Rosemary Brown, brand advertising manager, IBM and Jonathan Gapper, business director, Ogilvy Group UK

1. © Copyright IBM Corporation 2014
IBM @ WIMBLEDON
Moving Forward

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TEAM
Decision makers in technology have changed
CIO led CXO led – committee
validated

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TEAM
The audience

4. - A generation of innovation -
24th Year of
partnership
World
first
A
20 Million data
points analysed
41Minutes between
data refreshes
6
Over Million Tweets
analysed for
sentiment

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TEAM
Through a world first

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To a wider audience

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Wimbledon – the video

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Our approach paid off
Target
ROI 10:1
Actual
ROI 21:1
2011
ROI 9:1

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In summary• Improved campaign efficiency
• B2P not B2B
• Customer journey planning
• ‘Insights that only IBM can provide’ continues
and evolves