BIMTECH Shifts Focus from Quality to Impact Through BSIS Process

@ BIMTECH, Gr. Noida, India
August 2019

Building Impact with Quality02
In an era of increasing distress due to
climate change, rapidly dwindling natural
resources, global debt and economic
struggles, potentially higher level of
innovative disruptions, uncertainty, rapid
technology proliferation, globalization
versus localization tension, and increasingly
complex diversity, all businesses face
mounting global discontent over income
inequality, harmful products, poor working
conditions, lack of ethical standards, issues
of terrorism, immigration, and compliance
to regulatory frameworks. Even lawmakers
are looking into the dominance of
technology companies like Amazon and
Facebook.
On August 19, 2019, at a Business
Roundtable in New York, nearly 200 chief
executives, including the leaders of Apple,
Pepsi, and Walmart, rede ned the role of
business in society — and restated the
purpose of a corporation, arguing that
companies should no longer advance only
the interests of shareholders, they must also
invest in their employees, protect the
environment and deal fairly and ethically
with their suppliers. The ideology of
shareholder primacy should give way to
impacting all stakeholders. Instead of
increasing only the shareholders' wealth,
rms should make a paradigm shift to
maximise the creation of social values
delivered to all stakeholders.
The message is loud and clear that business,
as usual, is no longer acceptable. Firms must
pledge to protect the environment by
embracing sustainable practices, fostering
diversity and inclusion, displaying dignity
and respect, adhering to ethical practices
and creating social and economic wealth for
all stakeholders by adopting responsible
business management.
Challenging Times

During such a challenging time in the face of
real possibilities, B-schools are not spared.
The escalating cost of management
education, growing sentiment among
management professionals that an MBA
degree is no longer in uencing the career
advancement, decreasing employer
sponsorship for doing business degree
program are taking away the shine of an
MBA degree. This is further aggravated by
self-paced, online, cost-eﬀective and
stackable modules of MBA courses. The
creative responses of the management
institutes such as oﬀering more content in a
exible format, on-site delivery of courses,
and customising programs around problems
companies need to solve are not able to
reverse the tide. A B-school which can
rigorously confront and clarify the purpose
and mission of its existence possibly can
turn the threat of closure into an
opportunity. It can grow together with its
stakeholders if it can create meaningful and
positive impact on them.
Shift in Business Education
Building Impact with Quality 03

The primary purposes of a B-School is to
produce professional managers, provide
responsible management education, and
deliver useful research should be
augmented by the addition of creating an
impact on their stakeholders. The common
approach to measuring the impact of a
business school is to rely on the number of
academic publications in ranked journals,
their citations and alumni salaries. But in
reality, the B-school should strategize to
impact multiple stakeholders with divergent
expectations, at local, regional, national and
global levels. Besides academic, intellectual
and nancial impacts, a B-School should
produce impact on society, business
development, the regional ecosystem the
image of the region. A B-School should
in uence private organizations,
government, public sector, NGOs and media.
This needs an impact mind set and a wider
lens to explore impact that the B-School
creates.
Recent trends worldwide indicate that the
emphasis is shifting toward measuring
impact. AACSB in its suggested revised
framework for 2020 is considering reducing
the number of standards to 10 and regroup
those under three main constructs: Strategy,
Mission, and Societal Impact; Learner
Success; and Thought Leadership. Societal
impact will be de ned and operationalized
by each school with respect to its own
mission, strategies, and resources. In 2014,
the Research Excellence Framework, UK
introduced impact of teaching and research.
Same year EFMD introduced Business School
Impact System (BSIS) to help B-schools
assess their impact on the eco-system
surrounding them. In 2016, the Australian
Government developed measures for
research impact for its higher education. The
Times Higher Education University Impact
Rankings gave its rst ranking in 2019 that
assessed universities against the United
Nations’Sustainable Development Goals.
Evolve from Quality to Impact

