model provides the customers the complete freedom and responsibility of acquiring the agriculture technology
as per their requirement, the subscription model asks the customers to use the agriculture technology as per
the duration package set by the service providers, for instance, monthly or annually.
Apart from affordable pricing, ATaaS business models provide growers with certain features such as easy
scalability and upgradation, convenient accessibility, quick deployment, and reliable data backups. By
relieving the customers of ownership of vineyard technologies through the service model, the entire
responsibility of ownership of assets relies on the service providers, leading to a higher cost of operations for
them. Despite these additional costs, by adopting the ATaaS model, service providers are expected to
experience better customer retention and recurring revenue. A service model allows the providers to remain
in direct contact with their customers continually and receive constant feedback to be able to make their
services a better experience for the customers and also retain them for a longer duration.
Although the ATaaS business model has been gaining traction, leading players such as Terraview and
eVineyard in the smart vineyard management market have been providing such solutions to growers globally.

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1.1.3 Ecosystem/Ongoing Programs
1.1.3.1 Government Initiatives
The support from governments across the global nations for the adoption of precision agricultural technologies,
including smart vineyard management technologies, is fueling the growth of the smart vineyard management
market. Following are a few major government initiatives that are directly or indirectly supporting the growth
of the smart vineyard management market:
Table 1: Government Initiatives in the Smart Vineyard Management Market
Country Description
Russia
The Russian Government signed Federal Law on Viticulture and Winemaking in the
Russian Federation on December 27, 2019. On July 1, 2020, the Law came into
effect. The technical guidelines for domestic production are established by the Law.
In order to shield domestic producers from import competition, it introduces
obligatory labeling requirements and establishes a national system using
geographical indications. It establishes the legal foundation for the production and
turnover of viticulture, winemaking, and related products in the Russian Federation.
Argentina
The Argentinean government announced in an official communication on
September 24, 2021, that all export taxes on services would be abolished as of
January 1, 2022. The announcement states that the removal of the tax on service
exports is meant to encourage the creation of high-quality jobs, draw in foreign
investment, and give the services sector more assurance in its export and
investment plans. This advantage for the wine industry means that nearly 80% of
the industry will benefit from the removal or abolition of taxes. The new measure
would save viticulture $164 million.
Sample Sample
Sample Sample
1.1.3.2 Consortiums and Associations
The majority of industries are supported by industrial associations and consortiums, which are made up of a
number of businesses, academics, military personnel, or governmental organizations. Through events and
yearly conferences, these trade associations support network building within the industry, act as a
clearinghouse for contacts and knowledge, and encourage research and development by recognizing
trailblazing technological innovators with awards. In order to expand the industry's influence and support new
developments, many trade organizations also provide training and educational programs.

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Table 2: Key Consortiums and Associations in the Smart Vineyard Management
Market
Association/Consortium Description
Vineyard Team
The Vineyard Team is a nonprofit organization with headquarters in
California that was founded in 1994 with the goal of promoting sustainable
vineyard practices such as water conservation, water quality protection,
integrated pest management, habitat diversity, and human resources. The
Vineyard Team identifies and promotes the viticulturally, economically, and
environmentally safest farming practices while preserving or enhancing wine
grape quality and flavor. The Vineyard Team serves as an example for wine-
grape growers and advances the public's confidence in environmental
stewardship.
Kansas Viticulture and
Farm Winery
Association (KVFWA)
The main goal of the nonprofit KVFWA is to advance the expansion and
development of the grape industry in Kansas, U.S., particularly for farm
wineries. It is dedicated to restoring those vineyards and making a positive
impact on Kansas' rich agricultural legacy. The Association is also committed
to the idea that at least 85% of the grape juice used to make the wines
created by Kansas' farm wineries should come from Kansas-grown grapes.
Sample Sample
Sample Sample
Sample Sample
1.1.3.3 Regulatory Bodies
Regulatory bodies are organizations that are often part of some government organization. These organizations
play a huge role in adopting any product or technology in a particular region or country, as they lay down the
legal aspects and policies based on which certain products and technologies must be developed. Regulatory
bodies establish standards and policies which define how products and technologies will be deployed and
utilized.

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Table 3: Key Regulatory Bodies in the Smart Vineyard Management Market
Regulatory Body Country/Region Description
Canadian
Grapevine
Certification
Network (CGCN)
Canada
It is a nonprofit organization with members from each of
Canada's four provincial grape-growing associations. CGCN
works to ensure that grapevines in Canada are of the highest
quality and are verified to be free of disease. In order to
lessen the effects of grapevine diseases and provide
nurseries, growers, and wineries with high-quality, clean plant
material, CGCN has created numerous sets of certification
standards based on best practices in the industry.
Food Standards
Agency (FSA)
U.K.
In the U.K., FSA is in charge of ensuring the safety,
authenticity, and traceability of wine and wine industry
products. Any vineyard larger than 0.1 hectares must register
with the Food Standards Agency. Six months after planting,
owners must register their vines and notify the FSA of any
further alterations.
Sample Sample Sample

