كل ما تود معرفته عن تقنيات الـ SEO

‫ﻣﺠﺎﻧﻲ‬ ‫اﻻﻟﮑﺘﺮوﻧﻲ‬ ‫ﮐﺘﺐ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١

‫اﳌﺤﺘﻮﯾﺎت‬
 ‫ﺔ‬‫ﻣﻘﺪﻣ‬ -1
 SEO ‫ﻣﺼﻄﻠﺤﺎت‬ ‫ﻗﺎﻣﻮس‬ -2
 ‫ﺚ‬‫اﻟﺒﺤ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﻔﮑﺮ/ﺗﻌﻤﻞ‬ ‫ﮐﯿﻒ‬ -3
 Ranking System ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﯿﺎر‬ -4
 ‫ﻞ‬‫واﳌﻮﺑﺎﯾ‬ SEO ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﻬﯿﺌﺔ‬ -5
 ‫ﺚ‬‫اﻟﺒﺤ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﳌﻮﻗﻊ‬ ‫ﺻﻮر‬ ‫ﺗﻬﯿﺌﺔ‬ -6
 ‫ﺔ‬‫اﳌﺤﻠﯿ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺑﻨﺘﺎﺋﺞ‬ ‫ﻟﻠﻈﻬﻮر‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﻬﯿﺌﺔ‬ -7
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٢

‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﻬﯿﺌﺔ‬ ‫ﻋﻦ‬ ‫ﻣﻘﺪﻣﺔ‬ -1
‫ﺑﻨﺴﺒﺔ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺳﯿﻘﺮأ‬ ‫اﻟﺬي‬ ‫اﻟﺠﻤﻬﻮر‬ ‫زﯾﺎدة‬ @ ‫ﻗﺪرﺗﻪ‬ D ‫ﺗﺘﻤﺜﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻗﯿﻤﺔ‬
‫ﻃﺮﯾﻘﺔ‬ ‫ﺗﺘﻌﻠﻢ‬ ‫أن‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻹﻧﺠﺎح‬ ‫اﻟﻀﺮوري‬ ‫ﻣﻦ‬ ‫ﻟﺬﻟﻚ‬ ،‫أﺧﺮى‬ ‫ﺗﺴﻮﯾﻘﯿﺔ‬ ‫وﺳﯿﻠﺔ‬ ‫أي‬ ‫ﺗﻔﻮق‬
‫ﺗﻘﯿﯿﻢ‬ @ ‫ﻣﺒﺎﺷﺮ‬ ‫ﺑﺸﮑﻞ‬ ‫ﺗﺆﺛﺮ‬ ‫ﺻﻔﺤﺘﻚ‬ ‫ﺑﻬﺎ‬ ‫ﺗﮑﺘﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﺮﯾﻘﺔ‬ .‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﳌﺤﺘﻮى‬ ‫ﺗﻬﺌﯿﺔ‬
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﻔﻬﻤﻬﺎ‬ ‫ﺑﻄﺮﯾﻘﺔ‬ ‫ﺗﮑﺘﺐ‬ ‫أن‬ ‫ﻋﻠﯿﻚ‬ ‫ﻟﺬﻟﻚ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ D ‫ﺻﻔﺤﺘﻚ‬ ‫وﺗﺮﺗﯿﺐ‬
.‫ﻓﻌﻠﯿﴼ‬ ‫اﳌﺘﺼﻔﺢ‬ ‫ﯾﺤﺘﺎﺟﺔ‬ ‫ﺑﻤﺎ‬ ‫وﺗﺮﺗﺒﻂ‬
‫؟‬ SEO ‫هﻮ‬ ‫ﻣﺎ‬
‫ﺗﺼﻒ‬ ‫وهﻲ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﻟﺘﻬﯿﺌﺔ‬ Search Engine Optimization ‫اﻟﻲ‬ ‫اﺧﺘﺼﺎر‬ ‫هﻲ‬ SEO
‫ﻣﺤﺮﮐﺎت‬ D ‫اﳌﻮﻗﻊ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﯿﻦ‬ ‫اﺟﻞ‬ ‫ﻣﻦ‬ ‫ﺗﻄﺒﯿﻘﻬﺎ‬ ‫ﯾﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻘﻨﯿﺎت‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬
‫اﻟﺒﺤﺚ‬ ‫ﻋﻨﺪ‬ (Rank ‫ﻋﻠﯿﻬﺎ‬ ‫)ﻧﻄﻠﻖ‬ ‫ﻣﺘﻘﺪﻣﺔ‬ ‫ﻣﺮﺗﺒﺎت‬ D ‫اﻟﺼﻔﺤﺎت‬ ‫ﺗﻠﻚ‬ ‫ﺗﻈﻬﺮ‬ ‫ان‬ ‫هﻮ‬ ‫اﻟﻬﺪف‬ ،‫اﻟﺒﺤﺚ‬
.‫اﻻوﻟﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺎت‬ D ‫ﺗﻈﻬﺮ‬ ‫ان‬ ‫اي‬ .‫ﻣﻌﯿﻨﺔ‬ ‫ﮐﻠﻤﺔ‬ ‫ﻋﻦ‬
SEO ‫ﺗﻘﻨﯿﺎت‬
-:‫رﺋﯿﺴﯿﺘﯿﻦ‬ ‫ﻣﺠﻤﻮﻋﺘﯿﻦ‬ ‫اﻟﻲ‬ ‫اﻟﺘﻘﻨﯿﺎت‬ ‫ﺗﻠﻚ‬ ‫ﺗﻘﺴﯿﻢ‬ ‫ﯾﻤﮑﻦ‬
.1‫اﳌﻮﻗﻊ‬ ‫ﻇﻬﻮر‬ ‫ﻟﺘﺤﺴﯿﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺑﻬﺎ‬ ‫ﺗﻮﺻﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻘﻨﯿﺎت‬ ‫وهﻲ‬ :white-hat SEO
‫ﺗﻘﻨﯿﺎت‬ ‫ﻓﻬﻲ‬ ،‫ﻋﺎﻣﺔ‬ ‫ﺑﺼﻮرة‬ ‫اﳌﻮﻗﻊ‬ ‫وﻣﺤﺘﻮي‬ ‫ﺻﻔﺤﺎت‬ ‫وﻋﺮض‬ ‫ﺗﺼﻤﯿﻢ‬ ‫وﻟﺘﺤﺴﯿﻦ‬ ،‫اﻟﻨﺘﺎﺋﺞ‬ D
.‫اﻷﻣﺪ‬ ‫ﻃﻮﯾﻠﺔ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫وﺗﻌﻄﻲ‬ ‫آﻣﻨﺔ‬ ‫ﺗﻌﺘﺒﺮ‬
.2‫ﻋﻠﻲ‬ ‫وﻋﮑﺴﯿﺔ‬ ‫وﺧﯿﻤﺔ‬ ‫ﺑﻨﺘﺎﺋﺞ‬ ‫ﯾﺎﺗﻲ‬ ‫ﻗﺪ‬ ‫ﺗﻄﺒﯿﻘﻬﺎ‬ ‫ﻣﻨﺒﻮذة‬ ‫ﺗﻘﻨﯿﺎت‬ ‫وهﻲ‬ :black-hat SEO
‫ﯾﻤﮑﻨﻚ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻣﻦ‬ ‫ﮐﺎﻣﻞ‬ ‫ﺑﺸﮑﻞ‬ ‫اﳌﻮﻗﻊ‬ ‫ﯾﺰال‬ ‫ﻗﺪ‬ ‫اﻻﺣﻮال‬ ‫اﺳﻮأ‬ D‫و‬ ،‫اﳌﻮﻗﻊ‬
DesignHammer's 17 Black ‫ﻗﺎﺋﻤﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺘﻘﻨﯿﺎت‬ ‫هﺬة‬ ‫ﻋﻦ‬ ‫اﮐﺜﺮ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﻌﺮﻓﺔ‬
.Hat SEO Techniques to Avoid
‫ﻓﻬﻲ‬ Google ‫اﻟﺮﺋﯿﺴﯿﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫اﺳﺎﺳﻲ‬ ‫ﺑﺸﮑﻞ‬ ‫ﻧﺴﺘﻬﺪف‬ ‫ﻓﺎﻧﻨﺎ‬ SEO ‫ال‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻋﻨﺪﻣﺎ‬
‫وﻟﮑﻦ‬ ،‫اﻻهﻤﯿﺔ‬ D ‫واﺣﺪ‬ ‫رﻗﻢ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﯾﺠﻌﻠﻬﺎ‬ ‫ﻣﻤﺎ‬ ،‫اﻟﺴﻮق‬ ‫ﻣﻦ‬ %91 ‫ﻣﻘﺪارهﺎ‬ ‫ﺣﺼﺔ‬ ‫ﺗﻤﺘﻠﻚ‬
‫و‬ Bing ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﻣﻦ‬ ‫ﮐﻞ‬ D ‫ﻟﻠﺘﻄﺒﯿﻖ‬ ‫ﻗﺎﺑﻠﺔ‬ ‫هﻲ‬ ‫ﻣﻨﺎﻗﺸﺘﻬﺎ‬ ‫ﺳﯿﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻘﻨﯿﺎت‬ ‫ﻣﻌﻈﻢ‬
Yahoo
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٣

SEO ‫ﻣﺼﻄﻠﺤﺎت‬ ‫ﻗﺎﻣﻮس‬ -2
‫ﻧﺘﺤﺪث‬ ‫ﻋﻨﺪﻣﺎ‬ ‫ﺗﺪاوﻟﻬﺎ‬ ‫ﯾﺘﻢ‬ ‫واﻟﺘﻲ‬ SEO ‫ﺑﻤﺼﻄﻠﺢ‬ ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﺮﺋﯿﺴﯿﺔ‬ ‫اﻟﮑﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫هﻨﺎك‬
‫اﻟﺸﺎﺋﻊ‬ ‫اﳌﺼﻄﻠﺤﺎت‬ ‫ﺑﺒﻌﺾ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺳﺘﺠﺪ‬ ‫أدﻧﺎﻩ‬ .‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﻬﯿﺌﺔ‬ ‫ﺗﻘﻨﯿﺎت‬ ‫ﻋﻦ‬
-:SEO ‫اﻟـ‬ ‫ﻋﺎﻟﻢ‬ D ‫اﺳﺘﺨﺪاﻣﻬﺎ‬
.Drupal ‫أو‬ Wordpress ‫اﳌﺜﺎل‬ ‫ﺳﺒﯿﻞ‬ > ،‫اﳌﺤﺘﻮى‬ ‫إدارة‬ ‫ﻧﻈﺎم‬
Content
Management System
CMS
.%(‫اﻟﻈﻬﻮر‬ ‫ﻣﺮات‬ ‫/ﻋﺪد‬ ‫اﻟﻀﻐﻄﺎت‬ ‫)ﻋﺪد‬ ‫ﻧﺎﺗﺞ‬ ،‫اﻟﻈﻬﻮر‬ ‫إﻟﯽ‬ ‫اﻟﻨﻘﺮ‬ ‫ﻧﺴﺒﺔ‬ Click-through rate CTR
.‫ﺑﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺛﻼث‬ ‫ﻷﮐﺒﺮ‬ ‫اﳌﺎﻟﮑﺔ‬ ‫اﻟﺸﺮﮐﺎت‬
Google, Yahoo,
Microsoft
GYM
.‫اﻓﻀﻞ‬ ‫ﮐﺎن‬ ‫ﮐﻠﻤﺎ‬ ‫زادت‬ ‫ﮐﻠﻤﺎ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫اﻟﻲ‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎرﺟﯿﺔ‬ ‫اﻟﺮواﺑﻂ‬ ‫ﺟﻮدة‬ Link Juice
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ c ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺘﺸﯿﺮاﻟﻲ‬ ‫ﺗﺴﺘﻬﺪﻓﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻻﻃﻮل‬ ‫اﻟﺠﻤﻠﺔ‬ Long Tail
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﻧﺘﺎﺋﺞ‬ c ‫ﻣﺤﺘﻮاﻩ‬ ‫ﯾﻌﺮض‬ ‫اﻟﺬي‬ <head> ‫وﺳﻢ‬ c ‫اﳌﻮﺟﻮد‬ ‫اﻟﮑﻮد‬ META tags
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﻣﻦ‬ ‫ﺗﺄﺗﯿﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺰﯾﺎرات‬ Organic trafﬁc
.(10 ‫اﻟﻲ‬ 1 ‫ﻣﻦ‬ ‫ﺑﺪرﺟﺔ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﯾﻘﯿﻢ‬ ‫ﺣﯿﺚ‬ ) ‫ﻣﻮﻗﻌﻚ‬ ‫اﻟﻲ‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺮواﺑﻂ‬ ‫ﯾﺸﯿﺮ‬ ‫ﻣﻘﯿﺎس‬ Pagerank PR
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺎت‬
Search Engine
Results Page
SERP
‫ﺻﻔﺤﺎت‬ ‫وارﺷﻔﺔ‬ ‫ﻟﻠﺰﺣﻒ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻣﺴﺘﺨﺪم‬ ‫اﻟﺒﺮﻣﺠﻲ‬ ‫اﻟﺮوﺑﻮت‬ ‫اﻟﻲ‬ ‫ﯾﺸﯿﺮ‬
.‫اﳌﻮﻗﻊ‬
”Spider Robot / A “bot Spider
.‫اﳌﻮﻗﻊ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺗﺤﺘﻮﯾﺔ‬ ‫ﻣﺎ‬ ‫اﻟﻲ‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ KeyWords ‫اﻟﺪﻻﻟﯿﺔ‬ ‫اﻟﮑﻠﻤﺎت‬ Stufﬁng
.‫اﳌﻮﻗﻊ‬ ‫زوار‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫واﳌﻨﺸﻮر‬ ‫اﳌﺼﻨﻮع‬ ‫ﻟﻠﻤﺤﺘﻮي‬ ‫ﺗﺸﯿﻞ‬ ‫ﻣﺨﺘﺼﺮة‬ ‫ﮐﻠﻤﺔ‬
User Generated
Content
UGC
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٤