While these developments indicate that B-
Schools should evolve from the current
quality focus to measure the impact they are
creating, for BIMTECH, the need to go for
impact study was also driven by its vision
statement:
Developing ethical leaders with
entrepreneurial and global mindset striving
for sustainability and inclusive growth.
The two phrases‘Entrepreneurial mind-set’
and‘Sustainability and inclusive growth’
present in the vision statement demand
very careful assessment for their impacts on
stakeholders. During the past few years, the
institute had been concerned about nding
a proper method for the impact assessment.
As one of the long-time members of
Principles of Responsible Management
Education (PRME), it was the need of the
hour to monitor the academic, managerial
and societal impacts of the institute.
BIMTECH decided to assess the nature and
extent of the impact on its immediate
environment through Business School
Impact System (BSIS) oﬀered by European
Foundation for Management Development
(EFMD), which is one of the top three
reputed accreditation bodies.
BSIS the Perfect Fit
BIMTECH (www.bimtech.ac.in) was established in 1988 by Birla
Group of Companies, to oﬀer postgraduate academic programmes
as well as consultancy and training in Business Management,
Insurance Management, International Business, and Retail
Management. BIMTECH is accredited by the NAAC (A+) and NBA of
Indian Government.
Developing ethical leaders with entrepreneurial and
global mindset striving for sustainability
and inclusive growth

BIMTECH’s impact assessment was
conducted through the Business School
Impact System (BSIS) which is designed to
determine the extent of a school’s impact
upon its local environment—the city or
region in which it is located.
The BSIS process is well established in the
French higher education arena, and is now
oﬀered through a joint venture between the
European Foundation for Management
Development (EFMD) and the French
National Foundation for Management
Education (FNEGE) as a service to EFMD
members in any part of the world. Since its
inception in 2014, thirty-nine B-schools
across the world have gone through BSIS
process and awarded the BSIS Label. Out of
these, 9 B-Schools have triple crown
accreditation.
The steps of the BSIS process are:
• De ne the impact zone for the analysis:
in our case, we chose the province of
Delhi NCR, although we recognize our
impact extends past our provincial
borders to include all of India and
beyond.
• Collect data and work closely with the
BSIS experts to prepare the
documentation to prepare an analysis
of our impact.
• Host a two-day on-site visit by a team of
experts. During this visit the team
interviews a carefully selected group of
key players within the school and a
range of external stakeholders.
In these meetings, internal perceptions
regarding the B-school’s impact are
compared to external expectations, and the
gap between the two is assessed. The BSIS
experts then draft a report setting out the
ndings related to the assessment
framework, the B-school’s own input, and
the input from the interviews. The report
highlights areas in which the school’s impact
is strong, while also drawing attention to the
areas in which it can be enhanced.
About BSIS Process

Regional Ecosystem of BIMTECH
08

BIMTECH wished to nd out its impact on
students and their families, alumni,
recruiters, local and national public
authorities, regulators, media, local
community and public and private
enterprises located within its impact zone.
For most of the activities, the National
Capital Region (NCR) was considered to be
the appropriate impact zone.
Only for research and publication the impact
zone was taken to be international. Besides
teaching-learning, research and consultancy,
the engagement avenues created by
BIMTECH were seminars, HR round tables,
training programs and social connect with
the local community.
BIMTECH submitted its report providing all
the data and related information supported
by pieces of evidence and anecdotes to
showcase its engagement within the region.
The BSIS framework comprehensively
covered all the activities of a B-School
through its 120 indicators spread over seven
impact criteria: Financial, Educational,
Business Development, Intellectual, Impact
within the Regional Ecosystem, Societal and
Impact on the image of the region. The
submission of the report was followed by a
two-day visit of BSIS experts in April 2019.
The BSIS Journey
Data Period - Academic Year 2017-18
Impact Zone - Delhi - NCR
Stakeholder Groups
• Students
• Alumni
• Recruiters
• Local & National Public Authorities
• Industry Partners

A vibrant economy through the contribution
of various organizations in the region
indicates the value of those organizations
and their importance to the region.
BIMTECH makes a valuable contribution to
the regions’economy.
BIMTECH has 840 students enrolled in its 2
year PGDM program, 60 full-time faculty and
198 support staff who make a contribution
to the region through various activities
related to teaching, research, conferences,
student clubs, alumni association, the Atal
Incubation Centre and BIMTECH
Foundation. Through these activities,
BIMTECH makes a direct nancial impact of
INR 470 Million and indirect nancial impact
of about INR 141 Million.
Assuming that 70% of its expenses are re-
injected in the local economy (considering
average multiplier of 2.5 used for business
schools in different countries) by the various
actors and companies in the impact zone, it
creates a multiplier effect of INR 1527
Million.
It means that BIMTECH is creating a total
nancial impact (direct + indirect + induced)
of INR 2138 Million in its local region
TOTAL FINANCIAL IMPACT
Direct : INR 470 Million
Indirect : INR 141 Million
Induced : INR 1527 Million
Financial Impact of BIMTECH
on Delhi-NCR Region
BIMTECH is the first B-school in India that has gone
through the BSIS process and has been
awarded the BSIS label by EFMD.