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1.2 Business Dynamics
The business dynamics section of the report examines the diverse factors which govern the process of
manufacturing, distribution, and usage of smart vineyard management technologies globally. This analysis
provides an in-depth understanding of the present and future directions in which the market is headed and the
impact of various factors on the same. This chapter covers the major market dynamics, namely, the drivers,
challenges, business strategies, corporate strategies, and opportunities, analyzing several factors that
positively and negatively affect the smart vineyard management market.
Figure 8: Smart Vineyard Management Market, Business Dynamics
1.2.1 Business Drivers
1.2.1.1 Need to Reduce Vineyard Crop Losses
As per Informa (an advertising solution provider for agriculture companies), generally, extreme weather
conditions, frost, and pest infestations lead to nearly XX-XX% of crop losses in Vineyards. In 2017,
Maharashtra in India recorded nearly XX% crop loss in vineyards due to sudden temperature drops from
February to March. One of the major instances of vineyard crop losses recorded was in California, U.S., when
in 2011, nearly XX acres of crops were destroyed out of a total of XX acres of vineyards in the entire state.
Agronomists and researchers assumed that out of the XX acres of the vineyards destroyed, XX% loss was so
heavy that it could not pay for the harvest of the rest of the vineyards.
Thus, smart vineyard management that involves soil monitoring, variable rate technology (VRT), yield and
field mapping, and weather forecasting is crucial to provide real-time insights to vine managers. This can aid
growers and managers in taking appropriate actions to reduce crop losses and increase the quality of yield.
Drivers
• Need to Reduce
Vineyard Crop Losses
• Need for Automation in
Vineyards
• Growing Market for
Grapes and Vineyards
Challenges
• High Cost of Investment
• Technological
Complexities due to Lack
of Infrastructure
• Lack of Technically
Skilled Labor Force
Opportunities
• Scope of Developing
Affordable Solution
• Rising Adoption of
Robots and Drones in
Vineyard Management

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Smart vineyard management plays a crucial role in providing farmers with insights and detailed information
about the appropriate application of agrochemicals and crop protection substances. Smart vineyard
management aids in providing remote information and helps in the suitable application of chemicals with the
help of unmanned aerial vehicles (UAVs) and drones that are equipped with variable rate technology (VRT).
Therefore, smart vineyard management technologies incorporated with emerging technologies such as AI,
IoT, and machine learning can significantly help in reducing crop losses and enhancing the quality of crops
produced.
Figure 9: Major Grape Producing Countries, 2019
Source: International Organization of Vine and Wine (OIV) and BIS Research Analysis
1.2.2 Business Challenges
1.2.2.1 High Cost of Investment
Smart vineyard management can transform viticultural practices into an efficient and high-yielding process.
Smart vineyard management systems and equipment are internet-enabled and sophisticated, which makes
their usage tough. Many companies provide training to farmers about the know-how of the equipment and
systems. Also, the setting up of smart vineyard management devices for existing infrastructure, such as
tractors, drones, and robots, is an expensive process. All the factors together make the affordability of smart
vineyard management devices quite low.
The use of expensive tools and technologies is less effective for small farms. The adoption of drone-based
systems is feasible when used for large acres of land because of high installation expenses. Therefore,
spending a huge amount of money on precision viticulture on a small land will not be a cost-effective decision
for farmers. According to a Forbes report, precision agriculture solutions could be priced between $XX billion
to $XX billion by 2030. The price of a utility tractor by John Deere company was between $XX to $XX as of
November 2021. However, one of the biggest challenges that the smart vineyard management market shall
face is the cost of implementation of hardware devices, wherein the setting up of software systems is less
costly. Almost XX%-XX% cost of the smart vineyard management solution is from different hardware and
different devices used in the process. Devices such as IoT sensors, cameras, and visual displays comprise
the hardware segment of smart vineyard management. Apart from this, viticultural machinery also requires
XX%
Turkey
XX%
Italy
XX%
France
XX%
China
XX%
Spain
XX%
Rest-of-the-
World

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huge investments. This could impose a huge challenge on low-income farmers from underdeveloped and
developing nations.
The cost of set-up plays a major role in the growth, development, and adoption of any technological equipment.
Sensor and drone devices are some widely used monitoring devices across various industries, including
agriculture. In viticulture, the adoption of technology is still low, and one of the reasons for the slow adoption
of smart vineyard management and its associated technology is the high cost of equipment.
Sensors and drones need to be supported with additional software and hardware to be able to derive and use
the data sets. Since the technology is quite new and offers a wide range of solutions for the viticultural industry,
the cost of hardware is high. This might be a major hindrance in adopting the technology, especially in
developing countries where the farmers do not possess the capital to invest in expensive equipment and
technologies. Several countries, such as Turkey and South Africa, have a huge variation in revenue generated
per worker in the viticultural sector. It can be observed that lower-income countries are also ranked below
high-income countries. Thus, it can also be suggested that in lower-income countries, farmers may find it
difficult to adopt digital technologies as compared to high-income countries. This could create a reluctance to
change as lower-income farmer groups may only focus on meeting ends rather than improving their efficiency
since they will not be able to invest due to limited funds.
Hence, such factors are anticipated to hinder the demand for the smart vineyard management market over
the forecast period.
1.2.3 Market Strategies and Developments
Due to technological advancements, rising smartphone usage among farmers, and widespread digitalization,
the smart vineyard management market is expected to grow quickly during the forecast period. The smart
vineyard management market has numerous regional and international players who have a strong presence
in the market. Large opportunities have been created in the smart vineyard management market as a result
of growing government initiatives for technological adoption in vineyards. The key players’ product offerings
with distinctive features have improved their revenue and market share in the smart vineyard management
market. This chapter describes the most recent developments and strategies used by the major market
participants in the smart vineyard management market.
From January 2019–August 2022, the market saw a significant increase in the adoption of different business
or corporate strategies, including product development, market expansion, merger and acquisition, and others.
The main factors propelling exceptional growth in the smart vineyard management market are the increased
adoption of better management strategies, the adoption of SaaS-based software, and the introduction of
mobile applications enabling synchronization.

