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22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 1/11
‫ﺑﺮﻣﺠ‬ ‫ﻣﻄﻮر‬ & ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫و‬ SEO ‫ﻣﺴﺘﺸﺎر‬
(SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺧﺪﻣﺎت‬
‫ﻣﻮﻗﻊ‬ ‫ﺑﻠﻴﻮن‬ 1.5 ‫ﻳﻘﺎرب‬ ‫ﻣﺎ‬ ‫اﻷﻧﺘﺮﻧﺖ‬ ‫ﻓﻲ‬ ‫ﻳﻮﺟﺪ‬ “ Internet Live Stats ” ‫اﻹﺣﺼﺎﺋﻴﺎت‬ ‫ﻣﻮﻗﻊ‬ ‫ﺣﺴﺐ‬
‫ﻓﺮز‬ ‫ﺣﺎوﻟﻨﺎ‬ ‫و‬ ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻗﺎﻋﺪة‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫إدﺧﺎل‬ ‫ﺣﺎوﻟﻨﺎ‬ ‫إذا‬ ،‫اﻟﻤﻨﺸﻮرة‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﻦ‬
‫ﺣ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻨﺎﻓﺴﺔ‬ ‫ﺧﻠﻖ‬ ‫ﺗﻢ‬ ‫ﻫﻨﺎ‬ ،‫أﻧﺬاك‬ ‫ﻟﻨﺎ‬ ‫ﺳﺘﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻋﺪد‬ ‫ﺗﺨﻴﻞ‬ ،‫ﻃﻮﻳﻠﺔ‬ ‫ﺳﻨﻮات‬
‫ﺗﺤﺪﻳﺜﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫و‬ ‫ﻣﻌﻘﺪة‬ ‫ﺧﻮارزﻣﻴﺎت‬ ‫إﻋﺘﻤﺎد‬ ‫و‬ ‫ﻣﻨﻬﺎ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫و‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻓﺮز‬ ‫ﻟﺪرﺟﺔ‬ ‫ذﻛﻴﺔ‬ ‫أﺻﺒﺤﺖ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 2/11
‫ﻋﻤﻠﻴﺎت‬ ‫ﻣﻦ‬ ٪75 ‫إﺟﺮاء‬ ‫ﺗﻢ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫راﺋﺪة‬ Google ‫ﺗﺰال‬ ‫ﻻ‬ ، Net Market Share ‫ﻟـ‬ ‫ﺎ‬ً‫وﻓﻘ‬
‫ﺟﻴﺪة‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻣﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ ‫اﺗﺒﺎع‬ ‫ﻳﻌﺪ‬ ، ‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫ذﻟﻚ‬ ‫أﺧﺬ‬ ‫ﻣﻊ‬
‫ﺗﺤ‬ ‫وﻗﺖ‬ ‫ﻣﻊ‬ ‫ال‬ ّ‫اﻟﺠﻮ‬ ‫ﻣﻊ‬ ‫اﻟﻤﺘﻮاﻓﻘﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺜﻞ‬ ‫ﻋﻮاﻣﻞ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻫﺬا‬ ‫ﻳﺘﻀﻤﻦ‬ .‫اﻟﺸﺮﻛﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫ﻟﺪى‬
‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺠﺎح‬ ‫ﻟﺘﺤﻘﻴﻖ‬ WordPress ‫ﻣﻮﻗﻊ‬ ‫ﻹﻋﺪاد‬ ‫اﻟﻤﻔﻴﺪة‬ ‫اﻹﺿﺎﻓﻴﺔ‬ SEO ‫ﻣﻜﻮﻧﺎت‬ ‫واﺳﺘﺨﺪام‬
‫ﺣﻘﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻷﻣﺮ‬ ‫ﺑﺈدﺧﺎل‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫أرﺷﻔﺘﻪ‬ ‫ﺗﻤﺖ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫أن‬ ‫ﺑﺒﺴﺎﻃﺔ‬ ‫اﻟﺘﺄﻛﺪ‬ ‫ﻳﻤﻜﻨﻚ‬
e ‫ﻣﻨﺼﺔ‬ ‫ﻣﻦ‬ ‫اﻷرﺷﻔﺔ‬ ‫ﻃﻠﺐ‬ ‫ﺑﺈرﺳﺎل‬ ‫ﻗﻤﺖ‬ ‫ﻛﻨﺖ‬ ‫إذا‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﻚ‬ ‫ﺳﻴﻈﻬﺮ‬ ‫ﺑﺴﻬﻮﻟﺔ‬ ”site:website.com“
‫ﻣﻮﻗﻌ‬ ‫إﻟﻰ‬ ‫ﻳﺄﺗﻲ‬ ‫ﻳﻮﻣﻲ‬ ‫زاﺋﺮ‬ ‫أﻟﻒ‬ ‫ﻓﺘﺨﻴﻞ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺑﺰﻳﺎرات‬ ‫ﻳﺘﻮﺻﻞ‬ ‫ﻻ‬ ‫اﻷن‬ ‫ﻟﺤﺪ‬ ‫ﻣﻮﻗﻌﻚ‬
‫لﺗﺤﺴﻴﻦ‬ ‫اﻟﺴﻴﻮ‬ ‫إﺳﺘﺮﺗﻴﺠﻴﺎت‬ ‫و‬ ‫ﺗﻘﻨﻴﺎت‬ ‫ﻧﻌﺘﻤﺪ‬ ‫ﻫﻨﺎ‬ . ‫ﺗﻘﺪﻣﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫ﺗﺴﺘﻬﺪﻓﻬﺎ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬
.‫ﺗﺼﺪرﻫﺎ‬ ‫و‬ ‫ﻟﺼﺎﻟﺤﻚ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫إﺳﺘﻬﺪاف‬ ‫إﺳﺘﻐﻼل‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬
‫ﻋﻨﻲ‬ ‫ﺗﻌﺮف‬ ‫ﻻ‬ ‫اﻷﻧﺴﺘﻐﺮام‬ ‫ﻓﻲ‬ ‫ﺣﺴﺎﺑﻲ‬ ‫ﻋﺒﺮ‬ ‫ﻓﺠﺄة‬ ‫ﻟﻚ‬ ‫ﻇﻬﺮت‬ ‫أو‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﺗﻌﺮﻓﻨﻲ‬ ‫أﻧﺖ‬ ‫رﺑﻤﺎ‬
‫ﺗﻌﺎﻣ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﻣﺴﺘﺸﺎر‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﻣﺒﺮﻣﺞ‬ ‫أﻧﺎ‬ ‫و‬ ‫أﻳﻤﻦ‬ ‫إﺳﻤﻲ‬ ،‫أوﻻ‬ ‫ﻧﻔﺴﻲ‬ ‫ﻋﻦ‬
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻣﺤﺘﻮاﻫﻢ‬ ‫ﻟﺘﺴﻮﻳﻖ‬ ‫اﻷوﺳﻂ‬ ‫اﻟﺸﺮق‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻮاﺟﺪة‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أﻗﻮى‬ ‫ﻣﻊ‬ ‫اﻟﺴﺎﺑﻘﺔ‬
.‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺔ‬ 1000 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺿﻤﻦ‬ ‫ﺟﻌﻠﻬﻢ‬ ‫و‬ ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬
‫اﻟﺰوار‬ ‫ﻣﻦ‬ ‫ﻫﺎﺋﻞ‬ ‫ﻋﺪد‬ ‫ﻟﺠﻠﺐ‬ ‫أﻋﺘﻤﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫ﺑﻲ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺣﻴﺎل‬ ‫ﻣﺘﺮددا‬ ‫ﻛﻨﺖ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 3/11
‫ر‬ ‫ﺰو‬ ‫ﻦ‬ ‫ﻞ‬ ‫ﺐ‬ ‫ﺠ‬ ‫ﻲ‬ ‫ﺑﻲ‬ ‫ﻴﺠﻴ‬ ‫ﺮ‬ ‫ﻹ‬ ‫ر‬ ‫ل‬ ‫ﻴ‬ ‫ﺮ‬
‫اﻟﻄﺮ‬ ‫ﺟﻌﻞ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺧﺮﻳﻄﺔ‬ ‫أرﺳﻢ‬ ‫وأﻧﺎ‬ ‫ﻃﻮﻳﻼ‬ ‫وﻗﺘﺎ‬ ‫ﻗﻀﻴﺖ‬ ‫ﺑﺒﺴﺎﻃﺔ‬ ‫ﻷﻧﻪ‬ ،‫اﻟﻤﺠﺎﻻت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻲ‬
‫ﻃﺒﻌ‬ ‫إﺣﺘﻴﺎﺟﺎﺗﻚ‬ ‫ﺣﺴﺐ‬ ‫ﺗﻄﻮﻳﺮﻫﺎ‬ ‫ﻳﻤﻜﻦ‬ * ‫ﻣﺒﺴﻂ‬ ‫و‬ ‫ﺳﻬﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻷﺧﺮﻳﻦ‬ ‫ﻃﺮف‬ ‫ﻣﻦ‬ ‫إﺳﺘﻌﻤﺎﻟﻪ‬ ‫ﻳﻤﻜﻦ‬
‫اﻟ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬ ‫ﻗﺎﺑﻊ‬ ‫اﻷﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫ﻣﻨﺸﻮر‬ ‫ﻣﺤﺘﻮى‬ ‫ﻟﺪﻳﻚ‬ ‫أن‬ ‫ﻣﺘﺄﻛﺪ‬ ‫ﺟﺪ‬ ‫وأﻧﺎ‬
‫ﺑ‬ ‫إﻇﻬﺎر‬ ‫إﻟﻰ‬ ‫أﺣﺘﺞ‬ ‫ﻟﻢ‬ ‫ﻫﻨﺎ‬ ‫اﻟﺮاﺋﻊ‬ ‫اﻷﻣﺮ‬ ‫و‬ ،‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫ﻳﺘﺼﺪر‬
‫ﻟﺤﺴﺎﺑﺎﺗﻲ‬ Refresh ‫ﺑـ‬ ‫أﻗﻮم‬ ‫اﻷﺧﻴﺮ‬ ‫اﻟﺠﻮﻛﺮ‬ ‫ﻓﻴﻠﻢ‬ ‫أﺷﺎﻫﺪ‬ ‫ﺟﺎﻟﺲ‬ ‫ﻟﻜﻨﻨﻲ‬ ‫و‬ ‫اﻟﺒﻨﻜﻲ‬ ‫ﺣﺴﺎﺑﻲ‬ ‫ﻣﺸﺎرﻛﺘﻚ‬ ‫ﻻ‬
‫ﻣ‬ 6 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﻮﺟﻴﻪ‬ ‫ﻹﻋﺎدة‬ ‫ﺷﺨﺼﻴﺎ‬ ‫أﻋﺘﻤﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺳﺘﺮﺗﻴﺠﻴﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻣﻦ‬ ‫ﻟﺘﺴﺘﻔﻴﺪ‬ ‫ﺗﻤﺎﻣﺎ‬
.‫ﻣﻮاﻗﻌﻲ‬
‫اﻟﻘﻴﺎم‬ ‫ﻳﺮﻳﺪ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫أي‬ ‫ﻗﺒﻞ‬ ‫داﺋﻤﺎ‬ ‫اﻟﺰاﺋﺮ‬ ‫ﻟﻬﺎ‬ ‫ﻳﺘﺠﻪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﻌﺘﺒﺮ‬
‫ﺣﺘﻰ‬ ‫أو‬ ‫ﻣﺎ‬ ‫ﻣﻮﺿﻮع‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺼﺎدر‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﻣﺤﺎوﻟﺔ‬ ‫أو‬ ‫اﻟﻤﻌﺮﻓﻲ‬ ‫رﺻﻴﺪه‬ ‫ﻓﻲ‬ ‫ﻣﻀﺎﻓﺔ‬ ‫ﻗﻴﻤﺔ‬
‫ﺗﻘﺪ‬ ‫إﻟﻰ‬ ‫ﺗﺴﻌﻰ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫ﺑﺎﻟﺘﺎﻟﻲ‬ ‫و‬ ،‫واﺣﺪ‬ ‫اﻟﻬﺪف‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫اﻷﺷﻜﺎل‬ ‫ﺗﺨﺘﻠﻒ‬ ‫ﺑﺎﻟﻤﺌﺔ‬ 50 ‫ﺑﺨﺼﻢ‬
‫و‬ ‫ﻓﻬﻢ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻨﺘﻌﺮف‬ ‫أوﻻ‬ ،(SEO) ‫اﻟﺴﻴﻮ‬ ‫ﺑﺘﻘﻨﻴﺎت‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻣﻊ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻃﻠﺐ‬
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬
‫؟‬ (Search Engine) ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬
‫وﻳﺤ‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻗﺎﻋﺪة‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫اﻟﻌﻨﺎﺻﺮ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﻮارزﻣﻴﺎت‬ ‫و‬ ‫اﻟﺒﺮاﻣﺞ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻫﻮ‬
‫ﻣﻮاﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﺜﻮر‬ ‫ﺧﺎص‬ ‫ﺑﺸﻜﻞ‬ ‫وﺗﺴﺘﺨﺪم‬ ، ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻳﺤﺪدﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺮف‬ ‫أو‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬
.‫ﻟﻚ‬ ‫اﻷﻣﺮ‬ ‫ﺗﺒﺴﻴﻂ‬ ‫ﺣﺎوﻟﺖ‬ ‫أﻧﻨﻲ‬ ‫إﻻ‬ ‫ﺑﻜﺜﻴﺮ‬ ‫ﺑﺬﻟﻚ‬ ‫أﻋﻘﺪ‬ ‫اﻷﻣﺮ‬ ‫أن‬ ‫ﻣﻊ‬ ‫اﻟﻌﺎﻟﻤﻴﺔ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 4/11
‫؟‬ 2020 ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻣﺎﻫﻮ‬
‫ﻋ‬ ‫ﻳﺴﺎﻋﺪك‬ ‫ﺑﺤﻴﺚ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫اﻟﺤﺎﻟﻲ‬ ‫ﻋﺼﺮﻧﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺮاﺋﺪ‬ ‫اﻟﺘﻘﻨﻴﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ (SEO) ‫اﻟﺴﻴﻮ‬ ‫ﻳﻌﺘﺒﺮ‬