‫واﻻﺳﺎﺳﯿﺔ‬ ‫اﻻوﻟﻲ‬ ‫ﻣﻬﻤﺘﻬﺎ‬ ‫هﻲ‬ SEO ‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﻟﺘﻬﯿﺌﺔ‬ ‫ﺗﻘﻨﯿﺎت‬
c ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻟﺼﻔﺤﺎت‬ ‫اﻻوﻟﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ c ‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﻦ‬ ‫ان‬
.‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬
‫؟‬ SEO ‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﳌﻮﻗﻊ‬ ‫ﺑﺘﻬﯿﺌﺔ‬ ‫ﻧﻬﺘﻢ‬ ‫ان‬ ‫ﯾﺠﺐ‬ ‫ﳌﺎذا‬
‫ﯾﻘﻮم‬ ‫اﻟﺘﻲ‬ Clicks ‫اﻟﻨﻘﺮات‬ ‫ﻋﺪد‬ ‫ﻋﻦ‬ ‫ﺑﺪراﺳﺔ‬ ‫ﻗﺎﻣﺖ‬ SEOMoz ‫ﺷﺮﮐﺔ‬ 2014 ‫ﻋﺎم‬ ‫ﻣﻦ‬ ‫ﯾﻮﻟﯿﻮ‬ ‫رﺑﯿﻊ‬ D
‫ﻧﺘﯿﺠﺔ‬ ‫ﻟﮑﻞ‬ ‫اﻟﻨﻘﺮات‬ ‫ﻋﺪد‬ ‫ﺑﺤﺴﺎب‬ ‫ﻓﻘﺎﻣﻮا‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺑﺼﻔﺤﺎت‬ ‫ﺗﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻋﻠﻲ‬ ‫اﻟﺰوار‬ ‫ﺑﻬﺎ‬
‫ﻋﺪد‬ ،‫اﻟﺜﺎﻧﯿﺔ‬ ‫اﻟﻨﺘﯿﺠﺔ‬ ‫ﻋﻠﻲ‬ ‫اﻟﻨﻘﺮات‬ ‫ﻋﺪد‬ ،‫اﻻوﻟﻲ‬ ‫اﻟﻨﺘﯿﺠﺔ‬ ‫ﻋﻠﻲ‬ ‫اﻟﻨﻘﺮات‬ ‫ﻋﺪد‬ ) ‫اﻟﺒﺤﺚ‬ ‫ﺻﻔﺤﺔ‬ D ‫ﺗﻈﻬﺮ‬
‫اﻻﺟﺎﺑﺔ‬ ‫اﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﺘﻠﻚ‬ Pagerenk ‫ﻣﻘﯿﺎس‬ ‫ﺑﺤﺴﺎب‬ ‫وﻗﺎﻣﻮا‬ (‫اﻟﺦ‬ .… ‫اﻟﺜﺎﻟﺜﺔ‬ ‫ﻋﻠﻲ‬ ‫اﻟﻨﻘﺮات‬
‫زﯾﺎدة‬ ‫وﺑﯿﻦ‬ ( .… ‫اﻟﺜﺎﻟﺜﺔ‬ ،‫اﻟﺜﺎﻧﯿﺔ‬ ،‫اﻻوﻟﻲ‬ ‫اﻟﻨﺘﯿﺠﺔ‬ ) ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﯿﺠﺔ‬ ‫ﻟﺘﺮﺗﯿﺐ‬ ‫ﺗﺄﺛﯿﺮ‬ ‫هﻨﺎك‬ ‫هﻞ‬ … ‫ﺳﺆال‬ ‫ﻋﻦ‬
… ‫اﻟﺴﺆال‬ ‫ﻋﻠﻲ‬ ‫اﺟﺎب‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺠﺪول‬ ، ‫ﻋﻠﯿﻬﺎ‬ ‫اﻟﻨﻘﺮات‬
‫ﻋﻠﻲ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻋﺮض‬ ‫ﺗﺮﺗﯿﺐ‬ D ‫اﻋﻠﻲ‬ ‫اﳌﻮﻗﻊ‬ ‫ﻣﻮﺿﻊ‬ ‫ﮐﺎن‬ ‫ﮐﻠﻤﺎ‬ ‫ﻃﺮدﯾﺔ‬ ‫ﻋﻼﻗﺔ‬ ‫هﻨﺎك‬ ،‫واﺿﺤﺔ‬ ‫اﻟﻨﺘﯿﺠﺔ‬
.‫ﻟﻠﻤﻮﻗﻊ‬ ‫اﻟﺰﯾﺎرات‬ ‫زﯾﺎدة‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﻋﻠﯿﻬﺎ‬ ‫اﻟﻨﻘﺮ‬ ‫ﻧﺴﺒﺔ‬ ‫زادت‬ ‫ﮐﻠﻤﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺻﻔﺤﺔ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٥

‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﻔﮑﺮ/ﺗﻌﻤﻞ‬ ‫ﮐﯿﻒ‬ -3
‫ﻟﺤﻈﺔ‬ ‫ﮐﻞ‬ ‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻲ‬ ‫ﺟﺪﯾﺪة‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻇﻬﻮر‬ ‫وﺗﯿﺮة‬ ‫ﺗﺘﺰاﯾﺪ‬ World Wide Web Size ‫ﻣﻮﻗﻊ‬ ‫ﺣﺴﺐ‬
.‫ﻣﻔﻬﺮﺳﺔ‬ ‫وﯾﺐ‬ ‫ﺻﻔﺤﺔ‬ ‫ﺑﻠﯿﻮن‬ 50 ‫ﺣﺎﻟﯿﴼ‬ ‫هﻨﺎك‬
،‫اﳌﺘﺎهﺔ‬ ‫هﺬة‬ D ‫ﻣﻔﯿﺪة‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﻋﻠﻲ‬ ‫اﻟﻌﺜﻮر‬ ‫اﳌﺴﺘﺤﯿﻞ‬ ‫ﻣﻦ‬ ‫ﺳﯿﮑﻮن‬ ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫وﺟﻮد‬ ‫دون‬
! ‫اﻟﻘﺶ‬ ‫ﻣﻦ‬ ‫ﮐﻮﻣﺔ‬ D ‫اﺑﺮة‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺑﻤﺜﺎﺑﺔ‬ ‫ﺳﯿﮑﻮن‬ ‫ﺻﻔﺤﺔ‬ ‫او‬ ‫ﻣﻌﻠﻮﻣﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﺎن‬
‫هﻮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻋﻠﻲ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺤﺴﻦ‬ ‫ﻟﮑﻲ‬ ‫ﺑﺪاﯾﺔ‬ ‫اﻓﻀﻞ‬
ً‫اوﻻ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﯾﻔﮑﺮ‬ ‫ﮐﯿﻒ‬ ‫ﺗﻔﻬﻢ‬ ‫ان‬
‫ﺗﻄﻮر‬ ‫ان‬ ‫ﺗﺤﺎول‬ ‫اﻟﺘﻲ‬ ‫هﻲ‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺎرﻣﺔ‬ ‫اﻟﻔﻮﺿﯽ‬ ‫هﺬة‬ ‫ﻟﻚ‬ ‫ﺗﺮﺗﺐ‬ ‫ﻣﻦ‬ ‫هﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬
‫ﻓﻬﻲ‬ ،‫ﻋﻨﻬﺎ‬ ‫ﺗﺒﺤﺚ‬ ‫اﻟﺘﻲ‬ ‫وﻟﻠﮑﻠﻤﺔ‬ ‫ﻟﻚ‬ ‫ﻣﻼﺋﻤﺔ‬ ‫اﻻﮐﺜﺮ‬ ‫اﻟﻮﯾﺐ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻟﻚ‬ ‫ﺗﻈﻬﺮ‬ ‫ﻟﮑﻲ‬ ‫ﺧﻮارزﻣﯿﺎﺗﻬﺎ‬ ‫ﻣﻦ‬
‫ﯾﻌﺘﻤﺪ‬ ‫اﻟﺘﻲ‬ ‫هﻲ‬ ‫اﻟﺪرﺟﺔ‬ ‫وهﺬة‬ ‫ودرﺟﺔ‬ ‫ﻣﺆﺷﺮ‬ ‫وﻓﻖ‬ ‫وﺗﺮﺗﺒﻬﺎ‬ ‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﺘﻘﯿﯿﻢ‬ ‫اﳌﻌﺎﯾﯿﺮ‬ ‫ﺑﻌﺾ‬ ‫ﺗﻀﻊ‬
.‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺔ‬ D ‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﻣﻮﺿﻊ‬ ‫ﻋﻠﯿﻬﺎ‬
‫ﺑﻚ‬ ‫اﻟﺨﺎص‬ ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﺆﺷﺮ‬ ‫ﯾﺘﻐﯿﺮ‬ ‫ان‬ ‫اﻟﻄﺒﯿﻌﻲ‬ ‫ﻓﻤﻦ‬ ‫ﯾﻮﻣﯿﴼ‬ ‫ﺗﻀﺎف‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻣﻼﯾﻦ‬ ‫هﻨﺎك‬ ‫ﻻن‬ ‫وﻧﺘﯿﺠﺔ‬
‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺔ‬ D ‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬ ‫ﺗﺮﺗﯿﺐ‬ ‫ﻋﻠﻲ‬ ‫ﯾﺆﺛﺮ‬ ‫اﻟﺬي‬ ‫اﻟﻮﺣﯿﺪ‬ ‫اﻟﺘﻐﯿﯿﺮ‬ ‫ﻟﯿﺲ‬ ‫وهﺬا‬ ،‫ﻧﻘﺼﺎن‬ ‫او‬ ‫زﯾﺎدة‬
‫ﻟﮑﻲ‬ ‫ﺳﻨﻮﯾﴼ‬ ‫اﻟﺘﻘﯿﯿﻢ‬ ‫وﻣﻌﺎﯾﯿﺮ‬ ‫ﺧﻮارزﻣﯿﺎت‬ ‫ﻣﻦ‬ ‫ﺗﻐﯿﺮوﺗﻄﻮﯾﺮ‬ ‫ﻧﻔﺴﻬﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫اﯾﻀﴼ‬ ‫وﻟﮑﻦ‬ ‫اﻟﺒﺤﺚ‬
.‫واﻟﻀﺎرة‬ ‫اﻟﻔﺎﺋﺪة‬ ‫ﻋﺪﯾﻤﺔ‬ ‫اﻟﻮﯾﺐ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﻨﻘﺢ‬
‫ﺗﻔﺤﺺ‬ ‫اﻵﻟﯿﺔ‬ ‫اﻟﺮوﺑﻮﺗﺎت‬ ‫هﺬﻩ‬ ،‫اﻟﺮوﺑﻮﺗﯿﺔ‬ ‫اﻟﺰواﺣﻒ‬ ‫او‬ Crawlers / Spiders ‫ال‬ ‫دور‬ ‫ﯾﺎﺗﻲ‬ ‫هﻨﺎ‬
Links ‫رواﺑﻂ‬ ‫ﻣﻦ‬ ‫اﳌﻮﻗﻊ‬ ‫ﻣﺤﺘﻮﯾﺎت‬ ‫ﺗﺆرﺷﻒ‬ ‫ﻓﻬﻲ‬ .‫اﳌﻌﻠﻮﻣﺎت‬ @ ‫ﻟﺘﺤﺼﻞ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺻﻔﺤﺎت‬
.‫اﳌﻠﻔﺎت‬ ‫ﻣﻦ‬ ‫وﻏﯿﺮهﺎ‬ videos ‫واﻟﻔﯿﺪﯾﻮ‬ images ‫واﻟﺼﻮر‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٦