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Figure 10: Share of Key Market Strategies and Developments, January 20 19-August
2022
Note: The complete list of developments from January 2019 to August 2022 has been provided in the annexure.
The percentage of strategies used by market participants is depicted in the preceding graph. The majority of
businesses in the smart vineyard management market favor product developments, market developments,
partnerships, joint ventures, collaborations, and alliances. Fewer than XX% of the leading businesses in the
smart vineyard management market are involved in mergers and acquisitions. The investments in
technological advancements by the key players have been put under the others category. For instance,
Trimble Inc. invested in a $XX million venture fund in August 2021 to support investments in innovative, early-
stage, and growth-stage businesses. Another significant player who has contributed to the others category is
YANMAR HOLDINGS CO.
1.2.3.1 Business Strategies
1.2.3.1.1 Product Developments and Innovations
Product developments and innovations are essential to a company's ongoing existence and expansion,
especially in a competitive market where the dominating share is desired. As new players aggressively seek
to increase their market share and drive out competition from established players, the market frequently sees
product upgrades from these new players.
For instance, in January 2022, YANMAR HOLDINGS CO., Ltd. unveiled the YV01 autonomous spraying robot
for use in vineyards. The YV01 can climb and descend slopes up to XX% without compressing the soil because
of its lightweight and small size, regardless of the weather. The YV01's electrostatic spraying mechanism,
XX
XX
XX
XX
XX
Total Number of Strategies and Developments-XX
Product Developments and Innovations
Partnerships, Joint Ventures, Collaborations, and Alliances
Mergers and Acquisitions
Market Developments
Others

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which is also flexible, lightweight, and environmentally friendly, ensures extremely accurate spraying on vines
and is expected to be offered for sale by the end of 2022.
The market participants are also creating unique products to meet customer demands. For instance, in
January 2019, Fruition Sciences Pte. Ltd. launched a bacchimeter sensor that scans grape skin and provides
a non-destructive reading of "potential anthocyanin" that helps growers determine when true ripeness has
been reached.
The distribution share of new product launches and developments made by the major players in the smart
vineyard management market between January 2019 and August 2022 is depicted in the following graph. The
other companies include YANMAR HOLDINGS CO., Vinelytics LLC, Tule Technologies Inc, Vidacycle,
AGRIVI, Deep Planet, Elmibit d.o.o., Fruition Sciences, and Saga Robotics AS.
Figure 11: Share of Product Developments and Innovations (by Company), January
2019-August 2022
Note: The complete list of developments from January 2019 to August 2022 has been provided in the annexure.
XX
XX
XX
XX
XX
XX
Total Number of Product Developments and Innovations- XX
TracMap Limited
TeeJet Technologies
Vineview
Terraview Pte. Ltd.
Naïo Technologies
Others

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1.2.4 Business Opportunities
1.2.4.1 Rising Adoption of Robots and Drones in Vineyard Management
Recently, the application of robotic systems and drones in viticulture has increased extensively, along with the
combined use of connected remote sensor systems, global positioning systems (GPS), communication
technology, geographical information systems (GIS), automated systems, and satellite imagery for developing
site-specific solutions to any problem. The introduction of these technologies in viticulture is also being
compared with the mobile-phone revolution, which was highly disruptive across all end-user industries. The
increase in the implementation of robots and drones in the viticultural sector can be attributed to the numerous
tasks that these systems can perform all year round, along with the reduction of manual labor and increasing
labor costs. This drastic increase paves the path for the growth of the application of robots and drones in the
smart vineyard management market.
Unmanned aerial vehicles (UAVs) or drones equipped with artificial intelligence and computer vision facilitate
spatial data collection and evidence-based planning to influence decisions that improve viticultural
productivity. The increase in the use of robots in viticulture can be accounted for as a measure to improve
upon the challenges faced by vineyard managers, such as inconsistent farm productivity and crop losses and
decreasing cheap labor. The robots running on machine learning algorithms operate efficiently in a dynamic,
hostile, and unstructured environment.
Technologies such as machine learning, AI, and big data provide these drones and robots with ultra-precision
capabilities that aid them in performing autonomous operations and critical viticultural tasks efficiently and at
a faster pace. Thus, the increase in the implementation of robots and drones in vineyards eventually boosts
the application of smart solutions and products in vineyards, leading to greater opportunities for the smart
vineyard management players in the market.

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2. Application
Detailed demand forecast across various applications of the products in
scope, segmented by technology and solution
Understanding the impact of key influencing factors for each application area
in detail to help design the right business strategy
Section Summary
 Smart Vineyard Management Market (by
Application)
 Demand Analysis of Smart Vineyard Management
Market (by Application)
2. Application

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2.1 Smart Vineyard Management Market (by Application)
The growing trend for advanced technologies being used in vineyards, along with the increasing need for crop
management and equipment and weather tracking, has led to the demand for smart vineyard management
systems. Smart vineyard management systems provide data that assist vineyard managers, agronomists, and
winemakers in accurately monitoring and optimizing vines by adapting to the constant environmental changes.
Accounting for the fact that vineyards are highly susceptible to damage due to too hot or too cold weather
conditions, frost, pests, and insects, the need for smart vineyard management systems increases even more.
These systems have a wide application across various vineyard management aspects, such as yield
monitoring, crop scouting, harvesting, irrigation management, and others. From evaluating weather conditions
to determining soil quality for the crop’s growth process, gathering relevant data has been beneficial across
the vineyard management sector. Deployment of smart vineyard management systems helps identify hidden
and unpredictable problems. With precise techniques used in these systems, productivity is greatly increased
as year-round growing is possible. This chapter of the report deals with the applications of smart vineyard
management systems.
Figure 12: Smart Vineyard Management Market (by Application)
2.1.1 Yield Monitoring
A large area of vineyards and low efficiency during crop growth assessment and yield monitoring has been a
cause of concern in vineyard management. These concerns intensify due to unpredictable weather conditions,
leading to high risk in vineyard management and maintenance costs. With the increasing adoption of smart
vineyard management, the usage of yield monitoring technologies for the assessment of crops is increasing
throughout the growing and harvesting cycle of grapes.
Crop Scouting
Harvesting
Irrigation
Management
Others
Yield Monitoring
Smart Vineyard Management
Market (by Application)

