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1. Lets Go!
BESPOKE
MARKETING
PLAN
B Y T H E
M A R K E T E E R S
lets go!

2. GOALS & OBJECTIVES
BRAND LAUNCH
BRAND AWARENESS
SIGN UP 50 CLIENTS BY THE
CLOSE OF 2023
LEAD GENERATION
IMPROVE CUSTOMER SATISFACTION &
ENGAGEMENT

3. TARGET AUDIENCE
Registered
NDIS
Providers
Existing
VCCG
Clients

4. • Instagram, Facebook, Twitter, LinkedIn
• Videos, Static Posts, Multiple Posts, Join NDIS
Groups, Memes
• Certain campaigns will be ongoing to keep the
page alive such as Thought of the Day.
• Calling VCCG Clients
• Customized Emails
MARKETING INITIATIVES
EMAIL MARKETING
• Initial Emailing
• Follow-up Emails
• Customized Emails
COLD CALLING
• Main objective is to create one on one connection.
• Build market presence
• A sales person with V360 training will conduct these calls.
• Job will be commission based
SOCIAL MEDIA
WARM CONTACTS
EXPOS
• 6 Upcoming Expos
• One to one clientele building
• Networking

5. INITIAL EMAIL

6. SOCIAL MEDIA THEME

7. OUR SUCCESSFUL
EXPOS
• The term 'Centralized Software
intrigues people.
• We need to upgrade our booth with
giveaways.
• Have more sales people on the
booth.
• Rostering - the first question majority
people ask.
• People want to know about the
pricing and packages

8. Expenses Tentative Budget
Expo Fees (6 expos) 15000
Branding Material 5000
Travel + Accommodation
Cost
8100
Set-Up Cost 4200
Video Production 2500
Advertising 26000
Total 60800
TENTATIVE ANNUAL BUDGET

9. THANK YOU
F O R Y O U R A T T E N T I O N