‫اﻟﺠﻤﻬﻮ‬ ‫ﻳﻜﻮن‬ ‫ﻏﺎﻟﺒﺎ‬ ‫و‬ ،‫ﻟﻤﻮﻗﻌﻚ‬ ‫ﺗﻮﺟﻴﻬﻬﻢ‬ ‫إﻋﺎدة‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫زﻳﺎرات‬
‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻊ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﻗﻮة‬ ‫ﻣﻨﺼﺐ‬ ‫ﻓﻲ‬ ‫ﺗﻜﻮن‬ ‫ﻫﻨﺎ‬ ‫و‬ ‫اﻟﻌﻜﺲ‬ ‫ﻟﻴﺲ‬ ‫و‬ ‫ﻋﻨﻚ‬ ‫ﻳﺒﺤﺚ‬
‫ﺧﺪﻣﺎ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻣﺤﺘﻮاﻫﻢ‬ ‫ﻟﺘﺴﻮﻳﻖ‬ ‫اﻷوﺳﻂ‬ ‫اﻟﺸﺮق‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻮاﺟﺪة‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أﻗﻮى‬
‫اﻟﻤﻨ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺔ‬ 1000 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺿﻤﻦ‬ ‫ﺟﻌﻠﻬﻢ‬ ‫و‬ ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺘﻮاﺻﻞ‬
‫ﻟﺠﻌﻠﻪ‬ ‫اﻷﻣﺜﻞ‬ ‫اﻟﻮﺳﻴﻠﺔ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬ ‫ﻗﺎﺑﻊ‬ ‫ﻣﻮﻗﻊ‬ ‫و‬ ‫ﻣﺤﺘﻮى‬ ‫أﻳﻀﺎ‬ ‫أﻧﺖ‬ ‫ﻟﺪﻳﻚ‬
‫ﺟﻮ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻓﻲ‬ ‫ﻫﻨﺎ‬ ‫و‬ ‫ﻛﺎن‬ ‫ﻣﺸﺮوع‬ ‫أي‬ ‫إﻃﻼق‬ ‫ﻗﺒﻞ‬ ‫أﺳﺎﺳﻲ‬ ‫ﻣﺒﺪأ‬ ‫اﻟﻄﻠﺐ‬ ‫و‬ ‫اﻟﻌﺮض‬ . Google ‫ﻓﻲ‬
‫ﻋ‬ ‫دون‬ ‫ﻋﻨﻬﺎ‬ ‫ﻳﺒﺤﺚ‬ ‫اﻟﺘﻲ‬ ” ‫اﻟﻤﺎدة‬ ” ‫ﻋﻠﻰ‬ ‫ﺣﺼﻮﻟﻪ‬ ‫و‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﺴﻬﻴﻞ‬ ‫ﻫﻮ‬ ‫ﻋﻤﻠﻪ‬ ‫أﺳﺎﺳﺎ‬ ‫اﻷﺧﻴﺮ‬
‫ﻣﻌﻠﻮﻣﺔ‬ ‫ﻋﻦ‬ ‫ﺑﺎﺣﺚ‬ ‫ﻟﻜﻞ‬ ‫ﻣﻨﺎرة‬ ‫ﻳﻤﺜﻞ‬ ‫ﺑﺤﻴﺚ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫أﺷﻬﺮ‬ ‫و‬ ‫أﺿﺨﻢ‬ ‫ﻣﻦ‬ ‫ﻳﻌﺘﺒﺮ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻷن‬ ‫و‬
‫اﻟﻤﻌﻠﻮﻣﺔ‬ ‫ﻣﻦ‬ ‫اﻹﺳﺘﻔﺎدة‬ ‫و‬ ‫اﻟﻤﺮاد‬ ‫اﻟﻤﻮﻗﻊ‬ ‫إﻟﻰ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﻮﺟﻴﻪ‬ ‫ﻳﺘﻢ‬ ‫ﺣﺘﻰ‬ ‫إﺟﺮاءﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬
nutes ‫إﺳﺘﻬﻠﻚ‬ ‫ﻗﺪ‬ ‫اﻟﺬي‬ ‫و‬ ‫اﻟﻤﺴﺘﻔﺎد‬ ‫اﻟﺰاﺋﺮ‬ ‫ﻟﺪى‬ ‫ﺗﺮﺗﻴﺒﻪ‬ ‫ﺳﻴﺘﻐﻴﺮ‬ ‫ﻓﻤﻮﻗﻌﻨﺎ‬ ‫اﻟﻘﺎدﻣﺔ‬ ‫اﻟﻤﺮة‬ ‫ﻓﻲ‬ ‫إﺳﺘﻬﺪاﻓﻪ‬
.‫ﻟﺪﻳﻨﺎ‬ ‫ﻣﻌﺘﻤﺪا‬ ‫أﺻﺒﺢ‬ ‫ﻷﻧﻪ‬ ‫ﻣﺴﺘﻘﺒﻼ‬ ‫ﻋﻨﻬﺎ‬ ‫ﺳﻴﺒﺤﺚ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺤﺘﻮﻳﺎت‬ ‫ﻓﻲ‬ ‫ﺣﺘﻰ‬ ‫ﻟﻪ‬ ‫ﺳﻴﻈﻬﺮ‬ ‫و‬
‫ﻋﻠ‬ ‫ﺣﺘﻰ‬ ‫ﻳﺆﺛﺮ‬ ‫ﻧﻮﻋﻴﺎ‬ ‫ﺗﺤﺪﻳﺜﺎ‬ ‫ﻳﻌﺪ‬ ‫ﻣﺎ‬ ‫ﻣﻨﻬﺎ‬ ‫ﺗﺤﺪﻳﺚ‬ 750 ‫ﺑـ‬ ‫ﻳﻘﺪر‬ ‫ﺑﻤﺎ‬ ‫اﻟﻌﺎم‬ ‫ﻓﻲ‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻘﻮم‬ ‫ﺟﻮﺟﻞ‬
‫ﻣﺤﺮ‬ ‫ﺗﻄﻮر‬ ‫ﻳﻮاﻛﺒﻮن‬ ‫ﺣﺘﻰ‬ ‫ﻣﺘﻜﺮر‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫ﻋﻤﻞ‬ ‫ﻧﻤﻂ‬ ‫ﺳﻴﻐﻴﺮون‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﻬﻨﺪﺳﻲ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬
.‫اﻟﺴﺒﺐ‬ ‫ﻳﻌﺮﻓﻮن‬ ‫ﻻ‬ ‫ﺑﻨﻔﺴﻬﻢ‬ ‫ﺑﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺮﺗﻴﺐ‬ ‫ﻓﻲ‬ ‫ﺳﻘﻮﻃﻬﻢ‬ ‫ﻳﻤﻨﻊ‬
‫؟‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﺠﺐ‬ ‫ﻟﻤﺎذا‬
‫ز‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻓﻲ‬ ‫اﻟﻈﻬﻮر‬ ‫ﻟﻐﺮض‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﺘﻢ‬
.‫ﻣﺠﺎﻧﻴﺔ‬ ‫و‬ ‫داﺋﻤﺔ‬ ، ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﻏﺮض‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 5/11
‫؟‬ 2020 ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﺳﻴﺴﺎﻋﺪك‬ ‫ﻛﻴﻒ‬
‫ﻣﺰ‬ ‫و‬ ‫ﻣﻮﺟﻮدة‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﺎزﻟﺖ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻟﺬا‬ ‫اﻟﺒﺤﺚ‬ ‫ﺣﺎﺟﺔ‬ ‫وﺟﻮد‬ ‫ﻫﻨﺎك‬ ‫ﻣﺎدام‬ ‫ﺑﺄﻧﻪ‬ ‫ﻟﻨﻘﻞ‬
‫اﻟﺰﻳﺎر‬ ‫ﻣﻼﻳﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺼﻞ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺟﻌﻞ‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻓﻨﺤﻦ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻟﺬا‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺛﻘﺔ‬ ‫ذو‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺠﻌﻞ‬
‫ﻣﺘﺠﺎوﺑﺔ‬ ‫ﻟﺪﻳﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻘﻨﻴﺎت‬ ‫ﻓﺈن‬ ‫ﻋﻨﻬﺎ‬ ‫ﻧﺘﺤﺪث‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻨﺔ‬ ‫ﻓﻤﻬﻤﺎ‬ ،‫ﺗﺸﺎء‬ ‫ﻛﻤﺎ‬ ‫إﺳﺘﻐﻼل‬ ‫ﻳﻤﻜﻨﻚ‬ ‫اﻟﺘﻲ‬
.‫ﺗﺮﻳﺪ‬ ‫ﻣﺎ‬ ‫ﻧﻘﺪم‬ ‫و‬ ‫ﻧﻘﻮل‬ ‫ﻣﻤﺎ‬ ‫واﺛﻘﻴﻦ‬ ‫ﺗﺠﻌﻠﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﺌﺎت‬ ‫ﻓﻠﺪﻳﻨﺎ‬ ‫ﻣﺴﺘﻘﺒﻼ‬
🤫 1# ‫رﻗﻢ‬ ‫اﻟﺴﺮ‬ ‫ﻣﺎﻫﻮ‬
‫اﻟﺤ‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫و‬ ‫اﻟﻮاﻗﻊ‬ ‫ﺑﻬﺎ‬ ‫ﺳﻴﺨﺪﻋﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻮﺣﻴﺪة‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﻲ‬ ‫ﻫﺬه‬ ‫ﻟﻜﻦ‬ ‫و‬ ،‫واﺣﺪ‬ ‫ﻫﻨﺎك‬ ‫ﻟﻴﺲ‬ ‫ﻟﻸﺳﻒ‬
‫ﻋﻮض‬ ‫ﻟﻚ‬ ‫ﺑﻌﺘﻪ‬ ‫ﻟﻜﻨﺖ‬ ‫ﺳﺮ‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎن‬ ‫ﻟﻮ‬ ‫و‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺑﺪون‬ ‫اﻟﺴﻴﻮ‬ ‫ﺗﻌﻠﻢ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﻴﻦ‬ ‫ﺗﺘﺮاﻣﻰ‬ ‫ﺳﻴﺠﻌﻠﻚ‬
‫ﻏﺎﻟﺒﻴﺔ‬ ‫أن‬ ‫ﺗﻌﻠﻢ‬ ‫أن‬ ‫ﻋﻠﻴﻚ‬ ،‫ﺣﺴﻨﺎ‬ ..‫ﺣﺴﻨﺎ‬ ،‫ﺑﺎﻳﺚ‬ ‫اﻟﻜﻠﻴﻚ‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬ ‫ﺷﺎﻫﺪت‬ ‫ﻗﺪ‬ ‫ﻫﻨﺎ‬ ‫إﻟﻰ‬ ‫ﺗﺄﺗﻲ‬ ‫أن‬ ‫ﻗﺒﻞ‬
. 🤣 ‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫ﺑﺒﻌﺾ‬ ‫ﻟﻨﻘﻢ‬ ‫و‬ ‫ﻟﻺﺳﺘﻐﺮاض‬ ‫دﻋﻬﺎ‬ ‫اﻟﻤﻠﻚ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻗﺼﺺ‬ .‫أﺑﺪا‬ ‫ﺗﺘﻘﺪم‬
‫اﻟﺤﺼﻮ‬ ‫ﻣﻦ‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﻣﺘﻮازن‬ ‫ﻧﻈﺎم‬ ‫ﺑﻨﺎء‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫ﺟﺪد‬ ‫ﻋﻤﻼء‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻫﻲ‬ ‫ﻟﻴﺴﺖ‬ ‫اﻟﺤﺎﻟﻴﺔ‬ ‫ﻣﺸﻜﻠﺘﻚ‬
‫ﻣ‬ ‫ﻓﻲ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻋﺮش‬ ‫ﻋﻠﻰ‬ ‫ﻳﺘﺮﺑﻊ‬ ‫ﺟﻌﻠﻪ‬ ‫و‬ ‫ﻣﻮﻗﻊ‬ ‫إﻋﺪاد‬ ‫ﻫﻮ‬ ‫دوري‬ ،‫ﻣﺒﺎﺷﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺗﻘﺪﻣﻪ‬ ‫ﻣﺎ‬ ‫ﻋﻦ‬ ‫ﻳﺒﺤﺜﻮن‬
‫ﻓ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫و‬ ‫ﻣﺠﺎﻧﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﺘﻨﺎﻫﻴﺔ‬ ‫ﻻ‬ ‫زﻳﺎرات‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻫﺪﻓﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ،‫ﻣﺪوﻧﺔ‬ ‫أو‬ ‫ﻣﻮﻗﻌﺎ‬
! ‫اﻟﺼﺤﻴﺢ‬
🎅 ‫واﺣﺪة‬ ‫ﺑﺒﻨﺎء‬ ‫ﻧﻘﻮم‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫ﻣﺤﺪدة‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﻧﺒﻴﻊ‬ ‫ﻻ‬
‫ﻣﺪاﺧﻴﻠﻚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻫﻮ‬ ‫ﺳﺘﺮاه‬ ‫ﻣﺎ‬ ‫ﻓﻜﻞ‬ ،‫ﺑﺬﻟﻚ‬ ‫ﻧﻘﻮم‬ ‫ﻛﻴﻒ‬ ‫ﺷﺮح‬ ‫أو‬ ‫ﻣﺤﺪدة‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﺑﻴﻌﻚ‬ ‫ﻫﻨﺎ‬ ‫أﺣﺎول‬ ‫ﻻ‬ ‫أﻧﺎ‬
‫اﻷﻣﺮ‬ ‫و‬ ‫ﺳﻨﻮات‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻟﻚ‬ ‫ﻧﻘﺪم‬ ‫ﻧﺤﻦ‬ ،‫ﺗﺴﻮﻳﻘﻴﺔ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫ﻣﻦ‬ ‫ﺗﻔﻌﻠﻪ‬ ‫ﻛﻨﺖ‬ ‫ﺑﻤﺎذا‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﻣﺴﺒﻮق‬
‫ﻫﻲ‬ ‫ﺑﻞ‬ ،‫ﺟﻮﺟﻞ‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻛﻞ‬ ‫ﻣﻊ‬ ‫ﺗﻤﺎﻣﺎ‬ ‫ﻣﺘﻮاﻓﻘﺔ‬ ‫أﻋﺘﻤﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﺮق‬ ‫و‬ ،‫اﻟﺘﺠﺎرب‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌﺘﻤﺪ‬
‫اﻟﺴﻴﻮ‬ ‫ﻋﻮاﻣﻞ‬ ‫بأﻫﻢ‬ ‫ﻛﺒﻴﺮ‬ ‫إﻫﺘﻤﺎم‬ ‫ﻣﻊ‬ ‫ﺗﺴﻮﻳﻘﻬﺎ‬ ‫ﺗﺤﺎول‬ ‫ﻣﻨﺘﻮﺟﺎت‬ ‫أو‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻪ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺗﺤﺎول‬
‫أ‬ ‫ﻟﺘﺼﺪر‬ ‫ﺳﺮ‬ ‫ﻫﻨﺎك‬ ‫أن‬ ‫ﻗﻮل‬ ‫ﻳﺤﺎول‬ ‫ﻓﻴﺪﻳﻮ‬ ‫ﻟﻚ‬ ‫ﺳﻴﻈﻬﺮ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻛﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫أﺑﺤﺚ‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ .‫أﺑﺪا‬
‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻧﺤﻦ‬ ‫اﻟﻤﺨﺎﻟﻔﺔ‬ ‫اﻟﻤﻮاﺿﻴﻊ‬ ‫أو‬ ‫ﻟﻄﺮق‬ ‫ﻧﺘﻄﺮق‬ ‫ﻻ‬ ‫ﻫﻨﺎ‬ ‫ﻧﺤﻦ‬ ،‫اﻷوﻟﻰ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻣﻦ‬ ‫وﺿﺤﺎﻫﺎ‬ ‫ﻟﻴﻠﺔ‬
‫دوﻻر‬ 200 ‫ﻳﻘﺎرب‬ ‫ﻣﺎ‬ ‫ﻓﻴﻬﺎ‬ ‫اﻹﻋﻼن‬ ‫ﻳﺴﺎوي‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﻧﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻓﺄﻗﻮى‬ ‫ﻧﻌﻢ‬ ‫اﻟﻤﻨﺎﻓﺴﺔ‬
‫ﻓﻲ‬ ‫ﺣﺴﺎب‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫وﻣﺎ‬ ، (SEO) ‫اﻟﺴﻴﻮ‬ ‫ﻳﻌﻤﻞ‬ ‫ﻛﻴﻒ‬ ‫ﻋﻦ‬ ‫ﻓﻜﺮة‬ ‫أي‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻳﻬﻢ‬ ‫ﻻ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 6/11
‫اﻟﻌ‬ ‫ﺑﻌﺾ‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎن‬ ‫ﺳﻮاء‬ ، ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫إﻟﻰ‬ ‫اﻻﻧﺘﻘﺎل‬ ‫ًا‬‫ﺮ‬‫أﺧﻴ‬ ‫وﺗﺮﻳﺪ‬ ‫اﻟﻨﻤﻮ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫ﺗﻜﺎﻓﺢ‬
‫إذا‬ ‫ﻣﺎ‬ ‫أو‬ ،‫داﺋﻤﻴﻦ‬ ‫زوار‬ ‫و‬ ‫ﻋﻤﻼء‬ ‫إﻟﻰ‬ ‫ﺗﺤﻮﻳﻠﻬﻢ‬ ‫ًا‬‫ﺮ‬‫أﺧﻴ‬ ‫اﻵن‬ ‫وﺗﺮﻳﺪ‬ (Organic) ‫ﻋﻀﻮي‬ ‫ﺑﺸﻜﻞ‬ (Google)
‫اﻷﻫﺪ‬ ‫ﻟﻬﺬه‬ ‫ﺗﺤﻘﻴﻘﻚ‬ ‫ﻣﻦ‬ ‫ﻧﺘﺄﻛﺪ‬ ‫ﺳﻮف‬ .. .‫ﻋﺎدﻳﺔ‬ ‫ﺗﺠﺎرﻳﺔ‬ ‫ﻋﻼﻣﺔ‬ ‫أو‬ ‫ﺗﺄﺛﻴﺮ‬ ‫وإﺣﺪاث‬ ‫اﻟﺸﺨﺼﻴﺔ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬
‫ﻟﺼ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻣﻼﻳﻴﻦ‬ ‫إﺳﺘﻐﻞ‬ ‫و‬ (SEO) ‫ﺑﺎﻟﺴﻴﻮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺼﺪر‬
‫ا‬ ‫ﺑﻌﺾ‬ ‫ﻓﻴﻪ‬ ‫ﺗﻨﻄﺒﻖ‬ ‫أن‬ ‫ﻻﺑﺪ‬ ‫ﻟﺪﻳﻚ‬ ‫اﻟﺬي‬ ‫اﻟﻤﻮﻗﻊ‬ ،‫اﻟﻤﺠﺎﻻت‬ ‫ﻣﻦ‬ ‫ﻛﺜﻴﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺰﺑﻨﺎء‬ ‫ﻣﻊ‬ ‫ﺗﺠﺎرﺑﻲ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
‫ﻟﻬﺬ‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺴﺎﻋﺪﺗﻚ‬ ‫ﻧﺘﻜﻠﻒ‬ ‫ﻧﺤﻦ‬ ‫ﺑﺎﻟﺘﺎﻟﻲ‬ ‫و‬ ‫اﻟﻤﻄﻠﻮب‬ ‫اﻟﺰﺑﻮن‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬
‫ﻫﺆ‬ ‫ﻛﻞ‬ ،‫ﻣﻮاﻗﻊ‬ ‫أﺻﺤﺎب‬ ،‫ﻣﺒﺮﻣﺠﻴﻦ‬ ،‫ﺷﺮﻛﺎت‬ ‫ﻣﺪراء‬ ‫ﻋﻦ‬ ‫ﻫﻨﺎ‬ ‫أﺗﺤﺪث‬ .‫اﻟﻤﺒﺮﻣﺠﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻧﺨﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻳﺘﻜﻮن‬
‫اﻟ‬ ‫ﺑﻄﺒﻴﻌﺔ‬ ‫ﺑﻨﻔﺴﻲ‬ ‫ﺑﺬﻟﻚ‬ ‫اﻟﻘﻴﺎم‬ ‫ﻳﻤﻜﻨﻨﻲ‬ ‫ﻛﻴﻒ‬ ‫ﻫﻮ‬ ‫ﻗﻮﻟﻪ‬ ‫ﻳﺤﺎوﻟﻮن‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬
‫إﺳﺘ‬ ‫ﻟﺪﻳﻪ‬ ‫ﺑﻞ‬ ‫أﺳﺮار‬ ‫ﻟﺪﻳﻪ‬ ‫ﻟﻴﺲ‬ (SEO) ‫اﻟﺴﻴﻮ‬ .‫ﻫﻨﺎ‬ ‫ﺗﻀﻴﻌﻪ‬ ‫ﻣﺎ‬ ‫ﺗﺨﻴﻞ‬ …‫اﻟﺨﺪﻣﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫أﺛﻨﺎء‬ ‫ﺗﻌﻠﻴﻤﻴﺔ‬
.‫أﻳﻀﺎ‬ ‫ﻗﻮﻳﺎ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫أﺻﺒﺢ‬ ‫ﻛﻠﻤﺎ‬ ‫أﻗﻮى‬ ‫ﺑﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺳﺘﺮاﺗﻴﺠﻴﺎت‬
(SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺑﺈﺳﺘﺨﺪام‬ ‫ﺣﻘﯿﻘﯿﺔ‬ ‫ﻧﺘﺎﺋﺞ‬
‫اﻟﺨ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻓﺮﺻﺔ‬ ‫إﺳﺘﻐﻠﻮا‬ ‫ﻟﺰﺑﻨﺎء‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﺷﺨﺼﻴﺔ‬ ‫ﻟﻤﻮاﻗﻊ‬ ‫ﻫﻲ‬ ‫أﻣﺎﻣﻚ‬ ‫ﺗﺸﺎﻫﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬
‫ﻳﺴﺘﻔﻴﺪ‬ ‫ﺣﺎﻟﻴﺎ‬ ‫ﺷﺨﺺ‬ ‫أﻟﻒ‬ 14 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ،‫اﻟﻤﺰﻳﺪ‬ ‫ﻟﺘﻌﻠﻢ‬ ‫وﺟﻬﺘﻬﻢ‬ ‫ﻏﻴﺮوا‬ ‫و‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﺎﻟﻢ‬ ‫إﺳﺘﻜﺸﻔﻮا‬ ‫ﻣﺪة‬
‫ﺳﻨﺠﻌ‬ ‫اﻹﻧﺠﻠﻴﺰﻳﺔ‬ ‫أو‬ ‫ﺑﺎﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﻛﺎن‬ ،‫أﻳﻀﺎ‬ ‫أﻧﺖ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﻤﻞ‬ ‫ﻣﺴﺘﻌﺪ‬ ‫ﻓﺮﻳﻘﻲ‬ ‫و‬ ،‫ﻃﻠﺐ‬ ‫ﻛﻞ‬
‫ﺗﺘ‬ ‫ﻧﺘﺸﺎت‬ ‫ﻓﻲ‬ ‫و‬ ‫ﻣﺮة‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻊ‬ ‫ﺗﺘﻨﺎﻓﺲ‬ ‫أن‬ ‫ﻣﻤﺘﻌﺎ‬ ‫اﻷﻣﺮ‬ ‫أﺟﺪ‬ ‫ﻓﺸﺨﺼﻴﺎ‬ ‫ﻧﻌﻢ‬ ،‫اﻷوﻟﻰ‬
‫اﻟﺸﺮﻛﺎ‬ ‫أﺳﻤﺎء‬ ‫ﻋﺮض‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫اﻷن‬ ‫ﻟﻠﺤﺪ‬ … ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻨﺼﺎت‬ ،‫اﻟﺘﺪوﻳﻦ‬ ،‫اﻟﺸﺮاء‬ ‫و‬ ‫اﻟﺒﻴﻊ‬ ‫ﻣﺜﻞ‬ ‫ﻣﺠﺎﻻت‬
! ‫ﻟﻬﻢ‬ ‫ﺻﻨﻌﻨﺎه‬ ‫اﻟﺬي‬ ‫اﻟﺘﺮاﻓﻴﻚ‬ ‫ﻣﻦ‬ ‫اﻟﻬﺎﺋﻞ‬ ‫اﻟﻜﻢ‬ ‫ﺗﺨﻴﻞ‬ .‫ﻗﺎﻧﻮﻧﻴﺔ‬ ‫ﺑﻨﻮد‬ ‫ﺑﻴﻨﻨﺎ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 7/11
(SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺑﺈﺳﺘﺨﺪام‬ ‫ﺣﻘﯿﻘﯿﺔ‬ ‫ﻧﺘﺎﺋﺞ‬
‫اﻷ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻣﻊ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺮاﻓﻴﻚ‬ ‫إﻋﺘﻤﺎد‬ ‫ﻋﻠﻴﻚ‬ ‫ﻟﻤﺎذا‬
‫ﺟ‬ ‫أﻳﻀﺎ‬ ‫أﻧﺖ‬ ‫أﻧﻚ‬ ‫ﻻﺑﺪ‬ ‫و‬ ‫ﻣﺴﺘﻬﺪﻓﻴﻦ‬ ‫زوار‬ ‫ﻋﻠﻰ‬ ‫أﺣﺼﻞ‬ ‫ﻟﻜﻲ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫إﺳﺘﺨﺪﻣﺎ‬ ‫ﺳﺎﺑﻘﺎ‬ ‫ﺟﺮﺑﺖ‬
‫ﻋﻠ‬ ‫ﺗﻌﺘﻤﺪ‬ ‫ﻛﻨﺖ‬ ‫إن‬ ‫و‬ ‫ﺣﺘﻰ‬ ،‫ﺑﻌﺪﻫﺎ‬ ‫ﻳﺘﺤﺮك‬ ‫ﻟﻦ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫أن‬ ‫واﻗﻊ‬ ‫أﻣﺎم‬ ‫ﻧﻔﺴﻚ‬ ‫ﺳﺘﺠﺪ‬ ‫اﻹﻋﻼن‬ ‫ﻣﺪة‬ ‫ﺗﻨﺘﻬﻲ‬
‫اﻟﺘﺎم‬ ‫ﺑﺮﺿﺎﻫﻢ‬ ‫ﻳﺄﺗﻮن‬ ‫ﻓﺎﻟﺰوار‬ ‫ﺗﻤﺎﻣﺎ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫اﻷﻣﺮ‬ ‫ﻫﻨﺎ‬ ،‫ﺛﺎﺑﺘﺔ‬ ‫اﻟﺰوار‬ ‫ﻧﺴﺒﺔ‬ ‫ﺟﻌﻞ‬ ‫ﻣﻦ‬ ‫ﺗﺘﻤﻜﻦ‬ ‫ﻟﻦ‬ ،‫اﻟﺰوار‬
.‫ﺟﺪا‬ ‫ﻋﺎﻟﻴﺎ‬ ‫ﻳﻜﻮن‬ ‫اﻹﺳﺘﻬﺪاف‬ ‫و‬ ‫ﻋﻨﻚ‬
‫ﻫﺆ‬ ‫ﻹﺳﺘﻐﻼل‬ ‫ﻛﺒﻴﺮة‬ ‫ﻓﺮﺻﺔ‬ ‫ﻳﻀﻴﻌﻮن‬ ‫و‬ ‫ﺑﻞ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪون‬ ‫ﻻ‬ ‫ﻛﺜﻴﺮون‬
‫ﻓﻲ‬ ‫أﻣﺎﻣﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﺗﻀﻴﻊ‬ ‫ﻻ‬ ‫إذا‬ ،‫اﻟﻌﻜﺲ‬ ‫ﻟﻴﺲ‬ ‫و‬ ‫ﻋﻨﻚ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫ﻣﻦ‬ ‫ﻫﻢ‬ ‫اﻷﺧﻴﺮ‬ ‫ﻓﻲ‬ ‫ﻷﻧﻬﻢ‬ ،‫زﺑﻨﺎء‬
‫اﻟﻤﻠﻴﻮن‬ ‫ﺗﺠﺎوزوا‬ ‫ﺣﺎﻟﻴﺎ‬ ‫ﻋﻤﻼﺋﻨﺎ‬ ،Google ‫ﺧﺼﻮﺻﺎ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫اﻷوﻟﻰ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻓﻲ‬ ‫ﺑﻈﻬﻮره‬
‫اﻷﺳﺒﻮع‬ ‫ﻓﻲ‬ 100k ‫ﺗﺘﺨﻄﻰ‬ ‫ﻓﻴﻬﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺴﺒﺔ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﺒﺮ‬ ‫ﻋﻀﻮي‬
‫اﻷﻓﻠﻴ‬ ‫ﻣﻊ‬ ‫ﻛﻮﺑﻮﻧﺎت‬ ‫ﻣﻮاﻗﻊ‬ ‫أو‬ ‫اﻹﻳﻜﻮﻣﻴﺮس‬ ‫ﻟﻠﻤﻮاﻗﻊ‬ ‫إﺳﺘﺨﺪاﻣﻪ‬ ‫ﻓﻴﻤﻜﻨﻚ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫دﺧﻞ‬ ‫ﻣﺼﺎدر‬ ‫اﻟﺴﻴﻮ‬
‫اﻟﻤ‬ ‫ﻋﺮض‬ ،( ‫ﺑﺎﻟﻀﺒﻂ‬ ‫أﻧﺎ‬ ‫أﻓﻌﻞ‬ ‫)ﻛﻤﺎ‬ ‫ﺧﺪﻣﺎﺗﻚ‬ ‫ﻋﺮض‬ ‫ﻳﻤﻜﻨﻚ‬ ‫أو‬ (… ‫إﻟﺦ‬ ‫ﺷﻴﺐ‬ ‫ﻧﻴﻢ‬ ،‫ﺑﻠﻮﻫﻮﺳﺖ‬ ،‫أﻣﺎزون‬
. ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﺑﺈﺳﺘﻌﻤﺎل‬ ” *** ‫ﻓﻲ‬ ‫ﻣﻄﻌﻢ‬ ‫ﻷﺣﺴﻦ‬ ” ‫اﻷوﻟﻰ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬ ‫ﺑﻚ‬
‫أﻛ‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﻟﻠﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫أﺷﻬﺮ‬ ‫ﺗﻤﺘﻠﻚ‬ ‫ﻷﻧﻬﺎ‬ ‫و‬ ‫اﻟﺨﺪﻣﺎت‬ ‫و‬ ‫ﺑﺎﻷﻋﻤﺎل‬ ‫اﻟﻤﻬﺘﻤﻴﻦ‬ ‫ﻛﺒﺎر‬ ‫ﻣﻦ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺷﺮﻛﺔ‬
‫ﺳﻨﺘﻌﺮف‬ ‫ﻫﻨﺎ‬ ، ‫اﻹﺣﺘﺮاﻓﻴﺔ‬ ‫اﻟﻄﺮق‬ ‫ﺑﺸﺘﻰ‬ ‫ﺧﺪﻣﺎﺗﻬﻢ‬ ‫ﺗﺸﻬﻴﺮ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫و‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أﺻﺤﺎب‬ ‫ﻋﻠﻰ‬
‫ﺑﺒﺎﻗﻲ‬ ‫اﻹﻫﺘﻤﺎم‬ ‫ﻋﻠﻴﻚ‬ ‫ﻓﻠﻴﺲ‬ (‫)ﻣﺤﻠﻲ‬ ‫واﺣﺪة‬ ‫ﻣﻨﻄﻘﺔ‬ ‫أو‬ ‫واﺣﺪة‬ ‫ﻣﺪﻳﻨﺔ‬ ‫ﻓﻲ‬ ‫ﻣﺤﺪودة‬ ‫ﺧﺪﻣﺎﺗﻚ‬ ‫ﻛﺎﻧﺖ‬
‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫ﻋﻤﻠﻚ‬ ‫ﻣﻨﻄﻘﺔ‬ ‫ﻧﻔﺲ‬ ‫ﻓﻲ‬ ‫اﻷﺷﺨﺎص‬ ‫إﺳﺘﻬﺪاف‬ ‫و‬ ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﺑﺎﻟﻌﻤﻞ‬ ‫ﺳﺘﻬﺘﻢ‬ ‫ﻟﻜﻨﻚ‬
‫ﻓﻲ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫اﻟﻌﺜﻮر‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﺑﺤﻴﺚ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻦ‬ ‫ﺗﻘﺪﻣﻪ‬ ‫ﻣﺎ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫فاﻟﺴﻴﻮ‬ ، ‫اﻟﻌﺎدي‬