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The process starts with the sowing of seeds in the soil, i.e., from soil preparation, crop development, and water
management, and ends with agricultural robots picking up the harvest by deciding the ripeness of the grapes
with the help of computer vision. The initial step of yield monitoring is yield prediction, as it defines yield
mapping for coordinating the harvest with demand. This incorporates AI, machine learning, and computer
vision technologies to provide actionable insights on a real-time basis and performs exhaustive multi-
dimensional analysis of weather, crop health, and economic conditions to achieve the maximum yield without
affecting the environment. Companies leverage advanced computer vision and machine learning algorithms
to process the information gathered by drones, sensors, IoT, and other AI-based technology to monitor the
vines for water and nutrient requirements.
Companies such as ISAGRI, Elmibit d.o.o., and Group ICV are some of the prominent companies providing
solutions for crop growth assessment and yield monitoring in vineyards.
Furthermore, there are four main yield monitoring and mapping components, namely, the global positioning
system (GPS) receiver, water flow sensor, soil monitors, performance monitor, and plant tissue sampling.
These technologies are installed in autonomous devices or robots and are active during harvest. The data is
recorded by sensors and stored in the device. With this information, a farmer can ensure the correct market
value for his crop.
2.2 Demand Analysis of Smart Vineyard Management Market (by Application)
Table 4: Smart Vineyard Management Market (by Application), $Million, 2021 -2027
Application 2021 2022 2023 2024 2025 2026 2027 CAGR
Yield Monitoring XX XX XX XX XX XX XX XX
Crop Scouting XX XX XX XX XX XX XX XX
Harvesting XX XX XX XX XX XX XX XX
Irrigation Management XX XX XX XX XX XX XX XX
Others XX XX XX XX XX XX XX XX
Total XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)

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3. Products
Leveraging commercial understating of each product category through
pricing analysis, market potential, and key growth factors
Demand forecast of products in scope across their specific application areas
Examination of the future adoption scenario of different product technologies
of the leading innovation areas in the smart vineyard management industry
3. Product
 Smart Vineyard Management Market (by Solution)
 Smart Vineyard Management Market (by Technology)
 Demand Analysis of Smart Vineyard Management Market (by Solution)
 Demand Analysis of Smart Vineyard Management Market (by
Technology)
Section Summary

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3.1 Smart Vineyard Management Market (by Product)
The focus of agronomists and farmers in the ecosystem is on developing advanced technologies to monitor
the vineyard parameters precisely and in real-time. The rise of connected and autonomous systems is driving
the prominent players in the smart vineyard management industry to incorporate technologies such as artificial
intelligence, robotics, machine learning, and the Internet of Things for smart vineyard management solutions.
This chapter of the report deals with the market size of the smart vineyard management industry in different
technologies and solutions.
Figure 13: Smart Vineyard Management Market (by Product)
3.1.1 Smart Vineyard Management Market (by Solution)
3.1.1.1 Hardware
Hardware as a product offering is primarily used in agricultural systems to integrate and communicate with
different software platforms. The hardware solution comprises different types of tools and devices, such as
displays, robots, sensors, drones, GPS/GNSS devices, and handheld mobile devices. With the rapid
commercialization of innovative smart vineyard management technologies and solutions, the need for
advanced machinery and systems has increased across the regions. These devices collect and analyze a
large amount of data related to the crops, climate, weather, and soil, along with their production, growth, and
health. These hardware solutions are available for different applications, such as automating and controlling
farm machinery, sensing analytical data, and navigating farm equipment with precise sowing and harvest
requirements.
Smart Vineyard Management Market
(by Product)
by Solution (Hardware,
Software, and Services)
by Technology (Sensing,
Variable Rate Technology,
Guidance, and Others)

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Further, it plays an instrumental role in monitoring and controlling the smart vineyard management systems.
These are installed at the site of the end user, which in return sends digital signals to the software systems
integrated within the network located at the data center. Moreover, there is an increasing demand for high
computation and increasing memory capacity hardware for the execution of algorithms enabled within the
software platform.
The use of hardware integrated with software in smart vineyard management systems is intended to help the
end users with real-time monitoring, controlling water and agrochemicals consumption, providing actionable
insights, and predictive analytics from the data generated by the viticultural applications such as crop growth
assessment, farm machinery automation, and weather monitoring. Integrating hardware for smart vineyard
management applications is relatively new in comparison to the applications in other industries.
Additionally, the increasing adoption of emerging technologies, such as the IoT, blockchain, artificial
intelligence, machine learning, and 3D printing, has resulted in the tremendous growth of smart vineyard
management hardware systems since 2012. Presently, a limited number of companies offer hardware and
hardware-integrated solutions in the agriculture industry.
Few companies include NewGen Vineyard Services, which offers internet-enabled equipment such as a flow
tracking station (irrigation controller), LoRaWAN gateway, soil moisture monitoring starter bundle, and
precision irrigation controller.
3.1.1.1.1 Robots and Drones
Amongst growing concerns of climate change, shrinking agricultural lands, and depletion of finite natural
resources, agriculture technology-driven tools are used to enhance decision-making using the derived
accurate, timely, and reliable information. The major emerging agriculture technologies in this regard are
robots and unmanned aerial vehicles (UAVs)/drones. These robots and drones can be instrumental in
supporting in-spatial data collection and evidence-based planning. In vineyard management, robots and
drones have a variety of applications, including soil and field analysis, crop monitoring, crop health
assessment, irrigation, aerial planting, and crop spraying, among others.
The advent of automation and control system architectures has promoted original equipment manufacturers
(OEMs) in the viticultural sector to develop a wide range of equipment, including agricultural robots and
drones. Agricultural robots treat soils and crops selectively as per their requirements resulting in the reduction
of manual work in vineyard management practices, from focusing on the whole vineyard with a uniform
approach to a variable approach for individual plants. Minimal inputs with robots reduce resource wastage
and subsequent pollution, develop a controlled ecological setup, and engage more innovative agricultural
practices than conventionally used chemical solutions. Moreover, rural robots reduce the need for manual
labor, making viticulture economical. The increase in the implementation of robots and drones in the viticultural

