The document discusses managing data as a corporate asset. It identifies key drivers for treating data as an asset such as growth, compliance, efficiency, and decision-making. Examples are given for each driver. The presentation asks attendees if they consider data an asset and manage it as such. It discusses using data to increase revenue, customer retention and growth. The last slide notes that in 2015, Mike Bracken became Britain's first chief data officer.

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Data: The Hidden Corporate Asset
Sue Geuens CDMP, MDQM
DAMA UK/BCS/EPI-USE UK - June 2015

2. Copyright 2014 by EPI-USE Data Services
Managing data as a corporate asset means being
responsible for how YOU use and extract value from
data, including how you protect data privacy and
maintain compliance with laws related to data integrity

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The “BIG DRIVERS”
Growth (Increase Revenue/
Customer Growth)
• Improve cross-sell & up-sell through
“know your customer” capabilities
• Improved retention through more
information on each customer
• Ability to predict customer loss
Compliance & Risk Management
• Simplify and increase compliance with
government regulations & legislation
• Balance & manage risk for both new &
current customers
• Improve general auditability
Efficiency (Reduce Costs / Increase
Productivity)
• Reduce time to market for new products &
projects
• Empower the enterprise through more
usable, reliable, consistent and
consumable information
• Reduce systems complexity, integration &
maintenance costs
• Reduce operational inefficiencies due to
bad data (people time)
Agility & Decision-Making
• Streamline the process of developing new
products
• Make it easier to identify new opportunities
& enter new markets
• Effective management of acquisitions &
mergers
• Increase users’ ability to trust data

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How many people in this room are not managing their data as
a corporate asset?
How many people in this room think that this is really just
another opportunity for vendors to sell more tools and
consulting hours?
How many people in this room believe this is another “buzz
phrase”?
How many people in this room feel like saying with Scrooge
“Bah Humbug”?
Data is a Corporate Asset

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How many people in this room have now decided their data
IS a corporate asset?

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A final thought?

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Does Britain have a CDO?
In March 2015 Mike Bracken became that person. Executive director of
digital in the Cabinet Office and head of the Government Digital Service
(GDS), he was handed the role of chief data officer (CDO) by the then
minister for the Cabinet Office Francis Maude.
It was a milestone reached. Britain’s first chief data officer!!!!

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http://eventsspace.net/events/datamaturity/

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Thank you