‫ﺗﻘﺪﻣ‬ ‫ﻣﺎ‬ ‫ﻋﻦ‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﻤﻼؤك‬ ‫ﻳﺒﺤﺚ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫اﻟﺘﺠﺎري‬ ‫ﻧﺸﺎﻃﻚ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺜﻮر‬ ‫ﺿﻤﺎن‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﺑﺎﻟﺘﺎﻟﻲ‬
🦾 ‫ﺔ‬ ‫ﻠ‬ ‫ﺎﻻ‬ ‫ﻓ‬ ‫ﺎﻓ‬ ‫اﻟ‬ ‫ﻠ‬ ‫ﻠﻚ‬ ‫ﺄ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 8/11
🦾 ! ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺠﺎﻻت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺘﻔﻮق‬ ‫ﺳﺄﺟﻌﻠﻚ‬
‫ﺑﻘﻮم‬ ‫ﻓﻌﻨﺪﻣﺎ‬ (Keywords) ‫اﻟﺪﻻﻟﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻫﻲ‬ ‫ﺗﺎﻣﺔ‬ ‫ﺑﻌﻨﺎﻳﺔ‬ ‫ﻧﺄﺧﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫أﻫﻢ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫إن‬
‫ﺗﺼﺪ‬ ‫ﻧﺴﺘﻐﻞ‬ ‫ﻧﺤﻦ‬ ‫ﻫﻨﺎ‬ ‫و‬ ‫ﻃﻠﺒﻪ‬ ‫ﺳﻴﺤﺎول‬ ‫ﻣﺎ‬ ‫ﺑﻤﺤﺎﻛﺎت‬ ‫ﻳﻘﻮم‬ ‫اﻟﻮﻗﺖ‬ ‫ﻧﻔﺲ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻓﺈن‬ ‫ﻃﻠﺒﻪ‬
‫ﻟﻠﻤﻮﻗ‬ ‫اﻟﺰاﺋﺮ‬ ‫وﺻﻮل‬ ‫إﻟﻰ‬ ‫أدت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫ﻛﻞ‬ ‫ﻧﺴﺠﻞ‬ ‫و‬ ‫اﻟﻤﻨﻘﺤﺔ‬ ‫و‬ ‫اﻟﻤﺒﻨﻴﺔ‬ ‫اﻟﺠﻤﻞ‬ ‫ﺣﺘﻰ‬ ‫ﺑﻞ‬ ‫اﻟﺪﻻﻟﻴﺔ‬
%12 ‫ﺑﻤﻌﺪل‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺔ‬ ‫أﻟﻒ‬ 1,9 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﺘﺼﺪر‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻣﻮاﻗﻌﻲ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺴﻨﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻄﺮﻳﻘﺔ‬
!‫ﻣﺨﺎﻟﻔﺔ‬ ‫ﻧﺘﺸﺎت‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﺳﻜﺮﻳﺘﺎت‬ ‫أو‬ ‫أدوات‬ ‫أﺳﺘﺨﺪم‬ ‫ﻻ‬ ، ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻋﺎﻟﻴﺔ‬
‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﻟﺘﺤﺴﻴﻦ‬ (Search Engine Optimization :SEO ) ‫اﻟﺴﻴﻮ‬ ‫ﺧﺪﻣﺎت‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫أﺣﺼﻞ‬
‫اﻟﺤ‬ ‫ﻓﻲ‬ ‫ﻣﺴﺎﻋﺪﺗﻚ‬ ‫ﻳﻤﻜﻨﻨﻲ‬ .‫ﺗﻘﺪﻣﻪ‬ ‫ﻣﺎ‬ ‫ﻋﻦ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫اﻟﺬي‬ ‫اﻟﺰوار‬ ‫ﻣﻼﻳﻴﻦ‬ ‫وإﺳﺘﻐﻞ‬ ،‫ﺟﻮﺟﻞ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬
‫أﺳﻌ‬ ،‫زﺑﻨﺎء‬ ‫إﻟﻰ‬ ‫ﺗﺤﻮﻳﻠﻬﻢ‬ ‫و‬ ‫ﻣﺪﻓﻮع‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﻋﻀﻮي‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫ﺗﻘﺪﻣﻪ‬ ‫ﺑﻤﺎ‬ ‫ﻣﻬﺘﻤﻴﻦ‬
‫اﻟﻤ‬ ‫ﻟﻠﺸﺨﺺ‬ ‫ﻟﺘﻘﺪﻣﻪ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻣﺎ‬ ‫إﻇﻬﺎر‬ ‫ﻋﻠﻰ‬ ‫ﺳﺄﺳﺎﻋﺪك‬ .💵 ‫ﻣﺒﻴﻌﺎﺗﻚ‬ ‫زﻳﺎدة‬ ‫و‬ 🚀 ‫ﺑﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻌﻤﻼء‬
.‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﻟﻌﻼﻣﺘﻚ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫و‬ ‫اﻟﺴﻤﻌﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻣﻊ‬ ، ‫اﻟﻤﻨﺎﺳﺐ‬
‫ﻟﻠﻌﻤﻴﻞ‬ ‫ﻣﺒﺮرة‬ ‫أﻓﻌﺎﻟﻨﺎ‬ ‫ﺟﻤﻴﻊ‬ .‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫وﺿﻌﺘﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻹرﺷﺎدات‬ ‫ﺎ‬ ً‫ﺗﻤﺎﻣ‬ ‫ﻳﺤﺘﺮم‬ ‫ﺟﻴﺪ‬ ‫ﺑﻌﻤﻞ‬ ‫ﻧﻘﻮم‬
‫ﻛﺘﺎﺑ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺨﺼﺼﻴﻦ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﺑﻨﺎ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻤﺤﺘﻮى‬ ‫إﻧﺸﺎء‬ ‫ﻳﺘﻢ‬ .‫اﻟﻤﻬﻤﺔ‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺠﺰ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻋﻦ‬
.‫اﻟﺸﺒﻜﻲ‬ ‫اﻟﺮﺑﻂ‬ ‫ﻟﻤﻤﺎرﺳﺔ‬ ‫أو‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻠﻰ‬
😎 ‫ﻳﻮﻣﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻧﻮاﻛﺐ‬
‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﻴﻜﻮن‬ ‫ﺗﺤﺪﻳﺜﻬﺎ‬ ‫ﻧﻮاﻛﺐ‬ ‫و‬ ‫ﻣﺴﺘﻤﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻧﺘﺎﺑﻌﻬﺎ‬ ‫ﻓﻨﺤﻦ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻣﻦ‬ ‫ﺗﺨﺎف‬ ‫ﻛﻨﺖ‬ ‫إذا‬
‫ﺟﻮﺟﻞ‬ ‫ﻋﻘﻮﺑﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺤﻤﻴﺎ‬ ‫ﺳﺘﻜﻮن‬ ‫ﺑﺤﻴﺚ‬ ،‫ﻣﻨﺎﻓﺴﻴﻚ‬ ‫ﻏﺮار‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺴﺘﻤﺮة‬ ‫ﻟﺘﺤﺴﻴﻨﺎت‬ ‫ﺳﺒﺎﻗﺎ‬ ‫ﺗﻜﻮن‬
(SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺑﺈﺳﺘﺨﺪام‬ ‫ﺣﻘﯿﻘﯿﺔ‬ ‫ﻧﺘﺎﺋﺞ‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 9/11
⭐⭐⭐ ‫اﻟﺨﺪﻣﺎت‬ ‫ﺗﻘﻴﻴﻢ‬ ⭐⭐⭐
: 👇 ‫ﻋﻠﻰ‬ ‫ﺳﺘﺘﺤﺼﻞ‬ ‫أﻗﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
.‫ﻟﻸﻛﻮاد‬ ‫اﻟﺤﺎﺟﺔ‬ ‫ﺑﺪون‬ ‫ووردﺑﺮﻳﺲ‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺎت‬ ‫و‬ ‫ﻣﻮاﻗﻊ‬ ‫ﺑﻨﺎء‬
Baaz.com
.‫اﻟﻌﺮﺑﻲ‬ ‫اﻟﻌﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻤﻮﻗﻊ‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﻨﺴﺨﺔ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﻣﻌﻨﺎ‬ ‫ﻣﺘﻌﺎون‬ ‫ﺟﺪ‬ ‫ﻛﺎن‬ ‫أﻳﻤﻦ‬

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22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 10/11
.‫ﻟﻤﻮﻗﻌﻚ‬ User Experience Model ‫ﺗﺠﺎرب‬ ‫ﻋﺒﺮ‬ SXO ‫ﺗﺤﺴﻴﻦ‬ & ‫ﻣﺮاﺟﻌﺔ‬
.‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﺮض‬ ‫و‬ ‫ﻟﻜﺘﺎﺑﺔ‬ ‫أﻓﻀﻞ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫ﻋﺮض‬ ‫و‬ ‫ﺗﺤﺴﻴﻦ‬
.‫اﻟﺴﻴﻮ‬ ‫ﻣﻊ‬ ‫ﻣﺘﻮاﻓﻖ‬ ‫ﻣﻘﺎل‬ ‫ﺗﻜﺘﺐ‬ ‫ﻛﻴﻒ‬
.‫اﻣﻨﺔ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺑﺤﺜﺎ‬ ‫اﻷﻛﺜﺮ‬ ‫و‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺪﻻﻟﻴﺔ‬ ‫ﺑﺎﻟﻜﻠﻤﺎت‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﻨﻘﻴﺢ‬
.‫ﺟﻮﺟﻞ‬ ‫ﻣﺘﻄﻠﺒﺎت‬ ‫ﻣﻊ‬ ‫ﺗﺘﻮاﻓﻖ‬ ‫رواﺑﻂ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫و‬ ‫ﺑﻨﺎء‬
.‫اﻟﻤﻮﻗﻊ‬ ‫ﺗﺴﺮﻳﻊ‬ ‫و‬ CDN ‫ﻋﺒﺮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺿﻐﻂ‬
.‫ﻣﻮﻗﻌﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻲ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺿﺎﻓﺎت‬ ‫و‬ ‫أدوات‬ ‫ﺗﺜﺒﻴﺖ‬
.‫ﻣﻮﻗﻌﻚ‬ ‫ﻓﻲ‬ CTR ‫ﻧﺴﺒﺔ‬ ‫رﻓﻊ‬ ‫و‬ ‫ﺗﺤﺴﻴﻦ‬
.‫اﻟﻤﺮﻛﺒﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫و‬ ‫اﻟﺪﻻﻟﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺼﺪر‬
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫زوار‬ ‫ﻧﺴﺒﺔ‬ ‫ﻟﺮﻓﻊ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻃﺮح‬
.Internal Links ‫ﺑﻨﺎء‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺗﺤﺴﻴﻦ‬
.Rich snippets ‫ﻣﺸﺎﻛﻞ‬ ‫إﺻﻼح‬ ‫و‬ ‫إﻋﺪاد‬
.Google Shopping ‫ﻓﻲ‬ ‫ﺳﻠﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﻴﻦ‬
.‫ﺗﻘﺪﻣﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻊ‬ ‫ﻣﺘﻮاﻓﻘﺔ‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻴﺔ‬ Backlinks ‫ﺑﻨﺎء‬
.Local SEO ‫ﻓﻲ‬ ‫ﻣﺸﺮوﻋﻚ‬ ‫ﻇﻬﻮر‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﺗﺤﺴﻴﻦ‬
.‫ﺟﻮﺟﻞ‬ ‫ﺻﻮر‬ ‫ﻓﻲ‬ Geo-Tagging ‫ﻣﻊ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺻﻮر‬ ‫ﺑﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺤﺴﻴﻦ‬
.‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫ﻣﻠﺨﺺ‬ ‫ﺑﻪ‬ ‫اﻟﻌﻤﻠﻴﺔ‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫ﻣﻠﻒ‬ ‫إرﻓﺎق‬ ‫ﺳﻴﺘﻢ‬
🔥 ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻟﺘﺼﺪر‬ ‫ﻣﺴﺘﻌﺪ‬ ‫أﻧﺖ‬ ‫ﻫﻞ‬ 🔥
* ‫اﻟﻜﺎﻣﻞ‬ ‫اﻹﺳﻢ‬
* ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬
* ‫اﻟﻤﻮﻗﻊ‬ ‫راﺑﻂ‬
* ‫اﻟﻄﻠﺐ‬ ‫ﻧﻮع‬
(! ‫ﻣﺒﻴﻌﺎ‬ ‫)اﻷﻛﺜﺮ‬ $50 - ‫ﺳﺎﻋﺔ‬ ‫ﻟﻤﺪة‬ ‫ﺳﻜﺎﻳﺐ‬ ‫ﻋﺒﺮ‬ SEO ‫إﺳﺘﺸﺎرة‬
* ‫إﺿﺎﻓﻴﺔ‬ ‫رﺳﺎﻟﺔ‬
🚀 ‫اﻷن‬ ‫اﻟطﻠب‬ ‫إرﺳﺎل‬
22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬
https://www.ajarouih.me 11/11