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sector can be attributed to the numerous tasks that these systems can perform all year round, along with the
reduction of manual labor and increasing labor costs. This drastic increase paves the path for the growth of
the application of smart vineyard management.
Unmanned aerial vehicles (UAVs) or drones equipped with artificial intelligence and computer vision facilitate
spatial data collection and evidence-based planning to influence decisions that improve viticultural
productivity. The increase in the use of drones in vineyard management can be accounted for as a measure
to improve upon the challenges faced by farmers, such as inconsistent vineyard productivity, crop losses, and
decreasing cheap labor. The robots running on machine learning algorithms operate efficiently in dynamic,
hostile, and unstructured environments. Latest technologies provide these drones and robots with ultra-
precision capabilities that aid them in performing autonomous operations and critical viticultural tasks
efficiently and at a faster pace.
Thus, the increase in the implementation of robots and drones in the viticultural sector eventually boosts the
application of smart vineyard management and products in the market, leading to greater opportunities for the
smart vineyard management product players in the market.
Major companies manufacturing agricultural robots and drones include DroneBee, VitiBot, DEVERON, and
Aerobotics, (Pty) Ltd., among others.
Table 5: Products Pertaining to Hardware in the Smart Vineyard Management
Market
Company Product
Fruition Sciences
Physiocap
Sapflow
Naio Technologies Ted
AGRIVI AGRIVI IoT Soil
PrecisionHawk, Inc. Sensors
Robotnik VinBot
Sample
Sample
Sample
Sample
Sample
Sample
Sample
Sample
Sample

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Sample
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Sample
Sample
Sample
Sample
Sample
Sample
Sample
Sample
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Sample
Sample
Sample
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Sample
Sample
Sample
Sample
Sample Sample
Sample Sample
Sample
Sample
Sample
Sample
Sample
Sample
Sample
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Sample Sample

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3.1.2 Smart Vineyard Management Market (by Technology)
3.1.2.1 Guidance
In the smart vineyard management market, intelligent solutions are deployed in the vineyard to eradicate the
problems faced by the vineyard managers, such as crop losses. One such technology deployed is guidance
technology. The guidance technology majorly comprises the global positioning system (GPS) and global
navigation satellite system (GNSS) technologies applied in the smart vineyard management industry for
navigation purposes. This is done via satellites that send signals to the receiver/user to provide them with
accurate information about the location of the vineyard.
Guidance technologies aid in monitoring vine characteristics. GPS/GNSS equipment and software services
can be used for automated record keeping, vehicle navigation, and inter-vehicle communications, among other
applications. These services focus on the precise placement of seeds, pesticides, and fertilizers, reducing
overlapping of inputs and operator fatigue, among others. However, these technologies face several barriers
related to inadequate connectivity and battery life.
To address these challenges, both device manufacturers and telecom providers have been bringing efficient
smart farming solutions to the market. Numerous companies have established services with GNSS tracking
competency, containing features such as geofences. Global companies such as Topcon are providing
guidance controllers for the smart vineyard management market.
3.2 Demand Analysis of Smart Vineyard Management Market (by Solution)
Table 6: Smart Vineyard Management Market (by Solution), $Million, 2021 -2027
Solution 2021 2022 2023 2024 2025 2026 2027 CAGR
Hardware XX XX XX XX XX XX XX XX
Software XX XX XX XX XX XX XX XX
Services XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)

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Table 7: Smart Vineyard Management Market (by Hardware), $Million, 2021 -2027
Hardware 2021 2022 2023 2024 2025 2026 2027 CAGR
Robots and Drones XX XX XX XX XX XX XX XX
Sensors XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)
Table 8: Smart Vineyard Management Market (by Software), $Million, 2021 -2027
Software 2021 2022 2023 2024 2025 2026 2027 CAGR
On-Premises Software XX XX XX XX XX XX XX XX
On-Cloud Software XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)
3.3 Demand Analysis of Smart Vineyard Management Market (by Technology)
Table 9: Smart Vineyard Management Market (by Technology), $Million, 2021 -2027
Technology 2021 2022 2023 2024 2025 2026 2027 CAGR
Guidance XX XX XX XX XX XX XX XX
Sensing XX XX XX XX XX XX XX XX
VRT XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)

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3.4 Supply Chain Analysis
Supply chain analysis refers to the process of analyzing a system of organizations, people, activities,
information, and resources involved in moving a product or service from the supplier to the end user. Multiple
stakeholders are involved across the smart vineyard management market through various trends within their
core agriculture industry. Supply chain analysis is vital in gaining a clear understanding of the market scenario
by presenting the relationships and the participation of different players across the chain, starting from the
service providers to component manufacturers, consisting of device and vehicle manufacturers, to the
distributors and end users.
The supply chain analysis in the following figure includes the analysis of the smart vineyard management
market from the initial suppliers to the end users. The smart vineyard management market across the world
is directly related to the agricultural sector. With the digitization in the agricultural sector in a country, the
demand for smart vineyard management technologies across various farming applications in that country
increases.
Figure 14: Supply Chain Analysis of Smart Vineyard Management Market

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The major stakeholders involved in the smart vineyard management supply chain include the service providers
and manufacturers who are either a combination of agricultural firms collaborating with IoT firms or
independent agri-tech companies. The market consists of many manufacturers, both at the international and
domestic level, providing a varied range of systems and services for smart vineyard management. Distribution
channels form a key part entity in the supply chain for the smart vineyard management market, as these
channels enable the accessibility of these systems and services to the vineyards, especially small, medium,
and large-scale enterprises. Moreover, several modern retailers are building close relationships with
manufacturers to ensure supply continuity and bring efficiency to an integrated supply chain.
3.5 Patent Analysis
There has been a trend in the agricultural industry toward digitization. This is vital to the growth of the smart
vineyard management market. One of the major aspects driving the smart vineyard management market is
the increasing need for effective and sustainable viticulture practices to increase yield. The growth of precision
viticulture technologies and techniques globally is driven by the need to improve crop yield and improve
efficiency in utilizing agricultural inputs. Understanding and analyzing these state-of-the-art technologies is
necessary to recognize industry trends.
Patents are being filed in the smart vineyard management market due to the constant improvement in the
technology used in the agricultural industry. Since 2016, a total of XX patents have been filed related to smart
vineyard management.
Figure 15: Smart Vineyard Management Market Patent Trend, January 2016-August
2022
XX
XX
XX
XX
XX
XX
XX
2016 2017 2018 2019 2020 2021 2022
Number
of
Patents
Year
Smart Vineyard Management Market Patent Trend= XX