-:‫ﻣﻮﻗﻌﻚ‬ ‫ﻣﻊ‬ Crawlers ‫ال‬ ‫ﯾﺘﻌﺎﻣﻞ‬ ‫ﮐﯿﻒ‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺴﯿﻨﺎرﯾﻮ‬
.1‫ﯾﺸﯿﺮ‬ ‫راﺑﻂ‬ ‫ﻃﺮﯾﻖ‬ ‫ﻋﻦ‬ ‫اﻣﺎ‬ ،‫ﻣﻮﻗﻌﻚ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫روﺑﻮت‬ ‫ﯾﮑﺘﺸﻒ‬ :Discovery ‫اﻻﮐﺘﺸﺎف‬
‫ﻣﻦ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺮاﺑﻂ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫ﯾﺪوﯾﺔ‬ ‫اﺿﺎﻓﺔ‬ ‫ﻃﺮﯾﻖ‬ ‫ﻋﻦ‬ ‫او‬ ‫ﺳﺎﺑﻘﴼ‬ ‫ﻣﺆرﺷﻒ‬ ‫اﺧﺮ‬ ‫ﻣﻮﻗﻊ‬ ‫ﻣﻦ‬ ‫اﻟﯿﺔ‬
‫ﻟﺼﻔﺤﺎت‬ ‫اﻟﯿﺪوﯾﺔ‬ ‫اﻻﺿﺎﻓﺔ‬ ‫ﯾﺪﻋﻤﻮن‬ Bing ‫و‬ ‫وﯾﺎهﻮ‬ ،‫ﺟﻮﺟﻞ‬ ‫ﻣﻦ‬ ً‫ﮐﻼ‬ ) .‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﺧﻼل‬
( ‫اﻟﻮﯾﺐ‬
.2‫ﻗﻮاﻋﺪ‬ D ‫وﻓﻬﺮﺳﺘﻬﺎ‬ ‫ﻣﻌﺎﻟﺠﺘﻬﺎ‬ ،‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﺤﺘﻮﯾﺎت‬ D ‫اﻟﺘﺪﻗﯿﻖ‬ ‫ﯾﺘﻢ‬ :Indexing ‫اﻻرﺷﻔﺔ‬
‫اﻟﻔﯿﺪﯾﻮ‬ ً‫ﻓﻤﺜﻼ‬ ‫ارﺷﻔﺘﻬﺎ‬ ‫ﯾﺘﻢ‬ ‫اﳌﺤﺘﻮي‬ ‫اﻧﻮاع‬ ‫ﮐﻞ‬ ‫ﻟﯿﺲ‬ ‫اﻧﻪ‬ ‫ﻻﺣﻆ‬ ‫ﻟﮑﻦ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﺑﯿﺎﻧﺎت‬
.‫ارﺷﻔﺘﻬﺎ‬ ‫ﯾﺘﻢ‬ ‫ﻻ‬ ‫اﻟﺪﯾﻨﺎﻣﯿﮑﯿﺔ‬ ‫واﻟﺼﻔﺤﺎت‬
.3‫ﺛﻢ‬ ‫وﻣﻦ‬ ‫ﺑﺘﺤﻠﯿﻠﻬﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﯾﻘﻮم‬ (‫ﺑﺤﺚ‬ ‫)ﮐﻠﻤﺔ‬ ‫اﺳﺘﻌﻼم‬ ‫إدﺧﺎل‬ ‫ﻋﻨﺪ‬ :Results ‫اﻟﻨﺘﺎﺋﺞ‬
.‫ﻻﺳﺘﻌﻼﻣﻚ‬ ‫ﻣﻼءﻣﺔ‬ ‫اﻷﮐﺜﺮ‬ ‫اﻟﻮﯾﺐ‬ ‫ﺻﻔﺤﺎت‬ ‫ﻟﻚ‬ ‫ﯾﻈﻬﺮ‬
Ranking System ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﯿﺎر‬ -4
‫ﻟﺪﯾﻬﺎ‬ ‫اﳌﺆرﺷﻔﺔ‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﺑﺒﺤﺜﻚ‬ ‫ﺻﻠﺔ‬ ‫اﻻﮐﺜﺮ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﻟﻢ‬ ‫ﺗﻈﻬﺮ‬ ‫ان‬ ‫اﺟﻞ‬ ‫ﻣﻦ‬
D ‫ﯾﺆﺛﺮ‬ ‫ﻋﺎﻣﻞ‬ 200 ‫ﻋﻦ‬ ‫ﻣﺎﯾﺰﯾﺪ‬ ‫هﻨﺎك‬ ،‫اﻟﺼﻔﺤﺎت‬ ‫ﻟﻠﺘﻘﯿﻢ‬ ‫ﻣﻌﯿﺎر‬ ‫او‬ ‫ﺗﺼﻨﯿﻒ‬ ‫ﻧﻈﺎم‬ ‫ﺗﺴﺘﺨﺪم‬ ‫ﻓﺎﻧﻬﺎ‬
‫اﻟﻌﻮاﻣﻞ‬ ‫هﺬة‬ ‫اﮐﺜﺮ‬ ‫ﺳﻨﻨﺎﻗﺶ‬ ‫وﻟﮑﻦ‬ ،‫ﮐﻠﻬﻢ‬ ‫ﻧﻨﺎﻗﺸﻬﻢ‬ ‫ان‬ ‫اﳌﺴﺘﺤﯿﻞ‬ ‫ﻣﻦ‬ ،‫ﻣﻮﻗﻊ‬ ‫اي‬ ‫ﺗﻘﯿﯿﻢ‬ ‫ﻣﻌﺎﯾﺮ‬
:‫ﺗﺄﺛﯿﺮ‬ ‫واﮐﺜﺮهﺎ‬ ‫اهﻤﯿﺔ‬
‫اﻟﺮواﺑﻂ‬ Links
‫ﺟﺪول‬ D ‫ﺳﺎﺑﻘﴼ‬ ‫ﺷﺮﺣﻨﺎ‬ ‫ﻓﮑﻤﺎ‬ PageRank ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻓﻨﺤﻦ‬ ،Links ‫اﻟﺮواﺑﻂ‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻋﻨﺪﻣﺎ‬
‫ﺻﻔﺤﺔ‬ ‫ﻟﮑﻞ‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮواﺑﻂ‬ ‫ﺗﺤﻠﯿﻞ‬ ‫ﺧﻮارزﻣﯿﺔ‬ ‫هﻲ‬ PageRank ‫ال‬ ‫ﻣﻌﯿﺎر‬ ‫ﻓﺎن‬ ،SEO ‫ﻣﺼﻄﻠﺤﺎت‬
.‫ﻟﺠﻮﺟﻞ‬ ‫اﳌﺆﺳﺲ‬ ‫اﻟﺸﺮﯾﻚ‬ Lary Page ‫ﺑﯿﺞ‬ ‫ﻻري‬ ‫ﻃﻮرهﺎ‬ ‫واﻟﺘﻲ‬ ‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﻋﻠﻲ‬ ‫وﯾﺐ‬
-‫اﻻﻋﺘﺒﺎر‬ ‫ﺑﻌﯿﻦ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻠﻲ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻟﮑﻞ‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎرﺟﯿﺔ‬ "‫اﻟﺮواﺑﻂ‬ ‫"ﻋﺪد‬ ‫ﺗﺎﺧﺬ‬ ‫اﻟﺨﻮارزﻣﯿﺔ‬ ‫هﺬة‬
‫زادت‬ ‫ﮐﻠﻤﺎ‬ ،‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺼﺎﻟﺢ‬ ‫ﺻﻮت‬ ‫اﻧﻪ‬ ‫ﻋﻠﻲ‬ ‫ﯾﺎﺧﺬ‬ ‫ﳌﻮﻗﻌﻚ‬ ‫ﯾﺸﯿﺮ‬ (‫اﺧﺮ‬ ‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻲ‬ ) ‫ﺧﺎرﺟﻲ‬ ‫راﺑﻂ‬ ‫ﻓﮑﻞ‬
.Pagerank ‫ﺑﻤﻌﯿﺎر‬ ‫رﺗﺒﺘﻚ‬ ‫ارﺗﻔﻊ‬ ‫ﮐﻠﻤﺎ‬ ‫اﻻﺻﻮات‬ ‫ﻋﺪد‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٧

.‫دﯾﻤﻮﻗﺮاﻃﯿﴼ‬ ‫ﺗﺼﻮﯾﺘﴼ‬ ‫ﻟﯿﺲ‬ ‫اﻧﻪ‬ ‫وهﻮ‬ ‫اﳌﻌﯿﺎر‬ ‫هﺬا‬ D ‫اﻻﻋﺘﺒﺎر‬ ‫ﺑﻌﯿﻦ‬ ‫ﺗﺆﺧﺬ‬ ‫ان‬ ‫ﯾﺠﺐ‬ ‫ﻣﻼﺣﻈﺔ‬ ‫هﻨﺎك‬
،‫اﻟﺘﻘﯿﯿﻢ‬ D ‫واﻟﺜﻘﻞ‬ ‫اﻟﻮزن‬ ‫ﻧﻔﺲ‬ ‫ﻟﻬﺎ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫اﻟﻲ‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎرﺟﯿﺔ‬ ‫اﻟﻮﺻﻼت‬ ‫ﮐﻞ‬ ‫ﻓﻠﯿﺲ‬
‫اﻗﻞ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﺗﺎﺗﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮواﺑﻂ‬ ‫ﻣﻦ‬ ‫اﮐﺒﺮ‬ ‫ﺗﺎﺛﯿﺮ‬ ‫ﻟﻬﺎ‬ ‫ﻣﻮﺛﻮﻗﯿﺔ‬ ‫اﮐﺜﯿﺮ‬ ‫ﻣﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﺗﺎﺗﻲ‬ ‫اﻟﺘﻲ‬ ‫ﻓﺎﻟﺮواﺑﻂ‬
.‫ﺷﻌﺒﯿﺔ‬
KeyWords ‫اﻟﺪﻻﻟﯿﺔ‬ ‫اﻟﮑﻠﻤﺎت‬
‫ﻓﻤﺤﺮك‬ ،‫اﻟﺼﻔﺤﺔ‬ D ( ‫اﻟﺼﻔﺤﺔ‬ ‫ﻣﻮﺿﻮع‬ ‫اﻟﺮﺋﯿﺴﯿﺔ‬ ‫اﻟﮑﻠﻤﺔ‬ ) ‫اﻟﺪﻻﻟﯿﺔ‬ ‫اﻟﮑﻠﻤﺎت‬ ‫ﺗﮑﺮار‬ ‫ﻣﺪي‬ ‫هﻮ‬ ‫ﻣﺎ‬
‫ﻋﻦ‬ ‫ﯾﺘﺤﺪث‬ ً‫ﻓﻌﻼ‬ ‫اﻟﻮﻗﻊ‬ ‫ﮐﺎﻧﺖ‬ ‫اذا‬ ‫وﻣﺎ‬ ،‫اﻟﺼﻔﺤﺔ‬ D ‫اﻟﮑﻠﻤﺔ‬ ‫ﺗﮑﺮار‬ ‫ﻣﺮات‬ ‫ﻋﺪد‬ ‫ﻣﻦ‬ ‫ﯾﺘﺤﻘﻖ‬ ‫اﻟﺒﺤﺚ‬
‫ﻋﻨﻮان‬ ‫او‬ Domain ‫اﻟﺪوﻣﯿﻦ‬ ‫او‬ URL ‫ﻋﻨﻮان‬ D ‫ﻣﻮﺟﻮد‬ ‫اﻟﺪﻻﻟﯿﺔ‬ ‫اﻟﮑﻠﻤﺔ‬ ‫هﻞ‬ ،‫اﳌﻮﺿﻮع‬ ‫هﺬا‬
‫اهﻤﯿﺔ‬ ‫اﮐﺜﺮ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫هﺬة‬ ‫ان‬ ‫اﻋﺘﺒﺎر‬ ‫ﺳﯿﺘﻢ‬ ‫ﺣﯿﻨﻬﺎ‬ ،‫اﻟﺦ‬ ... ‫واﳌﺤﺘﻮي‬ ،‫اﻟﻔﺮﻋﯿﺔ‬ ‫اﻟﻌﻨﻮاﯾﻦ‬ ،‫اﻟﺼﻔﺤﺔ‬
.(‫اﻟﺪﻻﻟﯿﺔ‬ ‫اﻟﮑﻠﻤﺔ‬ ) ‫اﳌﻮﺿﻮع‬ ‫ﺑﻬﺬا‬ ‫وﻋﻼﻗﺔ‬
Site Age ‫اﳌﻮﻗﻊ‬ ‫ﻋﻤﺮ‬
‫ﻋﻤﺮ‬ ‫ﻓﺎن‬ ‫ﻟﺬا‬ ،‫اﻟﺠﺪﯾﺪة‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﻣﻮﺛﻮﻗﯿﺔ‬ ‫اﮐﺜﺮ‬ ‫اﻟﻘﺪﯾﻤﺔ‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﻌﺘﺒﺮ‬ ‫ﺟﻮﺟﻞ‬ .‫ﮐﺎﻟﺬهﺐ‬ ‫اﻟﻘﺪﯾﻢ‬
.‫ﺟﻮﺟﻞ‬ ‫ﻟﺪي‬ ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫اﺣﺪ‬ ‫هﻮ‬ Domain ‫اﻟﺪوﻣﯿﻦ‬
Freshness ‫اﻟﺤﺪاﺛﺔ‬
‫ﺟﯿﺪ‬ ‫اﻣﺮ‬ ‫هﻮ‬ ‫ﺛﺎﺑﺘﺔ‬ ‫وﺑﻮﺗﯿﺮة‬ ‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﺗﺤﺪﯾﺜﺔ‬ ‫ﯾﺘﻢ‬ ‫اﳌﻮﻗﻊ‬ ‫ﻣﺤﺘﻮي‬ ‫ﮐﺎن‬ ‫ﮐﻠﻤﺎ‬ ‫اﻻﺣﯿﺎن‬ ‫ﻣﻦ‬ ‫ﮐﺜﯿﺮ‬ D
‫هﻮ‬ ‫اﳌﻮﻗﻊ‬ ‫ﺻﻔﺤﺎت‬ ‫ﺗﺤﺪﯾﺚ‬ ‫او‬ ‫ﺟﺪﯾﺪة‬ ‫ﺻﻔﺤﺔ‬ ‫ﺑﺎﺿﺎﻓﺔ‬ ‫هﻮ‬ ‫اﻟﺘﺤﺪﯾﺚ‬ ‫ذﻟﻚ‬ ‫ﮐﺎن‬ ‫ﺳﻮاء‬ ،‫ﺟﻮﺟﻞ‬ ‫ﻟﺪي‬
.‫ﯾﻤﺖ‬ ‫ﻟﻢ‬ ‫اﳌﻮﻗﻊ‬ ‫ان‬ ‫ﻋﻠﻲ‬ ‫ﻋﻼﻣﺔ‬
Other factors ‫اﻻﺧﺮي‬ ‫اﳌﻌﺎﯾﯿﺮ‬
‫ﻣﺜﻞ‬ ‫اﺧﺮي‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫ﻓﻬﻨﺎك‬ ،‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﯿﺎر‬ D ‫ﺗﺆﺛﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﮐﻞ‬ ‫ﻧﻨﺎﻗﺶ‬ ‫ان‬ ‫اﳌﺴﺘﺤﯿﻞ‬ ‫ﻣﻦ‬
.‫ﻧﺼﯿﺐ‬ ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﯿﺎر‬ ‫ﻋﻠﻲ‬ ‫اﻟﺘﺎﺛﯿﺮ‬ ‫ﻣﻦ‬ ‫ﻟﻬﺎ‬ ،‫اﻟﺦ‬ ... ‫اﳌﻮﻗﻊ‬ ‫وهﯿﮑﻠﺔ‬ ،‫اﳌﻮﻗﻊ‬ ‫ﺳﺮﻋﺔ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٨