© 2020 ‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﻛﻞ‬

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السيو

  • 1. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 1/11 ‫ﺑﺮﻣﺠ‬ ‫ﻣﻄﻮر‬ & ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫و‬ SEO ‫ﻣﺴﺘﺸﺎر‬ (SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻮﻗﻊ‬ ‫ﺑﻠﻴﻮن‬ 1.5 ‫ﻳﻘﺎرب‬ ‫ﻣﺎ‬ ‫اﻷﻧﺘﺮﻧﺖ‬ ‫ﻓﻲ‬ ‫ﻳﻮﺟﺪ‬ “ Internet Live Stats ” ‫اﻹﺣﺼﺎﺋﻴﺎت‬ ‫ﻣﻮﻗﻊ‬ ‫ﺣﺴﺐ‬ ‫ﻓﺮز‬ ‫ﺣﺎوﻟﻨﺎ‬ ‫و‬ ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻗﺎﻋﺪة‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻫﺬه‬ ‫ﻣﺤﺘﻮى‬ ‫إدﺧﺎل‬ ‫ﺣﺎوﻟﻨﺎ‬ ‫إذا‬ ،‫اﻟﻤﻨﺸﻮرة‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﺣ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻨﺎﻓﺴﺔ‬ ‫ﺧﻠﻖ‬ ‫ﺗﻢ‬ ‫ﻫﻨﺎ‬ ،‫أﻧﺬاك‬ ‫ﻟﻨﺎ‬ ‫ﺳﺘﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻋﺪد‬ ‫ﺗﺨﻴﻞ‬ ،‫ﻃﻮﻳﻠﺔ‬ ‫ﺳﻨﻮات‬ ‫ﺗﺤﺪﻳﺜﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫و‬ ‫ﻣﻌﻘﺪة‬ ‫ﺧﻮارزﻣﻴﺎت‬ ‫إﻋﺘﻤﺎد‬ ‫و‬ ‫ﻣﻨﻬﺎ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫و‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻓﺮز‬ ‫ﻟﺪرﺟﺔ‬ ‫ذﻛﻴﺔ‬ ‫أﺻﺒﺤﺖ‬
  • 2. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 2/11 ‫ﻋﻤﻠﻴﺎت‬ ‫ﻣﻦ‬ ٪75 ‫إﺟﺮاء‬ ‫ﺗﻢ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫راﺋﺪة‬ Google ‫ﺗﺰال‬ ‫ﻻ‬ ، Net Market Share ‫ﻟـ‬ ‫ﺎ‬ً‫وﻓﻘ‬ ‫ﺟﻴﺪة‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻣﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ ‫اﺗﺒﺎع‬ ‫ﻳﻌﺪ‬ ، ‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫ذﻟﻚ‬ ‫أﺧﺬ‬ ‫ﻣﻊ‬ ‫ﺗﺤ‬ ‫وﻗﺖ‬ ‫ﻣﻊ‬ ‫ال‬ ّ‫اﻟﺠﻮ‬ ‫ﻣﻊ‬ ‫اﻟﻤﺘﻮاﻓﻘﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﺜﻞ‬ ‫ﻋﻮاﻣﻞ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻫﺬا‬ ‫ﻳﺘﻀﻤﻦ‬ .‫اﻟﺸﺮﻛﺎت‬ ‫ﺟﻤﻴﻊ‬ ‫ﻟﺪى‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻨﺠﺎح‬ ‫ﻟﺘﺤﻘﻴﻖ‬ WordPress ‫ﻣﻮﻗﻊ‬ ‫ﻹﻋﺪاد‬ ‫اﻟﻤﻔﻴﺪة‬ ‫اﻹﺿﺎﻓﻴﺔ‬ SEO ‫ﻣﻜﻮﻧﺎت‬ ‫واﺳﺘﺨﺪام‬ ‫ﺣﻘﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻷﻣﺮ‬ ‫ﺑﺈدﺧﺎل‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫أرﺷﻔﺘﻪ‬ ‫ﺗﻤﺖ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫أن‬ ‫ﺑﺒﺴﺎﻃﺔ‬ ‫اﻟﺘﺄﻛﺪ‬ ‫ﻳﻤﻜﻨﻚ‬ e ‫ﻣﻨﺼﺔ‬ ‫ﻣﻦ‬ ‫اﻷرﺷﻔﺔ‬ ‫ﻃﻠﺐ‬ ‫ﺑﺈرﺳﺎل‬ ‫ﻗﻤﺖ‬ ‫ﻛﻨﺖ‬ ‫إذا‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﻚ‬ ‫ﺳﻴﻈﻬﺮ‬ ‫ﺑﺴﻬﻮﻟﺔ‬ ”site:website.com“ ‫ﻣﻮﻗﻌ‬ ‫إﻟﻰ‬ ‫ﻳﺄﺗﻲ‬ ‫ﻳﻮﻣﻲ‬ ‫زاﺋﺮ‬ ‫أﻟﻒ‬ ‫ﻓﺘﺨﻴﻞ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺑﺰﻳﺎرات‬ ‫ﻳﺘﻮﺻﻞ‬ ‫ﻻ‬ ‫اﻷن‬ ‫ﻟﺤﺪ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫لﺗﺤﺴﻴﻦ‬ ‫اﻟﺴﻴﻮ‬ ‫إﺳﺘﺮﺗﻴﺠﻴﺎت‬ ‫و‬ ‫ﺗﻘﻨﻴﺎت‬ ‫ﻧﻌﺘﻤﺪ‬ ‫ﻫﻨﺎ‬ . ‫ﺗﻘﺪﻣﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻓﻲ‬ ‫ﺗﺴﺘﻬﺪﻓﻬﺎ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ .‫ﺗﺼﺪرﻫﺎ‬ ‫و‬ ‫ﻟﺼﺎﻟﺤﻚ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫إﺳﺘﻬﺪاف‬ ‫إﺳﺘﻐﻼل‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻨﻲ‬ ‫ﺗﻌﺮف‬ ‫ﻻ‬ ‫اﻷﻧﺴﺘﻐﺮام‬ ‫ﻓﻲ‬ ‫ﺣﺴﺎﺑﻲ‬ ‫ﻋﺒﺮ‬ ‫ﻓﺠﺄة‬ ‫ﻟﻚ‬ ‫ﻇﻬﺮت‬ ‫أو‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﺗﻌﺮﻓﻨﻲ‬ ‫أﻧﺖ‬ ‫رﺑﻤﺎ‬ ‫ﺗﻌﺎﻣ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ‬ ‫ﻣﺴﺘﺸﺎر‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﻣﺒﺮﻣﺞ‬ ‫أﻧﺎ‬ ‫و‬ ‫أﻳﻤﻦ‬ ‫إﺳﻤﻲ‬ ،‫أوﻻ‬ ‫ﻧﻔﺴﻲ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻣﺤﺘﻮاﻫﻢ‬ ‫ﻟﺘﺴﻮﻳﻖ‬ ‫اﻷوﺳﻂ‬ ‫اﻟﺸﺮق‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻮاﺟﺪة‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أﻗﻮى‬ ‫ﻣﻊ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ .‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺔ‬ 1000 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺿﻤﻦ‬ ‫ﺟﻌﻠﻬﻢ‬ ‫و‬ ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺰوار‬ ‫ﻣﻦ‬ ‫ﻫﺎﺋﻞ‬ ‫ﻋﺪد‬ ‫ﻟﺠﻠﺐ‬ ‫أﻋﺘﻤﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫ﺑﻲ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ﺣﻴﺎل‬ ‫ﻣﺘﺮددا‬ ‫ﻛﻨﺖ‬
  • 3. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 3/11 ‫ر‬ ‫ﺰو‬ ‫ﻦ‬ ‫ﻞ‬ ‫ﺐ‬ ‫ﺠ‬ ‫ﻲ‬ ‫ﺑﻲ‬ ‫ﻴﺠﻴ‬ ‫ﺮ‬ ‫ﻹ‬ ‫ر‬ ‫ل‬ ‫ﻴ‬ ‫ﺮ‬ ‫اﻟﻄﺮ‬ ‫ﺟﻌﻞ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺧﺮﻳﻄﺔ‬ ‫أرﺳﻢ‬ ‫وأﻧﺎ‬ ‫ﻃﻮﻳﻼ‬ ‫وﻗﺘﺎ‬ ‫ﻗﻀﻴﺖ‬ ‫ﺑﺒﺴﺎﻃﺔ‬ ‫ﻷﻧﻪ‬ ،‫اﻟﻤﺠﺎﻻت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻲ‬ ‫ﻃﺒﻌ‬ ‫إﺣﺘﻴﺎﺟﺎﺗﻚ‬ ‫ﺣﺴﺐ‬ ‫ﺗﻄﻮﻳﺮﻫﺎ‬ ‫ﻳﻤﻜﻦ‬ * ‫ﻣﺒﺴﻂ‬ ‫و‬ ‫ﺳﻬﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻷﺧﺮﻳﻦ‬ ‫ﻃﺮف‬ ‫ﻣﻦ‬ ‫إﺳﺘﻌﻤﺎﻟﻪ‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬ ‫ﻗﺎﺑﻊ‬ ‫اﻷﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫ﻣﻨﺸﻮر‬ ‫ﻣﺤﺘﻮى‬ ‫ﻟﺪﻳﻚ‬ ‫أن‬ ‫ﻣﺘﺄﻛﺪ‬ ‫ﺟﺪ‬ ‫وأﻧﺎ‬ ‫ﺑ‬ ‫إﻇﻬﺎر‬ ‫إﻟﻰ‬ ‫أﺣﺘﺞ‬ ‫ﻟﻢ‬ ‫ﻫﻨﺎ‬ ‫اﻟﺮاﺋﻊ‬ ‫اﻷﻣﺮ‬ ‫و‬ ،‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻓﻲ‬ ‫ﻳﺘﺼﺪر‬ ‫ﻟﺤﺴﺎﺑﺎﺗﻲ‬ Refresh ‫ﺑـ‬ ‫أﻗﻮم‬ ‫اﻷﺧﻴﺮ‬ ‫اﻟﺠﻮﻛﺮ‬ ‫ﻓﻴﻠﻢ‬ ‫أﺷﺎﻫﺪ‬ ‫ﺟﺎﻟﺲ‬ ‫ﻟﻜﻨﻨﻲ‬ ‫و‬ ‫اﻟﺒﻨﻜﻲ‬ ‫ﺣﺴﺎﺑﻲ‬ ‫ﻣﺸﺎرﻛﺘﻚ‬ ‫ﻻ‬ ‫ﻣ‬ 6 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﻮﺟﻴﻪ‬ ‫ﻹﻋﺎدة‬ ‫ﺷﺨﺼﻴﺎ‬ ‫أﻋﺘﻤﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺳﺘﺮﺗﻴﺠﻴﺎت‬ ‫ﺑﻌﺾ‬ ‫ﻣﻦ‬ ‫ﻟﺘﺴﺘﻔﻴﺪ‬ ‫ﺗﻤﺎﻣﺎ‬ .‫ﻣﻮاﻗﻌﻲ‬ ‫اﻟﻘﻴﺎم‬ ‫ﻳﺮﻳﺪ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫أي‬ ‫ﻗﺒﻞ‬ ‫داﺋﻤﺎ‬ ‫اﻟﺰاﺋﺮ‬ ‫ﻟﻬﺎ‬ ‫ﻳﺘﺠﻪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﻌﺘﺒﺮ‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﻣﺎ‬ ‫ﻣﻮﺿﻮع‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺼﺎدر‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﻣﺤﺎوﻟﺔ‬ ‫أو‬ ‫اﻟﻤﻌﺮﻓﻲ‬ ‫رﺻﻴﺪه‬ ‫ﻓﻲ‬ ‫ﻣﻀﺎﻓﺔ‬ ‫ﻗﻴﻤﺔ‬ ‫ﺗﻘﺪ‬ ‫إﻟﻰ‬ ‫ﺗﺴﻌﻰ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫ﺑﺎﻟﺘﺎﻟﻲ‬ ‫و‬ ،‫واﺣﺪ‬ ‫اﻟﻬﺪف‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫اﻷﺷﻜﺎل‬ ‫ﺗﺨﺘﻠﻒ‬ ‫ﺑﺎﻟﻤﺌﺔ‬ 50 ‫ﺑﺨﺼﻢ‬ ‫و‬ ‫ﻓﻬﻢ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻨﺘﻌﺮف‬ ‫أوﻻ‬ ،(SEO) ‫اﻟﺴﻴﻮ‬ ‫ﺑﺘﻘﻨﻴﺎت‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻣﻊ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻃﻠﺐ‬ .‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫؟‬ (Search Engine) ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬ ‫وﻳﺤ‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻗﺎﻋﺪة‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫اﻟﻌﻨﺎﺻﺮ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﻮارزﻣﻴﺎت‬ ‫و‬ ‫اﻟﺒﺮاﻣﺞ‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻫﻮ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﺜﻮر‬ ‫ﺧﺎص‬ ‫ﺑﺸﻜﻞ‬ ‫وﺗﺴﺘﺨﺪم‬ ، ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻳﺤﺪدﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻷﺣﺮف‬ ‫أو‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ .‫ﻟﻚ‬ ‫اﻷﻣﺮ‬ ‫ﺗﺒﺴﻴﻂ‬ ‫ﺣﺎوﻟﺖ‬ ‫أﻧﻨﻲ‬ ‫إﻻ‬ ‫ﺑﻜﺜﻴﺮ‬ ‫ﺑﺬﻟﻚ‬ ‫أﻋﻘﺪ‬ ‫اﻷﻣﺮ‬ ‫أن‬ ‫ﻣﻊ‬ ‫اﻟﻌﺎﻟﻤﻴﺔ‬