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The preceding figure illustrates the year-wise number of patents filed. The major factor contributing to this
increase in patents is the smart vineyard management technologies and systems that have been developed
and implemented since 2015. The patents filed in the smart vineyard management market were maximum
during the period 2019-2020, which was the time of constant development and adoption of smart vineyard
management.
3.5.1 Patent Analysis (by Status)
Figure 16: Patent Analysis (by Status), January 2016-August 2022
The preceding graph suggests that XX% of the total XX patents analyzed were under the filed category, and
only XX% of patents were under the granted category. Various patents related to smart vineyard management
have been filed during the period 2016-2022.
XX
XX
Total Number of Patents Analyzed: XX
Granted
Filed

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Figure 17: Patent Analysis (by Status), January 2016-August 2022
3.5.2 Patent Analysis (by Inventor Type)
Figure 18: Patent Analysis (by Inventor Type), January 2016-August 2022
The preceding graph suggests that XX% of the total XX patents analyzed were filed by companies, and only
XX% and XX% of patents were filed by institutions and individual or family farms, respectively.
For instance, in November 2021, a patent was filed by Agrodata SL, which was about a digital dynamometer
for cluster weight monitoring in a continuous vineyard.
XX
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XX XX
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2016 2017 2018 2019 2020 2021 2022
Number
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Year
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Company
Individual/Family Farms
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3.5.3 Patents Analysis (by Patent Office)
Figure 19: Patents Analysis (by Patent Office), January 2016-August 2022
The preceding figure suggests that China and the U.S. have the largest number of patents filed for smart
vineyard management from January 2016 to August 2022. Thus, it can be said that China and the U.S. are
expected to lead the smart vineyard management market in terms of patents.
Further, patents include offices such as World Intellectual Property Organization (WIPO), Australia, Europe,
New Zealand, and Romania. Various companies such as Root Applied Sciences Inc., Greensight Agronomics,
Inc., and Bayer AG have a significant impact on the patent horizon. Furthermore, WIPO and Europe are
expected to follow the U.S. and China in terms of patent filings. Various institutions such as The Regents of
the University of California, Shandong Institute of Pomology, and Florida A&M University have also filed
patents. This is expected to have a positive impact on the smart vineyard management market.
XX
XX
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China
U.S.
Others

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4. Regions
Detailed coverage of markets, applications, and products across seven key
regions of the world
Additionally, detailed information also available for key countries within each
region such as the U.S., Canada, Mexico, Italy, France, Japan, Australia, and
India
Tracking of key manufacturers and suppliers in each region and country to
evaluate the partnership and joint-venture opportunities, along with various
market drivers and challenges
Effective assessment of buyer attributes in each country for product
positioning and strategic planning
Section Summary
4. Region
 North America
 South America
 Europe
 U.K.
 Middle East and Africa
 China
 Asia-Pacific

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The chapter covers the regional analysis of the smart vineyard management market with respect to different
regions, namely North America, Europe, the U.K., Asia-Pacific, China, the Middle East and Africa, and South
America. The chapter focuses on a country-level analysis and provides the market size of various smart
vineyard management products in terms of value. The segment analyzes the ongoing trends in the smart
vineyard management industry in the major regions by probing into the past and present governmental
regulations, macro and microeconomic factors, and the significant initiatives taken by smart vineyard
management manufacturers in their respective regions.
The countries included in the North America region are the U.S., Canada, Mexico, and the Rest-of-North
America. The countries included in the Europe region are Italy, France, Spain, and the Rest-of-Europe. The
countries included in the Asia-Pacific region are Australia, Japan, India, and the Rest-of-Asia-Pacific. The
countries included in the South America region are Brazil, Argentina, Chile, and the Rest-of-South America.
The Middle East and Africa region includes countries such as Turkey, South Africa, and the Rest-of-Middle
East and Africa.
Table 10: Smart Vineyard Management Market (by Region), $Million, 2021-2027
Region 2021 2022 2023 2024 2025 2026 2027 CAGR
North America XX XX XX XX XX XX XX XX
China XX XX XX XX XX XX XX XX
Asia-Pacific XX XX XX XX XX XX XX XX
U.K XX XX XX XX XX XX XX XX
Europe XX XX XX XX XX XX XX XX
Middle East and Africa XX XX XX XX XX XX XX XX
South America XX XX XX XX XX XX XX XX
Note: CAGR (2022- 2027)

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North America
U.S., Canada, Mexico, and Rest-of-North
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4.1 North America
North America has been one of the early adopters of the new technologies to meet the growing demand for
sustainable farming across the globe. North America has most of the market leaders and contributors to the
advanced smart vineyard management industry, with the U.S. dominating the smart vineyard management
technologies.
Since 2010, smart vineyard management methods have been progressively adopted by regional growers to
make their vineyard operations easy and to produce high-quality grapes. The farmers of the region are well-
trained to make them open to the adoption of technological innovations. Apart from this, North America serves
as one of the most established precision viticulture markets owing to the presence of many key agricultural
original equipment manufacturers (OEMs) generating their major share of the revenue from this region. North
America serves as the most important region for the use of advanced technology in the smart vineyard
management market. North America is one of the largest producers and consumers of grape products such
as table grapes and wine. With the rise in urban population and an all-year-round demand for vineyard
produce, advanced vineyard management systems have been heavily adopted to meet the requirement in the
region.
North America comprises regional markets of the U.S., Canada, and Mexico. The market for digital and smart
viticultural practices is evolving at a constant pace in the region. The high growth is majorly attributed to the
increased adoption of technology-driven procedures, great emphasis on alternative vineyard techniques, and
the potential of incorporating high investment equipment in the viticultural industry. The application of smart
vineyard management has improved the production process and serves as an ideal solution to the region’s
demand for vines. One of the primary reasons for the early adoption and vast acceptance of smart vineyard
management solutions in the North America region is the high technological advancements.
The North America region is becoming a more competitive environment due to foreign smart vineyard
management solution providers such as Elmibit d.o.o., VitiBot, and AGRIVI expanding their presence in the
region, which might result in increased competition in terms of bidding, fitments, supplying a retailer, and
pricing.