‫اﻟﺒﺤﺚ‬ ‫ﺧﻮارزﻣﯿﺎت‬ ‫ﺗﺤﺪﯾﺚ‬
‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻧﻈﺎم‬ ‫ﺗﺤﮑﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﻮارزﻣﯿﺎت‬ ‫ﻋﻠﻲ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺤﺪﯾﺜﺎت‬ ‫ﻣﻦ‬ ‫هﻨﺎك‬ ‫اﻟﺴﻨﯿﻦ‬ ‫ﻣﺮ‬ ‫ﻋﻠﻲ‬
‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫ﺗﺤﺴﻦ‬ ‫ﻓﻬﻲ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺟﻮدة‬ ‫ﻣﻦ‬ ‫ﺗﺰﯾﺪ‬ ‫اﻟﺘﺤﺪﯾﺜﺎت‬ ‫هﺬة‬ ،‫اﳌﻮاﻗﻊ‬ ‫ﻟﺼﻔﺤﺎت‬
‫اﻟﺨﻮارزﻣﯿﺎت‬ ‫ﻋﻠﻲ‬ ‫ﺗﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺤﺪﯾﺜﺎت‬ ‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﺗﺘﺎﺑﻊ‬ ‫ان‬ ‫ﯾﺠﺐ‬ ‫اﻧﻪ‬ ‫ﯾﻌﻨﻲ‬ ‫ذﻟﻚ‬ ،‫اﳌﻮاﻗﻊ‬ ‫ﳌﺤﺘﻮي‬
‫اﻟﺘﺤﺪﯾﺚ‬ ً‫ﻓﻤﺜﻼ‬ ،‫اﻟﻠﻌﺒﺔ‬ ‫ﻣﻦ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﯾﺨﺮج‬ ‫ﻻ‬ ‫ﺣﺘﻲ‬ ‫اﻟﺠﺪﯾﺪة‬ ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﺑﻤﻌﺎﯾﯿﺮ‬ ‫دراﯾﺔ‬ ‫ﻋﻠﻲ‬ ‫ﺗﮑﻮن‬ ‫ﻟﮑﻲ‬
%12 ‫ﻋﻠﻲ‬ ‫اﺛﺮ‬ 2011 ‫ﺳﻨﺔ‬ (Panda ‫ﺑﺎﳌﻨﺎﺳﺒﺔ‬ ‫ﺗﺴﻤﻲ‬ ‫)واﻟﺘﻲ‬ ‫اﻻﺳﺎﺳﯿﺔ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺧﻮارزﻣﯿﺔ‬ ‫ﻋﻠﻲ‬ ‫ﺗﻢ‬ ‫اﻟﺬي‬
.‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻣﻦ‬
‫ﺧﻮارزﻣﯿﺔ‬ ‫ﺗﻐﯿﯿﺮ‬ ‫ﻋﻦ‬ ‫ﻧﺎﺗﺠﴼ‬ ‫ﯾﮑﻮن‬ ‫ﻗﺪ‬ ‫ﳌﻮﻗﻌﻚ‬ ‫اﻟﺰﯾﺎرات‬ ‫ﻋﺪد‬ D ‫اﳌﻔﺎﺟﺊ‬ ‫اﻻﻧﺨﻔﺎض‬ ‫ان‬ ‫ﯾﻌﻨﻲ‬ ‫هﺬا‬
‫داﺋﻢ‬ ‫راﺑﻂ‬ D ‫ﺟﻮﺟﻞ‬ ‫ﺧﻮرزﻣﯿﺔ‬ ‫ﺗﺤﺪﯾﺜﺎت‬ ‫ﺗﻌﺮض‬ SEOMoz ‫ﺟﻮﺟﻞ‬ ‫ﺗﻌﺘﻤﺪهﺎ‬ ‫اﻟﺘﻲ‬ Panda ‫اﻟﺘﺮﺗﯿﺐ‬
.‫ﺳﻨﻮﯾﴼ‬ ‫ﯾﺤﺪث‬
‫واﳌﻮﺑﺎﯾﻞ‬ SEO ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﻬﯿﺌﺔ‬ -5
‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﺼﻔﺢ‬ ‫ﻋﻠﻲ‬ ‫ﻣﺘﺰاﯾﺪ‬ ‫ﻃﻠﺐ‬ ‫واﳌﻮﺑﺎﯾﻞ‬ SEO ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﻬﯿﺌﺔ‬ -5‫هﻨﺎك‬
‫ﻗﺪ‬ ‫اﳌﺴﺘﺨﺪم‬ ‫ان‬ ‫ﺑﺎﻟﻄﺒﻊ‬ ‫ﯾﻠﻐﻲ‬ ‫ﻻ‬ ‫اﳌﻮﺑﺎﯾﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺼﻔﺢ‬ ،‫اﻟﺼﻐﯿﺮة‬ ‫واﻟﺸﺎﺷﺎت‬ ‫واﻟﺘﺎﺑﻠﺖ‬ ‫اﳌﻮﺑﺎﯾﻞ‬
‫ﺗﻘﻨﯿﺔ‬ ‫هﻨﺎك‬ ‫ﮐﺎﻧﺖ‬ ‫ﻗﺪﯾﻤﴼ‬ ،‫هﺎﺗﻔﻪ‬ ‫ﺷﺎﺷﺔ‬ ‫ﻋﺒﺮ‬ ‫اﻟﯿﺔ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫وﯾﻠﺞ‬ ‫اﻻﻟﮑﺘﺮوﻧﻲ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻦ‬ ‫ﯾﺒﺤﺚ‬
‫ﻓﯿﺼﻤﻤﻮن‬ ‫اﳌﻮﺑﺎﯾﻞ‬ ‫ﻋﻠﻲ‬ ‫ﻟﻠﻌﺮش‬ ‫ﻗﺎﺑﻠﯿﺔ‬ ‫اﮐﺜﺮ‬ ‫ﻣﻮاﻗﻌﻬﻢ‬ ‫اﳌﻮاﻗﻊ‬ ‫اﺻﺤﺎب‬ ‫ﯾﺠﻌﻞ‬ ‫ﻟﮑﻲ‬ ‫ﺗﺴﺘﺨﺪم‬
‫هﺬة‬ ،m.mycompany.com ‫وﯾﺴﻤﻮﻧﻬﺎ‬ ‫اﳌﻮﺑﺎﯾﻞ‬ ‫ﻋﻠﻲ‬ ‫ﻟﻠﻌﺮض‬ ‫ﻣﻨﻔﺼﻠﺔ‬ ‫ﻓﺮﻋﯿﺔ‬ ‫ﺑﻨﻄﺎﻗﺎت‬ ‫ﻣﻮاﻗﻊ‬
‫ﮐﺎﻧﻪ‬ ‫اﳌﻮﺑﺎﯾﻞ‬ ‫ﻣﻮﻗﻊ‬ ‫ﻣﻊ‬ ‫ﺳﺘﺘﻌﺎﻣﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ان‬ ‫ﯾﻌﻨﻲ‬ ‫اﻻﺟﺮاء‬ ‫ﻓﻬﺬا‬ ،‫ﺟﯿﺪة‬ ‫ﻟﯿﺴﺖ‬ ‫ﻣﻤﺎرﺳﺔ‬
.‫ﺿﺎر‬ ‫اﻣﺮ‬ ‫وهﻮ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻋﻦ‬ ‫ﺗﻤﺎﻣﴼ‬ ‫ﻣﻨﻔﺼﻞ‬ ‫ﻣﻮﻗﻊ‬
‫ﻧﻔﺲ‬ ‫ﻣﻦ‬ ‫اﻧﻤﺎط‬ ‫ﯾﺼﻤﻤﻲ‬ ‫ان‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻟﻠﻤﻄﻮري‬ ‫ﺗﺘﯿﺢ‬ ‫واﻟﺘﻲ‬ media queries ‫ﺑﺘﻘﻨﯿﺎت‬ ‫ﺟﺎءت‬ CSS
‫داع‬ ‫هﻨﺎك‬ ‫ﯾﮑﻮن‬ ‫ان‬ ‫دون‬ ‫اﳌﻮﺑﺎﯾﻞ‬ ‫ﻣﻦ‬ ‫اﳌﻮﻗﻊ‬ ‫اﳌﺴﺘﺨﺪم‬ ‫ﯾﻔﺘﺢ‬ ‫ان‬ ‫ﺣﺎﻟﺔ‬ D ‫ﻓﻘﻂ‬ ‫ﺗﻌﺮض‬ ‫اﻟﺼﻔﺤﺔ‬
.‫اﻟﯿﻮم‬ ‫ﻣﻮاﻗﻌﻨﺎ‬ D ‫ﻣﺘﺒﻌﴼ‬ ‫ﯾﮑﻮن‬ ‫ان‬ ‫ﯾﺠﺐ‬ ‫ﻣﺎ‬ ‫وهﻮ‬ ،‫ﻣﻨﻔﺼﻞ‬ ‫ﳌﻮﻗﻊ‬
D‫و‬ ،‫ﺟﻮﺟﻞ‬ ‫ﺑﻪ‬ ‫ﺗﻮﺻﻲ‬ ‫اﻣﺮ‬ ‫اهﻮ‬ ‫ﻟﻠﻤﻮﺑﺎﯾﻞ‬ ‫اﻟﺘﺼﻤﯿﻢ‬ ‫او‬ Responsive Mobile ‫اﻟﺘﺠﺎوﺑﻲ‬ ‫اﻟﺘﺼﻤﯿﻢ‬
‫ﻟﻠﻌﺮض‬ ‫ﺟﺎهﺰ‬ ‫ﻣﺤﺘﻮاهﺎ‬ ‫واﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺑﺠﻮار‬ "Mobile Friendly" ‫ﮐﻠﻤﺔ‬ ‫ﺟﻮﺟﻞ‬ ‫وﺿﻌﺖ‬ 2015
.‫اﳌﻮﺑﺎﯾﻞ‬ ‫ﻋﻠﻲ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ٩

‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫اﳌﻮﻗﻊ‬ ‫ﺻﻮر‬ ‫ﺗﻬﯿﺌﺔ‬ -6
‫ﻓﺎﻟﺼﻮر‬ .‫اﻟﺼﻮر‬ ‫اﺿﺎﻓﺔ‬ @ ‫اﻟﺘﺮﮐﯿﺰ‬ ‫هﻮ‬ ‫اﻟﻮﯾﺐ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻟﺘﺤﺴﯿﻦ‬ ‫اﻟﻄﺮق‬ ‫أﺳﻬﻞ‬ ‫ﻣﻦ‬ ‫واﺣﺪة‬
‫اﻟﺼﻮرﺗﺴﺎﻋﺪ‬ ‫إﻟﮑﺘﺮوﻧﯿﴼ‬ ‫ﻣﺘﺠﺮﴽ‬ ‫ﺗﻤﻠﻚ‬ ‫ﮐﻨﺖ‬ ‫إن‬ ،‫اﻟﻮﯾﺐ‬ ‫ﳌﻮﻗﻊ‬ ‫رﺋﯿﺴﻲ‬ ‫ﮐﻤﺤﺘﻮى‬ ‫اﻟﻨﺺ‬ @ ‫ﺗﺘﻐﻠﺐ‬
‫اﳌﻨﺘﺞ‬ ‫ﻣﺰاﯾﺎ‬ ‫ﺗﻮﺿﺢ‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﯿﺔ‬ ‫ﺻﻮر‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﺗﺒﯿﻌﻪ‬ ‫اﻟﺬي‬ ‫اﳌﻨﺘﺞ‬ ‫ﻓﻬﻢ‬ @ ‫اﳌﺴﺘﺨﺪﻣﯿﻦ‬
‫ﻣﻮﻗﻌﴼ‬ ‫ﺗﻤﻠﻚ‬ ‫ﮐﻨﺖ‬ ‫إن‬ .‫ﻟﻠﺰﺑﻮن‬ ‫اﻟﺠﯿﺪة‬ ‫اﻟﺨﺒﺮة‬ ‫ﻣﻦ‬ ‫وﺗﺰﯾﺪ‬ ‫ﺗﺴﺎﻋﺪ‬ ‫أﻧﺖ‬ ‫هﮑﺬا‬ ،‫اﻟﺪﻗﯿﻘﯿﺔ‬ ‫وﺗﻔﺎﺻﯿﻠﺔ‬
.ً‫ﻣﺜﻼ‬ ‫اﻟﮑﺎﺗﺐ‬ ‫ﺻﻮرة‬ ،‫اﳌﻮﻗﻊ‬ ‫ﯾﻤﺘﻠﻚ‬ ‫اﻟﺬى‬ ‫اﻟﺸﺨﺺ‬ ‫رؤﯾﺔ‬ ‫ﯾﺮﯾﺪوا‬ ‫اﳌﺴﺘﺨﺪﻣﯿﻦ‬ ‫ﺷﺨﺼﯿﴼ‬
‫ﺑﻀﻌﺔ‬ ‫ﻣﻊ‬ .‫اﻟﺮﻣﻮز‬ ‫أو‬ ‫اﻟﺘﻮﺿﯿﺤﯿﺔ‬ ‫واﻟﺮﺳﻮم‬ ‫اﻟﺼﻮر‬ ‫ﮐﺎﻧﺖ‬ ‫ﺳﻮاء‬ ،‫ﺻﻮر‬ @ ‫ﺗﺤﺘﻮي‬ ‫ﺻﻔﺤﺎت‬ ‫ﻓﻤﻌﻈﻢ‬
.‫إﺿﺎﻓﯿﺔ‬ ‫اﻟﺰوار‬ ‫ﺑﻌﺾ‬ @ ‫وﺗﺤﺼﻞ‬ ‫رﺗﺒﺘﻚ‬ ‫ﺗﺴﺎﻋﺪ‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫ﺑﺴﯿﻄﺔ‬ ‫ﺗﻌﺪﯾﻼت‬
‫؟‬ ‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮك‬ ‫اﻟﺼﻮر‬ ‫ﺑﺘﻬﯿﺌﺔ‬ ‫ﺗﻬﺘﻢ‬ ‫ان‬ ‫ﯾﺠﺐ‬ ‫ﳌﺎذا‬
‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫أﻧﻬﺎ‬ ‫ﻓﺈن‬ ‫أدق‬ ‫ﻧﮑﻮن‬ ‫وﻟﮑﻲ‬ .‫اﻟﺼﻮر‬ ‫ﺗﺮى‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫ﻻ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫أن‬ ‫اﻟﮑﺒﺮى‬ ‫اﳌﺸﮑﻠﺔ‬
‫ﻣﺠﺮد‬ ‫ﻣﻦ‬ ‫اﻟﺼﻮر‬ ‫ﻣﺤﺘﻮي‬ @ ‫ﺗﻌﺘﺮف‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫ﻻ‬ ‫وﻟﮑﻦ‬ ،‫اﻟﻮﯾﺐ‬ ‫ﺻﻔﺤﺔ‬ D ‫ﺻﻮرة‬ ‫هﻨﺎك‬ ‫أن‬ ‫ﺗﺮى‬
.‫واﺣﺪﻩ‬ ‫ﺻﻮرة‬ ‫إﻟﯽ‬ ‫اﺳﺘﻨﺎدا‬ ‫اﳌﺤﺘﻮى‬ ‫ﺗﻘﯿﻢ‬ ‫ﻻ‬ ‫ﻓﻬﻲ‬ ،‫اﮐﺘﺸﺎﻓﻬﺎ‬
D ‫ودﻣﺠﻬﺎ‬ ،‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﺷﺒﮑﺔ‬ @ ‫اﳌﻮﺟﻮدة‬ ‫اﻟﺼﻮر‬ ‫ﻣﻦ‬ ‫ﻟﻼﺳﺘﻔﺎدة‬ ‫ﺟﻬﺪهﺎ‬ ‫ﻗﺼﺎرى‬ ‫ﺗﺒﺬل‬ ‫ﺟﻮﺟﻞ‬
.. ‫ﻣﺴﺎﻋﺪﺗﻚ‬ ‫اﻟﯽ‬ ‫ﺗﺤﺘﺎج‬ ‫وﻟﮑﻨﻬﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬
‫ﻻﺣﺪ‬ ‫ﻣﮑﺘﺐ‬ / ‫ﻧﯿﻮﮐﺴﯿﺮو‬ ‫ﻋﻤﻞ‬ ‫ﻣﺴﺎﺣﺔ‬ ‫ﻣﻦ‬ ‫)ﺻﻮرة‬ ‫اﻟﺘﺎﻟﯿﺔ‬ ‫اﻟﺼﻮرة‬ ‫ﻓﻬﺮﺳﺔ‬ ‫ﯾﺮﯾﺪ‬ ‫ﺟﻮﺟﻞ‬ ‫ﻧﻘﻮل‬ ‫دﻋﻮﻧﺎ‬
:(‫ﮐﻤﺜﺎل‬ ‫اﻟﻌﻤﻞ‬ ‫ﻓﺮﯾﻖ‬ ‫اﻋﻀﺎء‬
‫اﳌﻌﻠﻮﻣﺎت‬ ‫ﻟﮑﻦ‬ ،<HTML <IMG ‫ﻋﻼﻣﺔ‬ ‫اﺳﺘﺨﺪﻣﻨﺎ‬ ‫ﻷﻧﻨﺎ‬ ‫ﺻﻮرة‬ ‫هﻨﺎك‬ ‫أن‬ ‫ﺗﻌﺮف‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬
‫ﯾﺮى‬ ‫ان‬ ‫ﻟﻼﻧﺴﺎن‬ ‫ﯾﻤﮑﻦ‬ .URL ‫ﻋﻨﻮان‬ ‫هﻮ‬ ‫اﻟﺼﻮرة‬ ‫هﺬة‬ ‫ﺣﻮل‬ ‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮك‬ ‫ﺗﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻮﺣﯿﺪة‬
،‫ذﻟﻚ‬ ‫وﻣﻊ‬ .‫اﻻﻧﺴﺎن‬ ‫ﻣﺜﻞ‬ ‫ﯾﺮى‬ ‫ان‬ ‫ﯾﺴﺘﻄﯿﻊ‬ ‫ﻻ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫وﻟﮑﻦ‬ ،‫ﻣﮑﺘﺐ‬ ‫ﺻﻮرة‬ ‫أن‬ ‫ﺑﺴﻬﻮﻟﺔ‬
-:‫ﻃﺮﯾﻖ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺼﻮرة‬ ‫أﻓﻀﻞ‬ ‫ﻓﻬﻢ‬ @ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻧﺴﺎﻋﺪ‬ ‫أن‬ ‫اﳌﻤﮑﻦ‬ ‫ﻓﻤﻦ‬
•D ‫ﺑﺪﯾﻞ‬ ‫ﺑﺸﮑﻞ‬ ‫ﺗﻈﻬﺮ‬ ‫ﻧﺼﯿﺔ‬ ‫ﺟﻤﻠﺔ‬ ‫وﺿﻊ‬ ‫ﯾﺘﻢ‬ ‫وﻓﯿﺔ‬ :‫اﻟﺼﻮرة‬ ‫وﺳﻢ‬ D ‫اﳌﻮﺟﻮد‬ Alt ‫ﻋﻨﺼﺮ‬
‫اﻟﺼﻮرة‬ ‫ﻇﻬﻮر‬ ‫ﺗﻌﺬر‬ ‫ﺣﺎﻟﺔ‬
•‫ﯾﻤﮑﻦ‬ ‫ﻟﻠﺼﻮرة‬ ‫وﺻﻔﻲ‬ ‫اﺳﻢ‬ ‫ﺑﺎﺳﺘﺨﺪام‬ :URL ‫اﻟﺮاﺑﻂ‬ D ‫اﳌﻮﺟﻮد‬ ‫اﻟﺼﻮرة‬ ‫اﺳﻢ‬ ‫ﻃﺮﯾﻖ‬ ‫وﻋﻦ‬
‫ﺑﺎﺳﻢ‬ ‫اﻟﺼﻮرة‬ ‫ﺗﺴﻤﯿﺔ‬ ً‫ﻓﻤﺜﻼ‬ /‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺼﻮر‬ ‫اﻓﻀﻞ‬ ‫ارﺷﻔﺔ‬ D ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﺗﺴﺎﻋﺪ‬ ‫أن‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١٠