  • 4. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 4/11 ‫؟‬ 2020 ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻣﺎﻫﻮ‬ ‫ﻋ‬ ‫ﻳﺴﺎﻋﺪك‬ ‫ﺑﺤﻴﺚ‬ ‫اﻟﺮﻗﻤﻲ‬ ‫ﻟﻠﺘﺴﻮﻳﻖ‬ ‫اﻟﺤﺎﻟﻲ‬ ‫ﻋﺼﺮﻧﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺮاﺋﺪ‬ ‫اﻟﺘﻘﻨﻴﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ (SEO) ‫اﻟﺴﻴﻮ‬ ‫ﻳﻌﺘﺒﺮ‬ ‫اﻟﺠﻤﻬﻮ‬ ‫ﻳﻜﻮن‬ ‫ﻏﺎﻟﺒﺎ‬ ‫و‬ ،‫ﻟﻤﻮﻗﻌﻚ‬ ‫ﺗﻮﺟﻴﻬﻬﻢ‬ ‫إﻋﺎدة‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫زﻳﺎرات‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻨﺼﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻊ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﻗﻮة‬ ‫ﻣﻨﺼﺐ‬ ‫ﻓﻲ‬ ‫ﺗﻜﻮن‬ ‫ﻫﻨﺎ‬ ‫و‬ ‫اﻟﻌﻜﺲ‬ ‫ﻟﻴﺲ‬ ‫و‬ ‫ﻋﻨﻚ‬ ‫ﻳﺒﺤﺚ‬ ‫ﺧﺪﻣﺎ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻣﺤﺘﻮاﻫﻢ‬ ‫ﻟﺘﺴﻮﻳﻖ‬ ‫اﻷوﺳﻂ‬ ‫اﻟﺸﺮق‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻮاﺟﺪة‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أﻗﻮى‬ ‫اﻟﻤﻨ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺔ‬ 1000 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺿﻤﻦ‬ ‫ﺟﻌﻠﻬﻢ‬ ‫و‬ ‫اﻹﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﺠﻌﻠﻪ‬ ‫اﻷﻣﺜﻞ‬ ‫اﻟﻮﺳﻴﻠﺔ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬ ‫ﻗﺎﺑﻊ‬ ‫ﻣﻮﻗﻊ‬ ‫و‬ ‫ﻣﺤﺘﻮى‬ ‫أﻳﻀﺎ‬ ‫أﻧﺖ‬ ‫ﻟﺪﻳﻚ‬ ‫ﺟﻮ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻓﻲ‬ ‫ﻫﻨﺎ‬ ‫و‬ ‫ﻛﺎن‬ ‫ﻣﺸﺮوع‬ ‫أي‬ ‫إﻃﻼق‬ ‫ﻗﺒﻞ‬ ‫أﺳﺎﺳﻲ‬ ‫ﻣﺒﺪأ‬ ‫اﻟﻄﻠﺐ‬ ‫و‬ ‫اﻟﻌﺮض‬ . Google ‫ﻓﻲ‬ ‫ﻋ‬ ‫دون‬ ‫ﻋﻨﻬﺎ‬ ‫ﻳﺒﺤﺚ‬ ‫اﻟﺘﻲ‬ ” ‫اﻟﻤﺎدة‬ ” ‫ﻋﻠﻰ‬ ‫ﺣﺼﻮﻟﻪ‬ ‫و‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﺴﻬﻴﻞ‬ ‫ﻫﻮ‬ ‫ﻋﻤﻠﻪ‬ ‫أﺳﺎﺳﺎ‬ ‫اﻷﺧﻴﺮ‬ ‫ﻣﻌﻠﻮﻣﺔ‬ ‫ﻋﻦ‬ ‫ﺑﺎﺣﺚ‬ ‫ﻟﻜﻞ‬ ‫ﻣﻨﺎرة‬ ‫ﻳﻤﺜﻞ‬ ‫ﺑﺤﻴﺚ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫أﺷﻬﺮ‬ ‫و‬ ‫أﺿﺨﻢ‬ ‫ﻣﻦ‬ ‫ﻳﻌﺘﺒﺮ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻷن‬ ‫و‬ ‫اﻟﻤﻌﻠﻮﻣﺔ‬ ‫ﻣﻦ‬ ‫اﻹﺳﺘﻔﺎدة‬ ‫و‬ ‫اﻟﻤﺮاد‬ ‫اﻟﻤﻮﻗﻊ‬ ‫إﻟﻰ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﻮﺟﻴﻪ‬ ‫ﻳﺘﻢ‬ ‫ﺣﺘﻰ‬ ‫إﺟﺮاءﻫﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬ nutes ‫إﺳﺘﻬﻠﻚ‬ ‫ﻗﺪ‬ ‫اﻟﺬي‬ ‫و‬ ‫اﻟﻤﺴﺘﻔﺎد‬ ‫اﻟﺰاﺋﺮ‬ ‫ﻟﺪى‬ ‫ﺗﺮﺗﻴﺒﻪ‬ ‫ﺳﻴﺘﻐﻴﺮ‬ ‫ﻓﻤﻮﻗﻌﻨﺎ‬ ‫اﻟﻘﺎدﻣﺔ‬ ‫اﻟﻤﺮة‬ ‫ﻓﻲ‬ ‫إﺳﺘﻬﺪاﻓﻪ‬ .‫ﻟﺪﻳﻨﺎ‬ ‫ﻣﻌﺘﻤﺪا‬ ‫أﺻﺒﺢ‬ ‫ﻷﻧﻪ‬ ‫ﻣﺴﺘﻘﺒﻼ‬ ‫ﻋﻨﻬﺎ‬ ‫ﺳﻴﺒﺤﺚ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺤﺘﻮﻳﺎت‬ ‫ﻓﻲ‬ ‫ﺣﺘﻰ‬ ‫ﻟﻪ‬ ‫ﺳﻴﻈﻬﺮ‬ ‫و‬ ‫ﻋﻠ‬ ‫ﺣﺘﻰ‬ ‫ﻳﺆﺛﺮ‬ ‫ﻧﻮﻋﻴﺎ‬ ‫ﺗﺤﺪﻳﺜﺎ‬ ‫ﻳﻌﺪ‬ ‫ﻣﺎ‬ ‫ﻣﻨﻬﺎ‬ ‫ﺗﺤﺪﻳﺚ‬ 750 ‫ﺑـ‬ ‫ﻳﻘﺪر‬ ‫ﺑﻤﺎ‬ ‫اﻟﻌﺎم‬ ‫ﻓﻲ‬ ‫اﻷﻗﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻘﻮم‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﺤﺮ‬ ‫ﺗﻄﻮر‬ ‫ﻳﻮاﻛﺒﻮن‬ ‫ﺣﺘﻰ‬ ‫ﻣﺘﻜﺮر‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫ﻋﻤﻞ‬ ‫ﻧﻤﻂ‬ ‫ﺳﻴﻐﻴﺮون‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﻬﻨﺪﺳﻲ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ .‫اﻟﺴﺒﺐ‬ ‫ﻳﻌﺮﻓﻮن‬ ‫ﻻ‬ ‫ﺑﻨﻔﺴﻬﻢ‬ ‫ﺑﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺮﺗﻴﺐ‬ ‫ﻓﻲ‬ ‫ﺳﻘﻮﻃﻬﻢ‬ ‫ﻳﻤﻨﻊ‬ ‫؟‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﺠﺐ‬ ‫ﻟﻤﺎذا‬ ‫ز‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻓﻲ‬ ‫اﻟﻈﻬﻮر‬ ‫ﻟﻐﺮض‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﺘﻢ‬ .‫ﻣﺠﺎﻧﻴﺔ‬ ‫و‬ ‫داﺋﻤﺔ‬ ، ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﻏﺮض‬
  • 5. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 5/11 ‫؟‬ 2020 ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﺳﻴﺴﺎﻋﺪك‬ ‫ﻛﻴﻒ‬ ‫ﻣﺰ‬ ‫و‬ ‫ﻣﻮﺟﻮدة‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﺎزﻟﺖ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻟﺬا‬ ‫اﻟﺒﺤﺚ‬ ‫ﺣﺎﺟﺔ‬ ‫وﺟﻮد‬ ‫ﻫﻨﺎك‬ ‫ﻣﺎدام‬ ‫ﺑﺄﻧﻪ‬ ‫ﻟﻨﻘﻞ‬ ‫اﻟﺰﻳﺎر‬ ‫ﻣﻼﻳﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻳﺤﺼﻞ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺟﻌﻞ‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻓﻨﺤﻦ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻟﺬا‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺛﻘﺔ‬ ‫ذو‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺠﻌﻞ‬ ‫ﻣﺘﺠﺎوﺑﺔ‬ ‫ﻟﺪﻳﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻘﻨﻴﺎت‬ ‫ﻓﺈن‬ ‫ﻋﻨﻬﺎ‬ ‫ﻧﺘﺤﺪث‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﻨﺔ‬ ‫ﻓﻤﻬﻤﺎ‬ ،‫ﺗﺸﺎء‬ ‫ﻛﻤﺎ‬ ‫إﺳﺘﻐﻼل‬ ‫ﻳﻤﻜﻨﻚ‬ ‫اﻟﺘﻲ‬ .‫ﺗﺮﻳﺪ‬ ‫ﻣﺎ‬ ‫ﻧﻘﺪم‬ ‫و‬ ‫ﻧﻘﻮل‬ ‫ﻣﻤﺎ‬ ‫واﺛﻘﻴﻦ‬ ‫ﺗﺠﻌﻠﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫ﻣﺌﺎت‬ ‫ﻓﻠﺪﻳﻨﺎ‬ ‫ﻣﺴﺘﻘﺒﻼ‬ 🤫 1# ‫رﻗﻢ‬ ‫اﻟﺴﺮ‬ ‫ﻣﺎﻫﻮ‬ ‫اﻟﺤ‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫و‬ ‫اﻟﻮاﻗﻊ‬ ‫ﺑﻬﺎ‬ ‫ﺳﻴﺨﺪﻋﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻮﺣﻴﺪة‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﻲ‬ ‫ﻫﺬه‬ ‫ﻟﻜﻦ‬ ‫و‬ ،‫واﺣﺪ‬ ‫ﻫﻨﺎك‬ ‫ﻟﻴﺲ‬ ‫ﻟﻸﺳﻒ‬ ‫ﻋﻮض‬ ‫ﻟﻚ‬ ‫ﺑﻌﺘﻪ‬ ‫ﻟﻜﻨﺖ‬ ‫ﺳﺮ‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎن‬ ‫ﻟﻮ‬ ‫و‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺑﺪون‬ ‫اﻟﺴﻴﻮ‬ ‫ﺗﻌﻠﻢ‬ ‫اﻟﻜﻮرﺳﺎت‬ ‫ﺑﻴﻦ‬ ‫ﺗﺘﺮاﻣﻰ‬ ‫ﺳﻴﺠﻌﻠﻚ‬ ‫ﻏﺎﻟﺒﻴﺔ‬ ‫أن‬ ‫ﺗﻌﻠﻢ‬ ‫أن‬ ‫ﻋﻠﻴﻚ‬ ،‫ﺣﺴﻨﺎ‬ ..‫ﺣﺴﻨﺎ‬ ،‫ﺑﺎﻳﺚ‬ ‫اﻟﻜﻠﻴﻚ‬ ‫ﻓﻴﺪﻳﻮﻫﺎت‬ ‫ﺷﺎﻫﺪت‬ ‫ﻗﺪ‬ ‫ﻫﻨﺎ‬ ‫إﻟﻰ‬ ‫ﺗﺄﺗﻲ‬ ‫أن‬ ‫ﻗﺒﻞ‬ . 🤣 ‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫ﺑﺒﻌﺾ‬ ‫ﻟﻨﻘﻢ‬ ‫و‬ ‫ﻟﻺﺳﺘﻐﺮاض‬ ‫دﻋﻬﺎ‬ ‫اﻟﻤﻠﻚ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻗﺼﺺ‬ .‫أﺑﺪا‬ ‫ﺗﺘﻘﺪم‬ ‫اﻟﺤﺼﻮ‬ ‫ﻣﻦ‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﻣﺘﻮازن‬ ‫ﻧﻈﺎم‬ ‫ﺑﻨﺎء‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫ﺟﺪد‬ ‫ﻋﻤﻼء‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻫﻲ‬ ‫ﻟﻴﺴﺖ‬ ‫اﻟﺤﺎﻟﻴﺔ‬ ‫ﻣﺸﻜﻠﺘﻚ‬ ‫ﻣ‬ ‫ﻓﻲ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻋﺮش‬ ‫ﻋﻠﻰ‬ ‫ﻳﺘﺮﺑﻊ‬ ‫ﺟﻌﻠﻪ‬ ‫و‬ ‫ﻣﻮﻗﻊ‬ ‫إﻋﺪاد‬ ‫ﻫﻮ‬ ‫دوري‬ ،‫ﻣﺒﺎﺷﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺗﻘﺪﻣﻪ‬ ‫ﻣﺎ‬ ‫ﻋﻦ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫ﻓ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫و‬ ‫ﻣﺠﺎﻧﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻣﺘﻨﺎﻫﻴﺔ‬ ‫ﻻ‬ ‫زﻳﺎرات‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻫﺪﻓﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ،‫ﻣﺪوﻧﺔ‬ ‫أو‬ ‫ﻣﻮﻗﻌﺎ‬ ! ‫اﻟﺼﺤﻴﺢ‬ 🎅 ‫واﺣﺪة‬ ‫ﺑﺒﻨﺎء‬ ‫ﻧﻘﻮم‬ ‫ﻟﻜﻦ‬ ‫و‬ ‫ﻣﺤﺪدة‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﻧﺒﻴﻊ‬ ‫ﻻ‬ ‫ﻣﺪاﺧﻴﻠﻚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻫﻮ‬ ‫ﺳﺘﺮاه‬ ‫ﻣﺎ‬ ‫ﻓﻜﻞ‬ ،‫ﺑﺬﻟﻚ‬ ‫ﻧﻘﻮم‬ ‫ﻛﻴﻒ‬ ‫ﺷﺮح‬ ‫أو‬ ‫ﻣﺤﺪدة‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﺑﻴﻌﻚ‬ ‫ﻫﻨﺎ‬ ‫أﺣﺎول‬ ‫ﻻ‬ ‫أﻧﺎ‬ ‫اﻷﻣﺮ‬ ‫و‬ ‫ﺳﻨﻮات‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻟﻚ‬ ‫ﻧﻘﺪم‬ ‫ﻧﺤﻦ‬ ،‫ﺗﺴﻮﻳﻘﻴﺔ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫ﻣﻦ‬ ‫ﺗﻔﻌﻠﻪ‬ ‫ﻛﻨﺖ‬ ‫ﺑﻤﺎذا‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﻣﺴﺒﻮق‬ ‫ﻫﻲ‬ ‫ﺑﻞ‬ ،‫ﺟﻮﺟﻞ‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻛﻞ‬ ‫ﻣﻊ‬ ‫ﺗﻤﺎﻣﺎ‬ ‫ﻣﺘﻮاﻓﻘﺔ‬ ‫أﻋﺘﻤﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﺮق‬ ‫و‬ ،‫اﻟﺘﺠﺎرب‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌﺘﻤﺪ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﻮاﻣﻞ‬ ‫بأﻫﻢ‬ ‫ﻛﺒﻴﺮ‬ ‫إﻫﺘﻤﺎم‬ ‫ﻣﻊ‬ ‫ﺗﺴﻮﻳﻘﻬﺎ‬ ‫ﺗﺤﺎول‬ ‫ﻣﻨﺘﻮﺟﺎت‬ ‫أو‬ ‫ﻣﺤﺘﻮى‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻪ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺗﺤﺎول‬ ‫أ‬ ‫ﻟﺘﺼﺪر‬ ‫ﺳﺮ‬ ‫ﻫﻨﺎك‬ ‫أن‬ ‫ﻗﻮل‬ ‫ﻳﺤﺎول‬ ‫ﻓﻴﺪﻳﻮ‬ ‫ﻟﻚ‬ ‫ﺳﻴﻈﻬﺮ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻛﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫أﺑﺤﺚ‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ .‫أﺑﺪا‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻧﺤﻦ‬ ‫اﻟﻤﺨﺎﻟﻔﺔ‬ ‫اﻟﻤﻮاﺿﻴﻊ‬ ‫أو‬ ‫ﻟﻄﺮق‬ ‫ﻧﺘﻄﺮق‬ ‫ﻻ‬ ‫ﻫﻨﺎ‬ ‫ﻧﺤﻦ‬ ،‫اﻷوﻟﻰ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻣﻦ‬ ‫وﺿﺤﺎﻫﺎ‬ ‫ﻟﻴﻠﺔ‬ ‫دوﻻر‬ 200 ‫ﻳﻘﺎرب‬ ‫ﻣﺎ‬ ‫ﻓﻴﻬﺎ‬ ‫اﻹﻋﻼن‬ ‫ﻳﺴﺎوي‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﻧﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻓﺄﻗﻮى‬ ‫ﻧﻌﻢ‬ ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻓﻲ‬ ‫ﺣﺴﺎب‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫وﻣﺎ‬ ، (SEO) ‫اﻟﺴﻴﻮ‬ ‫ﻳﻌﻤﻞ‬ ‫ﻛﻴﻒ‬ ‫ﻋﻦ‬ ‫ﻓﻜﺮة‬ ‫أي‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻳﻬﻢ‬ ‫ﻻ‬