BIMTECH oﬀers masters and doctoral level
programme in business management. The
institute runs a portfolio of four graduate
programmes, three of which have a
business-sector concentration –
International Business, Retail Management
and Insurance Business Management.
BIMTECH is accredited by the National Board
of Accreditation (NBA) and National
Assessment and Accreditation Council
(NAAC) with highest quality mark and is in
the advanced stages of the AACSB
accreditation. BIMTECH has been placed in
the top brackets in the National Institute
Ranking Framework (NIRF). These quality
marks together with Birla legacy have
attracted students from the region and
outside the region. This is also evident from
the 5200 applications received for 420 seats
in 2018. The strategy to have diversity in
region has resulted in a mix 70% of students
from the Delhi- NCR region and 30% from
other regions in India. For BIMTECH
retention impact is 70% and attraction
impact is 30%
• Students from the impact zone: 70%
(retention impact)
• Students from other regions in India:
30% (attraction impact)
These students also serve as resources for
local businesses through their internship
project and short term project. The program
and courses are designed in a way that it
incorporates interaction with industry
leaders creating a forum of discussion on
latest trends. The structured meetings,
projects, mentoring and networking bring
the two together to utilize knowledge and
skills.
About 40% of the graduating students enter
regional job market and rest enter the job
market in other cities. The knowledge and
skills acquired at BIMTECH serve as resource
to outside the region as well.
Educational Impact Through
Commitment and Passion
IMPACT OF EXECUTIVE EDUCATION
Strong impact on the energy
sector and in the ﬁeld of CSR.

The vibrant alumni community with over
6500 alumni through its alumni association-
"Global Alumni Association of BIMTECH”
(GAAB), with 9 chapters in India and 3
abroad has created a connection with the
B-school and their respective communities.
The institute’s Executive Education portfolio
oﬀers training programs for top, middle and
junior managers, functional specialists, job
seekers, and others.
THE EDUCATIONAL IMPACT
• Attraction impact for national students (30%)
• Retention impact for the students of the impact zone (70%)
th
6 RANK
NHRDN-shine.com 2018-19
Among Private B'Schools in India by the

BIMTECH plays a key role in the regional
business ecosystem through its various
initiatives. Two of its centre- the Centre for
Corporate Relations and Centre for
Management Development and
Consultancy are liaison with industry. The
Centre for Corporate Relations works with
the industry to develop opportunities for
students for Summer Internship Project
(SIP), short term projects (STP), on job
training (OJT). These initiatives enhance
skills of students making them job ready. In
return, students serve as an asset of
knowledge and skills to the company.
Centre for Management Development and
Consultancy supports the business
community through its training programs
and consultancy program.
Entrepreneurship, is of special importance to
any region. The Indian Government is
promoting entrepreneurship through its
various missions. The Centre for Innovation
and Entrepreneurship and Development
(CIED) at BIMTECH through its dedicated
eﬀorts to promote entrepreneurship and
new business development received a grant
from the Government of India in 2017 to set
up Atal Incubation Centre. The Atal
Incubation Centre supports innovators and
start-up businesses in their eﬀort to become
successful entrepreneurs. Within one year,
there are 22 start-ups in the incubator and
more than 130 persons are engaged in these
projects. The incubation centre provides a
direct link between the three important
groups- the entrepreneurs, the students,
and the faculty. The incubator centre
periodically organizes events to promote
and support entrepreneurs. Other initiatives
of the CIED are organizing Junior World
Entrepreneurship Forum (JWIF) and
Enterpioneer every year to foster
entrepreneurship among students. The
student run business FROOSH on campus is
another step in this direction.
Business Development Impact
Through Resource Pool and
Entrepreneurship