imac-workspace-taqniaty.jpg ‫ﺳﻤﯿﺘﻬﺎ‬ ‫ان‬ ‫ﻟﮑﻦ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﯾﻔﯿﺪ‬ ‫ﻟﻦ‬ ،image254.jpg
‫ﻋﻦ‬ ‫ﺑﺤﺚ‬ ‫اي‬ ،‫ﺗﻘﻨﯿﺘﻲ‬ ‫ﻋﻤﻞ‬ ‫ﺑﯿﺌﺔ‬ D imac ‫ﺟﻬﺎز‬ ‫اﻧﻪ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﺗﺨﺒﺮ‬ ‫اﻟﺘﺴﻤﯿﺔ‬ ‫هﺬة‬ ‫ﻓﺎن‬
.‫اﻟﻨﺘﺎﺋﺞ‬ D ‫اﻟﺼﻮرة‬ ‫ﺳﺘﻈﻬﺮ‬ ‫اﻟﺜﻼث‬ ‫اﻟﮑﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﮐﻠﻤﺔ‬ ‫اي‬
‫اﳌﻠﻒ‬ ‫ﺣﺠﻢ‬ ‫ﺗﻨﺴﻲ‬ ‫ﻻ‬
‫وهﺬا‬ .‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ D ‫اﳌﻮاﻗﻊ‬ ‫ﺗﺮﺗﯿﺐ‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫ﺿﻤﻦ‬ "‫اﳌﻮﻗﻊ‬ ‫ﺗﺤﻤﯿﻞ‬ ‫"ﺳﺮﻋﺔ‬ ‫ﻣﻌﯿﺎر‬ ‫أدرﺟﺖ‬ ‫ﺟﻮﺟﻞ‬
‫اﻟﺬﮐﯿﺔ‬ ‫اﻟﻬﻮاﺗﻒ‬ ‫اﺳﺘﺨﺪام‬ ‫زﯾﺎدة‬ .‫اﻟﺘﺮﺗﯿﺐ‬ ‫ﻋﻮاﻣﻞ‬ ‫ﻣﻦ‬ ‫واﺣﺪ‬ ‫هﻮ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﺗﺤﻤﯿﻞ‬ ‫وﻗﺖ‬ ‫أن‬ ‫ﯾﻌﻨﻲ‬
‫ﻷن‬ ‫ﻏﺮﯾﺒﴼ‬ ‫ﻟﯿﺲ‬ ‫اﻻﻣﺮ‬ ‫هﺬا‬ .‫اﯾﻀﴼ‬ ‫اﻟﺘﻘﯿﯿﻢ‬ ‫ﻣﻌﺎﯾﯿﺮ‬ D ‫ﮐﺒﯿﺮا‬ ‫دورا‬ ‫ﺳﯿﻠﻌﺐ‬ ‫اﻟﻨﻘﺎل‬ ‫اﻟﻬﺎﺗﻒ‬ ‫ﻋﺒﺮ‬ ‫واﻹﻧﺘﺮﻧﺖ‬
.‫اﻻﺳﺘﺨﺪام‬ ‫ﺻﻌﺐ‬ ‫اﻧﻪ‬ ‫ﯾﻌﻨﻲ‬ ‫ﺑﻄﻲء‬ ‫اﳌﻮﻗﻊ‬
‫أي‬ ‫ﻟﺘﺤﻤﯿﻞ‬ ‫اﳌﺴﺘﻐﺮق‬ ‫اﻟﻮﻗﺖ‬ ‫ﻣﻦ‬ ‫ﺗﺰﯾﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻨﺎﺻﺮ‬ ‫ﺿﻤﻦ‬ ‫ﻣﻦ‬ ‫واﺣﺪة‬ ‫هﻲ‬ ‫اﻟﺼﻮرة‬ ‫ﻣﻠﻒ‬ ‫ﺣﺠﻢ‬
‫ﺗﺤﺴﯿﻦ‬ ‫ﺑﺎﺗﺠﺎﻩ‬ ‫ﯾﺪﻓﻊ‬ ‫ﻣﻮﻗﻌﻚ‬ D ‫ﺗﺴﺘﺨﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺼﻮر‬ ‫ﻟﺤﺠﻢ‬ ‫ﺗﺨﻔﯿﻀﻚ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ .‫وﯾﺐ‬ ‫ﺻﻔﺤﺔ‬
‫أو‬ ‫واﺣﺪة‬ ‫ﺻﻮرة‬ ‫ﺗﺤﻤﯿﻞ‬ ‫ﯾﺘﻢ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫ﻣﻠﺤﻮﻇﺎ‬ ‫ﯾﮑﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫هﺬا‬ .‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ D ‫ﻣﻮﻗﻌﻚ‬ ‫ﻇﻬﻮر‬
.‫ﮐﺒﯿﺮا‬ ‫ﻓﺮﻗﺎ‬ ‫هﺬا‬ ‫ﯾﺤﺪث‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫ﺗﺤﻤﯿﻠﻬﺎ‬ ‫ﯾﺘﻢ‬ ‫اﻟﺼﻮر‬ ‫ﻋﺸﺮات‬ ‫ﻟﺪﯾﻚ‬ ‫ﮐﺎن‬ ‫إذا‬ ‫وﻟﮑﻦ‬ ،‫ﺻﻮرﺗﯿﻦ‬
‫وهﺬا‬ ،‫أﮐﺒﺮ‬ ‫ﺣﺠﻤﻬﺎ‬ ‫ﺳﯿﮑﻮن‬ ‫اﻟﺪﻗﺔ‬ ‫ﻋﺎﻟﯿﺔ‬ ‫ﻣﻠﻔﺎت‬ .‫اﻟﺼﻮرة‬ ‫دﻗﺔ‬ @ ‫ﮐﺒﯿﺮ‬ ‫ﺣﺪ‬ ‫إﻟﯽ‬ ‫اﳌﻠﻒ‬ ‫ﺣﺠﻢ‬ ‫ﯾﻌﺘﻤﺪ‬
‫ﺗﺆﺛﺮ‬ ( png ‫او‬ jpg، jpeg، gif ) ‫اﻟﺼﻮرة‬ ‫اﻣﺘﺪاد‬ ‫ان‬ ‫ﮐﻤﺎ‬ ،‫اﳌﻠﻒ‬ ‫وﺣﺠﻢ‬ ‫ﻧﻮﻋﯿﺔ‬ ‫ﻧﻮازن‬ ‫أن‬ ‫ﻋﻠﯿﻨﺎ‬ ‫أن‬ ‫ﯾﻌﻨﻲ‬
.‫اﻟﺼﻮرة‬ ‫ﺣﺠﻢ‬ D
‫اﻣﺘﺪادات‬ /‫أﻧﻮاع‬ @ ‫ﻟﻠﺘﻌﺮف‬ ‫ﺑﺤﺎﺟﺔ‬ ‫وﻧﺤﻦ‬ ‫اﻟﺼﻮرة‬ ‫ﺣﺠﻢ‬ ‫ﺑﺨﺼﻮص‬ ‫ﺻﺤﯿﺢ‬ ‫ﻗﺮار‬ ‫اﺗﺨﺎذ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬
:‫وﻣﺰاﯾﺎهﺎ‬ ‫اﻻﺳﺘﺨﺪام‬ D ‫ﺷﯿﻮﻋﴼ‬ ‫اﻻﮐﺜﺮ‬ ‫اﻟﺼﻮر‬ ‫ﻣﻠﻔﺎت‬
•‫ﺑﺸﮑﻞ‬ ‫اﻟﺼﻮر‬ ‫ﺟﻮدة‬ ‫ﻋﻠﻲ‬ ‫اﳌﺤﺎﻓﻈﺔ‬ ‫ﻣﻊ‬ ‫ﻟﻠﻀﻐﻂ‬ ‫اﻟﺼﻮرﻗﺎﺑﻞ‬ ‫ﳌﻠﻔﺎت‬ ‫اﻣﺘﺪاد‬ ‫هﻮ‬ :JPG
‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫اﳌﻌﻠﻮﻣﺎت‬ ‫ﺑﻌﺾ‬ ‫ﺗﺠﺎهﻞ‬ ‫ﻃﺮﯾﻖ‬ ‫ﻋﻦ‬ ‫اﻟﺼﻮرة‬ ‫ﺑﻀﻐﻂ‬ ‫ﯾﺴﻤﺢ‬ ‫اﻻﻣﺘﺪاد‬ ‫هﺬا‬ .‫ﻣﻘﺒﻮل‬
‫ﻋﻠﻲ‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫ﮐﺜﯿﺮ‬ ،‫اﻟﺴﺒﺐ‬ ‫وﻟﻬﺬا‬ .‫اﻟﮑﺒﯿﺮ‬ ‫اﻟﺘﺪﻗﯿﻖ‬ ‫ﻣﻊ‬ ‫اﻻ‬ ‫اﻟﻌﯿﻦ‬ ‫ﺗﻠﺘﻘﻄﻬﺎ‬ ‫ان‬ ‫ﯾﻤﮑﻦ‬
.JPG ‫اﻟﺼﻮرﺑﺎﻣﺘﺪاد‬ ‫ﺗﺴﺘﺨﺪم‬ ‫اﻟﻮﯾﺐ‬
•‫ﺷﻔﺎﻓﯿﺔ‬ ‫ﯾﺪﻋﻢ‬ ‫اﻟﺬي‬ ‫اﻟﻮﺣﯿﺪ‬ ‫اﻻﻣﺘﺪاد‬ ‫ﻓﻬﻮ‬ ،‫ﺧﻠﻔﯿﺔ‬ ‫ﺑﺪون‬ ‫اﻟﻔﺮﻏﺔ‬ ‫اﻟﺼﻮر‬ D ‫ﺗﺴﺘﺨﺪم‬ :PNG
.‫اﻟﺼﻮر‬
•‫هﺬا‬ ‫ان‬ ‫ﮐﻤﺎ‬ .‫أﻗﻞ‬ ‫أو‬ ‫ﻟﻮﻧﺎ‬ 256 … ‫اﻻﻟﻮان‬ ‫ﻣﻦ‬ ‫ﻣﺤﺪود‬ ‫ﻋﺪد‬ ‫ﺗﺪﻋﻢ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺼﻮر‬ ‫ﺻﯿﻎ‬ ‫هﻲ‬ :GIF
.‫اﳌﻮاﻗﻊ‬ ‫ﺑﻌﺾ‬ D ‫ﺗﺴﺘﺨﺪم‬ ‫ﺗﺰال‬ ‫ﻻ‬ ‫اﻧﻬﺎ‬ ‫اﻟﺴﺒﺐ‬ ‫هﻮ‬ ‫وهﺬا‬ ،‫اﳌﺘﺤﺮﮐﺔ‬ ‫اﻟﺼﻮر‬ ‫ﯾﺪﻋﻢ‬ ‫اﻻﻣﺘﺪاد‬
.‫ﺟﻮدة‬ ‫اﻟﺼﻮر‬ ‫اﻣﺘﺪاد‬ ‫اﻗﻞ‬ ‫اﻧﻬﺎ‬ ‫ﺗﺬﮐﺮ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١١