  • 6. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 6/11 ‫اﻟﻌ‬ ‫ﺑﻌﺾ‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻛﺎن‬ ‫ﺳﻮاء‬ ، ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫إﻟﻰ‬ ‫اﻻﻧﺘﻘﺎل‬ ‫ًا‬‫ﺮ‬‫أﺧﻴ‬ ‫وﺗﺮﻳﺪ‬ ‫اﻟﻨﻤﻮ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫ﺗﻜﺎﻓﺢ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫أو‬ ،‫داﺋﻤﻴﻦ‬ ‫زوار‬ ‫و‬ ‫ﻋﻤﻼء‬ ‫إﻟﻰ‬ ‫ﺗﺤﻮﻳﻠﻬﻢ‬ ‫ًا‬‫ﺮ‬‫أﺧﻴ‬ ‫اﻵن‬ ‫وﺗﺮﻳﺪ‬ (Organic) ‫ﻋﻀﻮي‬ ‫ﺑﺸﻜﻞ‬ (Google) ‫اﻷﻫﺪ‬ ‫ﻟﻬﺬه‬ ‫ﺗﺤﻘﻴﻘﻚ‬ ‫ﻣﻦ‬ ‫ﻧﺘﺄﻛﺪ‬ ‫ﺳﻮف‬ .. .‫ﻋﺎدﻳﺔ‬ ‫ﺗﺠﺎرﻳﺔ‬ ‫ﻋﻼﻣﺔ‬ ‫أو‬ ‫ﺗﺄﺛﻴﺮ‬ ‫وإﺣﺪاث‬ ‫اﻟﺸﺨﺼﻴﺔ‬ ‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﻟﺼ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻣﻼﻳﻴﻦ‬ ‫إﺳﺘﻐﻞ‬ ‫و‬ (SEO) ‫ﺑﺎﻟﺴﻴﻮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺼﺪر‬ ‫ا‬ ‫ﺑﻌﺾ‬ ‫ﻓﻴﻪ‬ ‫ﺗﻨﻄﺒﻖ‬ ‫أن‬ ‫ﻻﺑﺪ‬ ‫ﻟﺪﻳﻚ‬ ‫اﻟﺬي‬ ‫اﻟﻤﻮﻗﻊ‬ ،‫اﻟﻤﺠﺎﻻت‬ ‫ﻣﻦ‬ ‫ﻛﺜﻴﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺰﺑﻨﺎء‬ ‫ﻣﻊ‬ ‫ﺗﺠﺎرﺑﻲ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻟﻬﺬ‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺴﺎﻋﺪﺗﻚ‬ ‫ﻧﺘﻜﻠﻒ‬ ‫ﻧﺤﻦ‬ ‫ﺑﺎﻟﺘﺎﻟﻲ‬ ‫و‬ ‫اﻟﻤﻄﻠﻮب‬ ‫اﻟﺰﺑﻮن‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬ ‫ﻫﺆ‬ ‫ﻛﻞ‬ ،‫ﻣﻮاﻗﻊ‬ ‫أﺻﺤﺎب‬ ،‫ﻣﺒﺮﻣﺠﻴﻦ‬ ،‫ﺷﺮﻛﺎت‬ ‫ﻣﺪراء‬ ‫ﻋﻦ‬ ‫ﻫﻨﺎ‬ ‫أﺗﺤﺪث‬ .‫اﻟﻤﺒﺮﻣﺠﻴﻦ‬ ‫ﻣﻦ‬ ‫ﻧﺨﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻳﺘﻜﻮن‬ ‫اﻟ‬ ‫ﺑﻄﺒﻴﻌﺔ‬ ‫ﺑﻨﻔﺴﻲ‬ ‫ﺑﺬﻟﻚ‬ ‫اﻟﻘﻴﺎم‬ ‫ﻳﻤﻜﻨﻨﻲ‬ ‫ﻛﻴﻒ‬ ‫ﻫﻮ‬ ‫ﻗﻮﻟﻪ‬ ‫ﻳﺤﺎوﻟﻮن‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬ ‫إﺳﺘ‬ ‫ﻟﺪﻳﻪ‬ ‫ﺑﻞ‬ ‫أﺳﺮار‬ ‫ﻟﺪﻳﻪ‬ ‫ﻟﻴﺲ‬ (SEO) ‫اﻟﺴﻴﻮ‬ .‫ﻫﻨﺎ‬ ‫ﺗﻀﻴﻌﻪ‬ ‫ﻣﺎ‬ ‫ﺗﺨﻴﻞ‬ …‫اﻟﺨﺪﻣﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫أﺛﻨﺎء‬ ‫ﺗﻌﻠﻴﻤﻴﺔ‬ .‫أﻳﻀﺎ‬ ‫ﻗﻮﻳﺎ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫أﺻﺒﺢ‬ ‫ﻛﻠﻤﺎ‬ ‫أﻗﻮى‬ ‫ﺑﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺳﺘﺮاﺗﻴﺠﻴﺎت‬ (SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺑﺈﺳﺘﺨﺪام‬ ‫ﺣﻘﯿﻘﯿﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫اﻟﺨ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻓﺮﺻﺔ‬ ‫إﺳﺘﻐﻠﻮا‬ ‫ﻟﺰﺑﻨﺎء‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﺷﺨﺼﻴﺔ‬ ‫ﻟﻤﻮاﻗﻊ‬ ‫ﻫﻲ‬ ‫أﻣﺎﻣﻚ‬ ‫ﺗﺸﺎﻫﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻳﺴﺘﻔﻴﺪ‬ ‫ﺣﺎﻟﻴﺎ‬ ‫ﺷﺨﺺ‬ ‫أﻟﻒ‬ 14 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ،‫اﻟﻤﺰﻳﺪ‬ ‫ﻟﺘﻌﻠﻢ‬ ‫وﺟﻬﺘﻬﻢ‬ ‫ﻏﻴﺮوا‬ ‫و‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﺎﻟﻢ‬ ‫إﺳﺘﻜﺸﻔﻮا‬ ‫ﻣﺪة‬ ‫ﺳﻨﺠﻌ‬ ‫اﻹﻧﺠﻠﻴﺰﻳﺔ‬ ‫أو‬ ‫ﺑﺎﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫ﻛﺎن‬ ،‫أﻳﻀﺎ‬ ‫أﻧﺖ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﻤﻞ‬ ‫ﻣﺴﺘﻌﺪ‬ ‫ﻓﺮﻳﻘﻲ‬ ‫و‬ ،‫ﻃﻠﺐ‬ ‫ﻛﻞ‬ ‫ﺗﺘ‬ ‫ﻧﺘﺸﺎت‬ ‫ﻓﻲ‬ ‫و‬ ‫ﻣﺮة‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻊ‬ ‫ﺗﺘﻨﺎﻓﺲ‬ ‫أن‬ ‫ﻣﻤﺘﻌﺎ‬ ‫اﻷﻣﺮ‬ ‫أﺟﺪ‬ ‫ﻓﺸﺨﺼﻴﺎ‬ ‫ﻧﻌﻢ‬ ،‫اﻷوﻟﻰ‬ ‫اﻟﺸﺮﻛﺎ‬ ‫أﺳﻤﺎء‬ ‫ﻋﺮض‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫اﻷن‬ ‫ﻟﻠﺤﺪ‬ … ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻨﺼﺎت‬ ،‫اﻟﺘﺪوﻳﻦ‬ ،‫اﻟﺸﺮاء‬ ‫و‬ ‫اﻟﺒﻴﻊ‬ ‫ﻣﺜﻞ‬ ‫ﻣﺠﺎﻻت‬ ! ‫ﻟﻬﻢ‬ ‫ﺻﻨﻌﻨﺎه‬ ‫اﻟﺬي‬ ‫اﻟﺘﺮاﻓﻴﻚ‬ ‫ﻣﻦ‬ ‫اﻟﻬﺎﺋﻞ‬ ‫اﻟﻜﻢ‬ ‫ﺗﺨﻴﻞ‬ .‫ﻗﺎﻧﻮﻧﻴﺔ‬ ‫ﺑﻨﻮد‬ ‫ﺑﻴﻨﻨﺎ‬
  • 7. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 7/11 (SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺑﺈﺳﺘﺨﺪام‬ ‫ﺣﻘﯿﻘﯿﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫اﻷ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻣﻊ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺮاﻓﻴﻚ‬ ‫إﻋﺘﻤﺎد‬ ‫ﻋﻠﻴﻚ‬ ‫ﻟﻤﺎذا‬ ‫ﺟ‬ ‫أﻳﻀﺎ‬ ‫أﻧﺖ‬ ‫أﻧﻚ‬ ‫ﻻﺑﺪ‬ ‫و‬ ‫ﻣﺴﺘﻬﺪﻓﻴﻦ‬ ‫زوار‬ ‫ﻋﻠﻰ‬ ‫أﺣﺼﻞ‬ ‫ﻟﻜﻲ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫إﺳﺘﺨﺪﻣﺎ‬ ‫ﺳﺎﺑﻘﺎ‬ ‫ﺟﺮﺑﺖ‬ ‫ﻋﻠ‬ ‫ﺗﻌﺘﻤﺪ‬ ‫ﻛﻨﺖ‬ ‫إن‬ ‫و‬ ‫ﺣﺘﻰ‬ ،‫ﺑﻌﺪﻫﺎ‬ ‫ﻳﺘﺤﺮك‬ ‫ﻟﻦ‬ ‫اﻟﻤﻮﻗﻊ‬ ‫أن‬ ‫واﻗﻊ‬ ‫أﻣﺎم‬ ‫ﻧﻔﺴﻚ‬ ‫ﺳﺘﺠﺪ‬ ‫اﻹﻋﻼن‬ ‫ﻣﺪة‬ ‫ﺗﻨﺘﻬﻲ‬ ‫اﻟﺘﺎم‬ ‫ﺑﺮﺿﺎﻫﻢ‬ ‫ﻳﺄﺗﻮن‬ ‫ﻓﺎﻟﺰوار‬ ‫ﺗﻤﺎﻣﺎ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫اﻷﻣﺮ‬ ‫ﻫﻨﺎ‬ ،‫ﺛﺎﺑﺘﺔ‬ ‫اﻟﺰوار‬ ‫ﻧﺴﺒﺔ‬ ‫ﺟﻌﻞ‬ ‫ﻣﻦ‬ ‫ﺗﺘﻤﻜﻦ‬ ‫ﻟﻦ‬ ،‫اﻟﺰوار‬ .‫ﺟﺪا‬ ‫ﻋﺎﻟﻴﺎ‬ ‫ﻳﻜﻮن‬ ‫اﻹﺳﺘﻬﺪاف‬ ‫و‬ ‫ﻋﻨﻚ‬ ‫ﻫﺆ‬ ‫ﻹﺳﺘﻐﻼل‬ ‫ﻛﺒﻴﺮة‬ ‫ﻓﺮﺻﺔ‬ ‫ﻳﻀﻴﻌﻮن‬ ‫و‬ ‫ﺑﻞ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪون‬ ‫ﻻ‬ ‫ﻛﺜﻴﺮون‬ ‫ﻓﻲ‬ ‫أﻣﺎﻣﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻔﺮﺻﺔ‬ ‫ﺗﻀﻴﻊ‬ ‫ﻻ‬ ‫إذا‬ ،‫اﻟﻌﻜﺲ‬ ‫ﻟﻴﺲ‬ ‫و‬ ‫ﻋﻨﻚ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫ﻣﻦ‬ ‫ﻫﻢ‬ ‫اﻷﺧﻴﺮ‬ ‫ﻓﻲ‬ ‫ﻷﻧﻬﻢ‬ ،‫زﺑﻨﺎء‬ ‫اﻟﻤﻠﻴﻮن‬ ‫ﺗﺠﺎوزوا‬ ‫ﺣﺎﻟﻴﺎ‬ ‫ﻋﻤﻼﺋﻨﺎ‬ ،Google ‫ﺧﺼﻮﺻﺎ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺤﺮﻛﺎت‬ ‫اﻷوﻟﻰ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻓﻲ‬ ‫ﺑﻈﻬﻮره‬ ‫اﻷﺳﺒﻮع‬ ‫ﻓﻲ‬ 100k ‫ﺗﺘﺨﻄﻰ‬ ‫ﻓﻴﻬﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺴﺒﺔ‬ ‫ﻣﺴﺘﻬﺪﻓﺔ‬ ‫ﺟﺪ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﻋﺒﺮ‬ ‫ﻋﻀﻮي‬ ‫اﻷﻓﻠﻴ‬ ‫ﻣﻊ‬ ‫ﻛﻮﺑﻮﻧﺎت‬ ‫ﻣﻮاﻗﻊ‬ ‫أو‬ ‫اﻹﻳﻜﻮﻣﻴﺮس‬ ‫ﻟﻠﻤﻮاﻗﻊ‬ ‫إﺳﺘﺨﺪاﻣﻪ‬ ‫ﻓﻴﻤﻜﻨﻚ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫دﺧﻞ‬ ‫ﻣﺼﺎدر‬ ‫اﻟﺴﻴﻮ‬ ‫اﻟﻤ‬ ‫ﻋﺮض‬ ،( ‫ﺑﺎﻟﻀﺒﻂ‬ ‫أﻧﺎ‬ ‫أﻓﻌﻞ‬ ‫)ﻛﻤﺎ‬ ‫ﺧﺪﻣﺎﺗﻚ‬ ‫ﻋﺮض‬ ‫ﻳﻤﻜﻨﻚ‬ ‫أو‬ (… ‫إﻟﺦ‬ ‫ﺷﻴﺐ‬ ‫ﻧﻴﻢ‬ ،‫ﺑﻠﻮﻫﻮﺳﺖ‬ ،‫أﻣﺎزون‬ . ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﺴﻴﻮ‬ ‫ﺑﺈﺳﺘﻌﻤﺎل‬ ” *** ‫ﻓﻲ‬ ‫ﻣﻄﻌﻢ‬ ‫ﻷﺣﺴﻦ‬ ” ‫اﻷوﻟﻰ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬ ‫ﺑﻚ‬ ‫أﻛ‬ ‫ﻛﺬﻟﻚ‬ ‫و‬ ‫ﻟﻠﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫أﺷﻬﺮ‬ ‫ﺗﻤﺘﻠﻚ‬ ‫ﻷﻧﻬﺎ‬ ‫و‬ ‫اﻟﺨﺪﻣﺎت‬ ‫و‬ ‫ﺑﺎﻷﻋﻤﺎل‬ ‫اﻟﻤﻬﺘﻤﻴﻦ‬ ‫ﻛﺒﺎر‬ ‫ﻣﻦ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺳﻨﺘﻌﺮف‬ ‫ﻫﻨﺎ‬ ، ‫اﻹﺣﺘﺮاﻓﻴﺔ‬ ‫اﻟﻄﺮق‬ ‫ﺑﺸﺘﻰ‬ ‫ﺧﺪﻣﺎﺗﻬﻢ‬ ‫ﺗﺸﻬﻴﺮ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫و‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أﺻﺤﺎب‬ ‫ﻋﻠﻰ‬ ‫ﺑﺒﺎﻗﻲ‬ ‫اﻹﻫﺘﻤﺎم‬ ‫ﻋﻠﻴﻚ‬ ‫ﻓﻠﻴﺲ‬ (‫)ﻣﺤﻠﻲ‬ ‫واﺣﺪة‬ ‫ﻣﻨﻄﻘﺔ‬ ‫أو‬ ‫واﺣﺪة‬ ‫ﻣﺪﻳﻨﺔ‬ ‫ﻓﻲ‬ ‫ﻣﺤﺪودة‬ ‫ﺧﺪﻣﺎﺗﻚ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫ﻋﻤﻠﻚ‬ ‫ﻣﻨﻄﻘﺔ‬ ‫ﻧﻔﺲ‬ ‫ﻓﻲ‬ ‫اﻷﺷﺨﺎص‬ ‫إﺳﺘﻬﺪاف‬ ‫و‬ ‫اﻟﻤﺤﻠﻲ‬ ‫اﻟﻤﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﺑﺎﻟﻌﻤﻞ‬ ‫ﺳﺘﻬﺘﻢ‬ ‫ﻟﻜﻨﻚ‬ ‫ﻓﻲ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫اﻟﻌﺜﻮر‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﺑﺤﻴﺚ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻦ‬ ‫ﺗﻘﺪﻣﻪ‬ ‫ﻣﺎ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻫﻮ‬ ‫اﻟﻤﺤﻠﻲ‬ ‫فاﻟﺴﻴﻮ‬ ، ‫اﻟﻌﺎدي‬ ‫ﺗﻘﺪﻣ‬ ‫ﻣﺎ‬ ‫ﻋﻦ‬ ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫ﻋﻤﻼؤك‬ ‫ﻳﺒﺤﺚ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫اﻟﺘﺠﺎري‬ ‫ﻧﺸﺎﻃﻚ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺜﻮر‬ ‫ﺿﻤﺎن‬ ‫ﻳﻤﻜﻨﻚ‬ ‫ﺑﺎﻟﺘﺎﻟﻲ‬ 🦾 ‫ﺔ‬ ‫ﻠ‬ ‫ﺎﻻ‬ ‫ﻓ‬ ‫ﺎﻓ‬ ‫اﻟ‬ ‫ﻠ‬ ‫ﻠﻚ‬ ‫ﺄ‬