‘To create and disseminate knowledge in
global context’is one of the mission
statements of BIMTECH which is supported
by the strategic intent‘Making the research
Impactful’and an
enabling strategy for impactful research.
Three dimensions of research strategy are
capacity building among faculty for
conducting quality research, incentivizing
for world class research output and
facilitating research by making grants
available. The institute organizes faculty
development workshops focused on
building research and case writing
capabilities, and enhancing domain
knowledge.
Output over the past three years are very
encouraging
• 33 Ph.D. Defences
• 95 Articles Published in Academic
Journals
• 30 Articles Published in Professional
Journals
• 14 Books
• 40 chapters in co-authored books
• 16 cases with International Case Clearing
Houses
• 9 national and international conferences
organized in partnership with other B-
schools or professional bodies.
In addition to publishing in reputed journals,
faculty are encouraged to publish cases to
establish connect with industry and work on
real life problems that companies face.
BIMTECH also organizes events in
partnership with other professional bodies
such as National HRD Network (NHRDN),
Educational Promotion Society for India
(EPSI), UN Global Compact Network India
(UN-GCNI) to debate the issues related to
business schools, higher education and
issues of importance to society. These events
are organized all over India in major
metropolitan cities.
Intellectual
Impact
A strong visibility with corporate networks
through CSR and HR roundtables & Conferences

BIMTECH’s image in the region is through its
rankings, educational activities, training and
consultancy, engagement with professional
bodies such as UNGCNI, EPSI, NHRDN.
BIMTECH is rmly rooted in its region
through its linkage with local bodies,
neighbourhoods, competing and
collaborative institutions through its
activities. The success of its publishing of
books has brought the institute closer to the
practitioners in the region. It has created its
name in key disciplinary areas such as CSR,
Entrepreneurship and Insurance.
All the four programs at the Masters level
have forged relations with professional
bodies in the region, and at national and
international level. Faculty, staﬀ and
students are actively engaged with these
bodies through projects, mentorship and
knowledge sharing and networking events.
Impact Within the Regional
Ecosystem
In its Regional Ecosystem BIMTECH has
• Strong connections with companies, industry associations
and advocacy groups.
• Strong relationships with National
Human Resource Development Network (NHRDN).
• Creation of Education Promotion Society for India (EPSI) to
in uence national education management policy.
• Good relationship with press, government institutions,
civic service providers and social reform organizations.

In accordance with the PRME, BIMTECH has
committed itself
• To develop the capabilities of students to
be future generators of sustainable value
for business and society at large and to
work for an inclusive and sustainable
global economy.
• To incorporate the values of global social
responsibility into academic activities
and curricula. The institute has directed
its endeavours at:
• Creating educational frameworks,
materials, processes and environments
that enable eﬀective learning
experiences for responsible leadership.
• Engaging in conceptual and empirical
research to advance understanding
about the role, dynamics and impact of
corporations in the creation of
sustainable social, environmental and
economic value.
• Forging partnerships and interacting
with managers of business corporations
to extend the knowledge of their
challenges in meeting social and
environmental responsibilities and to
explore jointly, eﬀective approaches to
meeting these challenges.
• Dialog and debate among educators,
business, government, consumers,
media, civil society organizations, and
other interested groups and stakeholders
on critical issues related to global social
responsibility and sustainability.
The ethos of social responsibility at the
Institute follow the value system of the
House of the Birla’s, one of the oldest and
the most respected industrialists in India.
With modern and progressive outlook it has
retained its deep commitment to simplicity,
respect, sensitivity and care for others and
zeal to contribute positively to the progress
of society.
In line with this vision and mission, the
Institute’s dedicated Centre for Sustainability
and CSR (CSC) has taken an active and
vibrant partnerships with various
professional bodies for Sustainable
Development and CSR projects, awards,
evaluations and dissemination of awareness.
Every student undergoes a course on CSR
which is integral to all the four graduate
programmes of BIMTECH. Every student
devotes ten hours in village/ slums or CSR
intervention sites of companies. This
sensitises them towards pressing
developmental issues faced by people in
villages/slums.
Societal Impact through Outreach
Inspired by internationally accepted values such as the United Nations Global Compact's
Ten Principles, the BIMTECH has adopted the Principles of Responsible Management
Education (PRME).