GIF ‫او‬ JPG، PNG .‫أﻓﻀﻞ‬ ‫ذﮐﺮهﺎ‬ ‫اﻟﺴﺎﺑﻖ‬ ‫اﻟﺼﻮر‬ ‫اﻣﺘﺪادات‬ ‫ﻣﻦ‬ ‫اﻣﺘﺪاد‬ ‫أي‬ ‫ﻣﻌﺮﻓﺔ‬ ‫اﻟﺼﻌﺐ‬ ‫ﻣﻦ‬
‫ﻣﻮﻗﻌﻚ‬ ‫ﺻﻮر‬ ‫ﺗﺤﺴﯿﻦ‬ D ‫ﺗﺮﻏﺐ‬ ‫ﮐﻨﺖ‬ ‫إذا‬ .‫ﻣﺤﺪدة‬ ‫ﺣﺎﻻت‬ D ‫واﺳﺘﺨﺪﻣﺎت‬ ‫ﻣﺘﻔﺮدة‬ ‫ﻣﺰاﯾﺎ‬ ‫ﻣﻨﻬﺎ‬ ‫ﻓﻠﮑﻞ‬
.‫اﻟﺼﻮر‬ ‫ﺣﺠﻢ‬ ‫ﻣﻦ‬ ‫اﻻدﻧﻲ‬ ‫اﻟﺤﺪ‬ ‫وﯾﻮﻓﺮ‬ ‫اﻻﺳﺘﺨﺪام‬ ‫ﺣﺎﻟﺔ‬ ‫ﯾﻨﺎﺳﺐ‬ ‫ﻣﻘﺒﻮل‬ ‫اﳌﻠﻒ‬ ‫ﻧﻮع‬ ‫اﺧﺘﯿﺎر‬ ‫ﻋﻠﯿﻚ‬ ‫أﻗﺘﺮح‬
‫اﳌﺤﻠﯿﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺑﻨﺘﺎﺋﺞ‬ ‫ﻟﻠﻈﻬﻮر‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﻬﯿﺌﺔ‬ -7
‫ﺗﻘﻊ‬ ‫أﻣﺎزون‬ ‫ﻣﺜﻞ‬ ‫ﺷﺮﮐﺎت‬ .‫اﻟﻌﺎﻟﻢ‬ ‫أﻧﺤﺎء‬ ‫ﺟﻤﯿﻊ‬ ‫ﻣﻦ‬ ‫اﳌﺴﺘﺨﺪﻣﯿﻦ‬ ‫ﺗﺴﺘﻬﺪف‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﯾﺪ‬
‫اﻻرض‬ ‫ﮐﻮﮐﺐ‬ ‫ﻋﻠﻲ‬ ‫ﺟﺰء‬ ‫ﮐﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺰوار‬ ‫ﯾﺄﺗﯿﻬﺎ‬ ‫اﳌﻮاﻗﻊ‬ ‫اﯾﻀﴼ‬ ،‫اﻟﺪوﻟﻲ‬ ‫اﻟﻨﻄﺎق‬ ‫ذات‬ ‫اﻟﺸﺮﮐﺎت‬ ‫ﺿﻤﻦ‬
‫اﻟﺸﺮﮐﺎت‬ ‫ﮐﻞ‬ ‫ﻟﯿﺴﺖ‬ ،‫ذﻟﻚ‬ ‫ﻣﻊ‬ .‫ﻋﺎﳌﯿﺔ‬ ‫ﻇﺎهﺮة‬ ‫ﺣﻘﺎ‬ ‫ﻓﺎﻹﻧﺘﺮﻧﺖ‬ .‫ﺗﺴﺘﻬﺪﻓﻬﺎ‬ ‫ﻻ‬ ‫اﺳﻮاق‬ ‫ﻣﻦ‬ ‫رﺑﻤﺎ‬
‫اﳌﺤﻠﯿﯿﻦ‬ ‫واﻟﺰﺑﺎﺋﻦ‬ ‫اﻟﻌﻤﻼء‬ ‫ﺣﻮل‬ ‫ﺗﺘﺮﮐﺰ‬ ‫اهﺪاﻓﻬﻢ‬ ‫أﺣﯿﺎﻧﺎ‬ ،‫اﻟﻌﺎﻟﻢ‬ ‫اﻧﺤﺎء‬ ‫ﮐﻞ‬ ‫ﺑﺎﻧﺸﻄﺘﻬﺎ‬ ‫ﺗﺴﺘﻬﺪف‬
.(‫اﻟﻘﻄﺮ‬ ‫او‬ ‫اﳌﺤﺎﻓﻈﺔ‬ ،‫اﻟﻘﺮﯾﺔ‬ ،‫اﻟﺒﻠﺪة‬ )
"‫اﳌﺤﻠﯿﺔ‬ ‫"اﳌﻌﻠﻮﻣﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﻠﯿﺎت‬ ‫ﺗﺘﻢ‬ ‫ﮐﯿﻒ‬
‫ﺗﺒﺤﺚ‬ ‫ﮐﻨﺖ‬ ‫اذا‬ ً‫ﻓﻤﺜﻼ‬ ،‫ﻣﺤﺪدة‬ ‫اﺷﯿﺎء‬ ‫ﻋﻦ‬ ‫اﳌﺴﺘﺨﺪم‬ ‫اﺳﺘﻌﻼم‬ ‫اﺛﻨﺎء‬ ‫ﺗﻈﻬﺮ‬ ‫اﳌﺤﻠﯿﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬
‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﮐﻨﺖ‬ ‫واذا‬ ،‫ﺟﻮﺟﻞ‬ ‫ﺧﺮاﺋﻂ‬ ‫ﻋﻠﻲ‬ ‫اﳌﻘﺎهﻲ‬ ‫ﺗﻠﻚ‬ ‫ﺗﻈﻬﺮ‬ ‫ان‬ ‫اﻟﺠﯿﺪ‬ ‫ﻓﻤﻦ‬ ،‫اﻟﺮﯾﺎض‬ D ‫ﻣﻘﻬﻲ‬ ‫ﻋﻦ‬
D‫اﻟﺠﻐﺮا‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﻈﺎق‬ D ‫ﺑﺎﻻﻃﺒﺎء‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻚ‬ ‫ﺗﻈﻬﺮ‬ ‫ﺳﻮف‬ ‫ﻓﺠﻮﺟﻞ‬ ‫ﻗﺮﯾﺐ‬ ‫ﻣﮑﺎن‬ D ‫اﺳﻨﺎن‬ ‫ﻃﺒﯿﺐ‬
.‫ﻣﻨﻚ‬ ‫اﻟﻘﺮﯾﺐ‬
‫ﻟﻠﻤﺴﺘﺨﺪم‬ k‫اﻟﺠﻐﺮا‬ ‫اﳌﮑﺎن‬ ‫اﻋﺘﺒﺎرات‬ ‫ﺗﻀﻤﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬
D‫اﻟﺠﻐﺮا‬ ‫اﳌﮑﺎن‬ @ ‫ﺗﻌﺘﻤﺪ‬ ‫اﺳﺘﻌﻼﻣﺎت‬ ‫هﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫اﺳﺘﻌﻼﻣﺎت‬ ‫ﺑﻌﺾ‬ ‫أن‬ ‫ﯾﻌﺮف‬ ‫ﺟﻮﺟﻞ‬
‫أو‬ ‫ﻣﺤﺎﺳﺐ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﺑﺄﻧﻚ‬ ‫اﺣﺘﻤﺎﻻت‬ ‫هﻨﺎك‬ ،"‫"ﻃﺒﯿﺐ‬ ‫أو‬ "‫"ﻣﺤﺎﺳﺐ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫ﻓﻌﻨﺪﻣﺎ‬ .‫ﻟﻠﻤﺴﺘﺨﺪم‬
‫اﻧﻚ‬ ‫ﺣﯿﺚ‬ "‫اﻟﺒﺤﺚ‬ ‫اﺳﺘﻌﻼﻣﺎت‬ ‫ﺿﻤﻦ‬ D‫اﻟﺠﻐﺮا‬ ‫اﳌﻮﻗﻊ‬ ‫"ﺗﻀﻤﯿﻦ‬ ‫ﻋﻠﯿﺔ‬ ‫ﻧﻄﻠﻖ‬ ‫ﻣﺎ‬ ‫هﺬا‬ .‫ﻗﺮﯾﺐ‬ ‫ﻃﺒﯿﺐ‬
‫ﺗﻠﻚ‬ ‫ﺿﻤﻦ‬ ‫ﻣﻦ‬ ‫هﻮ‬ ،‫ﻣﺤﺪدة‬ ‫ﻣﺪﯾﻨﺔ‬ D ‫ﻃﺒﯿﺐ‬ ‫او‬ ‫ﻣﺤﺎﺳﺐ‬ ‫ﻋﻦ‬ ‫ﺗﺒﺤﺚ‬ ‫اﻧﻚ‬ ‫ﻣﺴﺒﻘﴼ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺨﺒﺮ‬ ‫ﻟﻢ‬
.‫ﻣﻨﻚ‬ ‫ﺗﺪﺧﻞ‬ ‫دون‬ ‫اﳌﺤﻠﯿﺔ‬ ‫اﳌﻌﻠﻮﻣﺎت‬
‫اﻷﯾﻤﻦ‬ ‫اﻟﺠﺎﻧﺐ‬ @ ‫اﳌﺤﻠﯿﺔ‬ ‫اﻟﺒﺤﺚ/اﳌﻌﻠﻮﻣﺎت‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﯾﻈﻬﺮ‬ Google ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻓﺈن‬ ،‫ذﻟﻚ‬ ‫وﻣﻊ‬
‫اﻟﺨﺮﯾﻄﺔ‬ @ ‫ﺑﺎﻟﻨﻘﺮ‬ .‫اﳌﺤﻠﯿﺔ‬ ‫اﻟﺸﺮﮐﺎت‬ ‫ﺗﻮﺿﺢ‬ ‫ﺧﺮﯾﻄﺔ‬ ‫ﻧﺮى‬ ‫أن‬ ‫ﯾﻤﮑﻨﻨﺎ‬ ‫ﺣﯿﺚ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﻦ‬
Google ‫ﺧﺮاﺋﻂ‬ D ‫اﳌﻮاﻗﻊ‬ ‫هﺬﻩ‬ ‫ﻋﻦ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫اﻟﻲ‬ ‫ﺳﺘﻨﺘﻘﻞ‬
:D‫اﻟﺠﻐﺮا‬ ‫ﻣﮑﺎﻧﻚ‬ @ ‫ﺟﻮﺟﻞ‬ ‫ﺑﻬﻢ‬ ‫ﺗﺘﻌﺮف‬ ‫ﻃﺮﯾﻘﺘﺎن‬ ‫هﻨﺎك‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١٢

•‫اﻟﺒﺤﺚ‬ ‫إﻋﺪادات‬ ‫ﻋﺒﺮ‬ ‫ﯾﺪوﯾﺎ‬ ‫إدﺧﺎﻟﻪ‬ ‫ﯾﻤﮑﻨﻚ‬ ،‫ﺷﻲء‬ ‫ﮐﻞ‬ ‫وﻗﺒﻞ‬ ‫أوﻻ‬
•‫ﺗﻠﻘﺎﺋﯿﺎ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺑﺘﺤﺪﯾﺪ‬ ‫ﯾﻘﻮم‬ ‫ﺟﻮﺟﻞ‬ ،‫اﻟﺒﺤﺚ‬ ‫اﻋﺪادات‬ ‫ﻋﺒﺮ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺑﺘﺤﺪﯾﺪ‬ ‫ﺗﻘﻢ‬ ‫ﻟﻢ‬ ‫إذا‬
.‫اﻻﻧﺘﺮﻧﺖ‬ @ ‫ﻣﻨﻪ‬ ‫ﺗﺪﺧﻞ‬ ‫اﻟﺬي‬ ‫ﻟﻠﺠﻬﺎز‬ IP ‫ﻋﻨﻮان‬ ‫إﻟﯽ‬ ‫اﺳﺘﻨﺎدا‬
k‫اﻟﺠﻐﺮا‬ ‫ﺑﻤﮑﺎﻧﻪ‬ ‫اﳌﺴﺘﺨﺪم‬ ‫ﻓﯿﻬﺎ‬ ‫ﯾﺼﺮح‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬
‫ﻣﺪﯾﻨﺔ‬ ‫ﮐﻠﻤﺔ‬ ‫ﺑﺈﺿﺎﻓﺔ‬ ‫ﻗﻤﺖ‬ ‫ﻓﺈذا‬ .‫ﻋﻤﺪ‬ ‫ﻋﻦ‬ ‫ﻣﻌﯿﻦ‬ D‫ﺟﻐﺮا‬ ‫ﻣﻮﻗﻊ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺗﻈﻬﺮ‬ ‫أن‬ ‫أﯾﻀﺎ‬ ‫ﯾﻤﮑﻦ‬
D‫اﻟﺠﻐﺮا‬ ‫اﳌﻮﻗﻊ‬ ‫إﻟﯽ‬ ‫اﺳﺘﻨﺎدﴽ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﻟﻚ‬ ‫ﯾﻈﻬﺮ‬ ‫ﺳﻮف‬ ‫ﺟﻮﺟﻞ‬ ،‫اﻟﺒﺤﺚ‬ ‫اﺳﺘﻌﻼم‬ ‫ﺿﻤﻦ‬ ‫ﺑﻠﺪ‬ ‫او‬
.‫ﺑﺎﻻﺳﺘﻌﻼم‬ ‫اﳌﻮﺟﻮد‬
‫ﻟﺘﺠﺎر‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺗﻌﻄﯿﻨﺎ‬ ‫ﺳﻮف‬ ‫ﺟﻮﺟﻞ‬ ،"‫ﺑﺪﺑﻲ‬ ‫اﳌﺴﺘﻌﻤﻠﺔ‬ ‫'اﻟﺴﯿﺎرات‬ ‫ﻋﻦ‬ ‫ﺑﺤﺜﺖ‬ ‫إذا‬ ،‫اﳌﺜﺎل‬ ‫ﺳﺒﯿﻞ‬ @
D‫اﻟﺠﻐﺮا‬ ‫اﳌﻮﻗﻊ‬ @ ‫اﻟﻘﺎﺋﻤﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺧﻮارزﻣﯿﺔ‬ ‫ﺟﻌﻞ‬ ‫ﻣﻦ‬ ‫ﺗﻤﮑﻨﺎ‬ ‫ﻓﻘﺪ‬ .‫اﻻﻣﺎرات‬ ،‫دﺑﻲ‬ D ‫اﻟﺴﯿﺎرات‬
‫اﻟﻮﺻﻮل‬ ‫ﯾﻤﮑﻦ‬ ‫ﻣﻮﻗﻊ‬ ‫اﳌﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻨﻮع‬ ‫هﺬا‬ .‫اﻟﺒﺤﺚ‬ ‫ﻻﺳﺘﻌﻼم‬ "‫"دﺑﻲ‬ ‫إﺿﺎﻓﺔ‬ ‫ﻃﺮﯾﻖ‬ ‫ﻋﻦ‬ ‫ﺗﻌﻤﻞ‬
‫ﺗﻈﻬﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻀﻤﻨﯿﺔ‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻤﻠﯿﺎت‬ ‫ﻋﮑﺲ‬ @) ‫اﻟﻌﺎﻟﻢ‬ ‫أﻧﺤﺎء‬ ‫ﺟﻤﯿﻊ‬ ‫ﻣﻦ‬ ‫إﻟﯿﻬﺎ‬
.(‫اﻟﺤﺎﻟﻲ‬ ‫اﳌﻮﻗﻊ‬ @ ‫ﺑﻨﺎءا‬ ‫اﳌﺤﻠﯿﺔ‬ ‫اﻟﺸﺮﮐﺎت‬
‫اﳌﺤﻠﯿﺔ‬ ‫ﻟﻠﺸﺮﮐﺎت‬ ‫ﺟﻮﺟﻞ‬ ‫ﻟﺨﺪﻣﺎت‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﻬﯿﺌﺔ‬ ‫ﻣﻦ‬ ‫ﯾﺴﺘﻔﯿﺪ‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫ﻣﻦ‬
‫ﺟﻮﺟﻞ‬ ‫ﺗﻬﯿﺌﺔ‬ ‫ﻣﻦ‬ ‫ﺗﺴﺘﻔﯿﺪ‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫ﻣﺤﻠﯿﺎ‬ ‫ﻋﻤﻼﺋﻬﺎ‬ ‫ﻣﻌﻈﻢ‬ @ ‫ﺗﺤﺼﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺠﺎرﯾﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫ﺗﻠﻚ‬
‫ﺗﮑﻮن‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫اﻟﺘﻬﯿﺌﺔ‬ ‫ﺗﻠﻚ‬ ‫ﻓﺘﻀﻤﯿﻦ‬ ‫اﻟﺘﺠﺎري‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻮع‬ .Local Business ‫اﳌﺤﻠﯿﺔ‬ ‫ﻟﻠﺸﺮﮐﺎت‬
‫ﻟﯿﺲ‬ ‫ﻋﻤﻠﻚ‬ ‫ﺣﺠﻢ‬ .‫ﺿﺨﻢ‬ ‫ﺗﺠﺎري‬ ‫ﳌﺸﺮوع‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻟﺤﺎل‬ ‫هﻮ‬ ‫ﮐﻤﺎ‬ ‫اﳌﺤﻠﻲ‬ ‫ﻟﻠﺤﻼق‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﻣﻔﯿﺪة‬
‫ﯾﮑﻮن‬ ‫ان‬ ) ‫ﻣﺘﻌﺪدة‬ ‫ﺟﻐﺮاﻓﯿﺔ‬ ‫ﻣﻮاﻗﻊ‬ D ‫ﺗﺠﺎري‬ ‫ﻋﻤﻞ‬ ‫ﻟﺪﯾﻚ‬ ‫ﮐﺎن‬ ‫إذا‬ ‫اﻻﻣﺮ.ﺣﺘﯽ‬ ‫ﺑﻬﺬا‬ ‫ﺻﻠﺔ‬ ‫ﻟﻪ‬
.(‫ﻓﺮع‬ ‫ﻣﻦ‬ ‫اﮐﺜﺮ‬ ‫ﻟﺸﺮﮐﺘﻚ‬
‫اﳌﺤﻠﻲ‬ ‫ﻟﻠﺒﺤﺚ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﺗﺤﺴﯿﻦ‬
‫اﻟﻌﺪﯾﺪ‬ ‫هﻨﺎك‬ .‫اﳌﺤﻠﯿﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻻﺳﺘﻌﻼﻣﺎت‬ ‫ﻣﻮﻗﻌﻨﺎ‬ ‫وﺿﻮح‬ ‫ﻟﺘﺤﺴﯿﻦ‬ ‫ﺑﻪ‬ ‫اﻟﻘﯿﺎم‬ ‫ﯾﻤﮑﻨﻨﺎ‬ ‫ﻣﺎ‬ ‫ﻧﺮى‬ ‫دﻋﻮﻧﺎ‬
:‫اﺗﺨﺎذهﺎ‬ ‫ﯾﻤﮑﻨﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻹﺟﺮاءات‬ ‫ﻣﻦ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١٣