  • 8. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 8/11 🦾 ! ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺠﺎﻻت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺘﻔﻮق‬ ‫ﺳﺄﺟﻌﻠﻚ‬ ‫ﺑﻘﻮم‬ ‫ﻓﻌﻨﺪﻣﺎ‬ (Keywords) ‫اﻟﺪﻻﻟﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻫﻲ‬ ‫ﺗﺎﻣﺔ‬ ‫ﺑﻌﻨﺎﻳﺔ‬ ‫ﻧﺄﺧﺪﻫﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫أﻫﻢ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬ ‫إن‬ ‫ﺗﺼﺪ‬ ‫ﻧﺴﺘﻐﻞ‬ ‫ﻧﺤﻦ‬ ‫ﻫﻨﺎ‬ ‫و‬ ‫ﻃﻠﺒﻪ‬ ‫ﺳﻴﺤﺎول‬ ‫ﻣﺎ‬ ‫ﺑﻤﺤﺎﻛﺎت‬ ‫ﻳﻘﻮم‬ ‫اﻟﻮﻗﺖ‬ ‫ﻧﻔﺲ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻓﺈن‬ ‫ﻃﻠﺒﻪ‬ ‫ﻟﻠﻤﻮﻗ‬ ‫اﻟﺰاﺋﺮ‬ ‫وﺻﻮل‬ ‫إﻟﻰ‬ ‫أدت‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫ﻛﻞ‬ ‫ﻧﺴﺠﻞ‬ ‫و‬ ‫اﻟﻤﻨﻘﺤﺔ‬ ‫و‬ ‫اﻟﻤﺒﻨﻴﺔ‬ ‫اﻟﺠﻤﻞ‬ ‫ﺣﺘﻰ‬ ‫ﺑﻞ‬ ‫اﻟﺪﻻﻟﻴﺔ‬ %12 ‫ﺑﻤﻌﺪل‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺔ‬ ‫أﻟﻒ‬ 1,9 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﺘﺼﺪر‬ ‫اﻟﺨﺎﺻﺔ‬ ‫ﻣﻮاﻗﻌﻲ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺴﻨﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻄﺮﻳﻘﺔ‬ !‫ﻣﺨﺎﻟﻔﺔ‬ ‫ﻧﺘﺸﺎت‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﺳﻜﺮﻳﺘﺎت‬ ‫أو‬ ‫أدوات‬ ‫أﺳﺘﺨﺪم‬ ‫ﻻ‬ ، ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﻟﺘﺤﺴﻴﻦ‬ (Search Engine Optimization :SEO ) ‫اﻟﺴﻴﻮ‬ ‫ﺧﺪﻣﺎت‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫أﺣﺼﻞ‬ ‫اﻟﺤ‬ ‫ﻓﻲ‬ ‫ﻣﺴﺎﻋﺪﺗﻚ‬ ‫ﻳﻤﻜﻨﻨﻲ‬ .‫ﺗﻘﺪﻣﻪ‬ ‫ﻣﺎ‬ ‫ﻋﻦ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫اﻟﺬي‬ ‫اﻟﺰوار‬ ‫ﻣﻼﻳﻴﻦ‬ ‫وإﺳﺘﻐﻞ‬ ،‫ﺟﻮﺟﻞ‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫أﺳﻌ‬ ،‫زﺑﻨﺎء‬ ‫إﻟﻰ‬ ‫ﺗﺤﻮﻳﻠﻬﻢ‬ ‫و‬ ‫ﻣﺪﻓﻮع‬ ‫ﺣﺘﻰ‬ ‫أو‬ ‫ﻋﻀﻮي‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻋﺒﺮ‬ ‫ﺗﻘﺪﻣﻪ‬ ‫ﺑﻤﺎ‬ ‫ﻣﻬﺘﻤﻴﻦ‬ ‫اﻟﻤ‬ ‫ﻟﻠﺸﺨﺺ‬ ‫ﻟﺘﻘﺪﻣﻪ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻣﺎ‬ ‫إﻇﻬﺎر‬ ‫ﻋﻠﻰ‬ ‫ﺳﺄﺳﺎﻋﺪك‬ .💵 ‫ﻣﺒﻴﻌﺎﺗﻚ‬ ‫زﻳﺎدة‬ ‫و‬ 🚀 ‫ﺑﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻌﻤﻼء‬ .‫اﻟﺘﺠﺎرﻳﺔ‬ ‫ﻟﻌﻼﻣﺘﻚ‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﻤﻌﺮﻓﺔ‬ ‫و‬ ‫اﻟﺴﻤﻌﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻣﻊ‬ ، ‫اﻟﻤﻨﺎﺳﺐ‬ ‫ﻟﻠﻌﻤﻴﻞ‬ ‫ﻣﺒﺮرة‬ ‫أﻓﻌﺎﻟﻨﺎ‬ ‫ﺟﻤﻴﻊ‬ .‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫وﺿﻌﺘﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻹرﺷﺎدات‬ ‫ﺎ‬ ً‫ﺗﻤﺎﻣ‬ ‫ﻳﺤﺘﺮم‬ ‫ﺟﻴﺪ‬ ‫ﺑﻌﻤﻞ‬ ‫ﻧﻘﻮم‬ ‫ﻛﺘﺎﺑ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺨﺼﺼﻴﻦ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﺑﻨﺎ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻤﺤﺘﻮى‬ ‫إﻧﺸﺎء‬ ‫ﻳﺘﻢ‬ .‫اﻟﻤﻬﻤﺔ‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻨﺠﺰ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻋﻦ‬ .‫اﻟﺸﺒﻜﻲ‬ ‫اﻟﺮﺑﻂ‬ ‫ﻟﻤﻤﺎرﺳﺔ‬ ‫أو‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻠﻰ‬ 😎 ‫ﻳﻮﻣﻲ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻧﻮاﻛﺐ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﻴﻜﻮن‬ ‫ﺗﺤﺪﻳﺜﻬﺎ‬ ‫ﻧﻮاﻛﺐ‬ ‫و‬ ‫ﻣﺴﺘﻤﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻧﺘﺎﺑﻌﻬﺎ‬ ‫ﻓﻨﺤﻦ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻣﻦ‬ ‫ﺗﺨﺎف‬ ‫ﻛﻨﺖ‬ ‫إذا‬ ‫ﺟﻮﺟﻞ‬ ‫ﻋﻘﻮﺑﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺤﻤﻴﺎ‬ ‫ﺳﺘﻜﻮن‬ ‫ﺑﺤﻴﺚ‬ ،‫ﻣﻨﺎﻓﺴﻴﻚ‬ ‫ﻏﺮار‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺴﺘﻤﺮة‬ ‫ﻟﺘﺤﺴﻴﻨﺎت‬ ‫ﺳﺒﺎﻗﺎ‬ ‫ﺗﻜﻮن‬ (SEO) ‫اﻟﺴﯿﻮ‬ ‫ﺑﺈﺳﺘﺨﺪام‬ ‫ﺣﻘﯿﻘﯿﺔ‬ ‫ﻧﺘﺎﺋﺞ‬
  • 9. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 9/11 ⭐⭐⭐ ‫اﻟﺨﺪﻣﺎت‬ ‫ﺗﻘﻴﻴﻢ‬ ⭐⭐⭐ : 👇 ‫ﻋﻠﻰ‬ ‫ﺳﺘﺘﺤﺼﻞ‬ ‫أﻗﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ .‫ﻟﻸﻛﻮاد‬ ‫اﻟﺤﺎﺟﺔ‬ ‫ﺑﺪون‬ ‫ووردﺑﺮﻳﺲ‬ ‫ﻋﻠﻰ‬ ‫ﺻﻔﺤﺎت‬ ‫و‬ ‫ﻣﻮاﻗﻊ‬ ‫ﺑﻨﺎء‬ Baaz.com .‫اﻟﻌﺮﺑﻲ‬ ‫اﻟﻌﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻤﻮﻗﻊ‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻟﻨﺴﺨﺔ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫ﻣﻌﻨﺎ‬ ‫ﻣﺘﻌﺎون‬ ‫ﺟﺪ‬ ‫ﻛﺎن‬ ‫أﻳﻤﻦ‬  
  • 10. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 10/11 .‫ﻟﻤﻮﻗﻌﻚ‬ User Experience Model ‫ﺗﺠﺎرب‬ ‫ﻋﺒﺮ‬ SXO ‫ﺗﺤﺴﻴﻦ‬ & ‫ﻣﺮاﺟﻌﺔ‬ .‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﺮض‬ ‫و‬ ‫ﻟﻜﺘﺎﺑﺔ‬ ‫أﻓﻀﻞ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺎت‬ ‫ﻋﺮض‬ ‫و‬ ‫ﺗﺤﺴﻴﻦ‬ .‫اﻟﺴﻴﻮ‬ ‫ﻣﻊ‬ ‫ﻣﺘﻮاﻓﻖ‬ ‫ﻣﻘﺎل‬ ‫ﺗﻜﺘﺐ‬ ‫ﻛﻴﻒ‬ .‫اﻣﻨﺔ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫ﺑﺤﺜﺎ‬ ‫اﻷﻛﺜﺮ‬ ‫و‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺪﻻﻟﻴﺔ‬ ‫ﺑﺎﻟﻜﻠﻤﺎت‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﻨﻘﻴﺢ‬ .‫ﺟﻮﺟﻞ‬ ‫ﻣﺘﻄﻠﺒﺎت‬ ‫ﻣﻊ‬ ‫ﺗﺘﻮاﻓﻖ‬ ‫رواﺑﻂ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫و‬ ‫ﺑﻨﺎء‬ .‫اﻟﻤﻮﻗﻊ‬ ‫ﺗﺴﺮﻳﻊ‬ ‫و‬ CDN ‫ﻋﺒﺮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺿﻐﻂ‬ .‫ﻣﻮﻗﻌﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻲ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻹﺿﺎﻓﺎت‬ ‫و‬ ‫أدوات‬ ‫ﺗﺜﺒﻴﺖ‬ .‫ﻣﻮﻗﻌﻚ‬ ‫ﻓﻲ‬ CTR ‫ﻧﺴﺒﺔ‬ ‫رﻓﻊ‬ ‫و‬ ‫ﺗﺤﺴﻴﻦ‬ .‫اﻟﻤﺮﻛﺒﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫و‬ ‫اﻟﺪﻻﻟﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺼﺪر‬ .‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫زوار‬ ‫ﻧﺴﺒﺔ‬ ‫ﻟﺮﻓﻊ‬ ‫ﻣﻨﺎﺳﺒﺔ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻃﺮح‬ .Internal Links ‫ﺑﻨﺎء‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ .Rich snippets ‫ﻣﺸﺎﻛﻞ‬ ‫إﺻﻼح‬ ‫و‬ ‫إﻋﺪاد‬ .Google Shopping ‫ﻓﻲ‬ ‫ﺳﻠﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﻴﻦ‬ .‫ﺗﻘﺪﻣﻪ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻊ‬ ‫ﻣﺘﻮاﻓﻘﺔ‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻴﺔ‬ Backlinks ‫ﺑﻨﺎء‬ .Local SEO ‫ﻓﻲ‬ ‫ﻣﺸﺮوﻋﻚ‬ ‫ﻇﻬﻮر‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ .‫ﺟﻮﺟﻞ‬ ‫ﺻﻮر‬ ‫ﻓﻲ‬ Geo-Tagging ‫ﻣﻊ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺻﻮر‬ ‫ﺑﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﺤﺴﻴﻦ‬ .‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫ﻣﻠﺨﺺ‬ ‫ﺑﻪ‬ ‫اﻟﻌﻤﻠﻴﺔ‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫ﻣﻠﻒ‬ ‫إرﻓﺎق‬ ‫ﺳﻴﺘﻢ‬ 🔥 ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻟﺘﺼﺪر‬ ‫ﻣﺴﺘﻌﺪ‬ ‫أﻧﺖ‬ ‫ﻫﻞ‬ 🔥 * ‫اﻟﻜﺎﻣﻞ‬ ‫اﻹﺳﻢ‬ * ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ * ‫اﻟﻤﻮﻗﻊ‬ ‫راﺑﻂ‬ * ‫اﻟﻄﻠﺐ‬ ‫ﻧﻮع‬ (! ‫ﻣﺒﻴﻌﺎ‬ ‫)اﻷﻛﺜﺮ‬ $50 - ‫ﺳﺎﻋﺔ‬ ‫ﻟﻤﺪة‬ ‫ﺳﻜﺎﻳﺐ‬ ‫ﻋﺒﺮ‬ SEO ‫إﺳﺘﺸﺎرة‬ * ‫إﺿﺎﻓﻴﺔ‬ ‫رﺳﺎﻟﺔ‬ 🚀 ‫اﻷن‬ ‫اﻟطﻠب‬ ‫إرﺳﺎل‬
  • 11. 22/03/2020 ‫ﻣﺳﺗﺷﺎر‬ & ‫ﺑرﻣﺟﯾﺎت‬ ‫ﻣطور‬ (SEO) ‫ﺟروﯾﺢ‬ ‫أﯾﻣن‬ – ‫إﻓرﯾﻘﯾﺎ‬ ‫ﺷﻣﺎل‬ ‫و‬ ‫اﻷوﺳط‬ ‫اﻟﺷرق‬ ‫ﻓﻲ‬ https://www.ajarouih.me 11/11  © 2020 ‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﻛﻞ‬