BIMTECH’s CSR impact:
• A strong involvement in CSR teaching and values
• Students as participants in CSR projects
• Consulting activities on CSR
• National level CSR events with practitioners
• Researches, publications, books on CSR
• Libraries for inmates in 11 jails
• Adopted a village in the vicinity to provide
life skills training to girls

BIMTECH is located in Greater Noida,
Knowledge Park which is recognized as a
quality hub of higher education. As it was
among the rst few B-schools and the best
one in the region, it had a signi cant bearing
on the image.
The B-school plays an active role in the
policy and development discussions with
the regional authorities. This has resulted in
a greater number of social and
developmental projects in the vicinity that
are aligned with the government objectives
and that raise the modern social image of
the region.
BIMTECH has taken on the task of serving
not only its immediate stakeholders within
the B-school, but also the neighbouring
cities by initiating a learning on wheels
project, by creating a modern bus with the
latest technologies and a computer lab
which goes within a radius of 200+ kms to
serve the under privileged. While this
creates necessary skills for the future
generations, it also creates a positive feeling
and a strong image of what the region
stands for.
Today, in many of the new higher education
policy initiatives, BIMTECH plays an active
role in shaping them for the future
development of society as a whole. The
rapid development seen by students
coming to BIMTECH from PAN India and
abroad, together with local and
international visitors has strengthened the
image not only of BIMTECH but also of the
region itself.
Furthermore, as the city is a centre of strong
traditions, BIMTECH has taken on the task of
encouraging the traditional arts by
highlighting the diﬀerent cultural objects
represented in its corporate gifts, in the food
prepared and in the layout of the facility,
which is embellished with paintings and
sculptures representative of modern Indian
art etc. Most people have been connected
with the campus for over a decade, which
shows the true value system that prevails at
BIMTECH and thus a re ection of a happy
family with strong foundations and an
overall positive IMPACT.
The Image Impact
• Adding to the image for Noida & Greater
Noida.
• Reliable, Responsive, Credible B-school
with high visibility.
• Presented in the local media ecosystem.
“BIMTECH is committed to raising the bar
and providing for broad inclusive
development through its series of
initiatives, giving a strong positive image
in the eyes of stakeholder groups in the
eld of higher education”.
Impact on the Image
of the Region

The on-site visit of the following three
experts of BSIS took place on April 15th
and 16th, 2019:
• Prof. Michel Kalika, Professor at IAE Lyon,
University Jean Moulin (France), BSIS Co-
Director EFMD GN - FNEGE
• Prof. Mukul Gupta, Professor
• Mr. Nishit Jain, Special Advisor, Asia
Paci c, EFMD
The Birla Institute of Management
Technology is the rst business school in
India to be awarded the BSIS Label.
BSIS Expert Team
on-site Visit

FINDINGS SUMMARY
ACADEMIC YEAR 2017- 18
FINANCIAL IMPACT
EDUCATION IMPACT
BUSINESS DEVELOPMENT IMPACT
Direct : INR 470 Million
Indirect : INR 141 Million
Induced : INR 1527 Million
Students from
the impact zone 70%
Students from other
Regions In India
(Retention Impact)
30%(Attraction Impact)
Startups Persons Startups
by Alumni
22 130 7 133Jobs
Created

11 35000+
Girls Benefitted
from the Life
Skills Development
Projects
SOCIETAL IMPACT
Libraries
in Jails
Inmates
Benefitted
350+
Research strategy
• Capacity Building
• Incentivizing
• Grants for Research
INTELLECTUAL IMPACT
IMAGE IMPACT
BIMTECH known for
• Active role in policy and development discussions
• Social and development projects aligned with SDGs

ENVISIONING
THE FUTURE
n the crises ridden and fast-changing world of today
Ithe role of a Business School should be to produce
leaders who can make companies ethical and
entrepreneurs who can produce positive impact on the
society. Guided by the Vision and Mission of BIMTECH
which lays emphasis on entrepreneurship and
sustainability, the institute has created many opportunities
to sensitize students to become ethical leaders with
entrepreneurial mind set.
BIMTECH has always been focused on adopting quality
processes but seldom measured the impact on
stakeholders.
In June 2019, BIMTECH earned the distinction of being the
rst institute in India to get BSIS Label from EFMD. We
started building quality-driven impact culture by orienting
our strategic intents and devising suitable enabling
strategies to measure impact. We are in the process of
creating metrics to capture the economic, environmental
and social impacts of our educational, research, and other
activities. We expect to produce some noticeable change
in next ve years.
Dr. H. Chaturvedi
Director, BIMTECH

Plot No. 5, Knowledge Park- II, Greater Noida,
National Capital Region, UP- 201 306
Tel: +91-120-6843000-10, 9355024501-10,
Toll free No. 1800 5723 999
Birla Institute of Management Technology
www.bimtech.ac.in
I’M9312431409

BIMTECH Shifts Focus from Quality to Impact Through BSIS Process

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