‫اﳌﺤﻠﻲ‬ +Google
‫ﻣﻊ‬ .‫اﳌﺤﻠﯿﯿﻦ‬ ‫اﻟﻌﻤﻼء‬ ‫ﻣﻊ‬ ‫اﻟﺘﺠﺎري‬ ‫ﻋﻤﻠﻚ‬ ‫ﻟﯿﺘﻮاﺻﻞ‬ Google ‫أﻣﺎﮐﻦ‬ ‫ﺗﺴﺘﺨﺪم‬ ‫ﮐﺎﻧﺖ‬ ،‫اﳌﺎﺿﻲ‬ D
.+‫ﺟﻮﺟﻞ‬ ‫ﻋﻠﻲ‬ ‫اﻟﺸﺮﮐﺔ‬ ‫ﺻﻔﺤﺔ‬ D ‫اﻟﺨﺪﻣﺔ‬ ‫هﺬﻩ‬ ‫ﺗﻀﻤﯿﻦ‬ ‫ﺗﻢ‬ ،+Google @ ‫ﺟﻮﺟﻞ‬ ‫ﺗﺮﮐﯿﺰ‬ ‫ﺑﺴﺒﺐ‬ ،‫ذﻟﻚ‬
.‫اﻟﺒﺤﺜﺎﳌﺤﻠﯿﺔ‬ ‫ﻣﺤﺮك‬ ‫ﻧﺘﺎﺋﺞ‬ D ‫ﺑﺎﻟﻈﻬﻮر‬ Google + ‫ﻋﻠﻲ‬ ‫ﻣﻌﻠﻮﻣﺎﺗﻬﺎ‬ ‫ﺗﺪرج‬ ‫اﻟﺘﻲ‬ ‫اﻟﺸﺮﮐﺎت‬ ‫ﺗﺴﺘﻔﯿﺪ‬
.‫اﻟﺨﺮﯾﻄﺔ‬ @ ‫واﳌﮑﺎن‬ ،‫ﺻﻮر‬ ،‫اﻟﻬﺎﺗﻒ‬ ‫رﻗﻢ‬ ،‫اﻟﻌﻨﻮان‬ ،‫اﻟﺘﺠﺎري‬ ‫اﻻﺳﻢ‬ Google ‫ﯾﻌﺮض‬ ‫ﺣﯿﺚ‬
‫اﻟﺼﺤﯿﺢ‬ ‫اﻟﻨﻄﺎق‬ ‫اﻣﺘﺪاد‬ ‫اﺧﺘﺮ‬
‫ﻣﻊ‬ ‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﺷﺒﮑﺔ‬ @ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺮﺑﻂ‬ ‫اﻟﺒﺤﺚ‬ ‫ﳌﺤﺮﮐﺎت‬ ‫ﻣﻬﻢ‬ ‫ﻣﺆﺷﺮ‬ ‫هﻮ‬ ‫ﻟﻠﺪوﻣﯿﻦ‬ ‫ﺑﻠﺪ‬ ‫ﻧﻄﺎق‬ ‫ﻣﻠﺤﻖ‬
‫اﻟﺘﻲ‬ ‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﻣﻮاﻗﻊ‬ .‫ﻣﺤﻠﯿﺔ‬ ‫ﺧﺪﻣﺔ‬ ‫ﻋﻦ‬ ‫ﺟﻮﺟﻞ‬ D ‫ﯾﺒﺤﺚ‬ ‫اﻟﺬي‬ ‫ﻟﻠﻤﺴﺘﺨﺪم‬ D‫اﻟﺠﻐﺮا‬ ‫اﳌﻮﻗﻊ‬
‫اﳌﻤﻠﮑﺔ‬ ‫ﻋﻦ‬ ‫ﻣﺤﺘﻮى‬ ‫ﻟﺪﯾﻬﺎ‬ ‫رﺑﻤﺎ‬ ‫ان‬ ‫ﺟﻮﺟﻞ‬ ‫ﯾﻔﻬﻢ‬ ،‫اﳌﺜﺎل‬ ‫ﺳﺒﯿﻞ‬ @ sa. ‫ﻧﻄﺎﻗﻬﺎ‬ ‫اﻣﺘﺪاد‬ ‫ﯾﮑﻮن‬
.‫اﻟﺴﻌﻮدﯾﯿﻦ‬ ‫ﻟﻠﻤﺴﺘﺨﺪﻣﯿﻦ‬ ‫او‬ ‫اﻟﺴﻌﻮدﯾﺔ‬ ‫اﻟﻌﺮﺑﯿﺔ‬
D‫ﻣﺸﺮ‬ ‫أدوات‬ ‫اﺳﺘﺨﺪام‬ ‫ﯾﻤﮑﻨﻚ‬ (... net. ‫و‬ org. ‫و‬ com.) ‫ﻣﺤﺎﯾﺪ‬ ‫ﻧﻄﺎق‬ ‫اﻣﺘﺪاد‬ ‫ﻟﺪﯾﻚ‬ ‫ﮐﺎن‬ ‫إذا‬
.‫ﻣﻌﯿﻨﺔ‬ ‫ﺟﻐﺮاﻓﯿﺔ‬ ‫ﻣﻨﻄﻘﺔ‬ @ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺮﺑﻂ‬ Google ‫ﻣﻦ‬ ‫اﳌﻮاﻗﻊ‬
‫اﳌﺤﺘﻮى‬
‫ﮐﻞ‬ D ‫)وﯾﻔﻀﻞ‬ ‫أﮐﺜﺮ‬ ‫أو‬ ‫واﺣﺪة‬ ‫ﺻﻔﺤﺔ‬ ‫ﻧﺺ‬ D ‫واﺿﺢ‬ ‫ﻟﻌﻤﻠﻚ‬ ‫اﳌﺤﻠﻲ‬ ‫اﻟﻮﺻﻮل‬ ‫ﻋﻨﻮان‬ ‫ان‬ ‫ﺗﺄﮐﺪ‬
‫ﻓﻌﺎﻟﯿﺔ‬ ‫أﮐﺜﺮ‬ ‫ﺑﺸﮑﻞ‬ ‫ﻣﻮﻗﻌﻚ‬ ‫ﻟﺘﻀﻤﯿﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﮐﺎت‬ ‫ﯾﺴﺎﻋﺪ‬ ‫أن‬ ‫ﯾﻤﮑﻦ‬ ‫هﺬا‬ .(‫ﻣﻮﻗﻌﻚ‬ ‫ﺻﻔﺤﺎت‬
.footer ‫إﻟﯽ‬ ‫ﻋﻨﻮان‬ ‫إﺿﺎﻓﺔ‬ ،‫اﳌﺜﺎل‬ ‫ﺳﺒﯿﻞ‬ @ ،‫ﯾﻤﮑﻨﻚ‬ .‫اﳌﺤﻠﯿﯿﻦ‬ ‫ﻟﻠﻤﺴﺘﺨﺪﻣﯿﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺿﻤﻦ‬
Structured Data ‫اﳌﻬﯿﮑﻠﺔ‬ ‫اﻟﺒﯿﺎﻧﺎت‬
D ‫ﻣﺤﺪدة‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﺗﻌﺮض‬ ‫ﻣﻨﺴﻘﺔ‬ ‫ﻣﻘﺘﻄﻔﺎت‬ ‫ﻟﺘﻮﻟﯿﺪ‬ ‫اﳌﻬﯿﮑﻠﺔ‬ ‫اﻟﺒﯿﺎﻧﺎت‬ ‫ﯾﺴﺘﺨﺪم‬ ‫ﺟﻮﺟﻞ‬
‫اﻟﺒﺤﺚ‬ ‫وﻣﺤﺮك‬ ‫اﳌﺴﺘﺨﺪم‬ ‫ﻓﻬﻢ‬ ‫ﻟﺘﻨﻈﯿﻢ‬ ‫اﳌﻬﯿﮑﻠﺔ‬ ‫اﻟﺒﯿﺎﻧﺎت‬ ‫اﺳﺘﺨﺪام‬ ‫ﯾﻤﮑﻦ‬ ،‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﺻﻔﺤﺎت‬
‫اﳌﻮﻗﻊ‬ ،‫اﻟﺘﺠﺎري‬ ‫اﻟﻌﻤﻞ‬ ‫ﮐﺎﺳﻢ‬ ‫اﻻﺳﺎﺳﯿﺔ‬ ‫اﻟﺒﯿﺎﻧﺎت‬ ‫ﯾﻌﺮض‬ ‫ﺣﯿﺚ‬ ،‫اﻟﺘﺠﺎري‬ ‫اﻟﻌﻤﻞ‬ ‫او‬ ‫اﻟﺸﺮﮐﺔ‬ ‫ﻟﺒﯿﺎﻧﺎت‬
.D‫اﻟﺠﻐﺮا‬ ‫واﻟﻌﻨﻮان‬ ‫اﻻﻟﮑﺘﺮوﻧﻲ‬
‫اﻟﺘﻲ‬Structured Data Testing Tool ‫اداة‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﳌﻬﯿﮑﻠﺔ‬ ‫اﻟﺒﯿﺎﻧﺎت‬ ‫ﻋﻦ‬ ‫اﳌﺰﯾﺪ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﯾﻤﮑﻨﻚ‬
.‫ﺟﻮﺟﻞ‬ ‫اﻃﻠﻘﺘﻬﺎ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١٤

‫اﻷﺧﺮى‬ ‫اﳌﻮاﻗﻊ‬
‫اﻟﺸﺨﺼﻲ‬ ‫ﻣﻠﻒ‬ D ‫وﺗﻀﻌﻬﺎ‬ ‫اﻻﺧﺮى‬ ‫اﳌﻮاﻗﻊ‬ ‫ﻋﻦ‬ ‫اﳌﻮاﻗﻊ‬ ‫ﺗﺼﺪرهﺎ‬ ‫اﻟﺘﻲ‬ ‫اﳌﻌﻠﻮﻣﺎت‬ ‫ﺗﺨﺰن‬ ‫ﺟﻮﺟﻞ‬
ً‫ﻋﺎﻣﻼ‬ ‫اﻻﻣﺮ‬ ‫هﺬا‬ ‫ﯾﺰال‬ ‫ﻣﺎ‬ ،‫اﳌﻮاﻗﻊ‬ ‫ﻟﻬﺬا‬ ‫ﺗﺸﯿﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎرﺟﯿﺔ‬ ‫اﻟﺮواﺑﻂ‬ ‫ﻋﺪد‬ ‫ﯾﻮﺿﺢ‬ ‫واﻟﺬي‬ ‫ﻣﻮﻗﻊ‬ ‫ﻟﮑﻞ‬
.‫اﻻﻧﺘﺮﻧﺖ‬ ‫ﳌﻮاﻗﻊ‬ ‫ﺟﻮﺟﻞ‬ ‫ﺗﻘﯿﯿﻢ‬ D ‫ﻗﻮﯾﴼ‬
.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١٥

.‫ﻣﺤﻔﻮﻇﺔ‬ ‫اﻟﺤﻘﻮق‬ ‫ﺟﻤﯿﻊ‬ ‫ﺗﻘﻨﯿﺘﻲ.ﮐﻮم‬ 2018 © ١٦
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