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4.1.1 Market
4.1.1.1 Key Smart Vineyard Management Providers in North America
 Process2Wine
 NewGen Vineyard Services
 Aerobotics, (Pty) Ltd.
 Aeroharvest
 Vinduino
4.1.1.2 Business Drivers
The North America smart vineyard management market, over the forecast period, is expected to grow
exponentially because of certain factors such as constant product innovation, high adoption rate, development
of automated technologies in small-scale holdings, and promising government backing in terms of initiatives
and regulations to implement advance solutions to produce a high yield.
The growing digital and smart vineyard technologies, due to a spike in demand for an increase in yields in the
region, especially in countries such as the U.S. and Canada, are going to raise the demand for smart vineyard
management for enhanced performance of viticultural equipment and technologies.
The well-developed infrastructure for information and communication technology (ICT) and higher adoption of
connected devices provides a strong platform for the growth of the smart vineyard management market.
4.1.1.3 Business Challenges
Farmers in North America are skeptical about data ownership, privacy, security, and transparency of the
procedure of smart vineyard management. Such trust and accountability issues hinder the adoption of smart
vineyard management in the region.
Also, small-scale and medium-scale vineyard setups in the region are more in number. Large-scale
commercial smart vineyard management setup is hindered by high initial investments by the farmers in the
North America region. This acts as a challenge for the further growth of the smart vineyard management
market in the region.

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4.1.2 Application
4.1.2.1 North America Smart Vineyard Management Market (by Application), $Million, 2021-
2027
Table 11: North America Smart Vineyard Management Market (by Application),
$Million, 2021-2027
Note: CAGR (2022-2027)
4.1.3 Product
4.1.3.1 North America Smart Vineyard Management Market (by Solution), $Million, 2021-2027
Table 12: North America Smart Vineyard Management Market (by Solution),
$Million, 2021-2027
Solution 2021 2022 2023 2024 2025 2026 2027 CAGR
Hardware XX XX XX XX XX XX XX XX
Software XX XX XX XX XX XX XX XX
Services XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)

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4.1.3.1.1 North America Smart Vineyard Management Market (by Hardware), $Million, 2021-2027
Table 13: North America Smart Vineyard Management Market (by Hardware),
$Million, 2021-2027
Hardware 2021 2022 2023 2024 2025 2026 2027 CAGR
Robots and Drones XX XX XX XX XX XX XX XX
Sensors XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)
4.1.3.1.2 North America Smart Vineyard Management Market (by Software), $Million, 2021-2027
Table 14: North America Smart Vineyard Management Market (by Software),
$Million, 2021-2027
Software 2021 2022 2023 2024 2025 2026 2027 CAGR
On-Premises Software XX XX XX XX XX XX XX XX
On-Cloud Software XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)
4.1.3.2 North America Smart Vineyard Management Market (by Technology), $Million, 2021-
2027
Table 15: North America Smart Vineyard Management Market (by Technology),
$Million, 2021-2027
Technology 2021 2022 2023 2024 2025 2026 2027 CAGR
Guidance XX XX XX XX XX XX XX XX
Sensing XX XX XX XX XX XX XX XX
VRT XX XX XX XX XX XX XX XX
Note: CAGR (2022-2027)

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4.1.4 North America (by Country)
4.1.4.1 U.S.
The U.S., being one of the most technologically advanced countries, is a center of interest for major smart
vineyard management products and service providers. At present, the U.S. is one of the dominating countries
in the smart vineyard management market. The growth is attributed to the increased technological
advancements in the country.
The market situation for advanced viticulture technologies has improved in the past decade, especially due to
the significant penetration of smartphones to bolster data-driven vineyard management. Additionally, the U.S.
market has grown to such a massive scale, mainly because of the increasing average vineyard size, favorable
support from the government, and the adaptability of the growers in the country. However, the shrinking of
arable land has been a persistent concern for the country. Thus, it becomes highly crucial for the growers in
the U.S. to maximize their yield and avoid crop losses.
Many such economic and geographic factors related to the country play a key role in determining the level of
adoption of technological vineyard management applications in the U.S. With the potential of large-scale
investment in the viticultural industry, adoption in the country of smart vineyard management systems and
equipment is high. The smart vineyard management market has seen impressive growth in the country
because of technological advancement in the viticulture sector and the increased demand for grape products
such as table grapes, dried grapes, and, most significantly, wine by the people.
There is a presence of several companies and viticultural solution providers with a vast aftermarket in the
country, which leads to the availability of inexpensive smart vineyard management systems to the public.
4.1.4.1.1 Market
4.1.4.1.1.1 Buyer Attributes
The vineyard managers and winemakers in the U.S. have huge acres of vineyards; therefore, investing in
precision viticulture technology would bring them huge cost savings and profits with respect to the acres of
land they hold. The U.S market has been the focus of the adaptation of advanced technological solutions in
the viticulture sector. Growers have increasingly adopted digital methods of vineyard management backed by
smartphone market penetration and technological developments.
Most vineyard holders in the U.S. have widely accepted the adoption of digital and smart vineyard
management. However, various consumers still have reliability issues and budget issues. With the emergence
of the demand for smart vineyard management, more and more growers are actively taking advantage of the
benefits of gaining more accuracy in their viticultural activities. The most used services are yield monitoring
and soil monitoring, but the emergence of more companies providing multiple services is attracting vineyard

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holders at a reasonable rate. Therefore, new technologies are also seeing strong adoption by growers in the
U.S.
4.1.4.1.1.2 Key Smart Vineyard Management Providers in the U.S.
 VinSense
 Vinelytics
 Pollen Systems Corporation
4.1.4.1.1.3 Business Drivers
The rising market penetration of data-driven and IoT systems into the agriculture sector is further driving the
adoption of smart vineyard management technologies. By the deployment of compact and portable sensors
into viticultural equipment and machinery, a large amount of insightful data is generated for vineyard managers
to determine growth parameters for their vines. Moreover, the country has faced a significant drop in
agricultural labor in several key states over the past decade, which is further driving the need for smart
vineyard management technologies.
Additionally, the U.S. market is one of the most technologically advanced markets, and with the support of
government bodies such as the United States Department of Agriculture (USDA), the U.S. is inclined toward
research, testing, and deployment of advanced and connected technologies such as connected systems,
intelligent vineyard management systems, and autonomous vehicles, robots, and drones provide abundant
opportunities for smart vineyard management providers to leverage these facilities.
4.1.4.1.1.4 Business Challenges
Farmers have increasingly adopted digital methods of vineyard management backed by smartphone market
penetration and technological developments. However, the shrinking of arable land has been a persistent
concern for the country. Thus, it becomes highly crucial for the growers in the U.S. to maximize their yield and
avoid crop losses.
Additionally, pertaining to the installation of smart vineyard management systems, security issues hinder the
U.S. market. This mainly deals with systems embedded in large farms, which have the possibility of random
malfunctioning due to viruses, malware, accidental or intentional human action, and/or cyber criminals.

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4.1.4.1.2 Application
4.1.4.1.2.1 U.S. Smart Vineyard Management Market (by Application), $Million, 2021-2027
Table 16: U.S. Smart Vineyard Management Market (by Application), $Million, 2021 -
2027
Note: CAGR (2022-2027)

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5. Markets - Competitive Benchmarking & Company
Profiles
5. Market
Examination of the competitive position of XX key players and 5 key startups
in terms of geographical presence, product portfolio, strengths, and
weaknesses
Evaluation of each company in terms of its organic and inorganic business
initiatives to assess possible risks and opportunities
Section Summary
 Competitive Benchmarking
 Company Profiles
 Company Overview
 Business Strategies
 Corporate Strategies
 Analyst View
Competitive Benchmarking and Company Profiles

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5.1 Competitive Benchmarking
Competitive benchmarking is designed to analyze and compare a list of key companies in the smart vineyard
management market. Each company has been evaluated based on critical characteristics that reflect its
presence and potential in the market. This analysis focuses on companies that provide smart vineyard
management solutions, including hardware, software, and services.
Market coverage and market potential are two main elements of evaluation employed in this competitive
benchmarking. The following are the evaluation factors:
Market coverage: It indicates a company's strength in the smart vineyard management market in terms of
market segments covered by distinct product kinds, applications served, and regional presence, as well as
the influence of important market tactics employed.
Market potential: It indicates a company’s strength in the smart vineyard management market based on its
employee strength, patent strength, and brand image. The score in this category implies a company’s potential
to grow in the smart vineyard management market.
Figure 20: Competitive Benchmarking Matrix for Key Smart Vineyard Management
Hardware Providers

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Figure 21: Competitive Benchmarking Matrix for Key Smart Vineyard Management
Software and Service Providers
The preceding figure illustrates the competitive benchmarking of key companies in the smart vineyard
management market using a matrix. The companies evaluated are Trimble Inc., SureHarvest Services, LLC,
TerraNIS, Pollen Systems Corporation, TeeJet Technologies, TracMap Limited, Terraview Pte. Ltd., YANMAR
HOLDINGS CO., LTD., Naïo Technologies, PrecisionHawk, Inc., AGRIVI, Vineview, Fruition Sciences, Grow
Data, AHA Viticulture, ISAGRI, Robotnik, Elmibit d.o.o., Vidacycle, and Vinelytics LLC.
The competitive benchmarking matrix segments the market players into four categories or segments named
here as A, B, C, and D. These segments are discussed in detail as follows:
Segment A: These companies top the market in terms of product innovation, product variety, market share,
and distinguished clients. In recent years, they have developed strong tactics to become market leaders in the
smart vineyard management market. They can extend their potential to grow in the smart vineyard
management market in the next XX-XX years by having a wide market coverage based on broad market
shareholding products and solutions served, as well as developing strong market leadership. This segment
includes companies such as PrecisionHawk, Inc., Trimble Inc., Naïo Technologies, Robotnik, Elmibit d.o.o.,
Terraview Pte. Ltd., AHA Viticulture, TracMap Limited, and TerraNIS.
Segment B: Due to their broader market presence, these players have a competitive advantage in the smart
vineyard management market. The presence of a product range that serves multiple applications with a
substantial market share is largely responsible for the companies’ broad market coverage. These companies
have made bold decisions in recent years to expand their competence and market coverage, giving them a

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competitive advantage in their industry. These market leaders, on the other hand, have the opportunity to
expand their leadership in a variety of ways, such as boosting research and development spending or
improving brand recognition. This segment includes companies such as Vinelytics LLC, AGRIVI, and
Vineview.
Segment C: These companies are either new to the smart vineyard management market or specialize in a
specific segment. The product offerings by these companies do not necessarily cover a large market share
holding application, the region covered, or market strategies executed. These firms also have an 'emerging'
position in the industry, indicating that they have room to grow in the smart vineyard management market.
This includes companies such as Fruition Sciences, TeeJet Technologies, Vidacycle, ISAGRI, Grow Data,
Pollen Systems Corporation, and SureHarvest Services, LLC.
Segment D: These companies have possessed a large market potential in the smart vineyard management
market over the years by building their manpower and inventory. These companies have also received a lot
of traction in the industry. With this market-leading position, they have a great opportunity to expand market
penetration by supplying high-demand application areas or expanding globally.

Smart Vineyard Management Market Competitive Landscape and Trends by Forecast to 2027

Smart Vineyard Management Market Competitive Landscape and Trends by Forecast to 2027

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